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Book Designing Brand Identity

    Book Details:
  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release : 2012-10-11
  • ISBN : 1118418743
  • Pages : 338 pages

Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Book Online Identity   An Essential Guide

Download or read book Online Identity An Essential Guide written by Rohit Raja and published by BoD – Books on Demand. This book was released on 2024-04-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital age, having a strong online identity has become more important than ever. This book aims to explore the many facets of this topic, from the importance of building a positive digital presence to managing one's online reputation and privacy. We want to cover different aspects of online identity. This book will focus on the importance of online identity and how it can affect our personal and professional lives. We also want to provide strategies for building a strong and authentic online identity, including tips on how to curate social media profiles and manage privacy settings. The book will also delve into the concept of digital footprints and the implications of our online actions, explore online reputation management and how to maintain a positive online image, and analyze the impact of online identity on mental health, including the effects of cyberbullying and social comparison. Finally, the book will look into the future of online identity, exploring emerging technologies such as blockchain-based identity solutions and virtual reality environments. With practical tips and insightful analysis, this book hopes to become an essential guide for anyone looking to navigate the complexities of online identity in the digital age.

Book Protecting Your Internet Identity

Download or read book Protecting Your Internet Identity written by Ted Claypoole and published by Rowman & Littlefield. This book was released on 2016-11-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: People research everything online – shopping, school, jobs, travel – and other people. Your online persona is your new front door. It is likely the first thing that new friends and colleagues learn about you. In the years since this book was first published, the Internet profile and reputation have grown more important in the vital human activities of work, school and relationships. This updated edition explores the various ways that people may use your Internet identity, including the ways bad guys can bully, stalk or steal from you aided by the information they find about you online. The authors look into the Edward Snowden revelations and the government’s voracious appetite for personal data. A new chapter on the right to be forgotten explores the origins and current effects of this new legal concept, and shows how the new right could affect us all. Timely information helping to protect your children on the Internet and guarding your business’s online reputation has also been added. The state of Internet anonymity has been exposed to scrutiny lately, and the authors explore how anonymous you can really choose to be when conducting activity on the web. The growth of social networks is also addressed as a way to project your best image and to protect yourself from embarrassing statements. Building on the first book, this new edition has everything you need to know to protect yourself, your family, and your reputation online.

Book Digital Identity

    Book Details:
  • Author : Phillip J. Windley
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2005-08
  • ISBN : 0596008783
  • Pages : 254 pages

Download or read book Digital Identity written by Phillip J. Windley and published by "O'Reilly Media, Inc.". This book was released on 2005-08 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some corporations are beginning to rethink how they provide security, so that interactions with customers, employees, partners, and suppliers will be richer and more flexible. This book explains how to go about it. It details an important concept known as "identity management architecture" (IMA): a method to provide ample protection.

Book Designing Brand Identity

Download or read book Designing Brand Identity written by Alina Wheeler and published by Wiley. This book was released on 2006-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Book Handbook of Research on Individualism and Identity in the Globalized Digital Age

Download or read book Handbook of Research on Individualism and Identity in the Globalized Digital Age written by Topor, F. Sigmund and published by IGI Global. This book was released on 2016-08-15 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has shifted perspectives on individualism and identity as cultural exchange occurs more rapidly in an age of heightened connectivity. As technology connects those around the world, it too helps to provoke a shift in the autonomy of individuals. The Handbook of Research on Individualism and Identity in the Globalized Digital Age is an essential resource for researchers, professionals, and graduate-level students. This book explores and explains how globalization has impacted humans with specific emphasis on education and human development. This research-based publication presents critical perspectives on universal changes that are occurring due to globalization.

Book A Guide for Sustaining Conversations on Racism  Identity  and Our Mutual Humanity

Download or read book A Guide for Sustaining Conversations on Racism Identity and Our Mutual Humanity written by Steve Burghardt and published by . This book was released on 2017-08-21 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide for Sustaining Conversations on Racism, Identity, and our Mutual Humanity is a hands-on guide for teachers, students, and agency professionals seeking to respond skillfully and sensitively to the often daunting challenges of classrooms, as students demand both answers and accountability concerning issues of race, power, privilege, and oppression and the emotional responses they provoke. The guide includes suggestions to implement before entering the classroom, so that the necessary personal, community, and institutional infrastructure can support authentic, sustainable conversations. It discusses how educators can respond appropriately in the classroom to the hot-button issues of the day. There are also lessons for critical pedagogy and management that help educators reimagine classrooms and learn to create mutually supportive learning environments. Written by four experienced anti-racist educators and practitioners, the book takes a direct, compassionate approach designed to diminish dogma and fear. By examining how socially different people respond to the same difficult questions, A Guide for Sustaining Conversations on Racism, Identity, and our Mutual Humanity creates a rich set of options for readers to use in their own classrooms, agencies, and field placements.

Book A Guide to Claims based Identity and Access Control

Download or read book A Guide to Claims based Identity and Access Control written by Dominick Baier and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As systems have become interconnected and more complicated, programmers needed ways to identify parties across multiple computers. One way to do this was for the parties that used applications on one computer to authenticate to the applications (and/or operating systems) that ran on the other computers. This mechanism is still widely used-for example, when logging on to a great number of Web sites. However, this approach becomes unmanageable when you have many co-operating systems (as is the case, for example, in the enterprise). Therefore, specialized services were invented that would register and authenticate users, and subsequently provide claims about them to interested applications. Some well-known examples are NTLM, Kerberos, Public Key Infrastructure (PKI), and the Security Assertion Markup Language (SAML). Most enterprise applications need some basic user security features. At a minimum, they need to authenticate their users, and many also need to authorize access to certain features so that only privileged users can get to them. Some apps must go further and audit what the user does. On Windows®, these features are built into the operating system and are usually quite easy to integrate into an application. By taking advantage of Windows integrated authentication, you don't have to invent your own authentication protocol or manage a user database. By using access control lists (ACLs), impersonation, and features such as groups, you can implement authorization with very little code. Indeed, this advice applies no matter which OS you are using. It's almost always a better idea to integrate closely with the security features in your OS rather than reinventing those features yourself. But what happens when you want to extend reach to users who don't happen to have Windows accounts? What about users who aren't running Windows at all? More and more applications need this type of reach, which seems to fly in the face of traditional advice. This book gives you enough information to evaluate claims-based identity as a possible option when you're planning a new application or making changes to an existing one. It is intended for any architect, developer, or information technology (IT) professional who designs, builds, or operates Web applications and services that require identity information about their users.

