Download or read book Oscommerce Webmaster s Guide to Selling Online written by Vadym Gurevych and published by Packt Publishing Ltd. This book was released on 2007-12-30 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc.
Download or read book Complete Digital Marketing Guide Book for SEO Social Media Brand awareness written by Publicancy and published by Publicancy Ltd. This book was released on 2019-11-07 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand.
Download or read book Digital Marketing Expert Diploma Master s level City of London College of Economics 10 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Download or read book Issues in Informing Science Information Technology Volume 9 2012 written by Eli B. Cohen and published by Informing Science. This book was released on 2012 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Programmers Guide to OsCommerce the Nuts and Bolts of OsCommerce Customization written by Myles O'Reilly and published by Lulu.com. This book was released on 2006-03-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Programmers' Guide to osCommerce offers a comprehensive look at this powerful open source solution. Written with the experienced PHP/MySQL user in mind, it describes the functional and implementational details of installation, administration, and user-side mechanics of osCommerce. The Programmers' Guide to osCommerce sets itself apart with its heavy emphasis on the nuts and bolts of osCommerce customization, showing the reader how to change elements, colors, text, layout, and graphics to create a highly unique storefront with ease. The Programmers' Guide to osCommerce can help any experienced programmer to establish an individualized, easy-to-use online sales presence and is sure to become a primary source on the shelves of online storeowners everywhere.
Download or read book THE STARTUP KIT written by Emma Jones and published by Harriman House Limited. This book was released on 2020-01-21 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a friendly guide covering all aspects of starting up – from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments. Full of great advice from start-up expert Emma Jones, it’s packed with case studies of people who’ve already successfully started their own businesses. Enterprise Nation helps thousands of people in the UK turn their good ideas into great businesses. There’s lots of free advice on our website and at our events, where you can get together with other start-ups and would-be entrepreneurs to learn from experience and from experts. You’ll find essential business books too. And when you join Enterprise Nation, you get 25% off everything, as well as free meet-ups and exclusive benefits. Find out more at www.enterprisenation.com
Download or read book Internet Marketing a practical approach written by Alan Charlesworth and published by Routledge. This book was released on 2011-01-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.
Download or read book Google Hacking for Penetration Testers written by Johnny Long and published by Elsevier. This book was released on 2004-12-17 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google, the most popular search engine worldwide, provides web surfers with an easy-to-use guide to the Internet, with web and image searches, language translation, and a range of features that make web navigation simple enough for even the novice user. What many users don’t realize is that the deceptively simple components that make Google so easy to use are the same features that generously unlock security flaws for the malicious hacker. Vulnerabilities in website security can be discovered through Google hacking, techniques applied to the search engine by computer criminals, identity thieves, and even terrorists to uncover secure information. This book beats Google hackers to the punch, equipping web administrators with penetration testing applications to ensure their site is invulnerable to a hacker’s search. Penetration Testing with Google Hacks explores the explosive growth of a technique known as "Google Hacking." When the modern security landscape includes such heady topics as "blind SQL injection" and "integer overflows," it's refreshing to see such a deceptively simple tool bent to achieve such amazing results; this is hacking in the purest sense of the word. Readers will learn how to torque Google to detect SQL injection points and login portals, execute port scans and CGI scans, fingerprint web servers, locate incredible information caches such as firewall and IDS logs, password databases, SQL dumps and much more - all without sending a single packet to the target! Borrowing the techniques pioneered by malicious "Google hackers," this talk aims to show security practitioners how to properly protect clients from this often overlooked and dangerous form of information leakage. *First book about Google targeting IT professionals and security leaks through web browsing. *Author Johnny Long, the authority on Google hacking, will be speaking about "Google Hacking" at the Black Hat 2004 Briefing. His presentation on penetrating security flaws with Google is expected to create a lot of buzz and exposure for the topic. *Johnny Long's Web site hosts the largest repository of Google security exposures and is the most popular destination for security professionals who want to learn about the dark side of Google.
Download or read book Google Analytics written by Jerri L. Ledford and published by John Wiley and Sons. This book was released on 2011-02-02 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Download or read book Pro PHP Security written by Chris Snyder and published by Apress. This book was released on 2011-07-29 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: PHP security, just like PHP itself, has advanced. Updated for PHP 5.3, the second edition of this authoritative PHP security book covers foundational PHP security topics like SQL injection, XSS, user authentication, and secure PHP development. Chris Snyder and Tom Myer also delve into recent developments like mobile security, the impact of JavaScript, and the advantages of recent PHP hardening efforts. Pro PHP Security, Second Edition will serve as your complete guide for taking defensive and proactive security measures within your PHP applications. Beginners in secure programming will find a lot of material on secure PHP development, the basics of encryption, secure protocols, as well as how to reconcile the demands of server-side and web application security.
Download or read book Retail Management written by Barry Berman and published by . This book was released on 2001 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Download or read book Informatics in Economy written by Gheorghe Cosmin Silaghi and published by Springer. This book was released on 2017-12-27 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes revised selected papers from the 15th International Conference on Informatics in Economy, IE 2016, held in Cluj-Napoca, Romania, in June 2016. The 10 full papers and 4 short papers presented in this volume were carefully reviewed and selected from 31 extended paper submissions for this book. They are organized in sections on Distributed Systems, Information Systems Adoption, Knowledge Representation and Processing, Domain-specific Data Analysis, and Computational Models. The volume also contains one invited keynote paper in full-paper length.
Download or read book ACE the IT Resume written by Paula Moreira and published by McGraw Hill Professional. This book was released on 2007-07-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a first-rate resume that will get you hired in IT Stand out in a crowd of IT job applicants by creating and submitting a winning resume and cover letter with help from this practical guide. Fully revised and updated for the latest trends, technologies, and in-demand jobs, Ace the IT Resume, Second Edition reveals how to best showcase your IT skills and experience. You'll get tips for adapting your resume for different formats, using the right keywords, and getting your resume in the hands of the hiring manager. With an encyclopedia of sample resumes, job descriptions, and resume strategies, this is your must-have guide to landing a great IT job. Present your skills, experience, and education in the most effective format Optimize your online resume Customize your resume based on the job you're seeking Write compelling and relevant cover letters Avoid common pitfalls and analyze your resume for errors Discover ways to quickly get hands-on experience Network with IT professionals to make connections
Download or read book Everything Is Miscellaneous written by David Weinberger and published by Macmillan. This book was released on 2008-04-29 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attempts to explain how new ways of classifying digital data will impact society.
Download or read book Building a Dream written by Walter S. Good and published by . This book was released on 2008-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good is recognized as a market leading text that offers a practical, "how to" approach to guiding students and potential small business entrepreneurs through the conceptual stages involved in setting up a business of their own. It is all about builiding the essential business plan, with many templates, forms, checklists, sample pland and real-life Canadian examples making it the most hands-on text available Good offers a strong supplement package, including an Instructor's Resource CD with an IM and PPT slides, Canadian videos offering additional practical examples/cases, and a robust OLC that will be expanded to include self-assessment exercises currently within the text in an interactive format.
Download or read book Digital Business Models written by Bernd W. Wirtz and published by Springer. This book was released on 2019-04-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.
Download or read book Complete Web Monitoring written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2009-06-12 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis Find out your market's motivations with voice-of-the-customer research Measure the health and availability of your website with synthetic testing and real-user monitoring Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators Understand how to assemble this data into clear reports tailored to your organization and audience You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez
