Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Download or read book The Politics of the Olympic Games written by Richard Espy and published by Univ of California Press. This book was released on 1981-01-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Olympic Games written by Bernard L. Ungar and published by DIANE Publishing. This book was released on 2001-10 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Info. on (1) the amount of Fed. funding and support provided to the 1984 and 1996 Summer Olympic Games (OG), and planned for the 2002 Winter OG, and the types of projects and activities that were funded and supported; and (2) the Fed. policies, legislative authorizations, and agency controls in place for providing the federal funds and support to the OG. Includes the evaluation of the 5 projects: development of the Ocoee Whitewater Rapids Slalom venue for the 1996 Summer OG; use of Fed. employees to provide security during the 1996 OG; payment of Atlanta Paralympic Organizing Comm. staff salaries; payment of Paralympic Games' opening ceremony entertainers costs; and vet. assist. during the Paralympic Games.

Download or read book Action Sports and the Olympic Games written by Belinda Wheaton and published by Routledge. This book was released on 2021-11-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a decade of research by two leading action sports scholars, this book maps the relationship between action sports and the Olympic Movement, from the inclusion of the first action sports to those featuring for the first time in the Tokyo Olympic Games and beyond. In an effort to remain relevant to younger audiences, four new action sports, surfing, skateboarding, sport climbing, and BMX freestyle were included in the Tokyo Olympic program. Drawing upon interviews with Olympic insiders, as well as leaders, athletes, and participants in these action sports communities, the book details the impacts on the action sports industry and cultures, and offers national comparisons to show the uneven effects resulting from Olympic inclusion. It reveals the intricate workings of power and politics in contemporary sports organisations, and maps key trends in this changing sporting landscape. Action Sports and the Olympic Games is a fascinating read for anybody studying the Olympics, the sociology of sport, action sports, or sport policy.

Download or read book Gender Equality and the Olympic Programme written by Michele K. Donnelly and published by Taylor & Francis. This book was released on 2022-12-22 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative study examines the Olympic programme from a critical feminist perspective, to shed new light on the issues of gender and inclusion at the Olympic Games and in the Olympic Movement. Incorporating both quantitative and qualitative data, the book identifies and analyzes the changes – and remaining gender differences – made on the Olympic Programmes for London 2012, and each of the subsequent Summer and Winter Olympic Games (Sochi 2014, Rio 2016, and Pyeongchang 2018), as well as the Tokyo 2020 and Beijing 2022 Games. The book draws on the IOC’s own publications, information from International and National Sport Federations, and media sources to describe and explain the IOC’s slow and uneven progress toward gender equality at the Olympic Games. This is important reading for any student, researcher, practitioner or policy maker with an interest in the Olympic Games, sport studies, gender studies, women’s sport or major events.

Download or read book The Politics of the Olympic Games written by Richard Espy and published by Univ of California Press. This book was released on 2024-07-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The 1906 Olympic Games written by Bill Mallon and published by McFarland. This book was released on 2009-03-10 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the early concepts of the Olympic Games was to include "intercalated" Games every four years between the normal cycle, and to hold these Games in Athens, the ancestral home of the Olympics. In 1906 the first, and only one, of these games was held. Occurring only two years after the St. Louis Games of 1904 and two years before the London Games of 1908, the Athens Games were considered by many not to be "official"; social and political forces prevented continuation of the intercalation cycle in 1910 and later. Yet these Games were surprisingly successful and helped guarantee the survival of the modern Olympics. This book, fourth in the series on the early Olympics, presents all the data on 29 nation and city-state participants in more than a dozen events in the Athens Games. Scores and descriptions are provided, and many historical errors and omissions in other sources are corrected. Appendices include the published program for the Games, the actual schedule followed during the Games, and country-by country listings of all participating athletes.

Download or read book Hosting the Olympic Games written by John Rennie Short and published by Routledge. This book was released on 2018-04-24 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hosting the Olympic Games reveals the true costs involved for the cities that hold these large-scale sporting events. It uncovers the financing of the Games, reviewing existing studies to evaluate the costs and benefits, and draws on case study experiences of the Summer and Winter Games from the past forty years to assess the short- and long-term urban legacies for host cities. Written in an easily accessible style and format, it provides an in-depth critical analysis into the franchise model of the International Olympic Committee (IOC) and offers an alternative vision for future Games. This book is an important contribution to understanding the consequences for the host cities of Olympic Games.

Download or read book Atlanta s Olympic Resurgence How the 1996 Games Revived a Struggling City written by Michael Dobbins, Leon S. Eplan & Randal Roark and published by Arcadia Publishing. This book was released on 2021 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The summer of 1996. In nineteen days, six million visitors jostled about in a southern city grappling with white flight, urban decay and the stifling legacy of Jim Crow. Six years earlier, a bold, audacious partnership of a strong mayor, enlightened business leaders and Atlanta's Black political leadership dared to bid on hosting the 1996 Olympic Games. Unexpectedly, the city won, an achievement that ignited a loose but robust coalition that worked collectively, if sometimes contentiously, to prepare the city and push it forward. This is a story of how once-struggling Atlanta leveraged the benefits of the Centennial Games to become a city of international prominence. This improbable rise from the ashes is told by three urban planning professionals who were at the center of the story."--Back cover.

