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Download or read book The Annual 1992 written by Jossey-Bass Pfeiffer and published by Pfeiffer. This book was released on 1991-12-09 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ulrich s International Periodicals Directory written by Carolyn Farquhar Ulrich and published by . This book was released on 2000 with total page 2464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume for 1947 includes "A list of clandestine periodicals of World War II, by Adrienne Florence Muzzy."
Download or read book The Official Frequent Flyer Guidebook written by Peter Petersen and published by Airpress. This book was released on 1993 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Relationship Marketing written by Francis Buttle and published by SAGE. This book was released on 1996-05-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don′t argue. Just read the book!′ - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 2001 with total page 3054 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book The International Traveler s Guide to Avoiding Infections written by Charles E. Davis and published by JHU Press. This book was released on 2012-06-15 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to help international travelers stay healthy and avoid viruses, bacteria, and parasites with tips on pre-trip travel clinic visits, travel insurance, medical kits, personal protection measures, and related topics.
