Download or read book On Aesthetic and Cultural Issues in Pragmatic Translation written by Xiuwen Feng and published by Routledge. This book was released on 2016-07-15 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.
Download or read book The Language of Color in China written by Jun Zhou and published by Cambridge Scholars Publishing. This book was released on 2019-01-17 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to explore color history in Asia. Color is a natural phenomenon and a fundamental element of the universe, and offers a medium to communicate with others globally. It is a language of signals, such as traffic lights, signs or symbols, and an essential part of society. Color attracts people’s attention and transmits important information. As such, color language denotes all of the activities of human history, and has been associated with changes in society, economic development, and dynasties replacing the old with the new. The book brings together many elements of Chinese history with reference to the topic of ‘color’ and has evolved from the authors’ respective interests in art and design, teaching and research, consultancy and publishing. The topic will be of increasing importance in the future as a consequence of China’s increasing influence in the sphere of global culture. For practitioners of art and design, the book will be a valuable resource; for the general public, interested in the development of Chinese aesthetics over the centuries, it will provide a new perspective complimentary to existing studies about art, design and the history of the region.
Download or read book Fresh Perspectives on Major Issues in Pragmatics written by Monika Kirner-Ludwig and published by Routledge. This book was released on 2020-12-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases new and innovative developments and approaches in pragmatics, spotlighting perspectives from an international range of emerging scholars undertaking cutting-edge research pushing the field in new directions. The volume begins by taking stock of the most up-to-date developments in pragmatics research, as embodied by the work of a newer generation of pragmaticists. Chapters are organized around key areas of development within pragmatics, including intercultural and cross-cultural pragmatics, cognitive pragmatics, and new perspectives on referencing, implicating, and inferring, shedding further light on the ways in which pragmatics increasingly interfaces with other linguistic disciplines and on innovative methodologies. The book also places the focus on pragmatics approaches in languages other than than English, further expanding the borders of research. This book will be of particular interest to scholars in pragmatics interested in staying on top of the latest developments and future directions for the field.
Download or read book Re visiting Translation written by Paola Attolino and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume focuses on the shift from the traditional linguistic approach to translation to a multidisciplinary task. The analysis of translation in a variety of genres offers a wide opportunity to observe the complex cognitive and cultural processes activated in the transfer of meaning, perceived as a negotiation between alternatives, rather than just a list of gains and losses.
Download or read book Pragmatics in Translation written by Daria Dayter and published by Cambridge University Press. This book was released on 2023-03-31 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element addresses translation issues within an interpersonal pragmatics frame. The aims of this Element are twofold: first, we survey the current state of the field of pragmatics in translation; second, we present the current and methodologically innovative avenues of research in the field. We focus on three pragmatics issues – relational work, participation structure, and mediality – that we foreground as promising loci of research on translational data. By reviewing the trajectory of pragmatics research on translation/interpreting over time, and then outlining our understanding of the Pragmatics in Translation as a field, we arrive at a set of potential research questions which represent desiderata for future research. These questions identify the paths that can be productively explored through synergies of the linguistic pragmatics framework and translation data. In two case study chapters, we offer two example studies addressing some of the questions we identified as suggestions for future research. This title is also available as Open Access on Cambridge Core.
Download or read book Translation Practices written by Ashley Chantler and published by Rodopi. This book was released on 2009 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge collection, born of a belief in the value of approaching 'translation' in a wide range of ways, contains essays of interest to students and scholars of translation, literary and textual studies. It provides insights into the relations between translation and comparative literature, contrastive linguistics, cultural studies, painting and other media. Subjects and authors discussed include: the translator as 'go-between'; the textual editor as translator; Ghirri's photography and Celati's fiction; the European lending library; La Bible d'Amiens; the coining of Italian phraseological units; Michèle Roberts's Impossible Saints; the impact of modern translations for stage on perceptions of ancient Greek drama; and the translation of slang, intensifiers, characterisation, desire, the self, and America in 1990s Italian fiction. The collection closes with David Platzer's discussion of translating Dacia Maraini's poetry into English and with his new translations of 'Ho Sognato una Stazione' ('I Dreamed of a Station') and 'Le Tue Bugie' ('Your Lies').
