Download or read book Organic Audience Development Strategy written by Don Nicholas and published by . This book was released on 2014-03-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Magazine Publishing: Digital Publishing Tips for Creating Digital Magazines in a Tablet Magazine Publishing World, is a complete guide to becoming a successful digital magazine publisher.
Download or read book Audience written by Jeffrey K. Rohrs and published by John Wiley & Sons. This book was released on 2013-11-11 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.
Download or read book Strategies for Audience Development written by John C. Carter and published by . This book was released on 1985 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Developing Strategic Business Models and Competitive Advantage in the Digital Sector written by Daidj, Nabyla and published by IGI Global. This book was released on 2014-09-30 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.
Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Download or read book Media Architecture Compendium written by Luke Hespanhol and published by . This book was released on 2017 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: New frontiers for media architecture: This compendium explores how digital media is shaping cities today and in the years to come. It illustrates groundbreaking use of light and media in urban environments through 36 winning or shortlisted entries from the Media Architecture Biennale Awards in 2014 and 2016 in five categories: Animated architecture, Money Architecture, Participatory Architecture & Urban Interaction, Spatial Media Art, Future Trends & Prototypes.
Download or read book Research Anthology on Strategies for Achieving Agricultural Sustainability written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-02-18 with total page 1364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agriculture has been an enduring human tradition key to survival and civilization. However, after the advent of industrialization and agricultural growth, the industry has been met with several challenges including pollution, land use, and food insecurity. With the agricultural industry contributing to pollution and emissions, many have found it imperative to investigate the causes and seek out solutions. The Research Anthology on Strategies for Achieving Agricultural Sustainability discusses the issues that the agricultural industry currently faces and the technological opportunities that can be explored to help protect and predict crop growth and achieve more resilient agricultural processes. It analyzes the impact of agricultural pollution and food insecurity on a global scale, but also proposes solutions to promote agricultural sustainability. Covering topics such as bio-farming, smart farming, and population growth, this book is an indispensable resource for government officials, agricultural scientists, farmers, students and professors of higher education, activist groups, researchers, and academicians.
Download or read book Semi Organic Growth written by George T. Geis and published by John Wiley & Sons. This book was released on 2015-05-08 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth examination of Google's innovative approach to M&A Semi-Organic Growth presents a unique analysis of Google's distinctive expertise in the area of mergers and acquisitions, derived from more than 150 acquisitions carried out over the company's short history. While organizational growth has traditionally been characterized as organic (internally generated) or inorganic (from acquisition), this book examines Google's semi-organic strategy for accelerating product and service revenue, explained through a unique sector/subsector classification scheme that dynamically maps the media, Internet, and technology platform markets. You'll gain insight into Google's disclosure strategies for private company transactions, and more importantly, their methods for integrating acquisitions into product and service offerings to achieve ecosystem synergy. Unique perspective reveals the lessons learned along the way from both successes and failures, and the companion website gives you access to the tools that help you implement what you've learned. Google's extensive use of M&A as a growth strategy has been in sharp contrast to the practices of rivals like Apple, and further contrasts with the failures of many other companies in corporate business development. This book shows you the thinking behind the company's successful methods, and demonstrates the mechanisms behind the success. Learn why corporate M&A activity often fails to add value Delve deep into the complex dimensions of M&A integration Discover what Google has learned through specific deals Consider innovative integration methods that foster synergy Google is an iconic, premiere company, and it didn't happen by accident. Their success is driven by their innovative approach to strategy in all areas, and their M&A expertise has been a major contributing factor. Semi-Organic Growth takes you through the core workings of Google M&A to provide insight into successful strategy for the modern market.
