Download or read book Online Marketing for Busy Authors written by Fauzia Burke and published by Berrett-Koehler Publishers. This book was released on 2016-04-19 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building an online brand doable but proves that it can be fun and fulfilling, too. Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. 'Once you build your brand, ' Burke writes, 'no one can take it away from you.' An author's digital brand is a conversation about their book that builds their community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get his or her next manuscript in on time.

Download or read book The Book Review Companion written by David Wogahn and published by PartnerPress. This book was released on 2019-10-24 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOK REVIEWS: STEP ONE ON THE ROAD TO BOOK SALES The Book Review Companion is a handy reference guide, loaded with feedback from authors and real-world experience. It includes step-by-step instructions for getting and using book reviews. - Proven review strategies applicable to any book, and any author - The ten major sources for reviews, including sixty resources - Amazon review policies demystified and clarified - A complete guide to soliciting and using endorsements and blurbs - Detailed instructions and resources for contacting book bloggers - A special bonus section written specifically for new authors No matter where you are in your author journey—traditionally published or self-published—you’ll find yourself returning to this guide again and again. Get The Book Review Companion today.

Download or read book Your Book Your Brand written by Dana Kaye and published by Diversion Books. This book was released on 2016-09-20 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Out-of-the-box PR campaigns” for authors to get their books to legions of readers from “one of the best publicists in the business” (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published authors need to know how to bring their book to market themselves and reach audiences without a publisher’s marketing or publicity department behind them. Even published authors want to supplement the work of in-house publicity managers and develop a direct relationship with everyone from the media to potential fans. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children’s authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. “There’s a reason I didn’t hire an outside publicist through my first ten books. It’s because I hadn’t yet met Dana. Smart, no-nonsense, creative, and to the point, she’s the best in the business.”—Gregg Hurwitz, New York Times bestselling author of Orphan X

Download or read book Book Blueprint written by Jacqui Pretty and published by Morgan James Publishing. This book was released on 2017-05-16 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A superb . . . how-to book for any entrepreneur who not only wants to get their thoughts down to share with the world, but to leverage off their expertise.” –Geoff Hetherington, JG Hetherington, The Clarity CEO With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most businesspeople aren’t writers, have never written a book before, are time poor and don’t know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write something that isn’t any good, or even whether they will finish. Book Blueprint gives a step-by-step framework that any entrepreneur can follow to write a great book quickly, even if they’re not a writer.

Download or read book The Savvy Author s Guide to Book Publicity written by Lissa Warren and published by Da Capo Press. This book was released on 2004 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading publicist for the publishing industry shares her best advice to writers on how to maximize exposure for the work, showing writer's how to become skillful at marketing and self-promotion, while also learning how to network in the right places.

Download or read book The McGraw Hill 36 Hour Course Online Marketing written by Lorrie Thomas and published by McGraw Hill Professional. This book was released on 2011-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Download or read book Visual Marketing written by David Langton and published by John Wiley & Sons. This book was released on 2011-09-02 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Download or read book Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Download or read book Secrets of Social Media Marketing written by Paul Gillin and published by Linden Publishing. This book was released on 2008-11-01 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Download or read book Fall in Love with God s Word written by Brittany Ann and published by David C Cook. This book was released on 2021-02-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: You want to read your Bible. You know it’s important. And yet, between the constant demands of work and home and the intimidation you feel when trying to read Scripture, you give up. Don’t let an overflowing schedule and a lack of confidence rob you of the peace, joy, and purpose God offers you. In Fall in Love with God’s Word, Brittany Ann takes a “how to” approach to help you: Overcome seven common obstacles preventing you from spending time in Scripture Determine the personalized Bible-reading outline that works best for you Learn fifteen easy ways to make Bible reading more meaningful and enjoyable Use Scripture to conquer sin, false beliefs, and negative thought patterns Experience fresh spiritual growth and passion for God’s Word

Download or read book Book Marketing Is Dead written by Derek Murphy and published by Creativindie. This book was released on 2013-12-31 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

Download or read book Marketing in the Moment Introduction Chapter 2 written by Michael Tasner and published by FT Press. This book was released on 2010-06-10 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new “content marketing” The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online

