Download or read book Digital Presences of Organizations written by Nathalie Pinède and published by John Wiley & Sons. This book was released on 2024-07-16 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Optimisez votre visibilit Web written by Mathilde Toucheboeuf and published by Dunod. This book was released on 2017-01-04 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment améliorer sa notoriété sur le Web? Comment être bien référencé sur les moteurs de recherche? Comment être plus visible? Pour toutes les marques, la réponse à ces questions est cruciale. Or le SEO (search engine optimization) a largement évolué ces dernières années, tout comme l'algorythme de Google qui intègre de plus en plus de critères. Cet ouvrage, facile d'accès et très pratique, propose de faire le point sur ces évolutions et de donner les outils aux marques pour mieux communiquer et créer des stratégies Web efficaces.

Download or read book Bien r f rencer son site internet sur Google written by Auteur Noel Nguessan and published by Editions Lulu.com. This book was released on 2014-03-09 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le référencement sur Google est en perpétuel mouvement. Voici des conseils pour bien référencer votre site web et vous assurer une présence internet plus efficace pour plus de trafic web.

Download or read book Les cl s du r f rencement sur le Web written by Regis Micheli and published by Visiplus. This book was released on 2009 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apprenez à : Définir les mots clés générateurs de trafic ; Optimiser le code de votre site pour le rendre "search engine friendly" ; Maximiser la notoriété de votre site via les outils du Web 2.0 ; Utiliser les meilleurs outils d'analyse et de contrôle ; Identifier et rester à l'écart des techniques de spamdexing. Il existe aujourd'hui dans le monde plus de 1 000 milliards de pages web. Au milieu de cette immensité : votre site Internet. Et peu importe si votre site est fonctionnel, à jour, et utilise les techniques les plus récentes... Il ne suffit pas d'être " en ligne " pour être vu... Sans référencement, votre site s'apprête comme tant d'autres, à se perdre dans le World Wide Web. Les internautes ne viendront pas... parce qu'ils ne savent pas que vous existez ! C'est avec l'ambition de vous aider à sortir votre site web de l'anonymat, que nous avons créé cet ouvrage, didactique et pragmatique. Vous y trouverez la méthode gagnante en 5 étapes pour maximiser la visibilité de votre site web.

Download or read book Google Ads written by Camille Lemaitre and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Visibilit sur le Web ou Comment optimiser le r f rencement naturel de votre site written by Shari Thurow and published by . This book was released on 2008 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyse des mécanismes de référencement d'un site Web. Il apprend à concevoir un site optimisé pour les moteurs de recherche en expliquant quels outils graphiques privilégier et comment construire une page textuelle efficace.Un site bien conçu est un site facile à trouver. Le référencement naturel constitue donc un enjeu majeur pour tout créateur de site. Dans cet ouvrage, Shari Thurow analyse en profondeur les mécanismes de référencement et vous fournit de véritables solutions professionnelles pour améliorer celui de votre site. Elle vous apprend à structurer l'information et vous explique comment concevoir de nouvelles pages en gardant comme ligne de mire le référencement. Vous y apprendrez quels outils graphiques privilégier et comment construire une page textuelle efficace. Suivant les tendances du Web, cet ouvrage traite également de l'optimisation de blogs et de podcasts (audio et vidéo) et vous met en garde contre les erreurs et procédés à éviter. Vous découvrirez ici des méthodes orthodoxes pour obtenir les premières positions dans les moteurs de recherche et apprendrez aussi à concevoir, à rédiger et à réaliser des sites web adaptés aux services de recherche. Guide utile pour les webdesigners, développeurs, spécialistes en référencement, ergonomes web et webmarketeurs qui désirent produire de meilleurs sites web satisfaisant aussi bien les visiteurs que les objectifs commerciaux des éditeurs. Vous trouverez dans ce livre : Des conseils pour concevoir un site marchand optimisé pour les moteurs de recherche, des solutions graphiques optimisées pour les moteurs de recherche, une méthodologie éprouvée pour augmenter l'indice de popularité de votre site, des solutions pour les sites dynamiques, les bonnes et mauvaises pratiques en matière de conception et de gestion de sites Internet, des exemples clairs, informations pratiques, savoir-faire.

Download or read book Google Ads written by Camille LEMAITRE and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book HTML and CSS written by Jon Duckett and published by John Wiley & Sons. This book was released on 2011-11-08 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full-color introduction to the basics of HTML and CSS! Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way! This book is also available as part of a set in hardcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781119038634; and in softcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781118907443.

Download or read book PHTLS French Secours et soins prehospitaliers aux traumatises Huitieme Edition written by NAEMT, and published by Jones & Bartlett Learning. This book was released on 2016-05-26 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: PHTLS Secours et soins préhospitaliers aux traumatisés, Huitième Édition est le programme mondial d'éducation de traumatologie et préhospitalière éprouvé le plus important de la NAEMT.

