Download or read book Outlines and Highlights for Advertising in Modern and Postmodern Times by Pamela Odih written by Cram101 Textbook Reviews and published by Academic Internet Pub Incorporated. This book was released on 2011-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780761941903 .
Download or read book Advertising in Modern and Postmodern Times written by Pamela Odih and published by SAGE. This book was released on 2007-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.
Download or read book Studyguide for Advertising in Modern and Postmodern Times by Odih Pamela written by Cram101 Textbook Reviews and published by Cram101. This book was released on 2013-05 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780521673761
Download or read book Marketing Communications Management written by Paul Copley and published by SAGE. This book was released on 2014-09-24 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Download or read book The Corporatization of the Business School written by Tony Huzzard and published by Taylor & Francis. This book was released on 2017-04-21 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: With business schools becoming increasingly market-driven, questionable trends have emerged, such as the conflation of academic and corporate management, and the notion that academics and students are market players, who respond rationally to market signals. Using individual studies from leading scholars in a variety of disciplines and countries, this book identifies the global pressures behind these trends. It focuses on the debates surrounded the commercialization of business schools, and the rise of different methods of measuring their success. In their unique approach, the authors and editors discuss the impact of the confrontation between the timeless values embodied by Minerva, the Roman goddess of Wisdom, and the hard realities of competition and corporatization in modern society. This book will be compelling reading for students and academics in critical management studies, organizational studies, public management and higher education, as well as for stakeholders in academia and educational policy.
Download or read book The Qualified Self written by Lee Humphreys and published by MIT Press. This book was released on 2018-04-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: How sharing the mundane details of daily life did not start with Facebook, Twitter, and YouTube but with pocket diaries, photo albums, and baby books. Social critiques argue that social media have made us narcissistic, that Facebook, Twitter, Instagram, and YouTube are all vehicles for me-promotion. In The Qualified Self, Lee Humphreys offers a different view. She shows that sharing the mundane details of our lives—what we ate for lunch, where we went on vacation, who dropped in for a visit—didn't begin with mobile devices and social media. People have used media to catalog and share their lives for several centuries. Pocket diaries, photo albums, and baby books are the predigital precursors of today's digital and mobile platforms for posting text and images. The ability to take selfies has not turned us into needy narcissists; it's part of a longer story about how people account for everyday life. Humphreys refers to diaries in which eighteenth-century daily life is documented with the brevity and precision of a tweet, and cites a nineteenth-century travel diary in which a young woman complains that her breakfast didn't agree with her. Diaries, Humphreys explains, were often written to be shared with family and friends. Pocket diaries were as mobile as smartphones, allowing the diarist to record life in real time. Humphreys calls this chronicling, in both digital and nondigital forms, media accounting. The sense of self that emerges from media accounting is not the purely statistics-driven “quantified self,” but the more well-rounded qualified self. We come to understand ourselves in a new way through the representations of ourselves that we create to be consumed.
Download or read book The Hypothetical Species written by Michael Charles Tobias and published by Springer. This book was released on 2019-03-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a provocative and invigorating real-time exploration of the future of human evolution by two of the world’s leading interdisciplinary ecologists – Michael Charles Tobias and Jane Gray Morrison. Steeped in a rich multitude of the sciences and humanities, the book enshrines an elegant narrative that is highly empathetic, personal, scientifically wide-ranging and original. It focuses on the geo-positioning of the human Self and its corresponding species. The book's overarching viewpoints and poignant through-story examine and powerfully challenge concepts associated historically with assertions of human superiority over all other life forms. Ultimately, The Hypothetical Species: Variables of Human Evolution is a deeply considered treatise on the ecological and psychological state of humanity and her options – both within, and outside the rubrics of evolutionary research – for survival. This important work is beautifully presented with nearly 200 diverse illustrations, and is introduced with a foreword by famed paleobiologist, Dr. Melanie DeVore.
Download or read book A Table for One written by Kinneret Lahad and published by . This book was released on 2019-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table for one A critical reading of singlehood, gender and time is the first book to consider the profound relationship between singlehood and time. Drawing on a wide range of cultural resources - including web columns, blogs, advice columns, popular clichés, advertisements and references from television and cinema, the author challenges the conventional meaning-making processes of singlehood and time. Lahad's analysis gives us the opportunity to explore and theorize singlehood through varied temporal concepts such as waiting, wasting, timeout, age, the life course, linearity and commodification of time. This unique analytical approach enables the fresh consideration of some of our dominant perceptions about collective clocks, schedules, time tables and the temporal organization of social life in general.
Download or read book Industrial Arts Index written by and published by . This book was released on 1923 with total page 1528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book May Day Manifesto 1968 written by Raymond Williams and published by Verso Books. This book was released on 2018-05-08 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anniversary edition of the classic political manifesto Urgently relevant to current arguments about the crisis of austerity, the 1968 manifesto set out a new agenda for socialist Britain, after the failure of the postwar consensus. It sought to change the nature of the state, to drive a wedge between finance and empire, to stress the importance of a planned economy for all, and to detach Britain from the imperial goals to which it had long been committed. Today, the spirit of The May Day Manifesto offers a road map to a brighter future. The original publication brought together the most influential radical voices of the era. Among the seventy signatories were Raymond Williams, E. P. Thompson, Stuart Hall, Iris Murdoch, Terry Eagleton, Ralph Miliband, and R. D. Laing. This edition comes with an introduction from Owen Jones, who brings a sense of urgency and hope to the contemporary debate.