Download or read book 1980 Winter Olympic Games written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Transportation and Commerce and published by . This book was released on 1976 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Success and Failure of Countries at the Olympic Games written by Danyel Reiche and published by Routledge. This book was released on 2016-07-01 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games is undoubtedly the greatest sporting event in the world, with over 200 countries competing for success. This important new study of the Olympics investigates why some countries are more successful than others. Which factors determine their failure or success? What is the relationship between these factors? And how can these factors be manipulated to influence a country’s performance in sport? This book addresses these questions and discusses the theoretical concepts that explain why national sporting success has become a policy priority around the globe. Danyel Reiche reassesses our understanding of success in sport and challenges the conventional explanations that population size and economic strength are the main determinants for a country’s Olympic achievements. He presents a theory of countries’ success and failure, based on detailed investigations of the relationships between a wide variety of factors that influence a country’s position in the Olympic medals table, including geography, ideology, policies such as focusing on medal promising sports, home advantage and the promotion of women. This book fills a long-standing gap in literature on the Olympics and will provide valuable insights for all students, scholars, policy makers and journalists interested in the Olympic Games and the wider relationship between sport, politics, and nationalism.

Download or read book Tourism at the Olympic Games written by Mike Robinson and published by Routledge. This book was released on 2017-10-02 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going far beyond being just a mega sport event, the Olympic Games are, and have been in the past, important settings for tourism and cultural change. Hosting the Olympic Games presents a unique opportunity for countries to promote, regenerate, and develop cities and regions, and to firmly locate them within an increasingly competitive global tourism marketplace. From Athens to Rio de Janeiro, Olympic landmark buildings, ‘districts’, and ‘parks’ have permanently transformed cities and regions, and gained tremendous material and symbolic value as tourist attractions. On another level, the Olympic Games produce a kaleidoscopic range of intangible and quasi-religious engagements with place and spectacle. They have a tremendous impact on the image of the host country, while invoking collective memories and touching on emotions such as suspense, compassion, togetherness, and pride. Tourism has also become a major watchword in ongoing debates on the ‘legacy’ of the Olympic Games, and it deeply penetrates discourses on social justice and cultural change on a local, national and global scale. This book was originally published as a special issue of the Journal of Tourism and Cultural Change.

Download or read book The 1920 Olympic Games written by Bill Mallon and published by McFarland. This book was released on 2015-07-11 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until this volume was compiled, the results of the 1920 Olympics held in Antwerp, Belgium, have been far from complete. The Antwerp organizing committee typed up a report of the results almost as an afterthought because it was so financially strapped after the games. For some events only the medalists are listed, with little, if any, additional information. Very few copies were ever produced, and those few copies were in French. The seventh in a series on the early Olympics, this work fills a gap in the recording of early Olympics history by providing complete results for all competitors and all events (except for shooting, which has only partial information available). In virtually all cases, a 1920 source has been used in preference to a more modern source of information, and all details have been fully researched in contemporary newspapers, journals, and magazines and checked for accuracy by experts on various sports from all over the world.

Download or read book The Olympic Games Explained written by Vassil Girginov and published by Psychology Press. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new student textbook explores the history and meaning of the modern Olympic Games, providing a comprehensive overview of 'Olympism' from the Ancient Greeks origins through to the beginnings of the International Olympic Committee.

Download or read book Historical Dictionary of the Olympic Movement written by John Grasso and published by Rowman & Littlefield. This book was released on 2015-05-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Movement began with the Ancient Olympic Games, which were held in Greece on the Peloponnesus peninsula at Olympia, Greece. It is not clear why the Greeks instituted this quadrennial celebration in the form of an athletic festival. The recorded history of the Ancient Olympic Games begins in 776 B.C., although it is suspected that the Games had been held for several centuries by that time. The Games were conducted as religious celebrations in honor of the god Zeus, and it is known that Olympia was a shrine to Zeus from about 1000 B.C. In modern time The Olympic Movement attempts to bring all the nations of the world together in a series of multisport festivals, the Olympic Games, seeking to use sport as a means to promote internationalism and peace. This fifth edition of Historical Dictionary of The Olympic Movement covers its history through a chronology, an introductory essay, appendixes, and an extensive bibliography. The dictionary section has over 1000 cross-referenced entries on the history, philosophy, and politics of the Olympics, major organizations, the various sports, the participating countries, and especially the athletes. This book is an excellent access point for students, researchers, and anyone wanting to know more about The Olympic Movement.

Download or read book The Olympic Games written by Kristine Toohey and published by CABI. This book was released on 2007-11-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.

Download or read book London Europe and the Olympic Games written by Thierry Terret and published by Routledge. This book was released on 2015-10-14 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: London hosted the Olympic Games for the third time in 2012, a mega-event where the political, economic and social expectations could hardly be compared with the previous London Games of 1908 and 1948. In addition, the Olympic Games went back to Europe in 2012 after a long period where (apart from Athens in 2004) they were held by cities in other continents. In London, the world watched the Games. Continental Europe, however, generated a particular attitude based on the special relations it had developed historically with England. At the crossing point of history, cultural studies and geopolitics, this book provides new insights on the significance of the Olympic Games. It considers that the Games are the right window to look at both the past and the current relations between England and its closest continental neighbours. It will be ideal for students and academics working in sport sciences, cultural history, political science and European studies; amateur and professional sports historians; Olympic followers and experts in Olympic studies. This book was published as a special issue of the International Journal of the History of Sport.