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Book Oracle CX Cloud Suite

    Book Details:
  • Author : Kresimir Juric
  • Publisher : Packt Publishing Ltd
  • Release : 2019-03-30
  • ISBN : 1788832019
  • Pages : 244 pages

Download or read book Oracle CX Cloud Suite written by Kresimir Juric and published by Packt Publishing Ltd. This book was released on 2019-03-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain a complete overview of Oracle CX Cloud Suite and its tools for functions ranging from marketing to sales and commerce to service Key FeaturesMake optimal use of your Oracle CX Cloud Suite to improve business resultsAchieve improved customer insights through Oracle CX’s advanced capabilitiesLearn how to design a CX solution architectureBook Description Oracle CX Cloud offers features and capabilities that help companies excel at sales, customer management, and much more. This book is a detailed guide to implementing cloud solutions and helping administrators of all levels thoroughly understand the platform. Oracle CX Cloud Suite begins with an introduction to high-level Oracle architecture and examines what CX offers over CRM. You’ll explore the different cloud-based tools for marketing, sales, and customer services, among others. The book then delves into deployment by covering basic settings, setting up users, and provisioning. You’ll see how to integrate the CX suite to work together to interact with the environment and connect with legacy systems, social connectors, and internet services. The book concludes with a use case demonstrating how the entire Oracle CX Suite is set up, and also covers how to leverage Oracle ICS and Oracle CX Cloud for hybrid deployment. By end of the book, you will have learned about the working of the Oracle CX Cloud Suite and how to orchestrate user experience across all products seamlessly. What you will learnDifferentiate between Oracle CRM and CX Cloud suitesExplore a variety of Oracle CX Cloud tools for marketing and salesSet up users and database connections during deploymentEmploy Cloud Suite CX tools to aid in planning and analysisImplement hybrid Oracle CX solutions and connect with legacy systemsIntegrate with social media connectors like Facebook and LinkedInLeverage Oracle ICS and Oracle CX Suite to improve business resultsWho this book is for This book is for administrators who want to develop and strengthen their Oracle CX Cloud Suite skills in the areas of configuration and system management. Whether you are a new administrator or an experienced professional, this book will enhance your understanding of the new Oracle CX features.

Book Implementing Oracle Integration Cloud Service

Download or read book Implementing Oracle Integration Cloud Service written by Robert van Molken and published by Packt Publishing Ltd. This book was released on 2017-01-20 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand everything you need to know about Oracle's Integration Cloud Service and how to utilize it optimally for your business About This Book The only guide to Integration Cloud Service in the market Focused on practical action to deliver business value A professional's guide to an expensive product, providing comprehensive training, and showing how to extract real business value from the product Who This Book Is For This book is ideal for any IT professional working with ICS, any Oracle application or cloud solution developer or analyst who wants to work with ICS to deliver business value. What You Will Learn Use ICS to integrate different systems together without needing to be a developer Gain understanding of what a number of technologies and standards provide – without needing to understand the fine details of those standards and technologies Understand the use of connectors that Oracle provide from technology based connections such as file and database connections to SaaS solutions ranging from Salesforce to Twitter Enrich data and extend SaaS integration to route to different instances Utilize a number of tools to help develop and check that your integrations work before connecting to live systems Introduce and explain integration concepts so that the integrations created are maintainable and sustainable for the longer term Provide details on how to keep up to date with the features that Oracle and partners provide in the future Get special connections developed to work with ICS In Detail Businesses are built on data, and applications that access that data. In modern businesses the same cloud-based data stores and applications might be accessed by hundreds of different applications from thousands of different devices via APIs. To make this happen, APIs must be wired together i.e. integrated. Oracle Integration Cloud Service provides a complete method for integrating enterprise applications in the cloud. Integration Cloud Service (ICS) provides a cloud hosted means to integrate systems together using a graphical means to define and represent integrations. This book will be a comprehensive, hands-on guide to building successful, high-availability integrations on ICS. This book sets out to demonstrate how ICS can be used to effectively implement integrations that work both in the cloud and on premise. It starts with a fast, practical introduction to what ICS can do for your business and then shows how ICS allows you to develop integrations not only quickly but in a way that means they are maintainable and extensible. Gradually it moves into more advanced integrations, showing how to achieve sophisticated results with ICS and work with external applications. Finally the book shows you how to monitor cloud apps and go beyond ICS to build even more powerful integrated applications. By the end of the book, you will the knowledge on how to use ICS to solve your own integration needs and harness the technologies in a maintainable and sustainable manner. Style and approach This book will take a pragmatic approach and will be a business-focused guide to delivering business value with ICS.

