Download or read book Online Multimedia Advertising Techniques and Technologies written by Hua, Xian-Sheng and published by IGI Global. This book was released on 2010-12-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
Download or read book Online Multimedia Advertising written by Xian-Sheng Hua and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Download or read book Cloud Computing and Digital Media written by Kuan-Ching Li and published by CRC Press. This book was released on 2014-03-07 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloud Computing and Digital Media: Fundamentals, Techniques, and Applications presents the fundamentals of cloud and media infrastructure, novel technologies that integrate digital media with cloud computing, and real-world applications that exemplify the potential of cloud computing for next-generation digital media. It brings together technologie
Download or read book Digital Marketing Strategies and Models for Competitive Business written by Pinto, Filipe Mota and published by IGI Global. This book was released on 2020-03-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Download or read book Online Advertising and Promotion Modern Technologies for Marketing written by Hanafizadeh, Payam and published by IGI Global. This book was released on 2012-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Download or read book Exploring Multimodal Composition and Digital Writing written by Ferdig, Richard E. and published by IGI Global. This book was released on 2013-07-31 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: While traditional writing is typically understood as a language based on the combination of words, phrases, and sentences to communicate meaning, modern technologies have led educators to reevaluate the notion that writing is restricted to this definition. Exploring Multimodal Composition and Digital Writing investigates the use of digital technologies to create multi-media documents that utilize video, audio, and web-based elements to further written communication beyond what can be accomplished by words alone. Educators, scholars, researchers, and professionals will use this critical resource to explore theoretical and empirical developments in the creation of digital and multimodal documents throughout the education system.
Download or read book Advertising and Branding Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Download or read book ECSM 2020 8th European Conference on Social Media written by Dr Christos Karpasitis and published by Academic Conferences and publishing limited. This book was released on 2020-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.
Download or read book Progress in Advanced Computing and Intelligent Engineering written by Chhabi Rani Panigrahi and published by Springer. This book was released on 2018-07-09 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features high-quality research papers presented at the International Conference on Advanced Computing and Intelligent Engineering (ICACIE 2017). It includes sections describing technical advances in the fields of advanced computing and intelligent engineering, which are based on the presented articles. Intended for postgraduate students and researchers working in the discipline of computer science and engineering, the proceedings also appeal to researchers in the domain of electronics as it covers hardware technologies and future communication technologies.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Ad Tech Programmatic Master the online media tech and programmatic media explained written by Julian Delphiki and published by Julian Delphiki. This book was released on 2020-05-05 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide that covers all the technologies involved in the non-stopping online media ecosystem. From DMP (Data Management Platforms) to Ad Exchanges, the book describes the role of each advertising technology and their importance. Regardless that you are investing a small amount in online media or you are working a related department this guide will help you to open a little black box in advertising: the ad tech. Without overwhelming tech language, the Ad Tech & Programmatic book, explains plain and simple some concepts that are understandably-hard for a regular non-tech manager. The book will also provide an explanation on how the programmatic media channel works. Display advertising changed dramatically in the last years involving new tech, metrics and also more fraud in the environment. The guide covers all these issues directly and gives the whole picture in programmatic media and the role in the online marketing strategy. "Ad Tech & Programmatic: Mastering the Online Media Tech and Programmatic Media Explained" is a comprehensive guide that delves into the intricacies of the online advertising ecosystem and its evolution. In this insightful summary, we explore the key concepts and technologies behind ad tech, programmatic media, and online marketing platforms. The world of digital advertising has witnessed a paradigm shift in recent years, transitioning from traditional ad buying methods to programmatic advertising. To navigate this rapidly evolving landscape, it is essential to understand the fundamental principles and technologies that underpin online media tech and programmatic advertising. The book begins by demystifying ad tech, shedding light on the tools and systems that enable the delivery of targeted ads to specific audiences. It explores the role of ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) in facilitating the buying and selling of online advertising inventory. The core focus then shifts to programmatic media, which represents the automated buying and selling of digital advertising in real-time auctions. The