Download or read book Operation Bravo Geek Squad 4 written by Stormy Glenn and published by Siren-BookStrand. This book was released on with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: [The Stormy Glenn ManLove Collection: Alternative, Paranormal, Shape-shifter, MM, HEA] When I received a phone call with the Geek Squad panic code, I had no idea what had happened. I just knew I needed to disappear and get to my friend's house as quickly as possible without leaving a trail for someone to follow. That wasn't as easy as it sounded, especially when Corporal Jack McDermott shows up and starts ordering me around. The sexy as sin Marine had been rubbing me wrong since the moment we met. It seemed only fair to give him back some of the gruff he was giving me. I had no idea my snark was the way to Jack's heart. But loving Jack and keeping him is a lot harder than I'd anticipated, especially when Jack swears he's not gay and someone else decides I was easy pickings. Even after telling Jack to go to hell, the danger to my life and my heart isn't over. Someone wants information, and they are willing to kill to get it.

Download or read book Tcl Tk in a Nutshell written by Paul Raines and published by "O'Reilly Media, Inc.". This book was released on 1999-03-25 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tcl language and Tk graphical toolkit are simple and powerful building blocks for custom applications. The Tcl/Tk combination is increasingly popular because it lets you produce sophisticated graphical interfaces with a few easy commands, develop and change scripts quickly, and conveniently tie together existing utilities or programming libraries.One of the attractive features of Tcl/Tk is the wide variety of commands, many offering a wealth of options. Most of the things you'd like to do have been anticipated by the language's creator, John Ousterhout, or one of the developers of Tcl/Tk's many powerful extensions. Thus, you'll find that a command or option probably exists to provide just what you need.And that's why it's valuable to have a quick reference that briefly describes every command and option in the core Tcl/Tk distribution as well as the most popular extensions. Keep this book on your desk as you write scripts, and you'll be able to find almost instantly the particular option you need.Most chapters consist of alphabetical listings. Since Tk and mega-widget packages break down commands by widget, the chapters on these topics are organized by widget along with a section of core commands where appropriate. Contents include: Core Tcl and Tk commands and Tk widgets C interface (prototypes) Expect [incr Tcl] and [incr Tk] Tix TclX BLT Oratcl, SybTcl, and Tclodbc

Download or read book Working Effectively with Legacy Code written by Michael Feathers and published by Prentice Hall Professional. This book was released on 2004-09-22 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get more out of your legacy systems: more performance, functionality, reliability, and manageability Is your code easy to change? Can you get nearly instantaneous feedback when you do change it? Do you understand it? If the answer to any of these questions is no, you have legacy code, and it is draining time and money away from your development efforts. In this book, Michael Feathers offers start-to-finish strategies for working more effectively with large, untested legacy code bases. This book draws on material Michael created for his renowned Object Mentor seminars: techniques Michael has used in mentoring to help hundreds of developers, technical managers, and testers bring their legacy systems under control. The topics covered include Understanding the mechanics of software change: adding features, fixing bugs, improving design, optimizing performance Getting legacy code into a test harness Writing tests that protect you against introducing new problems Techniques that can be used with any language or platform—with examples in Java, C++, C, and C# Accurately identifying where code changes need to be made Coping with legacy systems that aren't object-oriented Handling applications that don't seem to have any structure This book also includes a catalog of twenty-four dependency-breaking techniques that help you work with program elements in isolation and make safer changes.

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Download or read book Operation Tango Siren Publishing The Stormy Glenn Manlove Collection written by Stormy Glenn and published by Siren Publishing. This book was released on 2018-01-17 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Siren Publishing: The Stormy Glenn ManLove Collection: Erotic Alternative Contemporary Romance, M/M, HEA] They say a baby bird imprints on the first creature it sees when it's born. I wasn't a baby bird, but I had imprinted on Hank the moment he stood over me with his fists raised, protecting me from playground bullies. I had been five. Hank had been seven. He was my hero from that day forward. If he laughed, I laughed. If he hurt, I hurt. If he got a brain freeze from eating his ice cream too fast, my head ached as well. Hank was everything. And then one day, he wasn't. He was just gone. I was willing to go through hell to get him back. ** A Siren Erotic Romance

Download or read book Wikinomics written by Don Tapscott and published by Penguin. This book was released on 2008-04-17 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

Download or read book Death by Food Pyramid written by Denise Minger and published by Bradventures LLC. This book was released on 2014-01-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warning: Shock and outrage will grip you as you dive into this one-of-a-kind exposé. Shoddy science, sketchy politics, and shady special interests have shaped American Dietary recommendations--and destroyed our nation's health--over recent decades. The phrase "death by food pyramid" isn't shock-value sensationalism, but the tragic consequence of following federal advice and corporate manipulation in pursuit of health. In Death by Food Pyramid, Denise Minger exposes the forces that overrode common sense and solid science to launch a pyramid phenomenon that bled far beyond US borders to taint the eating habits of the entire developed world. Minger explores how generations of flawed pyramids and plates endure as part of the national consciousness, and how the "one size fits all" diet mentality these icons convey pushes us deeper into the throes of obesity and disease. Regardless of whether you're an omnivore or vegan, research junkie or science-phobe, health novice or seasoned dieter, Death by Food Pyramid will reframe your understanding of nutrition science--and inspire you to take your health, and your future, into your own hands.