Book Architecting Cloud Computing Solutions

Download or read book Architecting Cloud Computing Solutions written by Kevin L. Jackson and published by Packt Publishing Ltd. This book was released on 2018-05-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerating Business and Mission Success with Cloud Computing. Key Features A step-by-step guide that will practically guide you through implementing Cloud computing services effectively and efficiently. Learn to choose the most ideal Cloud service model, and adopt appropriate Cloud design considerations for your organization. Leverage Cloud computing methodologies to successfully develop a cost-effective Cloud environment successfully. Book Description Cloud adoption is a core component of digital transformation. Scaling the IT environment, making it resilient, and reducing costs are what organizations want. Architecting Cloud Computing Solutions presents and explains critical Cloud solution design considerations and technology decisions required to choose and deploy the right Cloud service and deployment models, based on your business and technology service requirements. This book starts with the fundamentals of cloud computing and its architectural concepts. It then walks you through Cloud service models (IaaS, PaaS, and SaaS), deployment models (public, private, community, and hybrid) and implementation options (Enterprise, MSP, and CSP) to explain and describe the key considerations and challenges organizations face during cloud migration. Later, this book delves into how to leverage DevOps, Cloud-Native, and Serverless architectures in your Cloud environment and presents industry best practices for scaling your Cloud environment. Finally, this book addresses (in depth) managing essential cloud technology service components such as data storage, security controls, and disaster recovery. By the end of this book, you will have mastered all the design considerations and operational trades required to adopt Cloud services, no matter which cloud service provider you choose. What you will learn Manage changes in the digital transformation and cloud transition process Design and build architectures that support specific business cases Design, modify, and aggregate baseline cloud architectures Familiarize yourself with cloud application security and cloud computing security threats Design and architect small, medium, and large cloud computing solutions Who this book is for If you are an IT Administrator, Cloud Architect, or a Solution Architect keen to benefit from cloud adoption for your organization, then this book is for you. Small business owners, managers, or consultants will also find this book useful. No prior knowledge of Cloud computing is needed.

Book The The Art of CRM

    Book Details:
  • Author : Max Fatouretchi
  • Publisher : Packt Publishing Ltd
  • Release : 2019-05-22
  • ISBN : 1789531233
  • Pages : 361 pages

Download or read book The The Art of CRM written by Max Fatouretchi and published by Packt Publishing Ltd. This book was released on 2019-05-22 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This CRM masterclass gives you a proven approach to modern customer relationship management Key FeaturesProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many yearsCombines technical knowledge and business experience to provide a powerful guide to CRM implementationCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook Description CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you. What you will learnDeliver CRM systems that are on time, on budget, and bring lasting value to organizationsBuild CRM that excels at operations, analytics, and collaborationGather requirements effectively: identify key pain points, objectives, and functional requirementsDevelop customer insight through 360-degree client view and client profilingTurn customer requirements into a CRM design specArchitect your CRM platformBring machine learning and artificial intelligence into your CRM systemEnsure compliance with GDPR and other critical regulationsChoose between on-premise, cloud, and hybrid hosting solutionsWho this book is for CRM practitioners who want to update their work with new, proven techniques and approaches

Book SOA Governance

    Book Details:
  • Author : Thomas Erl
  • Publisher : Pearson Education
  • Release : 2011-04-05
  • ISBN : 0132478285
  • Pages : 707 pages

Download or read book SOA Governance written by Thomas Erl and published by Pearson Education. This book was released on 2011-04-05 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Governing Shared Services and SOA Projects SOA Governance: Governing Shared Services On-Premise and in the Cloud is the result of a multi-year project to collect proven industry practices for establishing IT governance controls specific to the adoption of SOA and service-orientation. Authored by world-renowned experts in the fields of SOA, IT governance, and cloud computing, this comprehensive book provides clear direction as to what does and does not constitute SOA governance and then steps the reader through the most important industry governance practices, as they pertain to individual SOA project lifecycle stages. With a consistent, vendor-neutral focus, and with the help of case study examples, the authors demonstrate how to define and position precepts, organizational roles, processes, standards, and metrics. Readers benefit from thorough and visually depicted cross-references and mapping between roles, processes, precepts, and project stages, enabling them to fully explore dynamics and dependencies and thereby learn how to use these governance controls to create their own custom SOA governance systems. This important title will be valuable to every practitioner concerned with making SOA work, including senior IT managers, project managers, architects, analysts, developers, administrators, QA professionals, security specialists, and cloud computing professionals. Topic Areas Defining SOA governance Establishing an SOA governance office and program Working with proven SOA governance precepts and processes Identifying organizational roles and relating them to SOA governance Associating design-time and runtime SOA project stages with SOA governance controls Governance considerations specific to shared services Roles, precepts, and factors specific to cloud-based services Understanding and categorizing SOA governance products and technologies Applying governance controls as early as the planning stages and measuring their success in subsequent stages Using vitality triggers to govern shared services on an on-going basis SOA governance controls that pertain to business information documents and policies