Download or read book Key Cultural Texts in Translation written by Kirsten Malmkjær and published by John Benjamins Publishing Company. This book was released on 2018-05-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of increased movement across borders, this book examines how key cultural texts and concepts are transferred between nations and languages as well as across different media. The texts examined in this book are considered fundamental to their source culture and can also take on a particular relevance to other (target) cultures. The chapters investigate cultural transfers and differences realised through translation and reflect critically upon the implications of these with regard to matters of cultural identity. The book offers an important contribution to cultural approaches in translation studies, with ramifications across different disciplines, including literary studies, history, philosophy, and gender studies. The chapters offer a range of cultural and methodological frameworks and are written by scholars from a variety of language and cultural backgrounds, Western and Eastern.
Download or read book Twentieth Century Chinese Translation Theory written by Leo Tak-hung Chan and published by John Benjamins Publishing. This book was released on 2004-05-28 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Past attempts at writing a history of Chinese translation theory have been bedeviled by a chronological approach, which often forces the writer to provide no more than a list of important theories and theorists over the centuries. Or they have stretched out to almost every aspect related to translation in China, so that the historical/political backdrop that had an influence on translation theorizing turns out to be more important than the theories themselves. In the present book, the author hopes to devote exclusive attention to the ideas themselves. The approach adopted centers around eight key issues that engaged the attention of theorists through the course of the twentieth century, in the hope that a historical account will be presented that is not time-bound. On the basis of 38 articles translated into English by teachers and scholars of translation, the author has written four essays discussing the Chinese characteristics of this body of theory. Separately they focus on the impressionistic, the modern, the postcolonial, and the poststructuralist approaches deployed by leading Chinese theorists from 1901 to 1998. It is hoped that publication of this book will make possible cross-cultural dialogue with translation academics in the West, although the general reader will find much firsthand information on Chinese thinking about translation.
Download or read book Cultural Aspects of Translation written by Maria del Mar Balbuena Torezano, Maria del Carmen Rivas Carmona and published by BoD – Books on Demand. This book was released on 2013-10-10 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second issue of the new book series Translation, Text and Interferences gathers a collection of papers dealing with a variety of topics focused on translation issues concerned with cultural issues stretching from ancient times until today. The contributors discuss mostly literary, but also a wide range of technical translations originated in the past and the present, and they include authors and corpora of texts in English, Spanish, German and French. The present collection of articles should serve as a useful platform for current work within the framework of multicultural topics and their ...
Download or read book Literature as Translation Translation as Literature written by Christopher Conti and published by Cambridge Scholars Publishing. This book was released on 2014-03-17 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadly conceived, literature consists of aesthetic and cultural processes that can be thought of as forms of translation. By the same token, translation requires the sort of creative or interpretive understanding usually associated with literature. Literature as Translation/Translation as Literature explores a number of themes centred on this shared identity of literature and translation as creative acts of interpretation and understanding. The metaphor or motif of translation is the touchstone of this volume, which looks at how an expanded idea of translation sheds light not just on features of literary composition and reception, but also on modes of intercultural communication at a time when the pressures of globalization threaten local cultures with extinction. The theory of ethical translation that has emerged in this context, which fosters the practice of preserving the foreignness of the text at the risk of its misunderstanding, bears relevance beyond current debates about world literature to the framing of contemporary social issues by dominant discourses like medicine, as one contributor’s study of the growing autism rights movement reveals. The systematizing imperatives of translation that forcibly assimilate the foreign to the familiar, like the systematizing imperatives of globalization, are resisted in acts of creative understanding in which the particular or different finds sanctuary. The overlooked role that the foreign word plays in the discourses that constitute subjectivity and national culture comes to light across the variegated concerns of this volume. Contributions range from case studies of the emancipatory role translation has played in various historical and cultural contexts to the study of specific literary works that understand their own aesthetic processes, and the interpretive and communicative processes of meaning more generally, as forms of translation. Several contributors – including the English translators of Roberto Bolaño and Hans Blumenberg – were prompted in their reflections on the creative and interpretive process of translation by their own accomplished work as translators. All are animated by the conviction that translation – whether regarded as the creative act of understanding of one culture by another; as the agent of political and social transformation; as the source of new truths in foreign linguistic environments and not just the bearer of established ones; or as the limit of conceptuality outlined in the silhouette of the untranslatable – is a creative cultural force of the first importance.
Download or read book Ethics and Aesthetics of Translation written by Harriet Hulme and published by . This book was released on 2018 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ethics and Aesthetics of Translation written by Harriet Hulme and published by . This book was released on 2020-10-09 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics and Aesthetics of Translation engages with translation, in both theory and practice, as part of an interrogation of ethical as well as political thought in the work of three bilingual European authors: Bernardo Atxaga, Milan Kundera and Jorge Semprún. In approaching the work of these authors, the book draws upon the approaches to translation offered by Benjamin, Derrida, Ricoeur and Deleuze to highlight a broad set of ethical questions, focused upon the limitations of the monolingual and the democratic possibilities of linguistic plurality; upon our innate desire to translate difference into similarity; and upon the ways in which translation responds to the challenges of individual and collective remembrance. Each chapter explores these interlingual but also intercultural, interrelational and interdisciplinary issues, mapping a journey of translation that begins in the impact of translation upon the work of each author, continues into moments of linguistic translation, untranslatability and mistranslation within their texts and ultimately becomes an exploration of social, political and affective (un)translatability. In these journeys, the creative and critical potential of translation emerges as a potent, often violent, but always illuminating, vision of the possibilities of differentiation and connection, generation and memory, in temporal, linguistic, cultural and political terms. This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.
Download or read book Globalization and Cultural Translation written by Ning Wang and published by Cavendish Square Publishing. This book was released on 2004 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a study of translation which is put in a broader context of globalisation and culture. The author includes case studies, such as the critical and creative reception of such Western writers as Henrik Ibsen and Walt Whitman, who have both made significant contributions to China's cultural modernity and literary modernism.
Download or read book Cross cultural Research Methods written by Richard W. Brislin and published by John Wiley & Sons. This book was released on 1973 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical and methodological issues in cross cultural research in psychology.
Download or read book Literature as Translation written by Christopher Conti and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadly conceived, literature consists of aesthetic and cultural processes that can be thought of as forms of translation. By the same token, translation requires the sort of creative or interpretive understanding usually associated with literature. This book explores a number of themes centred on this shared identity of literature and translation as creative acts of interpretation and understanding.
Download or read book Pragmatics at Work written by María Pilar Navarro Errasti and published by Peter Lang Publishing. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a collection of eight articles on the general topic of translation. The common element running through them all is the analysis of samples of tourist literature and their translations, from a pragmatic point of view. The languages concerned are mainly English and Spanish, but examples of German and French texts are also included. The theoretical approaches are multifaceted. Relevance theory, systemic-functional linguistics and discourse analysis are some of the theoretical standpoints taken as a background. The book covers phenomena as varied as translation quality assessment, audience design and perlocutionary effects, dealing also with more specific features like thematic structure, inference and propositional meaning, discourse markers and grammatical metaphor in order to provide a wide range of analyses for the specialised reader.
Download or read book Cultural Encounters in Translation from Arabic written by Said Faiq and published by Topics in Translation. This book was released on 2004 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mainstream translation studies hitherto have tended to neglect Arabic. This volume evaluates the ways in which translating from Arabic has helped to form and deform cultural identities, approaching the subject from a variety of perspectives: politics, economics, ethics and poetics.
