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Book Startup

    Book Details:
  • Author : Doree Shafrir
  • Publisher : Little, Brown
  • Release : 2017-04-25
  • ISBN : 0316360376
  • Pages : 260 pages

Download or read book Startup written by Doree Shafrir and published by Little, Brown. This book was released on 2017-04-25 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From veteran online journalist and BuzzFeed writer Doree Shafrir comes a hilarious debut novel that proves there are some dilemmas that no app can solve. Mack McAllister has a $600 million dollar idea. His mindfulness app, TakeOff, is already the hottest thing in tech and he's about to launch a new and improved version that promises to bring investors running and may turn his brainchild into a $1 billion dollar business -- in startup parlance, an elusive unicorn. Katya Pasternack is hungry for a scoop that will drive traffic. An ambitious young journalist at a gossipy tech blog, Katya knows that she needs more than another PR friendly puff piece to make her the go-to byline for industry news. Sabrina Choe Blum just wants to stay afloat. The exhausted mother of two and failed creative writer is trying to escape from her credit card debt and an inattentive husband-who also happens to be Katya's boss-as she rejoins a work force that has gotten younger, hipper, and much more computer literate since she's been away. Before the ink on Mack's latest round of funding is dry, an errant text message hints that he may be working a bit too closely for comfort with a young social media manager in his office. When Mack's bad behavior collides with Katya's search for a salacious post, Sabrina gets caught in the middle as TakeOff goes viral for all the wrong reasons. As the fallout from Mack's scandal engulfs the lower Manhattan office building where all three work, it's up to Katya and Sabrina to write the story the men in their lives would prefer remain untold. An assured, observant debut from the veteran online journalist Doree Shafrir, Startup is a sharp, hugely entertaining story of youth, ambition, love, money and technology's inability to hack human nature. "A biting and astute debut novel [with] many delights."-Lara Vapnyar, New York Times Book Review

Book Why Startups Fail

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Book Z E R O

    Book Details:
  • Author : Joseph Jaffe
  • Publisher : John Wiley & Sons
  • Release : 2013-10-11
  • ISBN : 1118808398
  • Pages : 288 pages

Download or read book Z E R O written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2013-10-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets

Book Be a Startup Superstar

Download or read book Be a Startup Superstar written by Steven Kahan and published by John Wiley & Sons. This book was released on 2019-12-05 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find a job and quickly climb the ranks at a tech startup, even if you’re not a techie. Are you underemployed or struggling to find a fulfilling career? Stuck on a low rung of the corporate ladder and don’t see a way up anytime soon? You’re not alone. Like many recent college grads and people who feel stuck in their corporate jobs, you’ve probably never considered working for a technology company that’s just starting out, especially if you’re not a tech whiz. That doesn’t matter. Tech startups are desperate for talent and creativity in all kinds of fields from people with leadership skills and new ideas—people like you! If you’re looking to turn your general business know-how into a wildly successful career, Be a Startup Superstar is your guide. Yes, you can love your work, feel energized by your role, and earn the income of your dreams. Author Steven Mark Kahan left his safe corporate job to join his first tech startup, and since then he has helped seven startup companies sell or go public (meaning early employees usually score big). In this breakthrough book, Steve shows you how to: Look for five key traits when choosing a tech startup Get hired at a tech startup with your existing degree, skills, and experience Develop the leadership attributes and entrepreneurial mindset that can launch you to the top Make better decisions and get better outcomes in the tech startup world and beyond Be a Startup Superstar provides the expert insider guidance you need to ignite your career by joining the tech startup revolution.