Book Oracle High Availability  Disaster Recovery  and Cloud Services

Download or read book Oracle High Availability Disaster Recovery and Cloud Services written by YV Ravi Kumar and published by Apress. This book was released on 2019-05-16 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work with Oracle database’s high-availability and disaster-management technologies. This book covers all the Oracle high-availability technologies in one place and also discusses how you configure them in engineered systems and cloud services. You will see that when you say your database is healthy, it is not limited to whether the database is performing well on day-to-day operations; rather it should also be robust and free from disasters. As a result, your database will be capable of handling unforeseen incidents and recovering from disaster with very minimal or zero downtime. Oracle High Availability, Disaster Recovery, and Cloud Services explores all the high-availability features of Oracle database, how to configure them, and best practices. After you have read this book you will have mastered database high-availability concepts such as RAC, Data Guard, OEM 13c, and engineered systems (Oracle Exadata x6/x7 and Oracle Database Appliance). What You Will Learn Master the best practices and features of Exadata and ODA Implement and monitor high availability with OEM 13c Clone databases using various methods in Oracle 12c R2 Work with the Oracle sharding features of Oracle 12c R2 Who This Book Is ForOracle database administrators

Book Modernizing Oracle Tuxedo Applications with Python

Download or read book Modernizing Oracle Tuxedo Applications with Python written by Aivars Kalvāns and published by Packt Publishing Ltd. This book was released on 2021-03-19 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Tuxedo by developing solutions in Python for real-world problems Key FeaturesUnderstand Tuxedo through a modern lens by experimenting with Python codeBoost your productivity by using Python programming to perform common Tuxedo programming tasksManage real-world integration tasks with small Python programsBook Description Despite being developed in the 1980s, Oracle Tuxedo still runs a significant part of critical infrastructure and is not going away any time soon. Modernizing Oracle Tuxedo Applications with Python will help you get to grips with the most important Tuxedo concepts by writing Python code. The book starts with an introduction to Oracle Tuxedo and guides you in installing its latest version and Python bindings for Tuxedo on Linux. You'll then learn how to build your first server and client, configure Tuxedo, and start running an application. As you advance, you'll understand load balancing and work with the BBL server, which is at the heart of a Tuxedo application. This Tuxedo book will also cover Boolean expressions and different ways to export Tuxedo buffers for storage and transmission, before showing you how to implement servers and clients and use the management information base to change the configuration dynamically. Once you've learned how to configure Tuxedo for transactions and control them in application code, you'll discover how to use the store-and-forward functionality to reach destinations and use an Oracle database from a Tuxedo application. By the end of this Oracle Tuxedo book, you'll be able to perform common Tuxedo programming tasks with Python and integrate Tuxedo applications with other parts of modern infrastructure. What you will learnUnderstand Oracle Tuxedo as a microservice platformDevelop Oracle Tuxedo applications using Python 3Perform administration tasks programmatically with Python 3Extract Tuxedo statistics for monitoring application performanceIntegrate Tuxedo into the modern software ecosystemUnderstand how distributed transactions work in TuxedoWho this book is for This book is for developers who are new to Tuxedo and are looking to develop a new modern front-end or integrate Tuxedo in their applications. The book will also help experienced Tuxedo, C or COBOL developers to improve their productivity and QA engineers to automate Tuxedo application tests. Beginner-level knowledge of Python and Linux shell is required before getting started with this book.

