Download or read book Optimal Fulfillment Strategies in an Omnichannel Retail Supply Chain written by and published by . This book was released on 2020 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of digital technologies, more and more brick-and-mortar stores are starting to offer the online channel to sell their products. For example, Walmart and Whole Foods are selling fresh groceries from both their websites and store locations. As a result, such omni-channel retailers need to serve both online and in-store demand. To do that, the retailer may choose to fulfill online demand from a centralized distribution center (DC), or by utilizing inventory of stores. In this thesis, I explore the optimal fulfillment strategies of an omni-channel retailer. Firstly, consider customers' behavior when they face online and in-store purchase options. Using utility theory, model customers' behavior in preferring either channel. Secondly, I explore the impacts of retailers' fulfillment choices on its inventory cost, shipping and delivery cost, as well as overall profitability. This thesis identifies conditions under which either fulfillment strategy (i.e., from DC or stores) is optimal. And find that the optimal fulfillment strategy is dependent on the total number of stores, unit inventory cost at the stores and DC, unit delivery cost, product prices and number of stores. Case studies based on Manhattan and Los Angeles are provided to further investigate the retailer's fulfillment decision as well as the impacts of its pricing decision, and geographic and cost characteristics. For Manhattan, for both exogenous and endogenous price cases, the regions where store fulfillment are optimal first decrease and then increases as the total number of stores increases. For Los Angeles, the region where store fulfillment is optimal always increases with the total number of stores.

Download or read book Supply Chain Management in Multichannel and Omnichannel Retailing written by Lisa Villing and published by GRIN Verlag. This book was released on 2017-04-11 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: The aim of this paper is to give an overview of challenges for logistics and supply chain management which are linked to multichannel and omnichannel retailing. For this purpose, the characteristics and forms of multi- and omnichannel retailing are described and developments and their implications for retailers are pointed out. In combination with best practice approaches in SCM, recommendations for successful omnichannel supply chains, especially for order fulfillment and distribution logistics shall be outlined. Starting with the definitions of multi- and omnichannel retailing in the second chapter, the third chapter will focus on specific challenges and appropriate implications for retailers' supply chain management that are related to multi- and omnichannel distribution. The fourth chapter will finish with a conclusion and an outlook.

Download or read book Omni Channel Retailing and Its Requirements in the Supply Chain written by Carina Sauter and published by GRIN Verlag. This book was released on 2015-12-30 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2014 in the subject Business economics - Supply, Production, Logistics, grade: 1,1, IE Business School, Madrid, course: Production & Supply Chain Management, language: English, abstract: This thesis is a description of the state of the art of the Omnichannel retail strategy with a focus on the changes necessary in supply chain design. Its purpose is to provide a comprehensive overview on omnichannel retailing that can serve as a first source of information for companies thinking about adapting this strategy. There is no single external source that combines the description of omnichannel retailing with details of how to implement this strategy yet, so this thesis makes it significantly easier for retailers to familiarize with the topic and get impulses for further research. The introduction shows the developments that led to the strategic move, which eases understanding the concept and its purpose. The thesis finds that technological innovations, changing shopping behavior, increasing expectations, and intensifying online competition were the major drivers affecting this shift. It continues to describe the common omnichannel initiatives before it gets into more detail on what supply chain and logistics changes are necessary to support them. First, it shows that the application of RFID technology and IT platforms creates an end-to-end transparent supply chain, which delivers the core capability to pursue this strategy: complete inventory visibility. Second, the solutions to improve fulfillment speed are presented. Both upgrades in order processing inside the warehouse and innovative last mile solutions are discussed in detail. Describing the benefits of omnichannel retailing, the paper shows that it perfectly meets the requirements of today’s retailers. Not only does the strategy improve profitability and productivity, it also helps them meet expectations, learn more about their customers and use this knowledge to sustainably compete in the market. It also finds that there are significant challenges to overcome before reaping these benefits. Large investments and added complexity need to be faced during setup and a non-aligned organization and the inability to engage employees are major problems during execution. As the retail environment evolves at a rapid pace, the paper finally presents strategies for companies that have fully developed omnichannel capabilities. These ensure that retailers can also compete once omnichannel is the new normal.