Book High Tech Start Up  Revised And Updated

Download or read book High Tech Start Up Revised And Updated written by John L. Nesheim and published by Simon and Schuster. This book was released on 2000-09-22 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated edition of Nesheim's underground Silicon Valley bestseller incorporates twenty-three case studies of successful start-ups, including tables of wealth showing how much money founders and investors realized from each venture. The phenomenal success of the initial public offerings (IPOs) of many new internet companies obscures the fact that fewer than six out of 1 million business plans submitted to venture capital firms will ever reach the IPO stage. Many fail, according to start-up expert John Nesheim, because the entrepreneurs did not have access to the invaluable lessons that come from studying the real-world venture experiences of successful companies. Now they do. Acclaimed by entrepreneurs the world over, this practical handbook is filled with hard-to-find information and guidance covering every key phase of a start-up, from idea to IPO: how to create a winning business plan, how to value the firm, how venture capitalists work, how they make their money, where to find alternative sources of funding, how to select a good lawyer, and how to protect intellectual property. Nesheim aims to improve the odds of success for first-time high-tech entrepreneurs, and offers an insider's perspective from firsthand experience on one of the toughest challenges they face -- convincing venture capitalists or investment banks to provide financing. This complete, classic reference tool is essential reading for first-time high-tech entrepreneurs, and entrepreneurs already involved in a start-up who want to increase their chances of success to rise to the top.

Book Once Upon Tomorrow

Download or read book Once Upon Tomorrow written by Shurick Agapitov and published by Simon and Schuster. This book was released on 2024-03-05 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shurick Agapitov’s Once Upon Tomorrow unpacks the sometimes vague concept of the metaverse and shares the opportunities that are and will be available within this new world. Thirty years ago, the advent of the internet changed the world. For the first time in human history, the collected knowledge of all mankind was freely available to every man, woman, and child on the planet with the click of a few buttons. Fifteen years ago, the world changed again with the widespread availability and adoption of smartphones that put the full power of the internet in the palm of our hands whenever we want and wherever we are. As monumental as these advancements were, they were just the warmup for the change that’s coming next. In just a few years, we won’t think of “going on the internet” to look up information and find entertainment. Instead, we’ll already be in the internet, living, working, and playing in an endless virtual world that will turn everything we think we know about the internet on its head. Welcome to the Metaverse. In Once Upon Tomorrow, visionary tech CEO Shurick Agapitov dives deep into this new age of the internet by unpacking exactly what the Metaverse is and what it will become. It’s not about pixels and computer chips; it’s a total paradigm shift what will revolutionize how people interact, share stories, create and implement ideas, conduct business, and literally live their lives. The Metaverse will be the biggest change any of us have ever seen. Fortunately, Shurick Agapitov is here to take you by the hand and welcome you into this wild, wonderful new universe of opportunity.

Book Fast Founder

    Book Details:
  • Author : Eric Lam
  • Publisher : Marshall Cavendish International Asia Pte Ltd
  • Release : 2023-07-15
  • ISBN : 9815113976
  • Pages : 187 pages

Download or read book Fast Founder written by Eric Lam and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2023-07-15 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for both the new entrepreneur and the seasoned C-level executive who wants to spin off a new business and change the competition in 36 months or less. It is filled with practical strategies and postures to adopt, when conceptualising a business idea, raising money at the right time, and scaling it for an exit. It puts together the lessons that the author has learned from conversations with some of the most successful investors and business leaders in the region, backed by over 20 years of running and exiting successful businesses, to help business champions navigate the fragmented market of Asia Pacific. It is the quintessential playbook for anyone who wants to start a new venture within an organisation or as a start-up.

