Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2019-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Download or read book OMNICHANNEL MARKETING the Roadmap to Create and Implement Omnichannel Strategy written by Shady Ramadan and published by . This book was released on 2017-01-21 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally.There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn't think in terms of channels...physical stores, online stores, websites, mobile apps, social channels, ...it's all a big blur to them. Instead, customers see the company or the brand.The revolution of technology and changing in consumer behavior everyday specially for retail business change everything in business landscape. A lot of marketers doing a great job every day to promote their business and acquire more customers using different channels, but still not matching the speed of the revolution, so there is a need to have one book to cover all the changes in consumer shopping behavior and provide proven steps and strategies on how to leverage the new Omnichannel marketing strategy and explain in details each step each marketer needs to know to step into the new world.It is widely acknowledged that Omnichannel is the future of retail, but do you know that only 12% of retailers offer mature Omnichannel experiences. Most of the marketers don't have a clear roadmap on how to start the Omnichannel model for their business, so here we are with a complete guide for implementation of Omnichannel marketing strategy starting from planning, to execution and the adaptation needed in the organization. Omnichannel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity. To make an Omnichannel strategy successful, key player across all departments need to come together and follow the new roadmap. Here Is A Review Of What We Will Cover....Change in Consumer BehaviorWhy Omnichannel Marketing?The Evolution of Omnichannel MarketingStepping into OmnichannelOrganize all aspects of your business - online and offline - to align goals and set out the plan to support omnichannel strategiesOmnichannel Transformation StrategyStart Implementing Omnichannel MarketingLearn how you can implement re-marketing strategies and make the experience more personalized for your customers.Omnichannel marketing case studiesAs a simple reward for you buying this book, you will be able to subscribe to the Omnichannel Tracking Newsletter for FREE to keep up to the curve with the recent updated in Omnichannel marketing and case studies.

Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2016-06-03 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Download or read book Omni Channel Retailing written by Ken Kwong-Kay Wong and published by iUniverse. This book was released on 2021-09-17 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In Omni-Channel Retailing, Ken Wong has captured the essential technologies and tools that we use everyday to provide our customers with the products they want, through the channel that best serves their needs.” -David Markwell, Chief Technology and Analytics Officer, Loblaw Companies Ltd. “Ken Wong has crafted a formidable yet highly approachable guide that every retail business, large, medium and small, should devour. Retailers who want to do more than survive will find Omni-Channel Retailing an indispensable roadmap to winning and keeping customers.” -David Agnew, President, Seneca College “Dr. Ken Wong provides an outlook that is current to today’s Retail industry. His contemporary insights provide relevance to all those interested in learning more about Omni-Channel Retailing.” -Dr. Seung Hwan (Mark) Lee, Director, Professor, Retail Management, TRSM, Ryerson University “There is no space for ‘silos’ or functional borders within the organization. All have to be integrated to deliver the best and consistent customer experience. Omni-Channel Retailing explores this strategy, provides proven examples of success, and delivers practical advice to help today’s retailers.” -Perry Oosting, Former CEO, Clergerie Paris The COVID-19 pandemic is rewriting the rules of retail. A growing number of shoppers now rely on same-day delivery, curbside pickup, in-home/in-car delivery, and AI-powered drive-thru to get their goods. To accommodate such a paradigm shift, retailers must undertake significant changes in their business models to become digitally enabled and data-driven. Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses today’s retailers’ challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts.

Download or read book Exploring Omnichannel Retailing written by Wojciech Piotrowicz and published by Springer. This book was released on 2018-12-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

