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Book Organizational trends and electronic media

Download or read book Organizational trends and electronic media written by Tora K. Bikson and published by . This book was released on 1994 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are experiencing rapid and widespread growth in the use of information and communication technologies, with associated changes in the ways work is organized and carried out. These changes--apparent in trends toward greater flexibility, denser connectivity, broadened participation, more team work, and more permeable boundaries--have yet to appear in formal policies, procedures, organization charts, and reporting relationships. Given the inherent synergies between networked media and the design of work, all prescriptions for future organizational forms should be viewed with skepticism. Rather, organizational decisionmakers should give greatest attention to understanding and managing open-ended change processes. Further, as these processes unfold, they should exploit the capabilities of new technologies to document and store information about emerging organizational forms and functions. Besides serving the needs traditionally filled by records and archives, such information can provide the material for organizational memory and organizational learning.

Book Managing Electronic Media

Download or read book Managing Electronic Media written by Joan Van Tassel and published by Taylor & Francis. This book was released on 2012-09-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Book Digital and Social Media Marketing

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Book Streaming and Digital Media

Download or read book Streaming and Digital Media written by Dan Rayburn and published by Taylor & Francis. This book was released on 2012-07-26 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data

Book History and Electronic Artefacts

Download or read book History and Electronic Artefacts written by Edward Higgs and published by Oxford University Press. This book was released on 1998 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are now entering a world of electronic communications where an increasing amount of contemporary information is created and retained only in electronic form. How will such unstable flows of information be preserved for future historians? Will the future have a past? Will the history of ourcontemporary world be lost to our descendants? History and Electronic Artefacts is the first publication to examine the implications of this revolution for historical research. Historians are used to handling paper and parchment record in archives. These are actual pieces of correspondence which passed between historical actors. They are alsorelatively stable artefacts which can be preserved easily. Two factors introduced by the electronic revolution threaten the existence of paper archives: the dissociation between information content and the media by which it is transmitted ruptures the solidity of the archival object. The ability tostore electronic information anywhere and access it remotely via networks could make the central paper archive redundant. Experts from the fields of information management and technology, data archiving, library science, as well as historians, consider the issues raised in depth. The authors also place a unique emphasis on European developments.

Book Issues   Trends of Information Technology Management in Contemporary Organizations

Download or read book Issues Trends of Information Technology Management in Contemporary Organizations written by Information Resources Management Association. International Conference and published by IGI Global. This book was released on 2002-01-01 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the field of information technology continues to grow and expand, it impacts more and more organizations worldwide. The leaders within these organizations are challenged on a continuous basis to develop and implement programs that successfully apply information technology applications. This is a collection of unique perspectives on the issues surrounding IT in organizations and the ways in which these issues are addressed. This valuable book is a compilation of the latest research in the area of IT utilization and management.

Book What s Happening to Our TV

    Book Details:
  • Author : Samia Rahman
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016-10-01
  • ISBN : 9781539088387
  • Pages : 172 pages

Download or read book What s Happening to Our TV written by Samia Rahman and published by Createspace Independent Publishing Platform. This book was released on 2016-10-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's Happening to Our TV- Discovering the Trends of Electronic Media and Beyond in Bangladesh can yield important insights by introducing a concise and straightforward representation to the expert queries regarding electronic media in Bangladesh. This book takes a highly distinctive approach, written from the perspective of the writer where questions asked by the writer are reflected and answered throughout the book, covering a carefully selected range of issues in Bangladesh electronic media in greater depth than other books. Media and mass communication professionals and students will discover a wealth of new information and strategies on rigorous analysis of media that can improve performance and productivity. Maintaining Samia Rahman's accessible style of writing, the book dispels many myths and demonstrates a host of new potentials for driving the electronic media success in Bangladesh by presenting an up-to-date guide on electronic media research for the aspiring future media professionals of the 21st century.

Book Leadership at a Distance

Download or read book Leadership at a Distance written by Suzanne Penn Weisband and published by Psychology Press. This book was released on 2008 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the complex phenomenon of leadership in distributed work settings, or leadership at a distance. The study of leadership at a distance is complex because of the ubiquitous roles that leaders play, the scale of work leaders find themselves, and the range of technologies available to them."--[book cover].

Book History of the Mass Media in the United States

Download or read book History of the Mass Media in the United States written by Margaret A. Blanchard and published by Routledge. This book was released on 2013-12-19 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.

Book The New World of Transitioned Media

Download or read book The New World of Transitioned Media written by Gali Einav and published by Springer. This book was released on 2014-10-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Book Electronic Media

Download or read book Electronic Media written by Norman J. Medoff and published by Taylor & Francis. This book was released on 2016-12-01 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)

Book The American Archivist

Download or read book The American Archivist written by and published by . This book was released on 1996 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes sections "Reviews of books" and "Abstracts of archive publications (Western and Eastern Europe)."