Download or read book Julian s Happy Place Aberdeen Pack 2 written by Stormy Glenn and published by Siren-BookStrand. This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Siren Classic ManLove: Erotic Alternative Paranormal Romance, M/M, shape-shifters, HEA] Djal was just trying to do his duty as beta of his pack when he made one small mistake, and now he has a pack member chasing after him, intent on mating him. If Djal doesn’t figure out how to stop Julian’s obsession with him, he just might strangle the man. Julian has lived through hell, more so than most people know. When freedom comes, Julian is still faced with people out to harm him. The mere sight of the big, strong beta makes Julian feel safer. One night spent together convinces Julian that Djal would be the perfect mate. He just has to catch Djal first. When Djal discovers that someone is abusing Julian, the protective streak he tried so hard to control breaks free. It goes way beyond what Djal knows he should feel for a mere pack member, and only by giving in to Julian can Djal come to terms with the need growing inside of him. But before Djal can save Julian, he has to figure out who is after him, and Julian isn’t talking. ** A Siren Erotic Romance

Download or read book Secret Desires Tri Omega Mates 1 written by Stormy Glenn and published by Siren-BookStrand. This book was released on 2008-01-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Siren Menage Amour: Erotic Paranormal Romance, Gay Menage a Trois M/M/M, Werewolves] Everyone has secret desires, especially werewolf, Leyland Summers. He dreams of two sexy mates to bring all of his fantasies to life. When he encounters a sexy cowboy who wants to take him for a wild ride, what does he say? Hell yes! Coming to ranch country for a picture shoot, Leyland was shocked to find not one, but two mates. Being a tri-omega, he had always known that he would have two mates. He just never expected to find them in the same place. Or to find out that they had been lovers for years. Having two mates is no big deal for Leyland. He grew up with two fathers. But having two mates that were already in love is something all together different. How is he supposed to share Lucas with Jake...or Jake with Lucas? And where does that leave him? ** A Siren Erotic Romance

Download or read book Service Orient or Be Doomed written by Jason Bloomberg and published by John Wiley & Sons. This book was released on 2006-05-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Webservices, which are critical and business-transforming,crystal-clear to the layman, both business and IT leaders. The bookstays focused on the real-world issues facing business andgovernment institutions today. In an industry full of experts ofmany stripes, Ron and Jason are the real thing: savvy, experienced,and realistic. They have produced a must-read book formanagement." —Paul Lipton, Senior Architect, Unicenter Web Services andApplication Management Computer Associates "This is by far the finest publication on SOA of our time. Fromcover to back, Service Orient or Be Doomed! strips away thelayers of confusion most IT stakeholders face when confronted withenterprise architecture, and illustrates pragmatic and practicalpaths towards a sustainable and efficient enterprise architecture.Both the technically savvy and the bean counters will enjoy thisbook that speaks to the critical points they need tounderstand." —Duane A. Nickull Senior Standards Strategist, Adobe Systems,Inc. Chair, OASIS SOA Reference Model Technical Committee Vicechair, United Nations CEFACT (UN/CEFACT) "If you're looking for a guide that's based on reality, this isit. These guys know how you can service-orient your enterprise andhave the best chance of success. This book is the best SOA tool youcan buy. I'm recommending it to everyone." —Dave Linthicum, CEO, BRIDGEWERX "Jason and Ron are experts on Service-Oriented Architecture(SOA) and have written the first book that is aimed at helping anontechnical businessperson understand why the SOA computingrevolution is critical to business. Rather than provide a nerdydeath via buzzword book, Jason and Ron take a humorous, clever, andinsightful romp through this new technology and how it impactsbusiness in general." —Brad Feld, Mobius Venture Capital Authors Jason Bloomberg and Ronald Schmelzer-senior analysts forhighly respected IT advisory and analysis firm ZapThink-say it allin the title of their new book, Service Orient or Be Doomed!:How Service Orientation Will Change Your Business. That is, ifyou fail to service orient your company, you will fail in competingwith the organizations that do. This provocative new book takes service orientation out of itsmore familiar technological surroundings within service-orientedarchitecture and introduces it as a philosophy that advocates itsrightful place within a business context, redefining it as a newway of thinking about organizing your business and itsprocesses. Informal, challenging, and intelligent in style, ServiceOrient or Be Doomed!: How Service Orientation Will Change YourBusiness shows you how you can best use technology resources tomeet your company's business goals and empower your company to gofrom "stuck" to "competitive."