Book Protecting Your Internet Identity

Download or read book Protecting Your Internet Identity written by Ted Claypoole and published by Rowman & Littlefield. This book was released on 2012 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protecting Your Internet Identity: Are You Naked Online? helps readers, young and old alike, understand the implications of their online personas and reputations. The authors offer a guide to the many pitfalls and risks of certain online activities and provide a roadmap to taking charge of your own online reputation for personal and professional success.

Book Firearms Trafficking   A Guide for Criminal Investigators

Download or read book Firearms Trafficking A Guide for Criminal Investigators written by Dale Armstrong and published by Lulu.com. This book was released on 2019-04-16 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Those who profit from illegally arming violent criminals and perpetuating the cycle of violence, victimization, and suffering are a special breed of bad guy. Firearms Trafficking, A Guide for Criminal Investigators, helps criminal investigators set their sights on armed violent criminals and those who traffic the crime guns that fuel this violence. This comprehensive text that provides insight into all aspects of firearms trafficking and armed violent crime investigation and easily keeps the readers interest with real-life case examples demonstrating the successful application of all the techniques discussed. This book is intended for criminal justice students, colleges and universities, criminal investigators in the U.S. and abroad, law enforcement academies, law enforcement executives, researchers, strategic planners, and policy makers.

Book The Essential Guide to the Internet for Health Professionals

Download or read book The Essential Guide to the Internet for Health Professionals written by Sydney Chellen and published by Routledge. This book was released on 2015-05-11 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health and social care services are responsible for the delivery of skilled and high-quality care to their patients and clients. Nowhere are these objectives more important than in the fields of nursing, midwifery, radiography, occupational therapy, physiotherapy, health promotion, and social work. And one important quality standard in health care is evidence-based information and best practice. The Internet is a subject on which many people are, let’s face it, blissful innocents. I urge you to take the Internet seriously and to discover what is most relevant and useful for your practice – The Essential Guide to the Internet for Health Professionals is a practical means towards that end. The second edition contains new information to help you find your way around the Internet and updates the original book with more detail on the clear framework of the original edition. It’s a how-to book to get you going and save you time – a guide to those parts of cyberspace that provide particularly relevant evidence.

Book A Guide to Conducting Online Research

Download or read book A Guide to Conducting Online Research written by Ted J Gaiser and published by SAGE Publications. This book was released on 2009-04-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is designed to support students, academics and practitioner researchers in using technology as part of their research.

Book Designing Brand Identity

    Book Details:
  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release : 2017-10-24
  • ISBN : 1118980824
  • Pages : 339 pages

Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2017-10-24 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi

Book Online Identity Theft

    Book Details:
  • Author : OECD
  • Publisher : OECD Publishing
  • Release : 2009-03-17
  • ISBN : 9264056599
  • Pages : 138 pages

Download or read book Online Identity Theft written by OECD and published by OECD Publishing. This book was released on 2009-03-17 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book defines identity theft, studies how it is perpetrated, outlines what is being done to combat it, and recommends specific ways to address it in a global manner.

Book The Essential Guide to the Internet

Download or read book The Essential Guide to the Internet written by Sydney S. Chellen and published by Psychology Press. This book was released on 2000 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Guide to the Internet for Health Professionals is a superb photocopiable resource for lecturers. Each chapter contains easy-to-follow activities and photocopiable worksheets.

Book Digital Branding Blueprint

Download or read book Digital Branding Blueprint written by Phdn Limited and published by Independently Published. This book was released on 2024-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Branding Blueprint: A Guide to Creating Your Online Identity" is your essential companion on the journey to establishing a strong and compelling brand presence on the internet. This comprehensive guide takes you through the key elements of digital branding, offering practical insights into crafting a unique identity that resonates with your target audience. From defining your brand story to leveraging social media and optimizing your website, this blueprint provides step-by-step instructions to ensure your online brand stands out in the crowded digital landscape. Whether you're a startup, entrepreneur, or established business, this book equips you with the tools to build a memorable and impactful online brand. Dive into the world of digital branding and elevate your online presence with confidence.

Book The Essential Guide to the Internet for Health Professionals

Download or read book The Essential Guide to the Internet for Health Professionals written by Sydney. S. Chellen and published by Routledge. This book was released on 2022-02-14 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a wealth of health information on the Internet. Today’s students of health studies and all health care professionals must be able to use this valuable resource and extract from it what is most relevant and useful. In order for them to do this purposefully and skilfully, they need to have a thorough understanding of how the system works and have the ability to navigate their way around it with ease. The Essential Guide to the Internet for Health Professionals is a superb photocopiable resource for lecturers and a self instructional guide for students. It shows students how to: get online; navigate the World Wide Web; find health information on the Internet; communicate with other health professionals; access free health and medical resources; publish on the web; use online help with health studies assignments; search for jobs. Each unit contains easy-to-follow activities and photocopiable worksheets.