Download or read book Million Dollar Likes Profiting Big on Facebook written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention Facebook users and aspiring entrepreneurs! Are you ready to turn your Facebook likes into a million-dollar opportunity? Introducing "Million-Dollar Likes: Profiting Big on Facebook," the ultimate guide to monetizing your likes and achieving financial success on the world's most influential social media platform. In today's digital age, social media has become an integral part of our lives. And Facebook, with its billions of active users, reigns supreme as the platform of choice for connecting, sharing, and engaging with others. But did you know that those likes you receive on your Facebook posts hold untapped potential for generating real revenue? In this groundbreaking book, we unlock the secrets to harnessing the power of Facebook likes and transforming them into a lucrative business venture. Whether you're an individual content creator, an influencer, or a business owner, "Million-Dollar Likes" provides you with a step-by-step roadmap to profiting big on Facebook. Inside the pages of this comprehensive guide, you'll discover: The psychological impact and social validation behind Facebook likes How to leverage likes to enhance user engagement and expand your reach Strategies for building a sizeable and engaged audience, both organically and through paid advertising Crafting compelling content that captivates your audience and drives conversions Partnering with brands and businesses to secure profitable collaborations and sponsorship deals Maximizing revenue through Facebook's ad platform and advanced targeting techniques Navigating the challenges of algorithm changes, negative feedback, and balancing authenticity with sponsored content Real-life success stories and case studies from individuals who have turned their likes into financial success Ethical considerations and responsible practices to maintain trust and credibility with your audience Emerging trends and future opportunities for monetizing likes on Facebook This isn't just another "get rich quick" scheme. "Million-Dollar Likes" is a meticulously researched and expertly crafted guide that provides you with the knowledge, strategies, and insights you need to navigate the ever-changing landscape of social media and maximize your earning potential. Whether you dream of becoming a full-time influencer, growing your business through Facebook, or simply earning passive income from your online presence, "Million-Dollar Likes" is your ultimate resource for turning those thumbs-up into real dollars. Don't miss out on this incredible opportunity to unlock the hidden wealth within your Facebook likes. Grab your copy of "Million-Dollar Likes: Profiting Big on Facebook" today and embark on a journey towards financial freedom and success!
Download or read book Marketing Mastery Strategies for Captivating Audiences written by Harish Chandra Singh Rathod and published by Inkbound Publishers. This book was released on 2022-12-21 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of marketing with strategies designed to captivate and engage audiences. This book offers practical insights and techniques for marketers looking to enhance their campaigns and achieve success in a competitive market.
Download or read book Get Content Get Customers Turn Prospects into Buyers with Content Marketing written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2009-05-02 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers—without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. “Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.” —Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University “Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.” —Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included “Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.” —Greg Verdino, Chief Strategy Officer, Crayon, LLC
Download or read book Viral Velocity written by Howie Todoit and published by eBookIt.com. This book was released on with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquer the Global Digital Arena Through the Power of Virality! Imagine your website attracting hordes of visitors, influencing minds, and resonating with hearts worldwide from scratch, building an empire not through sheer investment, but organically. "Viral Velocity: Global Web Success Secrets" is the testament to that dream. From unveiling the enigma of virality to building culturally empathetic websites, discover the potential you hold to dominate the vast online landscape. The book sparks intrigue right from the first chapter, The Power of Going Viral, demystifying virality laced with real-life scenarios of successful cases. It's a refreshing departure from shallowly scratching the 'viral' phenomenon's surface; it delicately dissects its anatomy, equips you with the understanding to leverage it, and stirs thought-provoking insights on the dynamic audience behaviour. Digging deeper into the organic way of gaining digital momentum, Nurturing Organic Growth emphasizes strategies for organic growth and how it stands toe-to-toe with paid growth. The thrill mounts as you infer the significance of Building a Global Website, acknowledging cultural disparities, language subtleties, and ethical contours that brew local flavor in your worldwide venture. Your adventure into the realm of web dominance continues as you learn the art of International SEO Tactics, mastered with details on geo-targeting, global keyword research, and more. Experience social media like never before, get handy with the most powerful viral engines in the chapter Social Media: Your Global Viral Engine. "Viral Velocity: Global Web Success Secrets" also portrays the role of photo-finish accuracy in decision-making, offering a complete breakdown of web analytics basics and usage techniques to measure virality. The elaborate Case Study: Successful Global Websites chapter is a goldmine of inspiration, packed with lessons drawn from triumphant stories. To ensure you leave no stone unturned, the book ends with a purposeful recap of strategies, next steps, compiled in Your Global Viral Roadmap. The exquisite culmination with a glossary and handy, appendix of Useful Tools for Viral Success, SEO, and analytics provide not mere information but a take-away know-how toolkit to jumpstart your journey. What sets "Viral Velocity: Global Web Success Secrets" apart is its engaging combination of theory, practical knowledge, analytics, and real-life cases. A distinctive blend of profound insights and relatable narration, this powerhouse of a book can skyrocket your analogical thinking and prepare you to win the digital game on the global front. Master the art, science, and business of viral success with Viral Velocity - your guiding light in the digital labyrinth!