Download or read book Influx written by Daniel Suarez and published by Penguin. This book was released on 2015-02-03 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Daniel Suarez imagines a chilling future where technological advances are held hostage by the government in this thriller that perfectly blends “nail-biting suspense with accessible science” (Publishers Weekly). Physicist Jon Grady and his team have discovered a device that can reflect gravity—a triumph that will revolutionize the field of physics and change the future. But instead of acclaim, Grady’s lab is locked down by a covert organization known as the Bureau of Technology Control. The bureau’s mission: suppress the truth of sudden technological progress and prevent the social upheaval it would trigger. Because the future is already here. And it’s rewards are only for a select few. When Grady refuses to join the BTC, he’s thrown into a nightmarish high-tech prison housing other doomed rebel intellects. Now, as the only hope to usher humanity out of its artificial dark age, Grady and his fellow prisoners must try to expose the secrets of an unimaginable enemy—one that wields a technological advantage half a century in the making.

Download or read book Typeset in the Future written by Dave Addey and published by Abrams. This book was released on 2018-12-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A designer’s deep dive into seven science fiction films, filled with “gloriously esoteric nerdery [and] observations as witty as they are keen” (Wired). In Typeset in the Future, blogger and designer Dave Addey invites sci-fi movie fans on a journey through seven genre-defining classics, discovering how they create compelling visions of the future through typography and design. The book delves deep into 2001: A Space Odyssey, Star Trek: The Motion Picture, Alien, Blade Runner, Total Recall, WALL·E, and Moon, studying the design tricks and inspirations that make each film transcend mere celluloid and become a believable reality. These studies are illustrated by film stills, concept art, type specimens, and ephemera, plus original interviews with Mike Okuda (Star Trek), Paul Verhoeven (Total Recall), and Ralph Eggleston and Craig Foster (Pixar). Typeset in the Future is an obsessively geeky study of how classic sci-fi movies draw us in to their imagined worlds.

Download or read book WTF written by Tim O'Reilly and published by HarperCollins. This book was released on 2017-10-10 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: WTF? can be an expression of amazement or an expression of dismay. In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them. The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us!

Download or read book App Empire written by Chad Mureta and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

Download or read book Practical Programming in Tcl and Tk written by Brent B. Welch and published by Prentice Hall Professional. This book was released on 2003 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The bulk of the book is about Tcl scripting and the aspects of C programming to create Tcl extentions is given a lighter treatment."--Author.

Download or read book Moneyball The Art of Winning an Unfair Game written by Michael Lewis and published by W. W. Norton & Company. This book was released on 2004-03-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Lewis’s instant classic may be “the most influential book on sports ever written” (People), but “you need know absolutely nothing about baseball to appreciate the wit, snap, economy and incisiveness of [Lewis’s] thoughts about it” (Janet Maslin, New York Times). One of GQ's 50 Best Books of Literary Journalism of the 21st Century Just before the 2002 season opens, the Oakland Athletics must relinquish its three most prominent (and expensive) players and is written off by just about everyone—but then comes roaring back to challenge the American League record for consecutive wins. How did one of the poorest teams in baseball win so many games? In a quest to discover the answer, Michael Lewis delivers not only “the single most influential baseball book ever” (Rob Neyer, Slate) but also what “may be the best book ever written on business” (Weekly Standard). Lewis first looks to all the logical places—the front offices of major league teams, the coaches, the minds of brilliant players—but discovers the real jackpot is a cache of numbers?numbers!?collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers, and physics professors. What these numbers prove is that the traditional yardsticks of success for players and teams are fatally flawed. Even the box score misleads us by ignoring the crucial importance of the humble base-on-balls. This information had been around for years, and nobody inside Major League Baseball paid it any mind. And then came Billy Beane, general manager of the Oakland Athletics. He paid attention to those numbers?with the second-lowest payroll in baseball at his disposal he had to?to conduct an astonishing experiment in finding and fielding a team that nobody else wanted. In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis shows us how and why the new baseball knowledge works. He also sets up a sly and hilarious morality tale: Big Money, like Goliath, is always supposed to win . . . how can we not cheer for David?

