Download or read book Online Food Shopping Consumer perception and retailers market approach contrasting the markets UK and Germany written by Marie von Breitenbuch and published by GRIN Verlag. This book was released on 2004-12-14 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 61 points (B), Bournemouth University (Business School), course: International Business Administration, language: English, abstract: The research’s aim was to contrast the retailers’ market approach and consumer perception of online food shopping in the markets Germany and UK. The first part of the research project was the review of existing literature to build up knowledge about the history and definition of the Internet and to give a market overview of Germany and the UK. The next areas investigated within the literature review were consumers’ online shopping behaviour and the food retail market. The last part was concerned with specific companies from both countries and their market approach. Research questions developed in the literature review were concerned with the food shopping behaviour and the perception of online food shopping. Additional questions were if payment security has an influence on online shopping and what other market sectors are of interest. The first part of the survey collecting quantitative data was carried out within a sample of 100 food shoppers from the UK and 100 from Germany. Questionnaires were distributed using the snowball sampling method – a method where each respondent passes the questionnaire to a number of further contacts. Interviews built the second survey part where two participants from each country were questioned in-depth about their food shopping behaviour and perceptions. The interviews backed findings from the questionnaire survey and gave further information. Quantitative data was gained and analysed by using the program SPSS. SPSS is a tool that provides the possibility to run statistical correlations between variables and provides graphical outputs to illustrate the findings. The findings show great differences in consumer perception and retailers’ market approach between Germany and the UK. While in the UK online food shopping is popular with consumers and some retailers found a way of establishing themselves in this market, German companies do not offer the service nationwide and consumers seem to have limited interest. Main reasons identified in the research lie in the differences within the economical markets and culture of the countries. The outlook in the future shows an ongoing increase in online food shopping in the UK but less activities in Germany.
Download or read book Consumer Behaviour in Online Grocery Retailing in Germany written by Yasin Yilmaz and published by GRIN Verlag. This book was released on 2020-07-07 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Salford, language: English, abstract: Despite widespread popularity in Europe, particularly in the UK and the Netherlands, demand for Online Grocery Retail in Germany, which is economically just as strongly developed, appears to be rather low. This study therefore aims to find out which factors encourage or discourage consumers in Germany to order groceries online. Businesses need to make the online grocery business model transparent and useful from a marketing perspective. The clear advantages of this way of shopping groceries must be communicated. Furthermore, psychological aspects of consumers must be understood and taken into account in the retailers' strategy. Last but not least, importance must be attached to data protection and environmental protection; this message must be conveyed. By providing current insights into consumers' preferences and wishes on their personal grocery shopping behavior, the findings can be used by Businesses and especially Grocery Retailer to shape the grocery shopping of the future. Based on the hypothesis that that there is some degree of resistance to the utilisation of technology which is potentially inhibiting German consumers utilising actively embracing online grocery retail, the Technology Acceptance Model and its extension was chosen as a conceptual framework in order to test this assumption. To test the findings of the Literature Review, 25 semi-structured interviews were conducted in the empirical part of this study. The target group of the interviewees were students aged between 18 - 30, 13 of them female and 12 male. The main findings are that the reasons for the low demand for online grocery retailing in Germany are cultural. German consumers are more likely to trust new trends if they have been on the market and established for a longer period of time. The high density of grocery stores favours the fact that German consumers do not see any real added value in this service and thus no real usefulness. In addition to ease of use and usefulness, demographic aspects must also be taken into account in order to make the online grocery trade successful in Germany. The study focused on a specific age and target group. For practical reasons, the number was limited to 25 interviews. For further research it is recommended to analyze further age and target groups in order to gain further differences in the individual aspects.
