Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2009-10-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

Download or read book WordPress SEO Success written by Jacob Aull and published by Pearson Education. This book was released on 2014 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need!

Download or read book E Commerce Website Optimization written by Dan Croxen-John and published by Kogan Page Publishers. This book was released on 2020-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

Download or read book The Organic Advantage written by Martin Hayman and published by Rethink Press. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Organic Advantage has been written for ecommerce business owners, ecommerce directors, marketing managers and marketing professionals to enable you to ensure SEO gets results.

Download or read book Your Ecommerce Store written by David Brock and published by Scribl. This book was released on 2019-02-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re looking to make money online, or even if you just want to increase the profits of your existing business; creating an ecommerce store is an excellent strategy. Scratch that: this is 100% the best way to make money online and that goes for hobbyists, entrepreneurs, bloggers and small businesses alike. Bold claim? Sure is! But read on to find out why we can be confident in making it....

Download or read book SEO Made Easy written by Evan Bailyn and published by Pearson Education. This book was released on 2013-12-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'SEO Made Easy' is a practical, actionable, plain-English guide to modern search engine optimisation. Building on his global best-seller 'Outsmarting Google', renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month

Download or read book Professional Search Engine Optimization with PHP written by Cristian Darie and published by John Wiley & Sons. This book was released on 2007-04-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Download or read book Methods of SEO evaluation written by А. Юрков and published by Litres. This book was released on 2022-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Сегодня практически каждая коммерческая организация имеет свой сайт в сети. И каждый владелец веб-ресурса нацелен на получение дохода с него. Повысить доход от своего сайта как инструмента ведения бизнеса можно различными способами. Одним из таких способов является поисковая оптимизация (SEO), которая представляет собой комплексное продвижение сайта в поисковых системах путtм увеличения его видимости по конкретным поисковым запросам.Результатом такой оптимизации является рост трафика на сайт. В статье показано, какие показатели нужно использовать для оценки качества SEO-продвижения сайтов интернет-магазинов.

Download or read book SEO Made Easy How to Win Clients and Influence Sales with SEO written by Argyris Goulas and published by Argyris Goulas. This book was released on 2018-05-09 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many businesses struggle to stand out from competition as they don’t know how to optimize their website appropriately to appear first on search engine results pages. They are missing traffic, not to mention sales. However, SEO does not require an expert - you just need to figure out how it works and how to make the most of the right tools to boost your sales. Argyris Goulas, the author of SEO Made Easy: How to Win Clients and Influence Sales with SEO, helps you understand what search engine optimization is and how to enhance your ranking on search engines to turn traffic into customers. With this comprehensive guide, you will be able to master the latest best practices and adhere to SEO techniques to have an edge over your competitors. Argyris Goulas discloses tips and tricks as well as different approaches to search engine optimization and provides guidance on how to use local or global SEO to your advantage. SEO is not complicated. On the contrary, it is easy. And with SEO Made Easy: How to Win Clients and Influence Sales with SEO you will discover advantageous strategies you can actually follow and increase your business website’s discoverability on search engines. With this book, you will learn: · How to Get Started with SEO · Why SEO is Vital to Your Website · The Anatomy of Search Engine Optimization with Website Factors, On-Page and Off-Page Factors, Website Promotion, and Domain Factors · How to Analyze Search Engine Results Page · How to Perform Keyword Analysis and Select the Best Keywords · How to Generate Quality Content · How to Select the Best Social Media Platform for your Niche · Tips and Tricks for E-Commerce Stores · About Different SEO Approaches · The Balance between Content Marketing and SEO · How to Understand Your Competition · How to Evaluate Existing SEO Results · + FREE BONUS: Your SEO Plan Checklist!

Download or read book Product Led SEO written by Eli Schwartz and published by Houndstooth Press. This book was released on 2021-03-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

Download or read book Search Engine Optimization written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2008-06-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Download or read book Create Your Own Online Store in a Weekend written by Alannah Moore and published by Chronicle Books. This book was released on 2015-07-21 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advantages of selling your products online are many—low overhead, global markets, twenty-four-hour shopping—but perhaps most important is the level playing field offered by the internet. With a distinctive product and professional-looking website, you stand as much of a chance at success as anyone, even if others have more money to invest. In Create Your Own Online Store in a Weekend, Alannah Moore guides entrepreneurs through the process of setting up an online business and creating a website that fits both their products and their budget. This accessible primer provides detailed information on how to set up and provide content for your site as well as the right storefront and payment solutions. Moore addresses all aspects of running an online business, including marketing, order management, and boosting sales. Whether you are selling goods, services, or downloadable files, this guide will help you find the e-commerce solution that's right for you.

