Download or read book Online and Walk in Travel Agent Strategy Comparison written by Johnny Ch Lok and published by Independently Published. This book was released on 2020-01-03 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline travel agency AirAsia in the domestic airline low cost strategyThere are three major characteristics of the airline industry namely is product nature, its expenditure structure and its market entry conditions. Airline agent's product is homogeneous or undifferentiated, causing significant competition in airline domestic travel or foreign travel both markets, which are free from regulations and economic barriers. However, high capital and operating expenditure is another important characteristic of the airline industry. Aircrafts, airlines' major capital expenditure are very costly to acquire . For operating expenditures, aviation fuel and labor make up the two major costs in the industry.Another important characteristic of the airline industry is the conditions for market entry, which differs between international and domestic airline markets . In the international travel market, airline travel agency entry is very difficult as international flights and routes are the results of regotiations between governments . On the other hand, in the domestic and regional travel market, travel agency entry depends on the level of deregulation or liberalisation. More and more countries, however are opening up their domestic travel markets for more competition. In addition, government plays an important role to regulate the travel markets and existing players may significant influence over now travel agent entrants.In fact, the mjor factors influence to international or domestic travel consumption increasing numbers are the global economy and safety issues, instead of other different economic factors, such as travel destination choice, electronic air ticket or paper air ticket price, hotel price, the country's political change, e.g. war occurrence, bad weather, e.g. very cold or very hot etc. different factors infuence. Because generally, the world or any region of it is in an economic crisis or depression, the demand for airline services will fall.
Download or read book Online and Offline Travel Agent Strategy Comparison written by Johnny Ch Lok and published by . This book was released on 2018-05-25 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter One The difference between online and offline travel agents1.1 The main cost related factors to offline or online travel agents Nowadays,many online or offline travel agents have interest to find what the main factors that can affect their strategies to reduce airline costs. The main factors include route structure, type and characteristics of the aircracft, cost of labor and management quality, which will influence whether which airline routes are the most suitable to let online travel agents or offline travel agents to help them to sell paper air tickets or electronic air tickets to attract travel consumption more easily. Thus, a cost-related strategy is the main important factors to influence travel consumption choice between online or offline travel agents. For example, considering that advantages in costs is an important strategy for carriers to remain in travel transportation market. The deregulation process of travel markets and increasing opportunities for competition have created excess capacity in many markets that causes lower rates, even with its rising costs. Thus, the travel strategic costs management as well as travel consumers that their behavior under different influences can bring competitive advantages over travel players. Cost reduction in the travel market -based industry is a very important way of being competitive between offline and online travel agents, when facing travel air ticket prices decreasing for every trip. So reduce to total travel cost, e.g. fuel, maintenance, labor etc. is relevant, but the influence of ech component on every total trip cost depends on factors that are related or not to airline opertion. For example, some airline can adopt the lowest cost model to sell air tickets from offline or online travel agents which compete for travel passengers with traditional modes as self driving road transport trip in large areas of countries domestic travel market, such as US, UK domestic travel market. However, the decision about the relevance of one cost is not a simple matter. The effectiveness of reduction of each item that comprises the total cost of airline can change over time, depending on both the business model and the scope of the airline company or online /offline travel agent company as well as external factors. However, there are three types of competition advantage between online and offline travel market: They are such as agility, differentiation cost and the differentiation may be related to a product of superior quality, higher value f the brand or the company's positive reputation. Such as the online travel agent's providing the different airline cheap air ticket price and kind of trips to provide to travel consumer consumer comparison or the offline travel agent's famous brand or positive reputation to let travel consumers feel travel agents can provide many actual trip package to let them to compare by oral clearly. Thus, the online travel agent's weakness is lack of travel agent individual exploration to let every travel consumer to understand every trip package more clearly. But online travel agent's strength is it can provdide one website to let travel consumer attempt to compare different trip air ticket and/or hotel price to make personal travel pre-booking decision at home. The another advantage is related to techniques that reduce production cost, making it is possible to offer cheaper air ticket, or hotel room rents, or cheap trip package, than the competition. Such as online travel agent can sell more cheape electronic air ticket price to compare traditional offline travel agent's paper air ticket price.