Download or read book Strategy for Executives 2019 Edition written by Sun Wu and published by Strategy for Executives LLC. This book was released on 2019-03-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy for Executives is the only business strategy book that you and your teams will ever need. This book presents a self-contained strategy framework that introduces the core concepts of business strategy and its associated tools from scratch so that you don’t need any previous knowledge or experience. It gradually takes you from the basics and fundamentals of strategy to a level of depth that even if you’re an experienced executive, you will still find relevant and useful. More specifically, Strategy for Executives will help you: - Learn the fundamental concepts of business strategy from scratch - Create a solid plan to protect your core business from erosion and commoditization - Maximize your organization’s valuation with our seven different paths to grow - Ensure the implementation of your strategy using our execution system - Understand capital allocation and how it can help you achieve your organization’s goals It also includes a complementary downloadable mindmap and other tools which you can access for free at strategyforexecs.com. This framework is based on extensive multi-year research led by Sun Wu, a seasoned Fortune 500 executive, where he and his team broke down the most popular strategy frameworks of the last 40 years, extracted their core ideas, and tied them all together into a single didactical and self-contained body of knowledge. The idea is to build your strategy knowledge from the ground up through a unified framework avoiding the confusion that comes from learning this complex but critical subject from different sources. It combines Sun Wu’s over 15 years of real-life experience, complemented by a thorough revision of more than 300 books and research papers, and over 500 hours of videos, interviews and formal training. The final result is a concise guide that will help you understand and build a winning strategy from the ground up, supported by numerous examples of modern organizations including General Electric, Amazon, Netflix, HBO, NextEra Energy, Kodak, Google, GoPro, McKinsey & Co., Rolls-Royce, Walmart, Uber, Align Technology, United Parcel Service (UPS), FedEx, Sony, IBM, Dr Pepper Snapple, Square, and Procter & Gamble among others. Since every concept is explained from scratch, Strategy for Executives, currently in its 2019 edition, is the only strategy framework that you and your teams will ever need.

Download or read book Operations in an Omnichannel World written by Santiago Gallino and published by Springer Nature. This book was released on 2019-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

Download or read book THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION written by Fred Geyer and published by Frederick Geyer. This book was released on 2020-05-26 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America

Download or read book Enterprise Content Strategy written by Kevin Nichols and published by . This book was released on 2015-01-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.

Download or read book The Ultimate Retail Manual written by Jeffrey P McNulty and published by New Retail Ethos Publications. This book was released on 2018-08-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail sector is in the midst of a chrysalis period (major transformation) that is forcing most retailers to recalibrate their intentions with how they execute their business strategies. Many retailers are struggling with adapting to the NEW RETAIL ETHOS which is flummoxing a large segment of retail executives with how to correspond with fluctuating consumer demands in the digital age. Fortunately, this is creating a cacophony of opportunity for retail leaders to establish heuristic methods that will create an axiomatic bridge between legacy retailing of the past to the highly innovative, enthralling, and multisensory digital world of tomorrow, thus, creating an engaging retail utopian future.WITHIN THIS MANUAL YOU WILL LEARN* Four Techniques to Drastically Increase Net Income* The No-Limit Concept to Increase Revenue and Skyrocket Your Gross Margin Levels* Six Methods for Abolishing Revenue Deterrents and Increase Customer Brand Loyalty* How to Increase Top-Line Revenue and Maximize Per Square Foot Revenue* How to Attract and Retain Top-Notch Talent Throughout Your Organization* How to Create an Inclusive Environment for Your Employees & Customers* Feng-Shui Techniques to Foster an Environment of Auspicious Energy* How to Promote the Right Leaders and Reward Your EmployeesThese retail concepts are a series of compounding ideas that create an overall advantageous synergistic effect. They generate effectual momentum analogous to The Flywheel Effect that Amazon CEO Jeff Bezos incorporates which creates a "virtuous cycle" a.k.a. a positive feedback loop. This translates into a magnetic and interactive shopping environment that is built upon solid foundations, devoted relationships, transparency, and an amalgamation of concrete values that truly serve your customers. This retail manual was created to assist any new or experienced retail leader (department manager up to the C-Suite executive) with acclimating to an experiential retail environment while supplementing and enhancing their existing retail acumen.

Download or read book Loyalty Management written by Cristina Ziliani and published by Routledge. This book was released on 2019-10-08 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.

Download or read book E Commerce Growth Strategy written by Kunle Campbell and published by Kogan Page Publishers. This book was released on 2023-08-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Download or read book A Creator s Guide to Transmedia Storytelling How to Captivate and Engage Audiences across Multiple Platforms written by Andrea Phillips and published by McGraw Hill Professional. This book was released on 2012-06-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.

Download or read book Managing Customer Experiences in an Omnichannel World written by Taşkın Dirsehan and published by Emerald Group Publishing. This book was released on 2020-11-26 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Download or read book Email Marketing Rules written by Chad S. White and published by Createspace Independent Publishing Platform. This book was released on 2017-05-29 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

Download or read book Smart Retailing written by Eleonora Pantano and published by Springer. This book was released on 2019-03-04 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.