Download or read book Oreos and a Pack of Marlboro Lites written by Jeffrey Kass and published by . This book was released on 2019-07 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Oreos and a Pack of Marlboro Lights is a collection of true stories, essays, and even a poem, which have only been lightly fictionalized to protect some of my innocent-or should I say guilty muses. The book is intended to entertain, make you laugh, and even make you say a few "oh s...s!" To instigate, to inspire, to think, to challenge, and to deep dive into the psyche. To a few times make you reflect on your own life. The stories span many years and cover a wide variety of subjects including relation-ships, race, religion, and coming of age matters." (Jeffrey Kass)
Download or read book Convenience Store News written by and published by . This book was released on 2004-07 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Salt Sugar Fat written by Michael Moss and published by Signal. This book was released on 2013-02-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."
Download or read book Barbarians at the Gate written by Bryan Burrough and published by Harper Collins. This book was released on 2009-10-13 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco at the hands of a buyout from investment firm KKR. A book that stormed both the bestseller list and the public imagination, a book that created a genre of its own, and a book that gets at the heart of Wall Street and the '80s culture it helped define, Barbarians at the Gate is a modern classic—a masterpiece of investigatory journalism and a rollicking book of corporate derring-do and financial swordsmanship. The fight to control RJR Nabisco during October and November of 1988 was more than just the largest takeover in Wall Street history. Marked by brazen displays of ego not seen in American business for decades, it became the high point of a new gilded age and its repercussions are still being felt. The tale remains the ultimate story of greed and glory—a story and a cast of characters that determined the course of global business and redefined how deals would be done and fortunes made in the decades to come. Barbarians at the Gate is the gripping account of these two frenzied months, of deal makers and publicity flaks, of an old-line industrial powerhouse (home of such familiar products a Oreos and Camels) that became the victim of the ruthless and rapacious style of finance in the 1980s. As reporters for The Wall Street Journal, Burrough and Helyar had extensive access to all the characters in this drama. They take the reader behind the scenes at strategy meetings and society dinners, into boardrooms and bedrooms, providing an unprecedentedly detailed look at how financial operations at the highest levels are conducted but also a richly textured social history of wealth at the twilight of the Reagan era. At the center of the huge power struggle is RJR Nabisco's president, the high-living Ross Johnson. It's his secret plan to buy out the company that sets the frenzy in motion, attracting the country's leading takeover players: Henry Kravis, the legendary leveraged-buyout king of investment firm KKR, whose entry into the fray sets off an acquisitive commotion; Peter Cohen, CEO of Shearson Lehman Hutton and Johnson's partner, who needs a victory to propel his company to an unchallenged leadership in the lucrative mergers and acquisitions field; the fiercely independent Ted Forstmann, motivated as much by honor as by his rage at the corruption he sees taking over the business he cherishes; Jim Maher and his ragtag team, struggling to regain credibility for the decimated ranks at First Boston; and an army of desperate bankers, lawyers, and accountants, all drawn inexorably to the greatest prize of their careers—and one of the greatest prizes in the history of American business. Written with the bravado of a novel and researched with the diligence of a sweeping cultural history, Barbarians at the Gate is present at the front line of every battle of the campaign. Here is the unforgettable story of that takeover in all its brutality. In a new afterword specially commissioned for the story's 20th anniversary, Burrough and Helyar return to visit the heroes and villains of this epic story, tracing the fallout of the deal, charting the subsequent success and failure of those involved, and addressing the incredible impact this story—and the book itself—made on the world.