Download or read book Online And Offline Tourism Strategy Difference written by Johnny Ch Lok and published by . This book was released on 2019-12-19 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the online travel sale service strategy? The two most important things for travel operators ( agents) are online travel marketing and strategic management. Former can enhance business operations. Use of (ICT) develops financial capabilities, however, it depends on management choice, financial condition and position. Some researchers recommended that the usage of IT should not be restricted at operatinal level, however it should be extended up to senior level and should be used for decision making. Social media is regarded as a platform where the tourists and travel operators/agents ( suppliers) of tourism industry cross each other. Thus, the role of social media has been directed for future research in tourism industry. Hence, it seems online travel sale service has these features to attract travel consumers to choose to use this online mode to buy electronic air ticket. Such as, airline electronic air ticket price comparison, pre-booking plan seats to avoid full seats flights to delay consumer individual trip plan, pre-booking hotel rooms and prices comparison as well as prebooking restaurant seats and food price and taste comparison, travel destination easy search. Otherwise, these features to attract travel consumers to choose to walk in to travel agents to buy paper air ticket directly. They include: safe cash or visa card payment to avoid personal information is stolen by website payment channel, e.g. via card number, address, name, birth date personal information. Also the travel consumer can enquire any questions from the travel agent and gets individual feedback from the travel agent by oral before who ensure to choose to buy which kind of travel package for whose travel destination. In special, when the travel consumer has much time to spend to enquire any travel trip question, walk in travel agent is the best enquire methos to let the travel consumer to know the trip information clearly.Chapter twoOnline/offline travel operators (agents) maketing strategies2.1Offline walk in travel unique segment service strategyNowadays, online and offlce travel operators competitions are serious. In fact, tourism marketing, there will be more need for online travel operators in the future, due to online travel sale service is popular to be accepted by online travel consumers. Thus, I recommend walk in offline travel agents need to concentrate on focusing some unique travel service to attract new or old travel consumers if who hope to survive.I recommend that they can focus on specific specialized services, such as travel consultation ( specialization) hypothesizing that systematic differences exist between the usage of travel agents for different travel contexts and travel agents can survive if they focus on specific segments of the market, such as older travelers ( segmentation; hypothesizing that systematic differences exist between the usage of travel agents depending on the personal characteristics of travellers). The unique travel needs include: specific services related to package holidays, transport services, beach on city holidays, as well as destinations travellers are not familiar with.I shall give my opinions to provide insight into alternative strategies for travel agencies in a matured travel market with a high internet penetration as below:
Download or read book Ecommerce Strategy Differences Between Online Book and Travel written by Johnny Ch LOK and published by . This book was released on 2018-12-07 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: IntroductionThis book divides two parts. The first part explains online book store competitive effort. The second part explains online travel agent competitive effort. The first part explains online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies.The second part aims to explain what strategies will be different between online and offline travel agents . What are the strengths and weaknesses between online and offline travel agents? How can online travel agents win offline travel agents or how can offline travel agents win online travel? Why do travel consumers either choose online travel agents or offline travel agents to help them to arrange travel trips? What factors will change their mind to influence them to choose to buy electronic air ticket or paper air ticket from either offline travel agents or online travel agents?Finally, I shall give my opinions to attempt to answer above questions. It is suitable to any readers who have interest to compare whether online travel agent competitive effort is more or online book store effort is more to develop their online sale market.Comparision on online book store and online travel agent competitive effort:In fact, travel agent is one kind of entertainment service industry. Online travel agent can apply online travel website to help travellers to choose any cheap air ticket, hotel, even transportation ticket to prebook to purchase from internet. Otherwise, book store is one kind of sale service. Online electronic book is one kind of reading method from internet. It give readers feel convenient and easy to read from laptop or mobile phone. However, I feel online travel agent competition will be difficult to compare to online book store. The reason is because online travel agent lacks individua travel agent explain any journey to let travellers to know by oral. So, some travellers will choose to walk in to travel agent office to enquire travel agent any journeys when they choose any countries to travel. Online travel agent can only provide air ticket price comparision and hotel choices to prebook service. This is online travel agent weakness. Otherwise, online book store can provide readers to read books from internet, so they do not need to walk in book store to choose book to buy and paper book is heavy, so some readers will prefer to choose electronic to read. Hence, it is the difference between travel psychology and reading to influence why online travellers feel more negative emotion than online electronic book buyer.