Book Tech Startup Toolkit

Download or read book Tech Startup Toolkit written by Jothy Rosenberg and published by Simon and Schuster. This book was released on 2024-08-13 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential advice for anyone aspiring to start up a technology company, based on decades of business experience. In Tech Startup Toolkit, you’ll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he’s learned from an entrepreneurial career that’s seen both $100 million sales, dramatic failures, and everything in between. Tech Startup Toolkit gives you concrete, actionable advice on how to: • Succeed as a first-time CEO • Pitch and raise money from various types of investors • Develop a go-to-market strategy • Create a strong positive culture • Understand what makes a VC tick • Write an elevator pitch • Understand investment deal terms • Hone and align teams • Effectively downsize or wind down a company • Position a company to be acquired In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who’s ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies. Foreword by Vivjan Myrto. About the technology Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management. About the book Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that’s ripe for acquisition. In 31 short anecdotes from Jothy’s extensive experience, you’ll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you’ll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups. About the reader For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship. About the author Jothy Rosenberg has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland’s developer division, Jothy has founded and run nine technology startups, two of which had $100 million exits. Table of Contents PART 1 1 Scratching the startup itch: How I became an incorrigible entrepreneur 2 What makes you think you are CEO material? 3 A venture-backed turnaround: A dangerous place to be 4 The founding team. Who’s in and who’s not? PART 2 5 Friends and family, angels, venture capital, or strategic? 6 Angels: Your bridge financing solution 7 The art of pitching to institutional investors 8 Investors aren’t your friends 9 Understand the VC business model. Raise money faster 10 Seed: The first priced round 11 Term sheets: An institutional investor wants to invest in you 12 Due Diligence: An exam you must pass PART 3 13 Your business model. The beating heart of your business 14 Getting to a minimum viable product with lighthouse customers 15 Product-Market Fit. Making sure the dogs will eat your dog food 16 Go-to-Market: How to make your business viable and grow 17 A formal business plan in ten steps 18 Burn rate and runway—or where is the edge of that cliff? 19 Achieving cash-flow positive: A startup’s Holy Grail 20 Your startup’s valuation: Up, up, up (hopefully) PART 4 21 Hire slowly—and correctly 22 Beyond foosball: Crafting a positive culture that retains your team 23 Does a startup need both a CEO and COO? 24 Marketing: Too often a startup’s afterthought 25 The right character for sales leader—and when to hire them PART 5 26 Startup boards: The good, (and how to prevent) the bad, and the ugly 27 Board observers: Observe only please 28 Investor communications. They needn’t be cod liver oil 29 Heaven forbid if you must downsize 30 Heaven forbid if you must wind it up 31 Acquisition: Your financial dream come true Appendix

Book Once Upon a Corporation

Download or read book Once Upon a Corporation written by Tolly Kizilos and published by iUniverse. This book was released on 2002-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once Upon a Corporation: Leadership Insights from Short Stories is a set of 27 tongue-in-cheek, short fictions drawn from work life—parodies, satires, parables, Socratic dialogues and straight stories—written to both delight and enlighten. Readers will get the message of each story by insight and reflection, following the successes and failures of characters that perform ordinary tasks in extraordinary ways. The stories highlight some important values of leadership, including caring for others and trying to empower them; they urge taking a stand and speaking out when organizational excellence or personal dignity are at stake; and they show ways of using one’s brains to prevail ethically by presenting worthwhile views with commitment and sound logic. This is a unique collection of imaginative fictions, written specifically about today’s work life, and supported by thirty years of the author’s organizational experience in professional, management and teaching roles. “An outstanding contribution to today’s business literature.” —Irving Weiser, Chairman and CEO, Royal Bank of Canada Dain Rauscher “This is an excellent job of conveying managerial concepts in a concise manner… It is easy reading and yet very instructive.” —Lloyd P. Johnson, Past Chairman and CEO, Norwest Corporation “The stories have some outstanding lessons and insights.” —William W. George, Past President and CEO, Medtronic, Inc.

Book Once Upon a China

Download or read book Once Upon a China written by CJ Lim and published by Routledge. This book was released on 2021-04-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once Upon a China is an unconventional architectural story of great beauty, empathy, honour and sadness. The chapters are ingenious reimaginations of ‘Dream of the Red Mansion’, ‘Journey to the West ’, ‘The Water Margin’, and ‘Romance of the Three Kingdoms’, and are conceived as specific themes of Chinese identity: domesticity, consumerism, democracy and adaptability. These four seminal pre-modern fictions contain diverse voices and philosophical perspectives on history as well as satires that have defined past developments of Chinese societies, politics and the built environment. Comics is an unorthodox but extraordinary medium for architectural speculations. The eccentric characteristics of comic-inspired drawings in this book enrich the processes of conception and conceptualisation of design – their fragmented yet sequential nature proves versatile in the imagination of spatial experiences, enabling the complex stories of place, brief and building to materialise. At the same time, the politicisation of architecture through comics engenders a sense of optimism to reappraise Chinese design futures and critical thinking beyond the exuberance of non-contextual Western capitalist models.

Book Disrupted

Download or read book Disrupted written by Dan Lyons and published by Hachette Books. This book was released on 2016-04-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."

Book Once Upon a Fact

    Book Details:
  • Author : Katherine Tomlinson
  • Publisher : Wildside Press LLC
  • Release : 2018-07-25
  • ISBN : 1479417785
  • Pages : 224 pages

Download or read book Once Upon a Fact written by Katherine Tomlinson and published by Wildside Press LLC. This book was released on 2018-07-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Once upon a time" is a magical phrase; an incantation that conjures stories into being and gives them life. What we now call "fairy tales" outlived their original creators, outlasted their descendants, and one day might very well survive the death of our species. When, and if, humanity leaves this planet, fairy tales will make the journey too -- into the far-flung reaches of the galaxy and into the distant dimension of the future. How different will the fairy tales of the future be from the stories told around hearth fires a thousand years ago? I suspect they will be utterly different and yet completely familiar. -- from Katherine Tomlinson's introduction The Seed Stitch Solution, by Ginn Hale How to Marry Off Your Human, by Shauna Roberts Whitey and Red: The Hunt for Ursa, by Bonnie Hearn Hill The Plague of Hamelin, by Clare Toohey The Bear, the Hare, and the Spider, by R.C. Barnes The Pretty Duckling, by Unni Turrettini The Artifact on Svijet Five, by Kat Parrish Ella and the Ball, by Kaye George The Gift of the Crystals, by Cate Parker The Girl with the Cybernetic Hands, by John Donald Carlucci Chosen One, by Maki Morris Mermaid in Manhattan, by Melanie Kinder The Empress’s New App, by Stacy Renee Lucas Alice Through the SnapFace Filter, by Megan McCord Los ahogados (The Drowned), by Kathleen Alcalá Bluebeard, by Kitamu Latham-Sampier The Frog Prince, by Stephanie Vega-Gonzalez Beast, by Christine Pope

Book InfoWorld

    Book Details:
  • Author :
  • Publisher :
  • Release : 1999-11-22
  • ISBN :
  • Pages : 94 pages

Download or read book InfoWorld written by and published by . This book was released on 1999-11-22 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Book Once Upon a Vow

    Book Details:
  • Author : D.N. Leo
  • Publisher : Narrative Land Publishing
  • Release :
  • ISBN :
  • Pages : 168 pages

Download or read book Once Upon a Vow written by D.N. Leo and published by Narrative Land Publishing. This book was released on with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: One love. One promise. Two Worlds. Ciaran tracks her across the multiverse to a family in New York. When he travels there to bring her home, he discovers that Madeline is living a perfectly happy life, without him as a part of it. She doesn’t know him. She doesn’t remember the life they’ve shared, the blood they’ve shed, and the battles they've won together. Will he tell her the truth and risk ruining her life in both worlds if she can't return to Eudaiz? Or will he go home, knowing that she has at least one happy life for certain? Cross My Heart is a stand-alone multiverse novel. If you love romantic fantasy and compelling and clean love stories with a blast of action, suspense, and supernatural mystery, pick up this book and enjoy the ride. ** When magic darkens the world, love shines. Newly wedded Madeline and Ciaran arrive at a new universe that they promise to help govern, only to find out that the people who bring them there now want them dead. No assistance. No power. The only weapon they have is their love for each other. With double-crosses at every turn, their next choice for an ally could be their last. They know victory comes at a cost. They're prepared to hustle to protect their growing family and innocent citizens. But what if peace demands a sacrifice they couldn't afford? If you love fascinating worlds, intriguing supernatural mysteries, compelling couples and their love stories, grab the book and enjoy the journey. *** The Infinity Series includes Doubling Down – The Other Side of The Veil [series entry] Random Psychic [series entry] Forever Mortal Elusive Beings Imperfect Divine Light and Shadow [series entry] Spells and Codes Blood and Spirit Totem of Aries [stand-alone] Cross My Heart [stand-alone]

Book Startup Nation

Download or read book Startup Nation written by Jeff Sloan and published by Crown Currency. This book was released on 2007-12-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to take control of your life? Want to trade in that listless job and create the company you’ve always dreamed of? Millions of new businesses are started each year, from online diamond dealers to part-time “pet projects” to the latest franchises. StartupNation is all about putting you in the driver’s seat to start your own business. Jeff and Rich Sloan are lifelong entrepreneurs who have created dozens of successful businesses and have guided and advised thousands of others through their nationally syndicated radio talk show, on their Web site, and in their weekly online newsletter. In StartupNation, the Sloan Brothers examines every aspect of smart entrepreneurship and help you create the business you've always dreamed of. You'll learn about the dos and don'ts and the highs and lows of building your own business through the Sloan's in-the-trenches insights and the inspirational tales of over thirty other gutsy entrepreneurs. Among the stories you'll read about: • The Sloans' own patented invention, the Battery Buddy®, which generated more than $1 million in royalties • Lavetta Willis, who built Dada Footwear into a fashion brand that now produces sneakers worn by NBA basketball stars • Tom Nardone, who created the booming ShopInPrivate.com, where people can order items they’re embarrassed to buy at the local drugstore. StartupNation presents a master course in identifying a good idea, building the right kind of business around it, and avoiding the pitfalls that can derail you. If you’ve ever dreamed of pursuing your own business, StartupNation will be your most powerful resource.

Book A Brother s Promise

    Book Details:
  • Author : Mindy Obenhaus
  • Publisher : Harlequin
  • Release : 2021-03-01
  • ISBN : 1488070997
  • Pages : 224 pages

Download or read book A Brother s Promise written by Mindy Obenhaus and published by Harlequin. This book was released on 2021-03-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A little girl will change his world… He didn’t realize he wanted a family… until he suddenly became a single dad. After his sister’s death, rancher Mick Ashford’s determined to ensure his orphaned niece, Sadie, feels at home. And accepting guidance from Christa Slocum is his first step. But just as Christa and Sadie start to settle into Mick’s heart, Sadie’s paternal grandparents sue for custody. Now Mick must fight to keep them together…or risk losing the makeshift family he’s come to love. From Harlequin Love Inspired: Uplifting stories of faith, forgiveness and hope. Bliss, Texas Book 1: A Father’s Promise Book 2: A Brother’s Promise

Book Once in a Lifetime

Download or read book Once in a Lifetime written by Kevin McCloud and published by Freerange Press. This book was released on 2014-08-31 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Zealand has to rebuild the majority of its second-largest city after a devastating series of earthquakes – a unique challenge for a developed country in the twenty-first century. The 2010-2011 earthquakes fundamentally disrupted the conventions by which the people of Christchurch lived. The exhausting and exhilarating mix of distress, uncertainty, creativity, opportunities, divergent opinions and competing priorities generates an inevitable question: how do we know if the right decisions are being made? Once in Lifetime: City-building after Disaster in Christchurch offers the first substantial critique of the Government’s recovery plan, presents alternative approaches to city-building andarchives a vital and extraordinary time. It features photo and written essays from journalists, economists, designers, academics, politicians, artists, publicans and more. Once in a Lifetime presents a range of national and international perspectives on city-building and post-disaster urban recovery.