Download or read book Our Master s Voice Advertising Classic Reprint written by James Rorty and published by Forgotten Books. This book was released on 2017-11-21 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Our Master's Voice Advertising The advertising business is taken to mean the total appara tus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, pos ter, and direct-by-mail companies, plus the services of supply printing, lithography, engraving, etc. Which are largely de pendent upon the advertising business for their existence. The advertising technique is taken to mean the technique of manufacturing customers by producing systematized illu sions of value or desirability in the minds of the particular public at which the technique is directed. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Our Master s Voice Advertising written by James Rorty and published by Forgotten Books. This book was released on 2015-06-02 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Our Master's Voice Advertising Two basic definitions will perhaps assist the reader to understand the scope and intent of this book. The advertising business is taken to mean the total apparatus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, poster, and direct-by-mail companies, plus the services of supply: printing, lithography, engraving, etc. which are largely dependent upon the advertising business for their existence. The advertising technique is taken to mean the technique of manufacturing customers by producing systematized illusions of value or desirability in the minds of the particular public at which the technique is directed. The book is an attempt, by an advertising man and journalist, to tell how and why the traditional conception and function of journalism has lapsed in this country. It describes the progressive seizure and use, by business, of the apparatus of social communication in America. Naturally, this story has not been "covered", has not been considered fit to print, in any newspaper or magazine dependent for its existence upon advertising. In attempting to examine the phenomenon of American advertising in the context of the culture it became necessary to examine the culture itself and even to trace its economic and ideological origins. This enlargement of scope necessitated a somewhat cursory and inadequate treatment of many detailed aspects of the subject. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Our Master s Voice written by James Rorty and published by mediastudies.press. This book was released on 2020-10-15 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
Download or read book Our Master s Voice Advertising written by James Rorty and published by READ BOOKS. This book was released on 2008-06 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Download or read book Economic Investigations in Twentieth Century Detective Fiction written by Yan Zi-Ling and published by Routledge. This book was released on 2016-03-09 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his study of Golden Age and hard-boiled detective fiction from 1890 to 1950, Yan Zi-Ling argues that these two subgenres can be distinguished not only by theme and style, but by the way they structure knowledge, value, and productive labour. Using the detective as a reference point and enactor of socially based interests, Yan shows that Golden Age texts are distinguished by their conservationism (and not only by their conservatism), with the detectives’ actions serving to stabilize institutions with specific ideological aims. In contrast, the criminal investigations of the hard-boiled detective, who is poorly aligned with institutions and strong interest groups, reveal the fragility of the status quo in the face of escalating cycles of violence. Key to Yan’s discussion are theories of exchange, value, and the gift, the latter of which he suggests is more akin to detective work than is wage labour. Analyzing texts by a wide range of authors that includes Arthur Conan Doyle, Agatha Christie, Dashiell Hammett, Raymond Chandler, Dorothy Sayers, Raoul Whitfield, George Harmon Coxe, and Mickey Spillane, Yan demonstrates that the detective’s truth-generating function, most often characterized as a process of discovery rather than creation, is in fact crucial to the institutional and class-based interests that he or she serves.
Download or read book Economic Investigations in Twentieth Century Detective Fiction written by Professor Zi-Ling Yan and published by Ashgate Publishing, Ltd.. This book was released on 2015-04-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his study of Golden Age and hard-boiled detective fiction from 1890 to 1950, Yan Zi-Ling argues that these two subgenres can be distinguished not only by theme and style, but by the way they structure knowledge, value, and productive labour. Using the detective as a reference point and enactor of socially based interests, Yan shows that Golden Age texts are distinguished by their conservationism (and not only by their conservatism), with the detectives’ actions serving to stabilize institutions with specific ideological aims. In contrast, the criminal investigations of the hard-boiled detective, who is poorly aligned with institutions and strong interest groups, reveal the fragility of the status quo in the face of escalating cycles of violence. Key to Yan’s discussion are theories of exchange, value, and the gift, the latter of which he suggests is more akin to detective work than is wage labour. Analyzing texts by a wide range of authors that includes Arthur Conan Doyle, Agatha Christie, Dashiell Hammett, Raymond Chandler, Dorothy Sayers, Raoul Whitfield, George Harmon Coxe, and Mickey Spillane, Yan demonstrates that the detective’s truth-generating function, most often characterized as a process of discovery rather than creation, is in fact crucial to the institutional and class-based interests that he or she serves.
Download or read book How to Write Ad Copy That Works Masters of Marketing Secrets A Course In Classic Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
Download or read book Handbook of Behaviorism written by William O'Donohue and published by Elsevier. This book was released on 1998-10-21 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Behaviorism provides a comprehensive single source that summarizes what behaviorism is, how the various "flavors" of behaviorism have differed between major theorists both in psychology and philosophy, and what aspects of those theories have been borne out in research findings and continue to be of use in understanding human behavior.
Download or read book Hollywood and the Rise of Physical Culture written by Heather Addison and published by Psychology Press. This book was released on 2003 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Cashvertising Online written by Drew Eric Whitman and published by Red Wheel/Weiser. This book was released on 2023 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest book from Dr. Direct(tm) will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal "you and me" approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren't worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond--the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.
Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1940 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hollywood Goes Shopping written by David Desser and published by U of Minnesota Press. This book was released on 2000 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself. Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory relationship between American cinema and consumer culture, providing an innovative reading of both film history and the evolution of consumerism in the twentieth century.
Download or read book Etude Music Magazine written by Theodore Presser and published by . This book was released on 1924 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes music.
Download or read book Modern Perspectives on John B Watson and Classical Behaviorism written by James T. Todd and published by Greenwood. This book was released on 1994 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reassesses the role of classical behaviourism in 20th-century psychology, providing modern perspectives that correct the standard views of John B. Watson. This historical analysis includes comprehensive bibliographies of Watson's published works and important related studies.
Download or read book The Problem of the Media written by Robert D. McChesney and published by NYU Press. This book was released on 2004-03-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The symptoms of the crisis of the U.S. media are well-known—a decline in hard news, the growth of info-tainment and advertorials, staff cuts and concentration of ownership, increasing conformity of viewpoint and suppression of genuine debate. McChesney's new book, The Problem of the Media, gets to the roots of this crisis, explains it, and points a way forward for the growing media reform movement. Moving consistently from critique to action, the book explores the political economy of the media, illuminating its major flashpoints and controversies by locating them in the political economy of U.S. capitalism. It deals with issues such as the declining quality of journalism, the question of bias, the weakness of the public broadcasting sector, and the limits and possibilities of antitrust legislation in regulating the media. It points out the ways in which the existing media system has become a threat to democracy, and shows how it could be made to serve the interests of the majority. McChesney's Rich Media, Poor Democracy was hailed as a pioneering analysis of the way in which media had come to serve the interests of corporate profit rather than public enlightenment and debate. Bill Moyers commented, "If Thomas Paine were around, he would have written this book." The Problem of the Media is certain to be a landmark in media studies, a vital resource for media activism, and essential reading for concerned scholars and citizens everywhere.
Download or read book Real Fantasies written by Patricia A. Johnston and published by Univ of California Press. This book was released on 1997-01-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. His commercial work appeared regularly in VANITY FAIR, VOGUE, LADIES HOME JOURNAL, and other popular magazines. Patricia Johnston uses Steichen's work as a case study of the history of advertising and the American economy between the wars. 13 color and 120 b&w photos.
Download or read book The Etude written by and published by . This book was released on 1901 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: A monthly journal for the musician, the music student, and all music lovers.