Download or read book Online Book Store and Online Travel Agent Comparision written by Johnny Ch LOK and published by Independently Published. This book was released on 2018-02-12 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book divides two parts. The first part explains online book store competitive effort. The second part explains online travel agent competitive effort. The first part explains online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies. The second part aims to explain what strategies will be different between online and offline travel agents . What are the strengths and weaknesses between online and offline travel agents? How can online travel agents win offline travel agents or how can offline travel agents win online travel? Why do travel consumers either choose online travel agents or offline travel agents to help them to arrange travel trips? What factors will change their mind to influence them to choose to buy electronic air ticket or paper air ticket from either offline travel agents or online travel agents? Finally, I shall give my opinions to attempt to answer above questions. It is suitable to any readers who have interest to compare whether online travel agent competitive effort is more or online book store effort is more to develop their online sale market. Comparision on online book store and online travel agent competitive effort: In fact, travel agent is one kind of entertainment service industry. Online travel agent can apply online travel website to help travellers to choose any cheap air ticket, hotel, even transportation ticket to prebook to purchase from internet. Otherwise, book store is one kind of sale service. Online electronic book is one kind of reading method from internet. It give readers feel convenient and easy to read from laptop or mobile phone. However, I feel online travel agent competition will be difficult to compare to online book store. The reason is because online travel agent lacks individua travel agent explain any journey to let travellers to know by oral. So, some travellers will choose to walk in to travel agent office to enquire travel agent any journeys when they choose any countries to travel. Online travel agent can only provide air ticket price comparision and hotel choices to prebook service. This is online travel agent weakness. Otherwise, online book store can provide readers to read books from internet, so they do not need to walk in book store to choose book to buy and paper book is heavy, so some readers will prefer to choose electronic to read. Hence, it is the difference between travel psychology and reading to influence why online travellers feel more negative emotion than online electronic book buyer.
Download or read book Online Book Store and Online Travel Marketing Strategy written by Johnny Ch LOK and published by . This book was released on 2018-04-04 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction This book divides two parts. The first part explains online book store competitive effort. The second part explains online travel agent competitive effort. The first part explains online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies. The second part aims to explain what strategies will be different between online and offline travel agents . What are the strengths and weaknesses between online and offline travel agents? How can online travel agents win offline travel agents or how can offline travel agents win online travel? Why do travel consumers either choose online travel agents or offline travel agents to help them to arrange travel trips? What factors will change their mind to influence them to choose to buy electronic air ticket or paper air ticket from either offline travel agents or online travel agents? Finally, I shall give my opinions to attempt to answer above questions. It is suitable to any readers who have interest to compare whether online travel agent competitive effort is more or online book store effort is more to develop their online sale market. Comparision on online book store and online travel agent competitive effort: In fact, travel agent is one kind of entertainment service industry. Online travel agent can apply online travel website to help travellers to choose any cheap air ticket, hotel, even transportation ticket to prebook to purchase from internet. Otherwise, book store is one kind of sale service. Online electronic book is one kind of reading method from internet. It give readers feel convenient and easy to read from laptop or mobile phone. However, I feel online travel agent competition will be difficult to compare to online book store. The reason is because online travel agent lacks individua travel agent explain any journey to let travellers to know by oral. So, some travellers will choose to walk in to travel agent office to enquire travel agent any journeys when they choose any countries to travel. Online travel agent can only provide air ticket price comparision and hotel choices to prebook service. This is online travel agent weakness. Otherwise, online book store can provide readers to read books from internet, so they do not need to walk in book store to choose book to buy and paper book is heavy, so some readers will prefer to choose electronic to read. Hence, it is the difference between travel psychology and reading to influence why online travellers feel more negative emotion than online electronic book buyer.