Download or read book Magnet Report written by J. Mates and published by . This book was released on 1953 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Sports Medicine and Science The Paralympic Athlete written by Yves Vanlandewijck and published by Wiley-Blackwell. This book was released on 2011-01-31 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brand new Handbook addresses Paralympic sports and athletes, providing practical information on the medical issues, biological factors in the performance of the sports and physical conditioning. The book begins with a comprehensive introduction of the Paralympic athlete, followed by discipline-specific reviews from leading authorities in disability sport science, each covering the biomechanics, physiology, medicine, philosophy, sociology and psychology of the discipline. The Paralympic Athlete also addresses recent assessment and training tools to enhance the performance of athletes, particularly useful for trainers and coaches, and examples of best practice on athletes' scientific counseling are also presented. This new title sits in a series of specialist reference volumes, ideal for the use of professionals working directly with competitive athletes.

Download or read book Build for Change written by Alan Trefler and published by John Wiley & Sons. This book was released on 2014-05-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience—whether good or bad—can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future. Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can—and must—be done to ensure sustainable success in the new digital era: Relate to the new generation of consumers, and understand their preferences and demands Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes Learn how to overcome the fatal flaws of current technology fads Rethink organizational roles to drive adaptive and transformative innovation Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.

Download or read book The System of Objects written by Jean Baudrillard and published by Verso Books. This book was released on 2020-04-07 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The System of Objects is a tour de force—a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day. Pressing Freudian and Saussurean categories into the service of a basically Marxist perspective, The System of Objects offers a cultural critique of the commodity in consumer society. Baudrillard classifies the everyday objects of the “new technical order” as functional, nonfunctional and metafunctional. He contrasts “modern” and “traditional” functional objects, subjecting home furnishing and interior design to a celebrated semiological analysis. His treatment of nonfunctional or “marginal” objects focuses on antiques and the psychology of collecting, while the metafunctional category extends to the useless, the aberrant and even the “schizofunctional.” Finally, Baudrillard deals at length with the implications of credit and advertising for the commodification of everyday life. The System of Objects is a tour de force of the materialist semiotics of the early Baudrillard, who emerges in retrospect as something of a lightning rod for all the live ideas of the day: Bataille’s political economy of “expenditure” and Mauss’s theory of the gift; Reisman’s lonely crowd and the “technological society” of Jacques Ellul; the structuralism of Roland Barthes in The System of Fashion; Henri Lefebvre’s work on the social construction of space; and last, but not least, Guy Debord’s situationist critique of the spectacle.

Download or read book Digital Scholarly Editing written by Matthew James Driscoll and published by Open Book Publishers. This book was released on 2016-08-15 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the state of the art in digital scholarly editing. Drawing together the work of established and emerging researchers, it gives pause at a crucial moment in the history of technology in order to offer a sustained reflection on the practices involved in producing, editing and reading digital scholarly editions—and the theories that underpin them. The unrelenting progress of computer technology has changed the nature of textual scholarship at the most fundamental level: the way editors and scholars work, the tools they use to do such work and the research questions they attempt to answer have all been affected. Each of the essays in Digital Scholarly Editing approaches these changes with a different methodological consideration in mind. Together, they make a compelling case for re-evaluating the foundation of the discipline—one that tests its assertions against manuscripts and printed works from across literary history, and the globe. The sheer breadth of Digital Scholarly Editing, along with its successful integration of theory and practice, help redefine a rapidly-changing field, as its firm grounding and future-looking ambit ensure the work will be an indispensable starting point for further scholarship. This collection is essential reading for editors, scholars, students and readers who are invested in the future of textual scholarship and the digital humanities.

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-07 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

Download or read book Digital Critical Editions written by Daniel Apollon and published by University of Illinois Press. This book was released on 2014-07-15 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provocative yet sober, Digital Critical Editions examines how transitioning from print to a digital milieu deeply affects how scholars deal with the work of editing critical texts. On one hand, forces like changing technology and evolving reader expectations lead to the development of specific editorial products, while on the other hand, they threaten traditional forms of knowledge and methods of textual scholarship. Using the experiences of philologists, text critics, text encoders, scientific editors, and media analysts, Digital Critical Editions ranges from philology in ancient Alexandria to the vision of user-supported online critical editing, from peer-directed texts distributed to a few to community-edited products shaped by the many. The authors discuss the production and accessibility of documents, the emergence of tools used in scholarly work, new editing regimes, and how the readers' expectations evolve as they navigate digital texts. The goal: exploring questions such as, What kind of text is produced? Why is it produced in this particular way? Digital Critical Editions provides digital editors, researchers, readers, and technological actors with insights for addressing disruptions that arise from the clash of traditional and digital cultures, while also offering a practical roadmap for processing traditional texts and collections with today's state-of-the-art editing and research techniques thus addressing readers' new emerging reading habits.

Download or read book Scale written by Geoffrey West and published by Penguin. This book was released on 2018-05-15 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is science writing as wonder and as inspiration." —The Wall Street Journal Wall Street Journal From one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in. Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science: West found that despite the riotous diversity in mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism’s body. West’s work has been game-changing for biologists, but then he made the even bolder move of exploring his work’s applicability. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. Recently, West has applied his revolutionary work to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune.