Download or read book One Show Interactive Volume XI written by and published by . This book was released on with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year’s 2008 One Show Interactive Awards, you’ll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive, Volume XI showcases the best of this past year’s winners from around the world. Featuring an all-new format, this latest edition includes more in-depth analyses of the Pencil-winning work, more descriptions, and a new look. With more than 1,200 four-color images in a lush package, One Show Interactive, Volume XI is an important reference source for creatives, producers, and students alike. Categories covered include e-commerce, corporate image, direct marketing, self-promotion, and more.

Download or read book One Show Interactive written by and published by . This book was released on with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Show Interactive, Volume IX features all the winners from the 2006 One Show Interactive ceremony. Here you'll find images from the best websites, banner ads, gaming, integrated, and interactive sites from all over the world. The book also includes in-depth text and interviews with the creatives and producers behind the Gold, Silver, and Bronze winning work. With four-color throughout, the One Show Interactive, Volume IX is a must-have for creatives in interactive advertising, students, and Web enthusiasts.

Download or read book One Show Interactive Volume XVI written by Jorge Paricio and published by Rockport Publishers. This book was released on 2015 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVInteractive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year's 2013 One Show Interactive Awards, you'll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive, Volume XVI showcases the best of this past year's winners from around the world. With more than 1,200 four-color images in a lush package, One Show Interactive, Volume XVI is an important reference source for creatives, producers, and students alike. Categories covered include e-commerce, corporate image, direct marketing, self-promotion, and more./div

Download or read book One Show Interactive Annual written by and published by . This book was released on with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book One Show Interactive Volume XII written by and published by . This book was released on with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book One Show Interactive Volume XIV written by The One Club and published by . This book was released on 2012-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Show Interactive, Volume XIV showcases the best of this past year's winners from around the world.

Download or read book One Show 26 written by and published by . This book was released on with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book One Show RX Vol 1 written by and published by . This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of pharmacutical advertising.

Download or read book The One Show Volume XXVIII written by and published by . This book was released on with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Shareworthy written by Robin Landa and published by Columbia University Press. This book was released on 2024-06-25 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging. This indispensable book reveals what makes brand stories “shareworthy” and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.

Download or read book One Show Interactive 1 written by Rotovision and published by Rotovision. This book was released on 1998-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book One Show Design Volume 7 written by Patty K. Wongpakdee and published by . This book was released on 2014 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVOne Show Design, Volume 7 features all of the winners from the 2013 One Show Design competition. With categories including brand and corporate identity, package, environmental and broadcast design from iconic brands, this new annual features the best in design from all over the world. The work highlighted in these pages reflects the merging of advertising and marketing communications with design and the impact that design plays in our everyday culture. With full-color images, this book also includes lively text from the creatives explaining the inspiration behind each piece./div

Download or read book One Show Volume 35 written by and published by . This book was released on 2014-03 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: This year's edition of The One Show features the very best work from around the world from the 2013 One Show and One Show Design contests.

Download or read book Stray Dog of Anime written by B. Ruh and published by Springer. This book was released on 2016-01-08 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upon its US release in the mid 1990s, Ghost in the Shell , directed by Mamoru Oshii, quickly became one of the most popular Japanese animated films in the country. Despite this, Oshii is known as a maverick within anime: a self-proclaimed 'stray dog'. This is the first book to take an in-depth look at his major films, from Urusei Yatsura to Avalon .

Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2003-04 with total page 1190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Global Program Analysis in an Interactive Environment written by Larry Melvin Masinter and published by . This book was released on 1979 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2021-05-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.