Download or read book Tourism And Publish Ecommerce Strategy Difference written by Johnny Ch Lok and published by . This book was released on 2019-09-06 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategy difference between online and offline travel agents1.1The main cost related factors to offline or online travel agentsNowadays, many online or offline travel agents have interest to find what the main factors that can affect their strategies to reduce airline costs. The main factors include route structure, type and characteristics of the aircracft, cost of labor and management quality, which will influence whether which airline routes are the most suitable to let online travel agents or offline travel agents to help them to sell paper air tickets or electronic air tickets to attract travel consumption more easily.Thus, a cost-related strategy is the main important factors to influence travel consumption choice between online or offline travel agents. For example, considering that advantages in costs is an important strategy for carriers to remain in travel transportation market.The deregulation process of travel markets and increasing opportunities for competition have created excess capacity in many markets that causes lower rates, even with its rising costs. Thus, the travel strategic costs management as well as travel consumers that their behavior under different influences can bring competitive advantages over travel players.Cost reduction in the travel market -based industry is a very important way of being competitive between offline and online travel agents, when facing travel air ticket prices decreasing for every trip. So reduce to total travel cost, e.g. fuel, maintenance, labor etc. is relevant, but the influence of ech component on every total trip cost depends on factors that are related or not to airline opertion. For example, some airline can adopt the lowest cost model to sell air tickets from offline or online travel agents which compete for travel passengers with traditional modes as self driving road transport trip in large areas of countries domestic travel market, such as US, UK domestic travel market.However, the decision about the relevance of one cost is not a simple matter. The effectiveness of reduction of each item that comprises the total cost of airline can change over time, depending on both the business model and the scope of the airline company or online /offline travel agent company as well as external factors.However, there are three types of competition advantage between online and offline travel market: They are such as agility, differentiation cost and the differentiation may be related to a product of superior quality, higher value f the brand or the company's positive reputation. Such as the online travel agent's providing the different airline cheap air ticket price and kind of trips to provide to travel consumer consumer comparison or the offline travel agent's famous brand or positive reputation to let travel consumers feel travel agents can provide many actual trip package to let them to compare by oral clearly. Thus, the online travel agent's weakness is lack of travel agent individual exploration to let every travel consumer to understand every trip package more clearly.But online travel agent's strength is it can provdide one website to let travel consumer attempt to compare different trip air ticket and/or hotel price to make personal travel pre-booking decision at home. The another advantage is related to techniques that reduce production cost, making it is possible to offer cheaper air ticket, or hotel room rents, or cheap trip package, than the competition. Such as online travel agent can sell more cheape electronic air ticket price to compare traditional offline travel agent's paper air ticket price.
Download or read book Future Online Marketing Change written by Johnny Ch LOK and published by . This book was released on 2018-03-14 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction This book divides two parts. The first part explains online book store competitive effort. The second part explains online travel agent competitive effort. The first part explains online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies. The second part aims to explain what strategies will be different between online and offline travel agents . What are the strengths and weaknesses between online and offline travel agents? How can online travel agents win offline travel agents or how can offline travel agents win online travel? Why do travel consumers either choose online travel agents or offline travel agents to help them to arrange travel trips? What factors will change their mind to influence them to choose to buy electronic air ticket or paper air ticket from either offline travel agents or online travel agents? Finally, I shall give my opinions to attempt to answer above questions. It is suitable to any readers who have interest to compare whether online travel agent competitive effort is more or online book store effort is more to develop their online sale market. Comparision on online book store and online travel agent competitive effort: In fact, travel agent is one kind of entertainment service industry. Online travel agent can apply online travel website to help travellers to choose any cheap air ticket, hotel, even transportation ticket to prebook to purchase from internet. Otherwise, book store is one kind of sale service. Online electronic book is one kind of reading method from internet. It give readers feel convenient and easy to read from laptop or mobile phone. However, I feel online travel agent competition will be difficult to compare to online book store. The reason is because online travel agent lacks individua travel agent explain any journey to let travellers to know by oral. So, some travellers will choose to walk in to travel agent office to enquire travel agent any journeys when they choose any countries to travel. Online travel agent can only provide air ticket price comparision and hotel choices to prebook service. This is online travel agent weakness. Otherwise, online book store can provide readers to read books from internet, so they do not need to walk in book store to choose book to buy and paper book is heavy, so some readers will prefer to choose electronic to read. Hence, it is the difference between travel psychology and reading to influence why online travellers feel more negative emotion than online electronic book buyer.