Download or read book Challenging Knowledge written by Gerard Delanty and published by Open University Press. This book was released on 2001 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For far too long, we have waited for a book that recorded the ideas of the modern university. Now, in Gerard Delanty's new book, we have it. Delanty has faithfully set out the views of the key thinkers and, in the process, has emerged with an idea of the university that is his. We are in his debt." Professor Ronald Barnett, University of London "Gerard Delanty is one of the most productive and thought-provoking social theorists currently writing in the UK. He brings to his work a sophisticated and impressively cosmopolitan vision. Here he turns his attention to higher education, bringing incisive analysis and a surprising optimism as regards the future of the university. This is a book which will stimulate all thinking people - especially those trying to come to terms with mass higher education and its tribulations." Professor Frank Webster, University of Birmingham "For too long social theory, the sociology of knowledge and studies in higher education have mutually ignored each other. Gerard Delanty, founding editor of the European Journal of Social Theory, was just the right person to bring them into dialogue. Indeed, 'dialogue' and 'communication' are his watchwords for revamping the institutional mission of the university." Professor Steve Fuller, University of Warwick Drawing from current debates in social theory about the changing nature of knowledge, this book offers the most comprehensive sociological theory of the university that has yet appeared. The famous philosophical conceptions of the university from the Enlightenment to postmodern thought are discussed along with the major writings in modern social theory on the university, such as those of Weber, Parsons, Habermas, Gadamer, Lyotard and Bourdieu. In this far reaching contribution to the sociology of knowledge, Delanty views the university as a key institution of modernity and as the site where knowledge, culture and society interconnect. He assesses the question of the crisis of the university with respect to issues such as globalization, the information age, the nation state, academic capitalism, cultural politics and changing relationships between research and teaching. Arguing against the notion of the demise of the university, his argument is that in the knowledge society of today a new identity for the university is emerging based on communication and new conceptions of citizenship. It will be essential reading for those interested in changing relationships between modernity, knowledge, higher education and the future of the university.
Download or read book Advertising and Cultural Politics in Global Times written by Pamela Odih and published by Routledge. This book was released on 2016-03-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
Download or read book Aircraft Stories written by John Law and published by Duke University Press. This book was released on 2002-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Aircraft Stories noted sociologist of technoscience John Law tells “stories” about a British attempt to build a military aircraft—the TSR2. The intertwining of these stories demonstrates the ways in which particular technological projects can be understood in a world of complex contexts. Law works to upset the binary between the modernist concept of knowledge, subjects, and objects as having centered and concrete essences and the postmodernist notion that all is fragmented and centerless. The structure and content of Aircraft Stories reflect Law’s contention that knowledge, subjects, and—particularly— objects are “fractionally coherent”: that is, they are drawn together without necessarily being centered. In studying the process of this particular aircraft’s design, construction, and eventual cancellation, Law develops a range of metaphors to describe both its fractional character and the ways its various aspects interact with each other. Offering numerous insights into the way we theorize the working of systems, he explores the overlaps between singularity and multiplicity and reveals rich new meaning in such concepts as oscillation, interference, fractionality, and rhizomatic networks. The methodology and insights of Aircraft Stories will be invaluable to students in science and technology studies and will engage others who are interested in the ways that contemporary paradigms have limited our ability to see objects in their true complexity.
Download or read book Ulrich Beck written by Mads Peter Sørensen and published by Routledge. This book was released on 2012 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Ulrich Beck, Mads P. Sørensen and Allan Christiansen provide an extensive and thorough introduction to the German sociologist's collected works. Focusing on the theory outlined in Beck's chief work, Risk Society, and on his theory of second modernity, Sørensen and Christiansen explain the sociologist's ideas and writing in a clear and accessible way.
Download or read book Social Psychology and Politics written by Joseph P. Forgas and published by Psychology Press. This book was released on 2015-04-17 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychology and politics are intricately related, and understanding how humans manage power and govern themselves is one of the key issues in psychology. This volume surveys the latest theoretical and empirical work on the social psychology of politics, featuring cutting-edge research from a stellar group of international researchers. It is organized into four main sections that deal with political attitudes and values; political communication and perceptions; social cognitive processes in political decisions; and the politics of intergroup behavior and social identity. The contributions address such exciting questions as how do political attitudes and values develop and change? What role do emotions and moral values play in political behavior? How do political messages and the media influence political perceptions? What are the psychological requirements of effective democratic decision making, and why do democracies sometimes fail? How can intergroup harmony be developed, and what is the role of social identity in political processes? As such, this volume integrates the role of cognitive, affective, social and cultural influences on political perception and behavior, offering an overview of the psychological mechanisms underlying political processes. It provides essential reading for teachers, students, researchers and practitioners in areas related to power, social influence and political behavior.
Download or read book The Deindustrialized World written by Steven High and published by UBC Press. This book was released on 2017-07-20 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1970s, the closure of mines, mills, and factories has marked a rupture in working-class lives. The Deindustrialized World interrogates the process of industrial ruination, from the first impact of layoffs in metropolitan cities, suburban areas, and single-industry towns to the shock waves that rippled outward, affecting entire regions, countries, and beyond. Scholars from France, Canada, Australia, the United Kingdom, and the United States share personal stories of ruin and ruination and ask others what it means to be working class in a postindustrial world. Part 1 examines the ruination of former workplaces and the failing health and injured bodies of industrial workers. Part 2 brings to light disparities between rural resource towns and cities, where hipster revitalization often overshadows industrial loss. Part 3 reveals the ongoing impact of deindustrialization on working people and their place in the new global economy. Together, the chapters open a window on the lived experiences of people living at ground zero of deindustrialization, revealing its layered impacts and examining how workers, environmentalists, activists, and the state have responded to its challenges.