Download or read book Consumer Behavior on Online Grocery Shopping Adoption A Quantitative Analysis in the Context of the COVID 19 Pandemic Contrasting the Markets of Peru and Germany written by José Alonso Pisfil Manchego and published by GRIN Verlag. This book was released on 2023-03-13 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2022 in the subject Business economics - Market research, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The COVID-19 pandemic raised the demand for online food shopping in traditional Peru and Germany. This urged an in-depth examination since consumer attitudes in specific cultural contexts had received little attention. Thus, this research aims to ascertain the factors that significantly influence Germans' and Peruvians' intention to use online grocery shopping, as well as to identify significant differences between the two countries. Two particular research topics serve as the framework for this study, which are as follows: Are there significant differences in the usage of online grocery shopping between Germans and Peruvians during the COVID-19 pandemic? What factors significantly influence Germans and Peruvians' online grocery shopping usage during the COVID-19 pandemic? As indicated by both research questions, this study's primary emphasis is on online grocery shopping behavior during the COVID-19 pandemic that peaked one year ago, in the year 2020, yet has persisted worldwide. Therefore, this study focuses only on empirical data from the COVID-19 outbreak since online grocery shopping in both nations was not a significant event before the pandemic. Furthermore, there was no previous scientific research on online grocery shopping’s behavior in Peruvian literature, preventing comparison between the two countries. Given that the pandemic's breakout aided in the partial adoption of online grocery shopping in both nations, the researcher judged it appropriate to frame both research questions exclusively in terms of the COVID-19 pandemic to capture better the influence of the digital transition that was experienced in 2020.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1955-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book Access to Affordable and Nutritious Food Measuring and Understanding Food Deserts and Their Consequences written by Michele Ver Ploeg and published by DIANE Publishing. This book was released on 2010-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Food, Conservation, and Energy Act of 2008 directed the U.S. Dept. of Agr. to conduct a 1-year study to assess the extent of areas with limited access to affordable and nutritious food, identify characteristics and causes of such areas, consider how limited access affects local populations, and outline recommend. to address the problem. This report presents the findings of the study, which include results from two conferences of national and internat. authorities on food deserts and a set of research studies. It also includes reviews of existing literature, a national-level assessment of access to large grocery stores and supermarkets, analysis of the economic and public health effects of limited access, and a discussion of existing policy interventions. Illus.
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-21 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Download or read book Worlds of Food written by Kevin Morgan and published by Oxford University Press on Demand. This book was released on 2008-04-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three leading scholars in the field explain why place and provenance are assuming more importance in the food chain to producers, consumers, and regulators. They examine how these concerns influence debates on the future of food and farming, exploring the implications for three very different regions: California, Tuscany, and Wales.
Download or read book New Online Retailing written by Gerrit Heinemann and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Download or read book Retailing Logistics and Fresh Food Packaging written by Kerstin Gustafsson and published by Kogan Page Publishers. This book was released on 2006-09-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The supply of fresh food is being transformed: retailers are gaining increasing power and control from manufacturers and the location and nature of production is evolving. The international practitioner and academic author team analyse state of the art packaging logistics for fresh food retailing and draw on primary research in the UK, Europe and the USA. It demonstrates the benefits to be gained from adopting new techniques and provides lessons on how to achieve successful implementation. It will help organizations and academics understand the changes and opportunities in modern fresh food supply chains and how to overcome the challenges.
Download or read book Comparison Shopping Services and Agent Designs written by Wan, Yun and published by IGI Global. This book was released on 2009-04-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book investigates the effects of the evolution of comparison-shopping techniques and processes with the ready availability of online resources over the past few years"--Provided by publisher.
Download or read book Termination of Employment Relationships by Dismissal written by Laura Schmiedl and published by GRIN Verlag. This book was released on 2020-11-30 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Law, grade: 1,5, Anglia Ruskin University, language: English, abstract: Employees are the most important asset in every business as they are the driving force behind a company’s success. However, there are also certain situations where an employee’s conduct or lack of knowledge severely harms a business. Therefore, employers need ways to unilaterally terminate the employment relationship with an employee (Konnert, 2005). The termination of a contract by an employer is also known as dismissal. As a dismissal is a one-sided action by the employer, the employee needs to be protected from this action in case the employer takes advantage of his power. This protection is usually granted through the legislation in a country. This report will therefore critically analyse the possibilities for an employer to unilaterally dismiss an employee in the United Kingdom and Germany. In doing so the different types of dismissal will be presented and a further focus will be on the options employees have to protect themselves from being unfairly dismissed. Prior to this, the report will briefly comment on the employment law in the United Kingdom and Germany.
Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1993-06 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book Retail Location Planning in an Era of Multi Channel Growth written by Mark Birkin and published by Taylor & Francis. This book was released on 2017-03-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment. The series of techniques are analysed, from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. Also explored are the changing dynamics of the impact of more restrictive planning environments in many countries on how retailers find new locations for growth and respond to changing consumer needs and wants. The book is essential reading for students and scholars alike working in geography, economics, business management, planning, finance and industry studies.