Download or read book Everyone in Silico written by Jim Munroe and published by . This book was released on 2017-08-14 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Vancouver in 2036, people are tired of the rain. They're willing to give up a lot for guaranteed sunshine, a life with no wasted hours. A life free of crime and disease. A life that ends when you want it to, not when some faceless entity decides it's your time. Those who don't buy in - the poor, the old, the paranoid - have to watch as their loved ones, their friends, and their jobs leave the city. They have to watch as the latest prestige technology, Self, changes everything - not just the world but humanity itself. On the bright side, the rents have dropped. And in several unexpected ways, resistance is growing. This fascinating work of fiction tells what can happen when the cyberworld becomes more important than the real world.Munroe is a Canadian science fiction author, who publishes his works independently under the imprint No Media Kings. He was managing editor at the magazine Adbusters in the 1990s, before publishing his debut novel Flyboy Action Figure Comes With Gasmask in 1999. The following he release Angry Young Spaceman through his No Media Kings imrpint and, in the U.S., Four Walls Eight Windows. A couple of years later he published Everyone in Silico, which was promoted partly by Munroe's attempt to invoice corporations mentioned in the novel for product placement. Munroe's most recent books are graphic novels set in post-Rapture Chicago and Detroit.Munroe was the founder of Perpetual Motion Roadshow, a North American indie touring circuit that sent 100 writers, performers and musicians on the road between 2003-2007. A former video games columnist for Eye Weekly, he is a founding board member of the Hand Eye Society and has produced projects such as the Torontron.
Download or read book The Chic Diet written by Kit Olsen and published by CreateSpace. This book was released on 2014-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: I know that it might be, like, gauche of me to spill the secrets of my chic brethren, but the rest of the world has a right to know. So I've gone ahead and compiled a really long list of some tactics that I have observed my friends and colleagues employ in order to lose weight. And I'm, like, a really good source because I went to a super legit fashion school and I did a bunch of internships at really fancy places. ... Just so you know, this book is totally just FYI and is completely satirical. Like, I just want to make you laugh, or something. No one should take any of this to heart ... I really love the people in my life, but ... they're obvi unhinged and their habits should definitely not be emulated.--Foreword, page 8.
Download or read book Where I m from written by Steven Borsman and published by . This book was released on 2011 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the Fall of 2010 I gave an assignment in my Appalachian Literature class at Berea College, telling my students to write their own version of "Where I'm From" poem based on the writing prompt and poem by George Ella Lyon, one of the preeminent Appalachian poets. I was so impressed by the results of the assignment that I felt the poems needed to be preserved in a bound document. Thus, this little book. These students completely captured the complexities of this region and their poems contain all the joys and sorrows of living in Appalachia. I am proud that they were my students and I am very proud that together we produced this record of contemporary Appalachian Life" -- Silas House
Download or read book The Meaningful Brand written by N. Hollis and published by Springer. This book was released on 2016-04-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Download or read book Encyclopedia of Junk Food and Fast Food written by Andrew F. Smith and published by Bloomsbury Publishing USA. This book was released on 2006-08-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly dramatically evidenced by Super Size Me (2004), filmmaker Morgan Spurlock's 30-day all-McDonald's diet in which his liver suffered the same poisoning as if he had been on an extended alcohol binge. Through increased globalization, American popular food culture is being increasingly emulated elsewhere in the world, such as China, with the potential for similar disastrous consequences. This A-to-Z reference is the first to focus on the junk food and fast food phenomena from a multitude of angles in addition to health and diet concerns. More than 250 essay entries objectively explore the scope of the topics to illuminate the American way through products, corporations and entrepreneurs, social history, popular culture, organizations, issues, politics, commercialism and consumerism, and much more. Interest in these topics is high. This informative and fascinating work, with entries on current controversies such as mad cow disease and factory farming, the food pyramid, movie tie-ins, and marketing to children, will be highly useful for reports, research, and browsing. It takes readers behind the scenes, examining the significance of such things as uniforms, training, packaging, and franchising. Readers of every age will also enjoy the nostalgia factor, learning about the background of iconic drive-ins, the story behind the mascots, facts about their favorite candy bar, and collectables. Each entry ends with suggested reading. Besides an introduction, a timeline, glossary, bibliography, resource guide, and photos enhance the text. Sample entries: A&W Root Beer; Advertising; Automobiles; Ben & Jerry's; Burger King; Carhops; Center for Science in the Public Interest; Christmas; Cola Wars; Employment; Fair Food; Fast Food Nation; Hershey, Milton; Hollywood; Injury; Krispy Kreme; Lobbying; Nabisco; Obesity; PepsiCo; Salt; Soda Fountain; Teen Hangouts; Vegetarianism; White Castle; Yum! Brands, Inc.