Download or read book 33 Million People in the Room written by Juliette Powell and published by Que Publishing. This book was released on 2009 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." -Amy Shuster, Editorial Producer, MSNBC "Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today." -David Thorpe, Global Director of Innovation, Ogilvy & Mather "If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I've seen. It's full of juicy stories, backed up by sound social science, lucidly explained." -Howard Rheingold, Author, "Smartmobs"; Professor, Stanford and Berkeley "The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In "33 Million People in the Room "Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business." -Michael Spencer, CTO, ASMALLWORLD "Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson's debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking-why not me? Social networking power is awesome for those who have experienced it-but most people remain skeptical, guarded, and untrusting. Give up control? All control? Well, as she explains-YES! I've tried it, using six hundred fifty 'coauthors' to write a book-a book no one could have written, but to which 'everyone' could contribute. It was hard, very hard at first, to relinquish control, just as Powell describes. But the benefits she outlines are real. Try it-you'll see!" -Chuck House, Executive Director, Media X, Stanford University "Digital society is all about expanding and energizing connections between people and ideas in ways we are just starting to understand. "33 Million People in the Room "shares the perspective of an insider and shows us how business, entertainment, and politics all connect in the brave new world of social networking." -Kenny Miller, Creative Director and EVP, MTV Network Global Digital Media "If you thought social networks were just for kids, or geeks, or simply too frivolous for your time, then think again. Juliette Powell reveals the power of connections, the strategies to gain audience and the best practices to build community in this brisk-paced canter through the new tools and techniques for doing business. It's jargon-free and an easy read for those who have never dipped a toe in the water, but even experienced networkers will find wisdom in its pages. Real-world examples make a compelling case for her notion that social capital makes sound business sense and when successfully established can translate into capital in the bank." -Paul Brannan, Deputy Editor, News Interactive, BBC "Juliette Powell has written a book that will advance your understanding of social networking whether you're a nerd, Luddite, a savvy teen blogger, or, most importantly, a business person trying to gain an edge by embracing the latest Internet phenomenon." -Joel Dreyfuss, Editor in Chief, "Red Herring "magazine "Juliette Powell's book "33 Million People in the Room "is the perfect book for the class. Powell understands that social networking is the best way to find like-minded people online, either to pursue an interest, reach a particular goal, create or grow a business, or just to help establish a sense of community among people online and beyond. Bravo Prof. Powell for a job well done!" -Bill Sobel, Sobel Media, NY: MIEG, www.nymieg.org "Juliette Powell has brilliantly answered in rich dimensions "why "you should be deeply involved in this new communications fabric. Through vignettes with the true leaders of this revolution, Juliette has set forth all the energy and steam you need for your boilers to get going and enter the room." -Chris Brogan, Business Advisor, chrisbrogan.com "Juliette Powell has delivered a wonderfully succinct snapshot for embracing social computing as a way of doing business, not just the latest technology trend. Whether you are new to making connections online or are a social computing technology veteran, Juliette encapsulates the themes, concepts, and ideas that are most relevant for anyone in business interested in working in or exploring social computing." -Jeffrey Dachis, Cofounder, Razorfish, Inc.; Cofounder, Senior Partner Bond Art & Science; Chairman, Producers Guild of America New Media Council "Social networking is just not for breakfast anymore. "33 Million People in the Room "demonstrates how it transcends marketing and promotion, connecting people and companies in ways none of us dared dream. Thanks to Juliettte for putting this in perspective, and to social networks for so many of my restless nights." -David Blumenstein, Cofounder, The Hatchery "Juliette Powell puts a human face on the social changes being wrought online, whether describing new tools like MySpace and Facebook, or key concepts like viral communication and social capital." -Clay Shirky, Adjunct Professor, NYU's Graduate Interactive Telecommunications Program (ITP); Author, "Here Comes Everybody" " " "We all recognize that social networking and the technologies of connection and collaboration are an enormous phenomenon. But what do they mean? How can they, how will they be used to create social and economic value? Drawing on her own experience and on the insights of The Gathering Think Tank, Juliette Powell has developed a powerful set of answers to those critical questions. Full of clear explanations, helpful examples, and accessible advice, "33 Million People in the Room "is an important tool for managers and citizens alike-a sourcebook for the next economy." -Lawrence Wilkinson, Cofounder and Vice Chair, Oxygen Media; Cofounder and President, Global Business Network; Cofounder and Chair, Heminge & Condell "Juliette has done a terrific job of capturing the power of and the opportunities presented by social networks. Whether you are looking to maximize the impact of 'You Inc' or a global company, there are important lessons in this book. Things have changed, again, and this book will help you capitalize on it." -Doug Zingale, General Manager of Strategic Partnerships, Zune, Microsoft Corporation Social networks are no fad. They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks-and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative-from planning through measurement, and beyond. Getting on, getting started, and making social networks work for you Defining and implementing your optimal social networking strategy Leveraging the amazing power of the microcelebrity Achieving worldwide impact in the niche that matters to you Transforming social and cultural capital into financial capital Be generous, build your trusted personal network-and discover all you get in return Profiting from the knowledge you never knew you had Opening your organization's own social networking channels- inside and out