Download or read book Outdated Advertising written by Michael Lewis and published by Simon and Schuster. This book was released on 2017-11-21 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This outrageous collection of inappropriate ads will have you turning the pages and shaking your head in disbelief. Outdated Advertising: Memories from a Less-than-PC Era takes a look at print advertising from the mid-1850s through the 1980s with an eye toward ads that were notorious for their sexist, racist, politically-incorrect, or other wildly inappropriate content—or for just plain bad taste. Among the dozens of full-color examples, readers will find: a woman being spanked by her husband for not buying the right coffee the story of a mother having to turn her child over to an orphanage because her late husband didn’t keep up his life insurance payments Aunt Jemima declaring “Happy days is here!” because of her new pancake recipe doctors promoting particular brands of cigarettes the Michael Jackson Rainbow Brite portable record player with the copy line, “Gifts to keep children singing.” Advertising has changed over the decades—that is a major understatement. Despite the nostalgia of such shows as Mad Men, the outrageous images in Outdated Advertising show readers just how far we’ve come since then.
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book Old Advertising Cuts from A Z written by Charles S. Anderson and published by Csa Archive Llc. This book was released on 1989 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Download or read book The Worst of Vintage Racist Ads Products Children s Books and More written by David Welch and published by . This book was released on 2017-06-16 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's easy to forget how far we've come as a society. Sometimes, it seems like the word "racist" has become as common in our vernacular as the word "the" and almost as meaningless. People tend to forget how racially insensitive the world used to be, but they won't after reading this book, which is loaded with 200 pages of old timey advertisements, products, foods and drinks, toys, music, and even children's books!As an added bonus, this book has an entire section featuring ads from McDonalds' somewhat politically incorrect "urban" marketing campaigns from the 70s and 80s!
Download or read book Introduction to Programmatic Advertising written by Dominik Kosorin and published by . This book was released on 2022-08-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Programmatic Advertising (Second Edition) offers a clear and concise introduction to programmatic advertising, from basic concepts to current trends. You will learn: How the open advertising ecosystem works. What are DSPs, SSPs, CDPs, OpenRTB protocol, preferred deals or supply-path optimization? Why data is the lifeblood of programmatic. How is data collected and used by publishers and advertisers to deliver maximum advertising efficiency? What has changed over the recent years. From a switch to first-price auction, to the emergence of consent-management platforms or universal auction adoption by publishers. Why is the demise of third-party cookies such a big deal. How will the programmatic advertising ecosystem respond to unprecedented identity and privacy changes? Where to focus now and in the future. Why are the biggest industry players betting on emerging channels like connected TV or retail media? Just like the well-received first edition, this book was written primarily with people who are new to the world of programmatic advertising in mind. This includes people just entering the industry, students, academics, or anyone who would like to better understand how programmatic works. Some of the topics covered in this book, such as identity or privacy, could be also useful to seasoned professionals.
Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Download or read book Outdated written by Jonathan "JP" Pokluda and published by Baker Books. This book was released on 2021-03-02 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone wants to be loved--to find someone who will stick with them through all of life's ups and downs, someone who is in it for the long haul. But in a world where dating is increasingly based on split-second decisions and geared toward casual relationships rather than marriage, it's easy for single people to feel discouraged, used, or unworthy of true love and lasting affection. Reality just never seems to match up with our (often wildly unrealistic) expectations. Jonathan "JP" Pokluda has counseled thousands of young singles through the pain and heartbreak of dating the world's way. Now he wants to dispel the myths, misconceptions, and fairy tales you've believed about dating and replace them with the truth from the One who invented marriage, created you to crave relationship, and is the very embodiment of true love. With plenty of true stories about relationships healed and love found, this practical book explains God's purposes for singleness, dating, and marriage and covers why you should date, who you should date, and how you should date. If you're ready to trade the world's way of dating for the way that actually works, it's time to begin dating well.
Download or read book Launch Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Download or read book Stop Advertising Start Branding written by Marcus Osborne and published by Troubador Publishing Ltd. This book was released on 2016-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A five-star triumph. This has to be SE Asia’s business book of the year.’ Kevin Boland, CEO, OHMM Pte Ltd, Singapore. Traditional advertising doesn’t work any more. Even Samsung, with a marketing budget of US$14 billion a year, is seeing profits plummet and smartphone sales decline sharply. The world has changed, and throwing money at the problem isn’t going to be the answer. For the global giants aiming to dominate SE Asia’s fast-growing markets, this is dreadful news. For the local and regional companies that are fighting to beat off the invaders, the end of the era of mass market advertising offers a wealth of new opportunities. What matters now, above everything, is building a strong, durable brand, based on great customer relationships. And the key to that is what you do, not how much you spend. Marcus Osborne demonstrates how many organisations can cut their marketing costs by up to 50 per cent yet still achieve better results: ‘Take your money,’ he says, ‘and put it back in the bank.’ He gives practical guidance on all the fine details, from retraining staff to deliver an unforgettable experience to collecting the right data and how to use Facebook and other tools to build a brand that will guarantee a profitable future. Written for CEOs and government servants keen to communicate more effectively with citizens, Stop Advertising Start Branding draws on Marcus’ vast experience in the region to show how SE Asian companies can use the new tools provided by the internet and social media to engage and win customers and keep those customers coming back to their brands. He demonstrates how many organisations can cut their marketing costs yet still achieve better, more measurable results. ‘An experienced understanding of what works and what doesn’t,’ Bobby McGill, Editor-in-Chief, Branding in Asia.
Download or read book Advertising Account Planning written by Larry D. Kelley and published by M.E. Sharpe. This book was released on 2011 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Download or read book Scientific Advertising written by Claude C. Hopkins and published by New Line Publishing. This book was released on 1968 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing communications written by and published by . This book was released on 1920 with total page 2626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Killer Facebook Ads written by Marty Weintraub and published by John Wiley & Sons. This book was released on 2011-07-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
Download or read book Advertising Selling written by and published by . This book was released on 1909 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Selling written by and published by . This book was released on 1920 with total page 1288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