Download or read book Prediction Publish and Tourism Consumer Behavior written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-09-04 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter two Online/offline travel operators (agents) maketing strategies2.1 Offline walk in travel unique segment service strategy Nowadays, online and offlce travel operators competitions are serious. In fact, tourism marketing , there will be more need for online travel operators in the future, due to online travel sale service is popular to be accepted by online travel consumers. Thus, I recommend walk in offline travel agents need to concentrate on focusing some unique travel service to attract new or old travel consumers if who hope to survive. I recommend that they can focus on specific specialized services, such as travel consultation ( specialization) hypothesizing that systematic differences exist between the usage of travel agents for different travel contexts and travel agents can survive if they focus on specific segments of the market, such as older travelers ( segmentation; hypothesizing that systematic differences exist between the usage of travel agents depending on the personal characteristics of travellers). The unique travel needs include: specific services related to package holidays, transport services, beach on city holidays, as well as destinations travellers are not familiar with. I shall give my opinions to provide insight into alternative strategies for travel agencies in a matured travel market with a high internet penetration as below: The internet online travel sale service is a reality of popular to let travel consumers to feel convenient to pre-book air seat, hotel rooms , air electronic ticket prices comparison. In order to make final purchase decision very easily in the shortest time. Consequently , it has penetrated the decision making process of travel to attract them to choose to buy electronic air ticket, prebooking hotel rooms or restaurant seats from online travel agent channel more than walk in offline travel agent channel. This is especially true in the tousism business where consumption to consume ( booking) and the purchase-related information search ( Bieger & Lasesser 2004; Crotts 1998). In fact , apply website to provide travel sale method has these good consequence. From travel operator ( agent) supplier's perspective, the success potential derived from operating a website consist of lower distribution costs, higher revenues and a larger potential market share ( due to the ubiquitous access). From traverler's perspective, the internet allows direct communication with tourism suppliers facilitatinf requests for information and allowing services and travel related products, e.g. prebooking hotel rooms, restaurant seats , electronic or paper air tickets, travel trip arrangement package products to be purchased at any time and any place from online travel agents /operators conveniently. Offline / online travel agency ( operator) business depends on earn commissions on behalf of airlines. Thus, offline walk in travel agency ( operator) business model that would extend existence as a booking agency ( thus focusing on consultation and interpersonal contact) strategy. As a matter of fact, commission -cutting , which began in the US well ahed of Europe, has had a profound effect specially on business travel agents . Consequently , many of them have re-invented themselves as " travel managers", instead of selling tickets and making arrangements, they charge consultancy fees for reducing the amounts client companies spend on travel ( Daneshku, 1999).2.2 Systematic differences strategy applies to offline walk in travel agent
Download or read book Book Store and Travel Ecommerce Strategy Difference written by Johnny Ch Lok and published by . This book was released on 2018-07-10 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first part explains online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional walk in book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional walk in book shop weaknesses or strengths? What is future book publishing development trend? Book publishers will know what the differences between online strategy and walk in strategy. The second part aims to explain what strategies will be different between online and walk in travel agents . What are the strengths and weaknesses between online and walk in travel agents? How can online travel agents win walk in travel agents or how can walk in travel agents win online travel? How to attract travel consumers either choose online travel agents or offline travel agents to help them to arrange travel trips? What factors will change their mind to influence them to choose to buy either electronic air ticket or paper air ticket from either offline travel agents or online travel agents?
Download or read book Book Store and Travel Ecommerce Strategy written by Johnny CHq Lok and published by Createspace Independent Publishing Platform. This book was released on 2018-04-13 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: I feel online travel agent competition will be difficult to compare to online book store. The reason is because online travel agent lacks individua travel agent explain any journey to let travellers to know by oral. So, some travellers will choose to walk in to travel agent office to enquire travel agent any journeys when they choose any countries to travel. Online travel agent can only provide air ticket price comparision and hotel choices to prebook service. This is online travel agent weakness. Otherwise, online book store can provide readers to read books from internet, so they do not need to walk in book store to choose book to buy and paper book is heavy, so some readers will prefer to choose electronic to read. Hence, it is the difference between travel psychology and reading to influence why online travellers feel more negative emotion than online electronic book buyer.