Book Enterprise Agility

    Book Details:
  • Author : Sunil Mundra
  • Publisher : Packt Publishing Ltd
  • Release : 2018-06-29
  • ISBN : 1788991222
  • Pages : 491 pages

Download or read book Enterprise Agility written by Sunil Mundra and published by Packt Publishing Ltd. This book was released on 2018-06-29 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise Agility is practical framework for enhancing Agility and equipping your company with the tools to survive. Key Features Prepare your company to navigate the rapidly-moving business world Enhance Agility in every component of your organization Build a framework that meets the unique requirements of your enterprise Book Description The biggest challenge enterprises face today is dealing with fast-paced change in all spheres of business. Enterprise Agility shows how an enterprise can address this challenge head on and thrive in the dynamic environment. Avoiding the mechanistic construction of existing enterprises that focus on predictability and certainty, Enterprise Agility delivers practical advice for responding and adapting to the scale and accelerating pace of disruptive change in the business environment. Agility is a fundamental shift in thinking about how enterprises work to effectively deal with disruptive changes in the business environment. The core belief underlying agility is that enterprises are open and living systems. These living systems, also known as complex adaptive systems (CAS), are ideally suited to deal with change very effectively. Agility is to enterprises what health is to humans. There are some foundational principles that can be broadly applied, but the definition of healthy is very specific to each individual. Enterprise Agility takes a similar approach with regard to agility: it suggests foundational practices to improve the overall health of the body—culture, mindset, and leadership—and the health of its various organs: people, process, governance, structure, technology, and customers. The book also suggests a practical framework to create a plan to enhance agility. What you will learn Drive agility-oriented change across the enterprise Understand why agility matters (more than ever) to modern enterprises Adopt and influence an Agile mindset in your teams and in your organization Understand the concept of a CAS and how to model enterprise and leadership behaviors on CAS characteristics to enhance enterprise agility Understand and convey the differences between Agile and true enterprise agility Create an enterprise-specific action plan to enhance agility Become a champion for enterprise agility Recognize the advantages and challenges of distributed teams, and how Agile ways of working can remedy the rough spots Enable and motivate your IT partners to adopt Agile ways of working Who this book is for Enterprise Agility is a tool for anyone with the motivation to influence outcomes in an enterprise, who aspires to improve Agility. Readers from the following backgrounds will benefit: chief executive officer, chief information officer, people/human resource director, information technology director, head of change program, head of transformation, and Agile coach/consultant.

Book Microsoft Azure Essentials   Fundamentals of Azure

Download or read book Microsoft Azure Essentials Fundamentals of Azure written by Michael Collier and published by Microsoft Press. This book was released on 2015-01-29 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microsoft Azure Essentials from Microsoft Press is a series of free ebooks designed to help you advance your technical skills with Microsoft Azure. The first ebook in the series, Microsoft Azure Essentials: Fundamentals of Azure, introduces developers and IT professionals to the wide range of capabilities in Azure. The authors - both Microsoft MVPs in Azure - present both conceptual and how-to content for key areas, including: Azure Websites and Azure Cloud Services Azure Virtual Machines Azure Storage Azure Virtual Networks Databases Azure Active Directory Management tools Business scenarios Watch Microsoft Press’s blog and Twitter (@MicrosoftPress) to learn about other free ebooks in the “Microsoft Azure Essentials” series.

Book Guide to Oracle r  Sales Cloud Integration

Download or read book Guide to Oracle r Sales Cloud Integration written by Glenn Johnson and published by . This book was released on 2017-03-20 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential book for Oracle Sales Cloud success! Guide to Oracle Sales Cloud Integration clearly identifies the building blocks of Oracle Sales Cloud integration so that you can successfully run your business using Oracle Sales Cloud. Lots of excellent use case examples and implementation stories. Clearly defined tables of resources and screen captures are included throughout. Guide to Oracle Sales Cloud Integration is an essential reference work for Oracle Sales Cloud integration, interfaces and connectivity using Magic xpi Integration Platform. By reading this book you should gain a thorough understanding of the Representational State Transfer (REST) API functions in Oracle Sales Cloud and how they can be used in the Magic xpi Integration Platform published by Magic Software. The first two chapters of the book cover the overall capabilities of the Oracle Customer Experience Cloud, known as the Oracle CX Cloud for short (Chapter One) and the Oracle Sales Cloud (Chapter Two). In Unit One: Oracle Sales Cloud API Resources, we explore the ability of Magic xpi Integration Platform to manipulate the Oracle Sales Cloud REST API. Each chapter in this unit examines a particular set of Oracle Sales Cloud API calls and examines their functionality. Chapters cover: Leads, Households, Accounts, Contacts, Opportunities, Forecasts and Orders, Activities, Products, Partners, Partner Programs, Partner Program Enrollments and Benefits, Deal Registrations, Sales Management Functions, Sales Territories, Service Requests, Payments and Paysheets and Resources and Queues. In Unit Two: Magic xpi Integration Platform, we will investigate the detailed workings of the Magic xpi Integration Platform. We will explore chapters on Use Case Scenarios, Magic xpi Studio, Magic xpi Monitor, and Magic xpi Integration Platform Server. An index has been provided for ease in finding specific API resources by name as well as other material not listed in the table of contents.

Book Getting Started  Journey to Modernization with IBM Z

Download or read book Getting Started Journey to Modernization with IBM Z written by Makenzie Manna and published by IBM Redbooks. This book was released on 2021-03-15 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modernization of enterprise IT applications and infrastructure is key to the survival of organizations. It is no longer a matter of choice. The cost of missing out on business opportunities in an intensely competitive market can be enormous. To aid in their success, organizations are facing increased encouragement to embrace change. They are pushed to think of new and innovative ways to counter, or offer, a response to threats that are posed by competitors who are equally as aggressive in adopting newer methods and technologies. The term modernization often varies in meaning based on perspective. This IBM® Redbooks® publication focuses on the technological advancements that unlock computing environments that are hosted on IBM Z® to enable secure processing at the core of hybrid. This publication is intended for IT executives, IT managers, IT architects, System Programmers, and Application Developer professionals.

Book Oracle  Customer Service Suite

Download or read book Oracle Customer Service Suite written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to build a customer service center for your company using Oracle Service Cloud.

Book Customer Relationship Management

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2019-04-24 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: New and updated international case illustrations throughout New and updated screenshots from CRM applications Fully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRM Artificial intelligence (AI) Advances in CRM analytics The relationships between CRM and customer experience management The role of social media in customer management strategy Real-time marketing Chatbots and innovative customer self-service Privacy and data security Updated lecturer support materials online

Book Oracle API Management 12c Implementation

Download or read book Oracle API Management 12c Implementation written by Luis Augusto Weir and published by Packt Publishing Ltd. This book was released on 2015-09-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to successfully implement API management using Oracle's API Management Solution 12c About This Book Explore the key concepts, goals, and objectives of API Management and learn how to implement it using the Oracle API Management Solution Understand the concepts and objectives of the Application Service Governance (ASG), along with the governance framework that encompasses people, processes, and technology Get to grips with API Management readiness assessments, gap analysis, digital reference architecture, and implementation roadmaps Who This Book Is For This book is for Enterprise Architects, Solution Architects, Technical Architects, and SOA and API consultants who want to successfully implement API Management using the Oracle API Management Solution products. What You Will Learn Understand how to manage a set of APIs Discover the differences and similarities between API Management and SOA Governance, and where and how these two disciplines converge into Application Services Governance (ASG) Grasp information about ASG and how to define an ASG governance framework Understand the challenges for organizations looking to expose APIs to the external world. Identify common scenarios and how to solve them Define an Oracle API management deployment topology Install and configure Oracle API Catalog (OAC), Oracle API Manager (OAPIM), and Oracle API Gateway (OAG) Learn about API subscriptions and API community management with the OAPIM portal Implement Oracle API Manager (OAPIM) including creation, publishing, management and deprecation of APIs In Detail Oracle SOA Governance is a comprehensive, service-orientated governance solution that is designed to make the transition to SOA easier. API management is the discipline that governs the software development lifecycle of APIs. It defines the tools and processes needed to build, publish and operate APIs including the management of the community of developers around it. This book illustrates how to successfully implement API Management in your organization. To achieve this, the importance of defining an API management strategy and implementation roadmap so that capabilities are implemented in the right order and timeframes is described. It starts by describing all of the fundamental concepts around API Management and related disciplines such as SOA Governance and DevOps in order to dispel the confusion surrounding these topics. The book then takes you on the journey of implementing API Management, using a realistic case study of an organization that needs an API Management solution. You will start by identifying the key business drivers to implement APIs and then create an API Management strategy and a roadmap to realize this strategy. You'll then go through a number of use cases, each focused on addressing specific business requirements. These will help you understand each of the Oracle API Management products, how they fit into an overall architecture, and how to implement them. The book concludes by providing some tips and guidelines around defining a deployment topology for the Oracle API Management products and the steps to install them. Style and approach This book is a comprehensive guide to successfully implementing a complete API Management solution from inception to implementation. The initial chapters introduce you to Oracle SOA Governance and API Management and from there, chapters are mainly hands-on and provide a full step-by-step walkthrough of how to implement the products of the Oracle API management solution to address realistic use cases.