Download or read book Product Led SEO written by Eli Schwartz and published by Houndstooth Press. This book was released on 2021-03-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
Download or read book Summary of One Million Followers by Brendan Kane How I Built a Massive Social Following in 30 Days written by thomas francis and published by BookSummaryGr. This book was released on 2023-10-31 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Million Followers by Brendan Kane One effective approach to rapidly growing your following is to adopt an agile method that involves creating content and analyzing how people respond to it in real-time. Rather than spending years building your platform, this strategy is beneficial for those who don't have a long time to invest. The three essential steps for gaining one million followers are to develop hypotheses, conduct tests, and be willing to adapt and change. By testing various approaches, you can determine which ones yield the best results and focus your investments accordingly. Having a strong hook that captures and retains people's attention is crucial. Based on successful content, an inspirational video featuring Justin Baldoni encouraging individuals to live their best lives proved to be highly effective. Choosing the right message or content is an influential factor in generating clicks and shares. It is important to convey that the message or content is significant and resonates with people. The key to scaling a large audience is to encourage people to share your content. The more people share your content, the faster and more cost-efficient your audience expansion will be. Facebook was chosen as the platform to build a million followers due to its vast user base of over two billion people and its share-friendly nature. Additionally, Facebook's advertising platform serves as a valuable market research tool. To effectively engage your audience and encourage them to take action, such as sharing your content or clicking the Follow button, it's crucial to create a strong brand connection that resonates with them. This connection should be so compelling that they feel motivated to engage with your brand. Grab a copy and learn more!
Download or read book Handbook of Research on Environmental Education Strategies for Addressing Climate Change and Sustainability written by Karmaoui, Ahmed and published by IGI Global. This book was released on 2021-02-19 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the increasing trend of international interest in education for climate change and the environment, there has been an increase of research in the area. There is a current question on what the best methods and tools are for integrating climate change education and sustainability into school programs. These educational methods can create the development of effective responses, attitudes, and behaviors to adapt to climate change. Empirical and conceptual models must be explored to help those interested in learning and teaching environmental education and climate change and adding it to modern school curriculum. The Handbook of Research on Environmental Education Strategies for Addressing Climate Change and Sustainability produces innovative approaches, methods, and ideas in education for climate change, environment strategies, and sustainability along with the development of curriculum and strategies for sustainable development goals. The chapters encompass multiple disciplines such as geology, geography, remote sensing, geographic information systems, environmental science, and environmental engineering. This book is ideal for in-service and preservice teachers, administrators, teacher educators, practitioners, stakeholders, researchers, academicians, and students interested in educational strategies and curriculum for climate change and sustainability.
Download or read book Audience Development Strategy 2004 2007 written by Scottish Arts Council and published by . This book was released on 2004-01-01 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Convergence and the Development Strategies of Radio and Television in China written by Peng Duan and published by Springer Nature. This book was released on 2020-11-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.