book offers a comprehensive explanation of the programmatic ecosystem, discussing ad exchanges, real-time bidding (RTB), and the use of algorithms and artificial intelligence (AI) to optimize ad placements. Moreover, the book emphasizes the importance of data in programmatic advertising. It explains how audience data, such as demographics, browsing behavior, and contextual information, is leveraged to deliver highly targeted and personalized ads. The integration of data management platforms (DMPs) and customer relationship management (CRM) systems is explored as a means to enhance audience segmentation and campaign effectiveness. Furthermore, the book provides insights into online marketing platforms, which play a crucial role in the online advertising ecosystem. It examines the various platforms, including social media advertising, search engine marketing, display advertising, and video advertising. Each platform is dissected, highlighting its unique features, targeting options, and measurement metrics. Throughout the book, the reader gains a deep understanding of the evolution of online advertising and the emergence of programmatic media. The narrative emphasizes the importance of staying abreast of industry trends, technological advancements, and best practices to succeed in the digital marketing landscape. "Ad Tech & Programmatic: Mastering the Online Media Tech and Programmatic Media Explained" is an invaluable resource for marketers, advertisers, and anyone interested in comprehending the complexities of online advertising. It equips readers with the knowledge and insights needed to navigate the dynamic world of ad tech, programmatic media, and online marketing platforms, empowering them to make informed decisions and drive successful online advertising campaigns.
Download or read book Targeted written by Mike Smith and published by AMACOM. This book was released on 2014-11-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part history, part guidebook, part prediction for the future,?this book?tells the story of the companies, individuals, and innovations driving the revolution of online ads. Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Targeted takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. You will also learn about several key aspects such as: keyword micro-markets, ad serving systems, aggregated virtual audiences, new business models, and much more! Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.?This book is sweeping in scope and stripped of technical complexity. Targeted is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
Download or read book Computational Solutions for Knowledge Art and Entertainment Information Exchange Beyond Text written by Ursyn, Anna and published by IGI Global. This book was released on 2013-10-31 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: As interactive application software such as apps, installations, and multimedia presentations have become pervasive in everyday life, more and more computer scientists, engineers, and technology experts acknowledge the influence that exists beyond visual explanations. Computational Solutions for Knowledge, Art, and Entertainment: Information Exchange Beyond Text focuses on the methods of depicting knowledge-based concepts in order to assert power beyond a visual explanation of scientific and computational notions. This book combines formal descriptions with graphical presentations and encourages readers to interact by creating visual solutions for science-related concepts and presenting data. This reference is essential for researchers, computer scientists, and academics focusing on the integration of science, technology, computing, art, and mathematics for visual problem solving.
Download or read book Digital Marketing Strategies Harnessing Technology for Marketing Success written by Michael Roberts and published by Richards Education. This book was released on with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 'Digital Marketing Strategies: Mastering Technology for Marketing Success,' delve into the dynamic world of digital marketing and discover how technology can elevate your marketing efforts. This comprehensive guide covers essential strategies across SEO, PPC advertising, social media marketing, content marketing, email marketing, and more. Whether you're a marketer aiming to enhance your skills or a business owner looking to leverage digital channels effectively, each chapter provides actionable insights, real-world examples, and best practices to drive results. Stay ahead of the curve with the latest trends and tools, ensuring your digital marketing campaigns achieve optimal performance and deliver measurable business outcomes.
Download or read book Proceedings of the International Symposium for Production Research 2018 written by Numan M. Durakbasa and published by Springer. This book was released on 2018-08-14 with total page 958 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conference aims at forming a unique platform to bring together academicians and practitioners from industrial engineering and management engineering as well as from other disciplines working on production function applying the tools of operational research and production/operational management. Topics treated include: computer aided manufacturing, industry 4.0, big data and analytics, flexible manufacturing systems, fuzzy logic, industrial applications, information technologies in production management, optimization, production economy, production planning and control, productivity and performance management, project management, quality management, risk analysis and management, supply chain management.
Download or read book Computer Mediated Marketing Strategies Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