Download or read book Reality Bites Back written by Jennifer L. Pozner and published by Seal Press. This book was released on 2010-10-19 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly every night on every major network,"unscripted" (but carefully crafted) "reality" TV shows routinely glorify retrograde stereotypes that most people would assume got left behind 35 years ago. In Reality Bites Back, media critic Jennifer L. Pozner aims a critical, analytical lens at a trend most people dismiss as harmless fluff. She deconstructs reality TV's twisted fairytales to demonstrate that far from being simple "guilty pleasures," these programs are actually guilty of fomenting gender-war ideology and significantly affecting the intellectual and political development of this generation's young viewers. She lays out the cultural biases promoted by reality TV about gender, race, class, sexuality, and consumerism, and explores how those biases shape and reflect our cultural perceptions of who we are, what we're valued for, and what we should view as "our place" in society. Smart and informative, Reality Bites Back arms readers with the tools they need to understand and challenge the stereotypes reality TV reinforces and, ultimately, to demand accountability from the corporations responsible for this contemporary cultural attack on three decades of feminist progress.
Download or read book Woodstock Census written by Rex Weiner and published by Ballantine Books. This book was released on 1980 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The San Francisco Chronicle Cookbook written by Michael Bauer and published by Chronicle Books. This book was released on 1997-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gathers recipes for soups, salads, pasta, vegetables, meat, poultry, fish, breads, salsas, sauces, and desserts from a variety of ethnic cuisines.
Download or read book Why We Buy written by Paco Underhill and published by Simon and Schuster. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
Download or read book Television Series of the 1990s written by Vincent Terrace and published by Rowman & Littlefield. This book was released on 2018-06-07 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1990s the big three networks were being challenged by upstarts FOX and the WB for viewer loyalty. Alongside must-see stalwarts like Frasier, Friends, and Seinfeld, the new networks introduced pop culture touchstones like Buffy the Vampire Slayer and The X-Files. Such shows not only made household names of their stars, but also thrived in syndication and some even graduated to the big screen. In that decade, shows such as ER, Everybody Loves Raymond, and Northern Exposure were vying for awards while programs like Beverly Hills, 90210 and Home Improvement drew in millions of viewers each week. Even after these shows departed the airwaves, they live on in syndication and on DVDs, entertaining many generations of viewers. In Television Series of the 1990s: Essential Facts and Quirky Details, Vincent Terrace presents readers with a cornucopia of information about sixty programs from the decade. For example, did you know that Ally McBeal’s favorite brand of ice cream is Ben and Jerry’s? Or that Hank Hill’s shoe size is 12? Or that Carrie Bradshaw’s favorite cookie is Double-Stuff Oreos? These are just a handful of hundreds of fun and intriguing specifics found inside this volume. Programs from all of the major networks—as well as select syndicated programs and HBO—are represented here. This is not a book of opinions or essays about specific television programs but a treasure trove of facts associated with each show. FromNiles Crane’s I.Q score to George Constanza’s high score on Frogger, readers will discover a wealth of fascinating information that, for the most part, cannot be found elsewhere. In some cases, the factual data detailed herein is the only such documentation that currently exists on bygone shows of the era. Television Series of the 1990s is the ideal reference for fans of this decade and anyone looking to stump even the most knowledgeable trivia expert.
Download or read book Hooked written by Michael Moss and published by Random House. This book was released on 2021-03-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