Download or read book Operations in an Omnichannel World written by Santiago Gallino and published by Springer Nature. This book was released on 2019-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

Download or read book Omni Channel Retail and the Supply Chain written by Paul Myerson and published by CRC Press. This book was released on 2020-11-25 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

Download or read book Omni Channel Retail and the Supply Chain written by Paul Myerson and published by CRC Press. This book was released on 2020-11-25 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

Download or read book Distribution System Design for Omnichannel Retailing written by Jia Guo and published by . This book was released on 2019 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omnichannel retailing - serving customers via a combination of physical stores and web-based stores- offers new opportunities and forces traditional retailers to rethink their supply chain design, operational efficiency, revenue/cost streams, and operations/marketing interface. While omnichannel supply chain management has received some attention recently, the role of cross-channel fulfillment, the layout of the omnichannel retail supply chain, and revenue management considering customer channel choice behavior have not been widely studied. This dissertation investigates these three streams in omnichannel supply chain design. In the cross-channel fulfillment stream, we study the optimal supply chain design for a dual-channel retailer that combines the operations of both channels in an omnichannel environment considering demand segmentation, cost structure, and more importantly, the execution ability of the firm. We formulate this problem as a two-stage stochastic programming model and use first-order optimality conditions to study the optimal inventory replenishment decisions and omnichannel strategy decisions under perfect and imperfect demand information. For the second chapter, we extend the dual-channel setting from a single store to N retail stores. We study the transshipment problem based on a two-store case by reformulating the problem into a large scale mixed-integer linear programming model. The third chapter addresses the revenue management stream by focuses on the interface between the retailer's operations and customer's demand. Specifically, this chapter explores the right role for a physical store in an omnichannel environment for an online-first retailer. The main result relates to the trade-off between the increased profits from the newly acquired demand (from the new channel) and the increased fulfillment and operations costs from cannibalized demand.

Download or read book Logistics and Retail Management written by John Fernie and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the strategic role that supply chains play in cost reduction and customer service. The 4th edition of Logistics and Retail Management has been substantially updated to take account of these recent developments in retail logistics. Logistics and Retail Management provides the most up-to-date thinking in retail supply chain management, reflecting the changing needs of the global marketplace and the challenges faced by retailers in the 21st century. With contributions from acclaimed academics and practitioners, it covers global logistics, fashion logistics, e-logistics and green supply chains. The 4th edition features brand new chapters on supply chain management in international fashion and corporate social responsibility in the textile supply chain.

Download or read book Omni channel Supply Chain Management written by Simone Theresa Peinkofer and published by . This book was released on 2016 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional retail environment, which is characterized by a clear division between brick-and-mortar and non-brick-and-mortar retail channels, has been recently disrupted by developments in e-commerce and mobile technologies. The result has been the emergence of omni-channel retailing. Within the reality of this new retail environment, it has been proposed that retailers should develop the necessary capabilities to fulfill consumer demand from anywhere - the store, the distribution center, or via drop-shipping from a supplier - which leads to the emergence of new operational complexities and challenges in the retail supply chain. In light of the growing popularity of these new fulfillment capabilities, it is important to not only consider the financial returns they provide to retailers, but also the potential impacts on the upstream supply chain. Moreover, omni-channel operations will allow retailers to offer new fulfillment services to consumers, such as cross-channel returns or in-store pick-ups, ultimately resulting in new supply chain service outputs in the consumer market. Thus, the aim of this dissertation is to investigate and obtain a holistic understanding of the importance and impacts of omni-channel fulfillment operations for successful retail supply chain management. This will be done by considering three different echelons in the supply chain, (retailer, supplier, and consumer), and investigating how emerging strategies in omni-channel fulfillment impact all three. Using the theoretical underpinning of ambidexterity, Essay 1 investigates how retailers manage their investments and developments pertaining to existing and new fulfillment operations, and how that may lead to improvements in a retailer's operational and financial performance. To address this research question a structured content analysis in combination with secondary financial data was conducted. To explore how retail omni-channel fulfillment operations impact upstream supply chain members a qualitative research approach was executed in Essay 2 using the case study methodology. Essay 3 employs a series of experimental studies to explore how retail omni-channel fulfillment operations can be used to recover from a stockout. Using equity theory, this essay investigates how, in the case of a stockout, different attributes of omni-channel service operations may impact consumer satisfaction and their evaluation of a retailer's physical distribution service quality (PDSQ).

Download or read book The Definitive Guide to Order Fulfillment and Customer Service written by CSCMP and published by Pearson Education. This book was released on 2013-12-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most authoritative and complete guide to planning, implementing, measuring, and optimizing world-class supply chain order fulfillment and customer service processes. Straight from the Council of Supply Chain Management Professionals (CSCMP), it brings together up-to-the-minute knowledge and best practices for all facets of order fulfillment and customer service process management, from initial customer inquiry through post sales service and support. CSCMP and contributor Stanley Fawcett introduce crucial concepts ranging from customer order cycles to available-to-promise and supply chain RFID to global order capture networks. The Definitive Guide to Order Fulfillment and Customer Service imparts a deep understanding of each crucial process, helping readers optimize your most important customer contacts. Coverage includes: Basic concepts of order fulfillment and customer service, and their essential roles in meeting customer expectations Key elements and processes in order fulfillment and customer service, and interactions amongst them Principles and strategies for establishing efficient, effective, and sustainable order fulfillment and customer service processes The critical role of technology in managing order fulfillment and customer service processes Requirements and challenges of global order fulfillment and customer service processes Best practices for assessing the performance of order fulfillment and customer service processes using standard metrics and frameworks For all supply chain and operations managers, students, and other business professionals and decision-makers who are concerned with order fulfillment or customer service.

Download or read book Essays on Omnichannel Sale written by Elnaz Jalilipour Alishah and published by . This book was released on 2016 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this dissertation, we study three problems related to omnichannel sale. In the first two chapters, we study omnichannel fulfillment where a retailer can use either the online or the offline channel to back up the other one by fulfilling its demand, because of stockout or low inventory availability. In the last chapter, we study an incentive problem where sales agents compete for a common customer base. This problem is loosely related to similar problems in omnichannel sales – when an online order is filled by an offline store, or vice versa, how should sales credit be shared? In the first chapter, we study store fulfillment strategy of an omnichannel retailer that would like to leverage its established offline retail channel infrastructure to capture online sales after stockout. We consider a single newsvendor-type product that is sold in both online and offline channels to non-overlapping markets with independent Poisson demand. The offline store can fulfill online demand at an additional handling and fulfillment cost, k, but not vice versa. We characterize the optimal rationing policy which determines whether online demand should be fulfilled or not given the remaining time and inventory. Due to the challenges of implementing the optimal policy, we further propose two simple and effective heuristics. We also show that integrating the rationing policy into retailer’s higher-level inventory stocking and supply chain design decisions can have a significant impact on the retailer’s inventory level and profitability. As a result, we propose an integrated policy, where the retailer builds separate inventory stocks for each channel but can use the offline inventory to back up online sales, subject to a rationing heuristic. In the second chapter, we study discounted home delivery strategy of an omnichannel retailer that would like to leverage its online channel to help with offline sales when offline store has limited inventory. We consider a single newsvendor-type product that is sold in both online and offline channels to non-overlapping markets with independent Poisson demand. Store has option to offer customers discount d to incentivize them to accept home delivery of item rather than taking an inventory unit from the store. We assume customers are heterogeneous in their discount sensitivity, ranging from price sensitive to leadtime sensitive. We characterize the optimal dynamic discounting policy which determines at any point in season whether the offline store should offer discount or not, and if yes, the optimal discount level. Again, due to the challenges of implementing the optimal policy, we propose two simple and effective heuristics. We conduct an extensive numerical study and find that retailers can considerably benefit from discounted home delivery policy. In the last chapter, we study sales agent’s competition for a common customer base when sales agents are heavily paid by commission. We assume agents can affect customers perceived service quality through their service time. We build a simple model that captures agents time and quality trade off while competing for a common customer base. We assume that the agent’s service time can increase sales probability, but the agents incur cost for their effort. We show that agent’s speed up in the decentralized setting, in comparison to the central solution, which results in lower expected sale for the system. We suggest financial, operational, and informational tools that can align agent’s incentive with that of the service provider’s.

Download or read book Shopping Experience and Omnichannel Strategy written by Chelsea Czerwinski and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to advance, consumers are increasingly demanding to communicate and transact with corporations in more efficient and convenient ways during their shopping. This has led the companies in various industries to develop and offer sophisticated distribution strategies. The omnichannel supply chain structure is one example where corporations strive to offer a seamless shopping experience to customers across multiple retail channels. Since its introduction, the omnichannel supply chain structure has continued to evolve and enhance the consumer shopping experience by improving the consistency and convenience across retail channels. This has been possible primarily due to the advances in technology and demands from the customers. However, implementing the omnichannel structure requires a large investment and high workforce flexibility in order to operate effectively. In some cases, the costs might not be justified; therefore, it is important for the companies to understand whether an omnichannel retail strategy would be a profitable investment for their specific business. This research aims to provide insights for the companies to assist in their omnichannel retail strategy implementation. Research questions posed in this project are focused on consumers shopping behavior characteristics in relation to the omnichannel distribution strategy. In what specific retail sector are the customers demanding the capabilities of the omnichannel structure? Would the size of a corporation make an impact on the consumers expectations of omnichannel capabilities? What kind of path does the average customer take when transacting with a corporation and what omnichannel service and capabilities are deemed most important by the shoppers? This exploratory research attempts to explain and answer these questions from the results obtained from a consumer shopping behavior survey that was created and distributed to students at Penn State Behrend for the purpose of this research.The survey results have shown that consumers rely on multiple retail channels throughout their purchase making decision process; however most of the consumers tend to make their final purchase in-store or online. In particular, an overwhelming majority of the consumers who participated in this research claimed that they prefer to make their transactions in-store, but due to limited financial abilities these consumers are willing to use other channels if they can save money. The survey results have also revealed that consumers are more demanding of the omnichannel services from corporations, especially those that operate national retail chains. These services include being able to transact across multiple channels and having the flexibility in making returns and in order fulfillment. All of these expectations require data to be transparent across the various retail channels and necessitate reconfigurations in the supply chain structure. Given the large investments needed to both implement and operate an omnichannel structure, this research has focused on trying to gain a deeper understanding of consumers needs, expectations, preferences, shopping paths, next steps after finding a product of interest, and the consumers price sensitivity. The results and discussions shed light on the importance of the omnichannel retail strategy for corporations to meet customer needs in some industries.

Download or read book Handbook of Research on Strategic Supply Chain Management in the Retail Industry written by Kamath, Narasimha and published by IGI Global. This book was released on 2016-02-09 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a pivotal component to any business that provides goods or services to the public. By effectively managing the flow of products, business can adapt to the growing demands of consumers and deliver successful customer service. The Handbook of Research on Strategic Supply Chain Management in the Retail Industry is an authoritative reference source for the latest scholarly research on properly managing business processes in order to satisfy end-user requirements and increase competitive advantage in the retail marketplace. Highlighting concepts relating to field applications, customer relationships, and current trends in logistics management, this book is ideally designed for business professionals, managers, upper-level students, and researchers interested in innovative strategies and best practices in modern supply chains.

Download or read book Inventory Fulfillment Strategies for an Omni Channel Retailer written by Elnaz Jalilipour Alishah and published by . This book was released on 2015 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper, we study the fulfillment strategies of an omni-channel retailer that would like to leverage its established offline retail channel infrastructure to help its online sales. We consider a single newsvendor-type product that is sold in both online and offline channels to non-overlapping markets with independent Poisson demand. The offline store can fulfill online demand at an additional handling and fulfillment cost, k, but not vice versa. The retailer makes decisions at three different levels: 1) at the strategic level the retailer must establish a fulfillment structure between the two channels in terms of where to stock inventory in the two channels, 2) at the tactical level, the retailer decides how much inventory to have for each channel before the season starts, 3) at the operational level throughout the season, as demand unfolds and inventory depletes, the retailer makes rationing decision about whether to use offline inventory to fill online order at any moment. We build separate and integrated models to study these decisions, and find that the optimal rationing decision has a threshold-based structure that depends critically on k and the mix of demand between the two channels. Two simple rationing heuristics are proposed and shown to be effective. Furthermore, integrating the rationing policy into higher-level decisions, we show that it can have significant impact on the retailer's stocking and fulfillment structure decisions. As a result, we propose an integrated policy, where the retailer builds separate inventory stocks for each channel but can use the offline inventory to back up online sales, subject to a rationing heuristic, is proved to be simple, effective, and robust. We discuss the various practical implications of our findings.

Download or read book Strategic Supply Chain Alignment written by John Gattorna and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply chain performance will be a key indicator of overall corporate success into the next century. This book, edited by logistics and supply chain expert John Gattorna, and with international contributions, presents unpublished material on next generation thinking about the management of the supply chain. Based on the recently developed strategic alignment model it shows how external market dynamics, the company's strategic response, and internal capability must be aligned if competitive advantage is to be achieved. Supply chain management is a strategic challenge demanding top level management attention. This book tackles the subject at that strategic level to help companies reposition their supply chains successfully. The book then offers the vital link between strategy setting and implementation, providing comprehensive coverage of the main areas of execution, and making it an essential compendium on all aspects of the subject. With case studies from major organizations from around the world, it is a 'must' read for anyone wishing to be at the forefront of international supply chain management thinking. Strategic Supply Chain Alignment brings together for the first time the world's leading logistics professionals, management consultants and academics to offer their insights and experiences on the latest supply chain management techniques. This collection of previously unpublished material offers the reader a unique opportunity to identify the hot issues, discover emerging strategies and uncover key industry and market perspectives. Divided into five sections which reflect the important components of the strategic alignment model, the book covers: The market: Customer value creation and segmentation, and the rationale behind the integration of supply with demand. Strategic response: Considers channel strategy, supply chain configuration and operations and distribution management. Culture: Adopting organization options which focus on deliv