Download or read book The Lead Machine written by Rich Brooks and published by take flyte publishing. This book was released on 2017-01-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to generate more leads online? Do you want to rank higher at the search engines, engage your audience on social media, and get them to take action at your website? Sometimes getting to the first page on Google or building an audience on Facebook seems incredibly difficult, frustrating, or even impossible. In The Lead Machine, author, digital agency owner, and entrepreneur Rich Brooks breaks down digital marketing into its BARE Essentials: Build, Attract, Retain, and Evaluate. He shows you a step-by-step approach to how you can master SEO, social media, email, and content marketing. How you can improve your website to convert more visitors into customers. How you can stay in touch with prospects even after they've left your site. And how to make sense of your website traffic reports and other analytics so you can continually grow your business.Regardless of your business or industry, the BARE Essentials framework will help you generate more quality leads online, leading to more sales and more business.

Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'

Download or read book The Author Blog written by Anne Allen and published by Createspace Independent Publishing Platform. This book was released on 2018-02-03 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-does-it guide to simple, low-tech blogging for authors who want to build a platform, but not let it take over their lives. An author blog doesn't have to follow the rules that monetized business blogs do. This book teaches the secrets that made Anne R. Allen a multi-award-winning blogger and one of the top author-bloggers in the industry. And you'll learn why having a successful author blog is easier than you think. Here are some things you'll learn in this book: -How an author blog is different-and easier to maintain-than a business blog -What authors should blog about at different stages of their careers -Choosing the right blog topics for your genre and audience -How one type of blogpost can build your platform quickly -Basic SEO tips that don't make your eyes glaze over with tech jargon -How to write headers that will grab the attention of Web surfers -How to keep your audience by learning the tricks of content writing -Essential blog and social media etiquette rules -What happens to your blog when you die? "Anne writes the essential blog for today's writers." Mystery author Carmen Amato. "I love following the blog of Anne R. Allen...for up-to-date tips and helpful articles for writers on what's current in the publishing world." Author D. G. Kaye. "BRILLIANT! One of the Top 10 Resources for Self-Publishing Authors." author Mark Tilbury. "Anne is one of the most successful author-bloggers out there." Reedsy "One of the Top 15 Blogs for Indie Authors to Follow...I adore Anne's blog. Aside from being one smart lady, her mix of sass and education is priceless." Social media strategist and manager Frances Caballo "You know what a huge fan I am of Anne R. Allen's blog...absolutely marvelous." Romance author Collette Cameron "I recommend following the publishing blogs of both Jane Friedman and Anne R. Allen...I've implemented many of their tips, which have helped boost my SEO." New York Times bestseller Eileen Goudge in Publisher's Weekly

Download or read book Grassroots Marketing for Authors and Publishers written by Shel Horowitz and published by A W M. This book was released on 2007-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough and easy-to-read guide to book marketing for authors and small-to-medium-sized publishers. Numerous promotion strategies and examples for authors who publish traditionally, publish on their own, or use a subsidy publisher--as well as for publishers trying to support a stable of authors. One chapter each on: marketing plan, publishing model, endorsements/reviews/awards, networking, constructing and maintaining one or more websites, working with Google, promoting on others' websites, getting media attention, giving media interviews, understanding how bookstores work, working with bookstores and libraries, promoting yourself on Amazon, public speaking, tradeshows and book fairs, advertising and direct mail, selling rights and building a brand. Full 17-page resource appendix, full index. Endorsed by Dan Poynter, Fern Reiss, and others.

Download or read book The Social Media WHY written by Crystal Washington and published by . This book was released on 2013-06 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and social media have created a new group of Haves and Have-Nots in business. The Haves enjoy a competitive advantage, access to nearly unlimited information, and are pushing the Have-Nots out of leadership roles (and sometimes jobs) in organizations. In The Social Media WHY, marketing strategist and international speaker Crystal Washington dispels the myths surrounding using social media for business and concisely demonstrates the very practical ways that innovative professionals are using social media to become more efficient, effective and connected.