Book Encyclopedia of Information Technology Curriculum Integration

Download or read book Encyclopedia of Information Technology Curriculum Integration written by Tomei, Lawrence A. and published by IGI Global. This book was released on 2008-02-28 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more and more universities, schools, and corporate training organizations develop technology plans to ensure technology will directly benefit learning and achievement, the demand is increasing for an all-inclusive, authoritative reference source on the infusion of technology into curriculums worldwide. The Encyclopedia of Information Technology Curriculum Integration amasses a comprehensive resource of concepts, methodologies, models, architectures, applications, enabling technologies, and best practices for integrating technology into the curriculum at all levels of education. Compiling 154 articles from over 125 of the world's leading experts on information technology, this authoritative reference strives to supply innovative research aimed at improving academic achievement, teaching and learning, and the application of technology in schools and training environments.

Book Encyclopedia of Crisis Management

Download or read book Encyclopedia of Crisis Management written by K. Bradley Penuel and published by SAGE Publications. This book was released on 2013-02-14 with total page 1177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although now a growing and respectable research field, crisis management—as a formal area of study—is relatively young, having emerged since the 1980s following a succession of such calamities as the Bhopal gas leak, Chernobyl nuclear accident, Space Shuttle Challenger loss, and Exxon Valdez oil spill. Analysis of organizational failures that caused such events helped drive the emerging field of crisis management. Simultaneously, the world has experienced a number of devastating natural disasters: Hurricane Katrina, the Japanese earthquake and tsunami, etc. From such crises, both human-induced and natural, we have learned our modern, tightly interconnected and interdependent society is simply more vulnerable to disruption than in the past. This interconnectedness is made possible in part by crisis management and increases our reliance upon it. As such, crisis management is as beneficial and crucial today as information technology has become over the last few decades. Crisis is varied and unavoidable. While the examples highlighted above were extreme, we see crisis every day within organizations, governments, businesses and the economy. A true crisis differs from a "routine" emergency, such as a water pipe bursting in the kitchen. Per one definition, "it is associated with urgent, high-stakes challenges in which the outcomes can vary widely (and are very negative at one end of the spectrum) and will depend on the actions taken by those involved." Successfully engaging, dealing with, and working through a crisis requires an understanding of options and tools for individual and joint decision making. Our Encyclopedia of Crisis Management comprehensively overviews concepts and techniques for effectively assessing, analyzing, managing, and resolving crises, whether they be organizational, business, community, or political. From general theories and concepts exploring the meaning and causes of crisis to practical strategies and techniques relevant to crises of specific types, crisis management is thoroughly explored. Features & Benefits: A collection of 385 signed entries are organized in A-to-Z fashion in 2 volumes available in both print and electronic formats. Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Selected entries feature boxed case studies, providing students with "lessons learned" in how various crises were successfully or unsuccessfully managed and why. Although organized A-to-Z, a thematic "Reader′s Guide" in the front matter groups related entries by broad areas (e.g., Agencies & Organizations, Theories & Techniques, Economic Crises, etc.). Also in the front matter, a Chronology provides students with historical perspective on the development of crisis management as a discrete field of study. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader′s Guide and Cross-References to provide thorough search-and-browse capabilities. A template for an "All-Hazards Preparedness Plan" is provided the backmatter; the electronic version of this allows students to explore customized response plans for crises of various sorts. Appendices also include a Resource Guide to classic books, journals, and internet resources in the field, a Glossary, and a vetted list of crisis management-related degree programs, crisis management conferences, etc.

Book Electronic Media Criticism

Download or read book Electronic Media Criticism written by Peter B. Orlik and published by Psychology Press. This book was released on 2001 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the prominence of the electronic media in the 21st century, it is crucial that both media professionals and consumers know how to decipher and evaluate media content, the assumptions on which that content is based, and the constraints to which it is subject. Electronic Media Criticismoffers a variety of critical approaches to audio and video discourse. Rather than restricting itself to one perspective, the book applies key aesthetic, sociological, philosophical, psychological, structural, and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. Maintaining the approach of the original volume, this second edition includes: * updated chapters to reflect the current media world, including sample reviews and illustrations, * material pertaining to "new media"--because the book is process-oriented rather than medium-oriented, Internet referents are interspersed in discussion of the various critical perspectives, * two additional scripts for critical analysis--an episode of The Simpsonsand an installment of the dark Canadian comedy The Newsroom,and * new exercises for further practice in applying critical procedures. Orlik interweaves the insights of industry and academic authorities, recognizing that both orientations are essential in the development of a valid and viable critical outlook. Written for media students and practitioners, all readers of this volume will gain feasible and flexible tools for focused and rational analysis of electronic media products, as well as improved understanding of the role and essential ingredients of criticism itself.

Book Organizational Communication

Download or read book Organizational Communication written by Michael J. Papa and published by SAGE. This book was released on 2008 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication.

Book Encyclopedia of Journalism

Download or read book Encyclopedia of Journalism written by Christopher H. Sterling and published by SAGE Publications. This book was released on 2009-09-23 with total page 3131 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology