Download or read book Profit Brand written by Nick Wreden and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits. Wreden looks at the inefficiencies of traditional branding strategies that stress customer acquisition over customer retention. Customer loyalty, he argues, is the key to delivering profitability. With this in mind, he explores loyalty schemes, the need to own the customer experience, and the means of leveraging allies as brand ambassadors. He covers topics such as segmentation, optimization, pricing, and communication strategies and explores accountability systems such as six sigma, CRM, and scorecards. Citing examples from global brands such as IBM, Disney, Amex and KLM, the book highlights marketing practices both good and bad.

Download or read book ICPDI 2023 written by Md Rabiul Islam and published by European Alliance for Innovation. This book was released on 2023-11-21 with total page 1115 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2nd International Conference on Public Management, Digital Economy and Internet Technology (ICPDI 2023) was successfully held on 1-3 September 2023 in Chongqing, China. This conference aimed to bring together researchers, scholars, and practitioners from various fields to exchange ideas and discuss advancements in the areas of public management, digital economy, and internet technology. The conference featured a diverse range of research topics, including but not limited to Public Management, Digital Economy and Internet Technology. The conference fostered a rich and stimulating intellectual environment. The program included keynote speeches by renowned experts in the field, parallel sessions for paper presentations, and panel discussions addressing emerging trends and challenges. The conference proceedings showcased a wide array of research papers, providing valuable insights into the latest theoretical and practical developments in the field of public management, digital economy, and internet technology. Participants had the opportunity to engage in constructive discussions, offer feedback, and establish potential collaborations for future research endeavors. We extend our gratitude to all participants, presenters, organizers, and sponsors for their contributions in making this conference a resounding success. We look forward to the 3rd edition of this conference, where we can further explore the dynamic intersections of public management, digital economy, and internet technology.

Download or read book Eurasian Economic Perspectives written by Mehmet Huseyin Bilgin and published by Springer Nature. This book was released on 2020-09-28 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia. While the theoretical and empirical papers gathered here cover diverse areas of economics and finance in various geographic regions, the main focus is on the latest research concerning banking and finance, as well as empirical studies on emerging economies and public economics. The book also includes studies on political economy and regional studies.

Download or read book Management Development Through Cultural Diversity written by Ronnie Lessem and published by Routledge. This book was released on 2005-08-03 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This stimulating, clearly written and well-structured text is a comprehensive introduction to the principles of management and organisational behaviour, as well as a corrective to the eurocentric bias of most management texts. It develops a trans-cultural perspective which draws on insights from across the world to examine different management styles, cultures and stages of business development. Contents include: * Orientation * Primal Management - Western including America * Rational Management - Northern including Scandinavia * Developmental Management - Eastern including Japan * Metaphysical Management - Southern including South Africa * Developing yourself as a manager Each section examines core management theory and literature, cultural orientation and related prominent theories. The numerous case studies use appropriate examples from a wide range of international organisations. The uniquely wide-ranging perspective make this a valuable text for all those interested in general management, international business, organisational behaviour and corporate strategy.

Download or read book Responsible and Sustainable Operations written by Christopher S. Tang and published by Springer Nature. This book was released on with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sustainable Operations and Closed Loop Supply Chains written by Gilvan C. Souza and published by Business Expert Press. This book was released on 2012-05-25 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written for any company or organization that needs detailed guidance on the journey towards sustainability, starting from zero. And if your firm wants to be sustainable, you know you have to consider the triple bottom line when making decisions: economic (profit), environmental (planet), and social (people). By focusing on the triple bottom line (3Ps), your firm can be assured of a steady supply of inputs such as raw materials and labor. Author Souza carefully explains the first step towards sustainability, which is aimed at reducing waste in operations, with the help of such tools as lean and Six Sigma. He will also help guide your firm through a “life cycle assessment” (LCA) for each of the main products and processes. LCA is a methodology designed to assess the environmental impact (such as energy consumption, and toxicity) of a product or process through its life cycle: raw material extraction, transportation, manufacturing, packaging and distribution, use by consumers, and end-of-life. The final step in the journey towards sustainability is to close the loop. To close the loop, you’ll learn about designing efficient packaging, designing products for multiple life cycles (as in design for remanufacturing), or designing products according to a Cradle to Cradle® philosophy, which ensures no use of toxic materials, ease of disassembly, and 100% up-cyclability. The book concludes with the “final P” of sustainability—people, with some examples of firms that invest heavily in the social bottom line.

Download or read book Operations Logistics and Supply Chain Management written by Henk Zijm and published by Springer. This book was released on 2018-08-29 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of important trends and developments in logistics and supply chain research, making them available to practitioners, while also serving as a point of reference for academicians. Operations and logistics are cornerstones of modern supply chains that in turn are essential for global business and economics. The composition, character and importance of supply chains and networks are rapidly changing, due to technological innovations such as Information and Communication Technologies, Sensors and Robotics, Internet of Things, and Additive Manufacturing, to name a few (often referred to as Industry 4.0). Societal developments such as environmental consciousness, urbanization or the optimal use of scarce resources are also impacting how supply chain networks are configured and operated. As a result, future supply chains will not just be assessed in terms of cost-effectiveness and speed, but also the need to satisfy agility, resilience and sustainability requirements. To face these challenges, an understanding of the basic as well as more advanced concepts and recent innovations is essential in building competitive and sustainable supply chains and, as part of that, logistics and operations. These span multiple disciplines and geographies, making them interdisciplinary and international. Therefore, this book contains contributions and views from a variety of experts from multiple countries, and combines management, engineering as well as basic information technology and social concepts. In particular, it aims to: provide a comprehensive guide for all relevant and major logistics, operations, and supply chain management topics in teaching and business practice address three levels of expertise, i.e., concepts and principles at a basic (undergraduate, BS) level, more advanced topics at a graduate level (MS), and finally recent (state-of-the-art) developments at a research level. In particular the latter serve to present a window on current and future (potential) logistics innovations in the different thematic fields for both researchers and top business practitioners integrate a textbook approach with matching case studies for effective teaching and learning discuss multiple international perspectives in order to represent adequately the true global nature of operations, logistics and supply chains.

Download or read book Socio Economic Perspectives on Consumer Engagement and Buying Behavior written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2017-01-18 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Download or read book Tutorials in Operations Research written by Institute for Operations Research and the Management Sciences. National Meeting and published by INFORMS. This book was released on 2008 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Handbook of Behavioral Operations written by Karen Donohue and published by John Wiley & Sons. This book was released on 2018-11-06 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive review of behavioral operations management that puts the focus on new and trending research in the field The Handbook of Behavioral Operations offers a comprehensive resource that fills the gap in the behavioral operations management literature. This vital text highlights best practices in behavioral operations research and identifies the most current research directions and their applications. A volume in the Wiley Series in Operations Research and Management Science, this book contains contributions from an international panel of scholars from a wide variety of backgrounds who are conducting behavioral research. The handbook provides succinct tutorials on common methods used to conduct behavioral research, serves as a resource for current topics in behavioral operations research, and as a guide to the use of new research methods. The authors review the fundamental theories and offer frameworks from a psychological, systems dynamics, and behavioral economic standpoint. They provide a crucial grounding for behavioral operations as well as an entry point for new areas of behavioral research. The handbook also presents a variety of behavioral operations applications that focus on specific areas of study and includes a survey of current and future research needs. This important resource: Contains a summary of the methodological foundations and in-depth treatment of research best practices in behavioral research. Provides a comprehensive review of the research conducted over the past two decades in behavioral operations, including such classic topics as inventory management, supply chain contracting, forecasting, and competitive sourcing. Covers a wide-range of current topics and applications including supply chain risk, responsible and sustainable supply chain, health care operations, culture and trust. Connects existing bodies of behavioral operations literature with related fields, including psychology and economics. Provides a vision for future behavioral research in operations. Written for academicians within the operations management community as well as for behavioral researchers, The Handbook of Behavioral Operations offers a comprehensive resource for the study of how individuals make decisions in an operational context with contributions from experts in the field.

Download or read book Journal of Applied Operational Research written by Kaveh Sheibani and published by ORLAB Analytics. This book was released on 2012-03-31 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are pleased to welcome readers to this issue of the Journal of Applied Operational Research (JAOR), Volume 4, Number 1. The journal reports on developments in all aspects of operational research, including the latest advances and applications. It is a primarily goal of the journal to focus on and publish practical case studies which illustrate real-life applications.

Download or read book Operations Management for Business Excellence written by David Gardiner and published by Routledge. This book was released on 2019-10-28 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: All businesses strive for excellence in today’s technology-based environment in which customers want solutions at the touch of a button. This highly regarded textbook provides in-depth coverage of the principles of operations and supply chain management and explains how to design, implement, and maintain processes for sustainable competitive advantage. This text offers a unique combination of theory and practice with a strategic, results-driven approach. Now in its fourth edition, Operations Management for Business Excellence has been updated to reflect major advances and future trends in supply chain management. A new chapter on advanced supply chain concepts covers novel logistics technology, information systems, customer proximity, sustainability, and the use of multiple sales channels. As a platform for discussion, the exploration of future trends includes self-driving vehicles, automation and robotics, and omnichannel retailing. Features include: A host of international case studies and examples to demonstrate how theory translates to practice, including Airbus, Hewlett Packard, Puma, and Toyota. A consistent structure to aid learning and retention: Each chapter begins with a detailed set of learning objectives and finishes with a chapter summary, a set of discussion questions and a list of key terms. Fully comprehensive with an emphasis on the practical, this textbook should be core reading for advanced undergraduate and postgraduate students of operations management and supply chain management. It would also appeal to executives who desire an understanding of how to achieve and maintain ‘excellence’ in business. Online resources include lecture slides, a glossary, test questions, downloadable figures, and a bonus chapter on project management.

Download or read book Outsourcing and Offshoring in the 21st Century A Socio Economic Perspective written by Kehal, Harbhajan and published by IGI Global. This book was released on 2006-03-31 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book discusses the economic impacts of outsourcing and off shoring to the developing countries and developed countries and the short term and long term implications"--Provided by publisher.

Download or read book Advanced Methodologies and Technologies in Business Operations and Management written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-09-14 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses consistently work on new projects, products, and workflows to remain competitive and successful in the modern business environment. To remain zealous, businesses must employ the most effective methods and tools in human resources, project management, and overall business plan execution as competitors work to succeed as well. Advanced Methodologies and Technologies in Business Operations and Management provides emerging research on business tools such as employee engagement, payout policies, and financial investing to promote operational success. While highlighting the challenges facing modern organizations, readers will learn how corporate social responsibility and utilizing artificial intelligence improve a company’s culture and management. This book is an ideal resource for executives and managers, researchers, accountants, and financial investors seeking current research on business operations and management.

Download or read book Hearings Reports and Prints of the Senate Committee on Government Operations written by United States. Congress. Senate. Committee on Government Operations and published by . This book was released on 1969 with total page 1360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Alternative Banking and Financial Crisis written by Kurt von Mettenheim and published by Routledge. This book was released on 2015-10-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent banking crisis has brought into question the business model used by most large banks. This collection of essays explores the success of ‘alternative banks’ – savings banks, cooperative banks and development banks, using case studies from around the world and discussion of both the historical and theoretical context of banking practices.

Download or read book Essentials of Operations Management written by Nigel Slack and published by Pearson UK. This book was released on 2018 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the market-leading Operations Management text, this is the ideal book for those wanting a more concise introduction to the subject, focusing on essential core topics, without compromising on the authoritative, clear and highly practical approach that has become the trademark of the authors. Revised and updated to reflect the ever-changing world of operations management, the book is rooted in real-life practice with a wealth of examples and case studies from different sectors and industries around the world. MyLab Operations Management not included. Students, if MyLab Operations Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab Operations Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.