Download or read book Full Upright and Locked Position The Insider s Guide to Air Travel written by Mark Gerchick and published by W. W. Norton & Company. This book was released on 2013-06-10 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sit back, relax, and enjoy the flight," our pilots still intone. But who are they kidding? Former FAA chief counsel and senior aviation policy official Mark Gerchick unravels the unseen forces and little-known facts that have reshaped our air travel experience since September 11, 2001. With wry humor and unique insight, Gerchick takes us past the jargon, technicalities, and all-is-well platitudes to expose the new normal of air travel: from the packed planes and myriad hassles of everyday flying to the alchemy of air fares, the airlines’ endless nickel-and-diming, and the elusive hope of escape from steerage. We find out what pilots do in the cockpit, what’s really worth worrying about when it comes to airline safety, and why we get sick on planes. Meanwhile, Gerchick ponders the jarring disconnect between our quaint expectations of "service with a smile" and the grim reality of cramped seats, no-free-lunch, and "watch-yer-knees." With sympathy for both fliers and airlines, Gerchick shows how the new "business-all-business" airline industry has finally learned to make money, even in the face of crushing fuel costs, and get millions of travelers where they’re going every day safely and quickly. From his singular vantage point as former aviation regulator and policymaker, Gerchick gives us a straightforward insider’s view of how hard it is for government to improve the traveler’s lot by explaining the vagaries of consumer protection rules as well as the political realities and the economic forces at work. While Gerchick offers reasons to hope for a better future in air travel, he presents an unvarnished look at what we can expect—good and bad—when we take to the skies. Some of it will reassure you, some will make you cringe, but all will open your eyes to what it means to fly today.
Download or read book Service Excellence in Tourism and Hospitality written by K. Thirumaran and published by Springer Nature. This book was released on 2021-01-20 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.
Download or read book Transforming Your Go to market Strategy written by V. Kasturi Rangan and published by Harvard Business Press. This book was released on 2006 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
Download or read book Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments written by Granata, Giuseppe and published by IGI Global. This book was released on 2019-05-30 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Download or read book Philip and Alex s Guide to Web Publishing written by Philip Greenspun and published by Morgan Kaufmann. This book was released on 1999 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web guru Philip Greenspun offers a comprehensive look at Web publishing with techniques and examples gleaned from his experiences in developing over 70 Web services. He has added fresh ideas and insights to this thoroughly revised guide, including new chapters on electronic commerce and static site development, more material on building systems to foster community and collaboration, and new examples and case studies. Cover Title
Download or read book The Perfect Daughter written by Joseph Souza and published by Kensington Books. This book was released on 2020-04-28 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: With The Neighbor and Pray for the Girl, Joseph Souza proved himself a master of twisty and unpredictable psychological suspense. In this riveting new novel, a mother is unwittingly drawn into the dark underbelly of her picture-perfect Maine town . . . Shepherd’s Bay has been home to generations of lobstermen and their families. Lately, affluent newcomers have been buying up waterfront property and mingling uneasily with the locals. Tensions are high, especially since Dakota James, a teenage boy from the wealthier side of town, disappeared weeks ago. But another disturbing incident soon follows. When high school junior Katie Eaves and her friend, Willow Briggs, fail to come home after a night out, Katie’s mother, Isla, is frantic. Two agonizing days go by before Katie is found, bruised and bloodied, yet alive. Isla is grateful. But Willow, a wealthy newcomer from Los Angeles, is still missing. And Katie can’t remember anything about the night of their disappearance. Isla tries to help her daughter sort through her hazy recollections, and to recall the truth of her tangled friendship with privileged, beautiful Willow. At the hair salon she owns, Isla hears dark whispers about wild parties, drug deals, and love triangles gone wrong. How much truth is in the gossip? Is Dakota’s disappearance linked to the others? And what other shocking secrets lie at the heart of Shepherd’s Bay—and of the family Isla is struggling to hold together?