Download or read book Build Your Fortune With Online Store or Essential Guide To Prestashop B W Edition written by Roman Lytvyn and published by Lulu.com. This book was released on 2014-08-15 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical step by step aproach to create state of the art ecommerce website. Sell online and earn money today! In this book we will guide you through all the important aspects of setting up an online store with prestashop - from installation to design and inventory management. Everything what you might need, to start selling online from scratch. Prestashop is one of the most popular e-commerce solutions. It gives you an opportunity to own an online store without spending a fortune. This is your only guide to start a successful online business and to start earning money from day one.

Download or read book SEO services written by Marcelo Gameiro and published by Marcelo Gameiro. This book was released on with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you need to know before deciding between hiring SEO services or doing it by yourself? Business who are struggling how to best advertise online, probably have tough of what is SEO and why is that so important? If that is you keep reading because you will learn what it is SEO, why is it so important and how to decide between hiring or doing SEO by yourself. Description # Are you new in the digital world and are looking forward to market your products or services on online platforms? # Do you have any idea about Search Engine Optimization (SEO)? Do you want to know how SEO works and what its importance is for online marketing? If yes, you need to continue reading the following lines as these are all about SEO and will help you understand every bit of it. If you are not a new business, you probably had to face the decision to move from traditional marketing to online. In that case, you would have to learn things such as online marketing tools and concepts like SEO. Is it worth learning, and do it by yourself, or is it better to hire someone else to do it for you? If you find yourself in such a dilemma, this book will help. The book “What do you need to know before deciding between hiring SEO services or doing it by yourself?" is perhaps the most comprehensive guide related to SEO that throws light on all the relevant and significant aspects of Search Engine Optimization. The book does not jump to the technical ideas straightaway. Instead, it follows a step-by-step approach so that the amateurs of the field can have a thorough understanding of the topic. The book majorly revolves around the discussion about the very basic concepts of SEO, along with throwing light on the elements associated with this domain. It follows by talking precisely about the strategies used for running SEO campaigns. After a detailed introduction, the book moves on to talking about the history of internet research to let people understand how things work on these platforms. It will also give information about how online mechanisms have changed since the arrival of smartphones. In addition to that, the book also discussed SEO in terms of the e-commerce business industry as the online business industry is now booming more than ever. The book is written in the simplest possible manner by considering that the readers have no prior idea about these ideologies and mechanisms. Therefore, everything is discussed in detail by combining the technical terms and discussing them in terms of simple terminologies. A person who has no idea about online marketing and search engine optimization will find this book extremely helpful as it is easy to understand. However, the major portion of the book revolves around whether the people should do the SEO tasks themselves or they should be hiring specialists to do the job? It turns out that unless a person is extremely expert in the field, he must be taking the services of the professionals who have been in the industry for long enough now. Once you are done with reading the whole book, you will have a clear understanding of about: # SEO History & Basics # Major SEO Strategies # SEO & E-Commerce # Thinks to Remember While hiring SEO Experts If you are convinced about the significance of the above-mentioned concepts and you think that such know-how can prove to be beneficial for you, then you need to make up your mind to buy this book at the earliest. Hence, waste no more time and move your cursor towards the Buy Now button to get the maximum benefit from this comprehensive SEO-based knowledge.

Download or read book The Beginner s Guide to SEO written by Jessica Ainsworth and published by . This book was released on 2021-01-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn how to be a SEO wizard?Have you heard the saying "The best place to hide a dead body is page two of Google"? It's true! If your website isn't on page one, you may as well be on the digital struggle bus. Page one however can help your website achieve greater visibility for people who may actually convert to clients. SEO stands for search engine optimization, which is the process of optimizing your website to rank higher in the search results. For instance, when you query Google for a particular set of keywords, does your website rank on page one? Page two? Further back?If you like to learn more about this subject, The Beginner's Guide to SEO. Is THE book for you!Inside, you'll discover: -What SEO really is.-How to implement SEO on your own website.-What on-side, off-side, and technical SEO is.-The perks of going through chemotherapy (besides getting well!)-If you can manage technical SEO without a developer?-What Google Search Console is and how it works.-How to run a SEO audit-How not to kill your SEO when rebranding.-And more...This SEO guidebook is arranged in three parts that in turn, follows the same path to keep things clear for readers.Get The Beginner's Guide to SEO today!

Download or read book Build Your Fortune With Online Store or Essential Guide To Prestashop written by Roman Lytvyn and published by Lulu.com. This book was released on 2014-08-14 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical step by step aproach to create state of the art ecommerce website. Sell online and earn money today! In this book we will guide you through all the important aspects of setting up an online store with prestashop - from installation to design and inventory management. Everything what you might need, to start selling online from scratch. Prestashop is one of the most popular e-commerce solutions. It gives you an opportunity to own an online store without spending a fortune. This is your only guide to start a successful online business and to start earning money from day one.