Book CMO to CRO

    Book Details:
  • Author : Mike Geller
  • Publisher :
  • Release : 2021-05-04
  • ISBN : 9781544517810
  • Pages : 262 pages

Download or read book CMO to CRO written by Mike Geller and published by . This book was released on 2021-05-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins. You're not the only one who notices-but you are the only one in the perfect position to do something about it. Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.

Book Oracle Cloud Infrastructure for Solutions Architects

Download or read book Oracle Cloud Infrastructure for Solutions Architects written by Prasenjit Sarkar and published by Packt Publishing Ltd. This book was released on 2021-10-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop enterprise architect skills by building secure, highly available, and cost-effective solutions with Oracle Functions, Terraform, and the Oracle Cloud VMware Solution Key FeaturesExplore Oracle's Gen 2.0 Cloud infrastructure and its high-performance computing capabilitiesUnderstand hybrid cloud capabilities and learn to migrate apps from on-premises VMware clusters to OCILearn to create Kubernetes clusters and run containerized applications on Oracle's Container EngineBook Description Oracle Cloud Infrastructure (OCI) is a set of complementary cloud services that enables you to build and run a wide range of applications and services in a highly available hosted environment. This book is a fast-paced practical guide that will help you develop the capabilities to leverage OCI services and effectively manage your cloud infrastructure. Oracle Cloud Infrastructure for Solutions Architects begins by helping you get to grips with the fundamentals of Oracle Cloud Infrastructure, and moves on to cover the building blocks of the layers of Infrastructure as a Service (IaaS), such as Identity and Access Management (IAM), compute, storage, network, and database. As you advance, you'll delve into the development aspects of OCI, where you'll learn to build cloud-native applications and perform operations on OCI resources as well as use the CLI, API, and SDK. Finally, you'll explore the capabilities of building an Oracle hybrid cloud infrastructure. By the end of this book, you'll have learned how to leverage the OCI and gained a solid understanding of the persona of an architect as well as a developer's perspective. What you will learnBecome well-versed with the building blocks of OCI Gen 2.0 CloudControl access to your cloud resources using IAM componentsManage and operate various compute instancesTune and configure various storage options for your appsDevelop applications on OCI using OCI Registry (OCIR), Cloud Shell, OCI Container Engine for Kubernetes (OKE), and Service MeshDiscover ways to use object-relational mapping (ORM) to create infrastructure blocks using Terraform codeWho this book is for This book is for cloud architects, cloud developers, and DevSecOps engineers who want to learn how to architect and develop on Oracle Cloud Infrastructure by leveraging a wide range of OCI IAAS capabilities. Working knowledge of Linux, exposure to basic programming, and a basic understanding of networking concepts are needed to get the most out of this book.

Book IBM MobileFirst in Action for mGovernment and Citizen Mobile Services

Download or read book IBM MobileFirst in Action for mGovernment and Citizen Mobile Services written by Tien Nguyen and published by IBM Redbooks. This book was released on 2015-04-15 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile technology is changing the way government interacts with the public anytime and anywhere. mGovernment is the evolution of eGovernment. Like the evolution of web applications, mobile applications require a process transformation, and not by simply creating wrappers to mobile-enable existing web applications. This IBM® RedpaperTM publication explains what the key focus areas are for implementing a successful mobile government, how to address these focus areas with capabilities from IBM MobileFirstTM enterprise software, and what guidance and preferred practices to offer the IT practitioner in the public sector. This paper explains the key focus areas specific to governments and public sector clients worldwide in terms of enterprise mobility and describes the typical reference architecture for the adoption and implementation of mobile government solutions. This paper provides practical examples through typical use cases and usage scenarios for using the capabilities of the IBM MobileFirst products in the overall solution and provides guidance, preferred practices, and lessons learned to IT consultants and architects working in public sector engagements. The intended audience of this paper includes the following individuals: Client decision makers and solution architects leading mobile enterprise adoption projects in the public sector A wide range of IBM services and sales professionals who are involved in selling IBM software and designing public sector client solutions that include the IBM MobileFirst product suite Solution architects, consultants, and IBM Business Partners responsible for designing and deploying solutions that include the integration of the IBM MobileFirst product suite