Download or read book Omnichannel Retail Strategy A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-10-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you put a separate ecommerce supply chain in? How do you help users get more value with your apps? Are you customer service representatives trained properly? Which benefits of an omnichannel strategy is the most important to you? Which have you adapted your e-commerce store for? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Omnichannel Retail Strategy investments work better. This Omnichannel Retail Strategy All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Omnichannel Retail Strategy Self-Assessment. Featuring 954 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Omnichannel Retail Strategy improvements can be made. In using the questions you will be better able to: - diagnose Omnichannel Retail Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Omnichannel Retail Strategy and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Omnichannel Retail Strategy Scorecard, you will develop a clear picture of which Omnichannel Retail Strategy areas need attention. Your purchase includes access details to the Omnichannel Retail Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Omnichannel Retail Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Supply Chain Challenges for Retailers in an Omni channel Environment written by Xiaomeng Guo and published by . This book was released on 2016 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: To capitalize on the e-commerce growth, many retailers are making the necessary investments that will allow them to sell their merchandise online. Traditionally, the online channel has been viewed as a separate way to sell products. Nowadays, many firms have realized the need to provide consumers with a seamless shopping experience, which leads to the "omni-channel" retailing. Recent surveys and studies show that consistent products and consistent pricing have been considered as the top 2 most critical attributes of "omni-channel" retailing by consumers. Although a number of theories suggest efficiency and strategic differences between channels, there is virtually no work on combining these into an "omni-channel" studies. In the first chapter, we undertake to close this gap with a theoretical study that focuses on comparing the omni-channel retailing and the traditional multi-channel retailing from the perspective of consistent product and pricing.To do this, we consider a market where there is a single manufacturer who is capable of producing up to two products versions. The manufacturer sells his products through his own online channel and a retailer's traditional brick-and-mortar store; both channels face uncertainty market size and compete against an outside retail market. Under an omni-channel setting, the manufacturer's online channel and the retailer's brick-and-mortar store are required to offer the same product at the same retail price; while under a traditional dual-channel setting, the products and retail prices across the two channels are allowed to be different. We characterize situations when an omni-channel strategy could benefit the manufacturer and the retailer. We first study the centralized supply chain where the manufacturer and the retailer are managed by an integrated firm, and then examine the decentralized supply chain where the manufacturer owns the online channel and an independent retailer owns the brick-and-mortar retail store.We find that in a centralized supply chain, the integrated firm is always worse off under the omni-channel setting since the channel consistency requirement constraints the integrated firm's product offering and pricing decisions. However, in a decentralized supply chain, the omni-channel strategy could benefit both the manufacturer and the retailer in the situations where the competition between the manufacturer's online channel and the retailer's brick-and-mortar is intense and neither channel has clear advantage over the other. This is because through synchronizing product and pricing across channels, both the manufacturer and the retailer are able to reduce competition between the two channels.Besides studying firms' strategies about managing multiple channels, this dissertation also examines firms' product-line expansion strategies and the effects of consumers' fairness behavior on firms' quality and pricing strategies.In the second chapter, we study manufacturers' product line expansion strategies in a supply chain. To expand sales, many manufacturers try to develop and sell product lines. Frequently, however, the distribution of a product line to consumers creates tensions between a manufacturer and a retailer as the retailer may choose to stock only some product versions from a product line created by the manufacturer. To mitigate this tension, previous literature has shown that if a manufacturer (he) wants to sell his product line through a retailer (she) who faces deterministic demand, then he needs to customize the product line design according to her requirements. Also, the design requirements may change across retailers. In contrast, in this chapter we show that if demand is stochastic, then a manufacturer can mitigate the same tension merely by re-allocating inventory risk in the supply chain. Surprisingly, this strategy can be so powerful that it is possible to find cases where the equilibrium product line includes more product versions when the manufacturer sells through a retailer than when he sells directly to consumers.The model in this chapter is a bilateral supply chain with a manufacturer capable of producing multiple product designs and a retailer who faces stochastic consumer demand. The manufacturer sells his output through the retailer using one of the following variations on the classical wholesale contract: push (PH), pull (PL), or instantaneous fulfillment (IF). With PH and PL (IF), wholesale prices and quantities are decided before (after) demand is revealed. Retail prices are always set after demand is revealed. With PH (PL) the retailer (manufacturer) carries retail inventory.Taking the manufacturer's point of view, we characterize the equilibrium product line length and equilibrium contracting strategy. Our answers are determined by three important drivers: demand variability, product substitutability, and the retailer's outside option. Low outside option and low (high) substitutability imply that the manufacturer maximizes his expected profit by offering the retailer longer (shorter) product line using the IF contract. As outside option increases, the equilibrium contract will be either PH or PL. High demand variability and low substitutability imply that the manufacturer should be expected to sell a longer product line with a PH contract. Low demand variability and high substitutability imply that the manufacturer should be expected to sell a shorter product line with a PL contract.In the third chapter, we study the effects of consumers' fairness concerns on firms' quality and pricing decisions. Empirical evidence and behavioral research suggest that consumers may perceive a firm's price as unfair when its profit margin is too high relative to consumers' surplus. Consumers with inequity aversion experience some psychological disutility when buying products at unfair prices.In this chapter, we develop an analytical framework to investigate the effects of consumers' inequity aversion on a firm's optimal pricing and quality decisions. We highlight several findings. First, because of consumers' uncertainty about the firm's cost, the firm's optimal quality may be non-monotone with respect to the degree of consumers' inequity aversion. Second, stronger inequity aversion makes an inefficient firm worse off, but may benefit an efficient firm. Third, stronger inequity aversion by the consumer can actually lower the consumer's monetary payoff (economic surplus) because the firm may reduce its quality to a greater extent than it reduces its price. Lastly, as the expected cost-efficiency in the market decreases, both the expected quality and the social surplus may increase rather than decrease.