Download or read book O Dwyer s Directory of Public Relations Firms written by and published by . This book was released on 2005 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Download or read book PAIS International in Print written by Catherine Korvin and published by . This book was released on 2003-05 with total page 2046 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains bibliographic references with abstracts and subject headings to public and social policy literature and to world politics published in print and electronic formats; international focus.

Download or read book O Dwyer s Directory of Public Relations Executives written by and published by . This book was released on 1999 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Global Public Relations Handbook Revised and Expanded Edition written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2009-01-13 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

Download or read book O Dwyer s Directory of Corporate Communications written by J.R. O'Dwyer Co and published by . This book was released on 2005 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Guide to Reference in Business and Economics written by Steven W. Sowards and published by American Library Association. This book was released on 2014-07-22 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.

Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Taylor & Francis. This book was released on 2003 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine PR practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country.

Download or read book Trust Us We re Experts PA written by Sheldon Rampton and published by Penguin. This book was released on 2002-01-14 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there’s too much information out there and not enough hours in a day to sort it all out. We should stop trusting them right this second. In their new book Trust Us, We’re Experts!: How Industry Manipulates Science and Gambles with Your Future, Sheldon Rampton and John Stauber, authors of Toxic Sludge Is Good For You, offer a chilling exposé on the manufacturing of "independent experts." Public relations firms and corporations know well how to exploit your trust to get you to buy what they have to sell: Let you hear it from a neutral third party, like a professor or a pediatrician or a soccer mom or a watchdog group. The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they have to say—preferably in an "objective" format like a news show or a letter to the editor. And in some cases, they have been paid handsomely for their "opinions." For example: You think that nonprofit organizations just give away their stamps of approval on products? Bristol-Myers Squibb paid $600,000 to the American Heart Association for the right to display AHA’s name and logo in ads for its cholesterol-lowering drug Pravachol. SmithKline Beecham paid the American Cancer Society $1 million for the right to use its logo in ads for Beecham’s Nicoderm CQ and Nicorette anti-smoking ads. You think that a study out of a prestigious university is completely unbiased? In 1997, Georgetown University’s Credit Research Center issued a study which concluded that many debtors are using bankruptcy as an excuse to wriggle out of their obligations to creditors. Former U.S. Treasury Secretary Lloyd Bentsen cited the study in a Washington Times column and advocated for changes in federal law to make it harder for consumers to file for bankruptcy relief. What Bentsen failed to mention was that the Credit Research Center is funded in its entirety by credit card companies, banks, retailers, and others in the credit industry; that the study itself was produced with a $100,000 grant from VISA USA, Inc. and MasterCard International; and that Bentsen himself had been hired to work as a credit-industry lobbyist. You think that all grassroots organizations are truly grassroots? In 1993, a group called Mothers Opposing Pollution (MOP) appeared, calling itself "the largest women’s environmental group in Australia, with thousands of supporters across the country." Their cause: A campaign against plastic milk bottles. It turned out that the group’s spokesperson, Alana Maloney, was in truth a woman named Janet Rundle, the business partner of a man who did P.R. for the Association of Liquidpaperboard Carton Manufacturers—the makers of paper milk cartons. You think that if a scientist says so, it must be true? In the early 1990s, tobacco companies secretly paid thirteen scientists a total of $156,000 to write a few letters to influential medical journals. One biostatistician received $10,000 for writing a single, eight-paragraph letter that was published in the Journal of the American Medical Association. A cancer researcher received $20,137 for writing four letters and an opinion piece to the Lancet, the Journal of the National Cancer Institute, and The Wall Street Journal. Rampton and Sta...

Download or read book Directories in Print written by and published by . This book was released on 2004 with total page 1710 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Connecticut Jobbank 2nd Ed written by Steven Graber and published by Adams Media. This book was released on 2002-10-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- Full company name, address, and phone number -- Contacts for professional hiring -- Description of company's products or services -- Listings of professional positions commonly filled -- Educational backgrounds sought -- Fringe benefits -- Internships offered -- And more! Each JobBank also includes: -- Sections on job search techniques -- Information on executive search firms and placement agencies -- Web sites for job hunters -- Professional associations -- And more!

Download or read book Phoenix Job Bank 8th written by Steven Graber and published by Adams Media. This book was released on 2002-10-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- Full company name, address, and phone number -- Contacts for professional hiring -- Description of company's products or services -- Listings of professional positions commonly filled -- Educational backgrounds sought -- Fringe benefits -- Internships offered -- And more! Each JobBank also includes: -- Sections on job search techniques -- Information on executive search firms and placement agencies -- Web sites for job hunters -- Professional associations -- And more!

Download or read book The Directory of Business Information Resources written by Grey House Publishing and published by Grey House Publishing. This book was released on 2002 with total page 2532 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 100% verification, over 1,000 new listings and more than 12,000 updates, this 2002 edition of The Directory of Business Information Resources is the most up-to-date source for contacts in over 98 business areas -- from advertising and agriculture to utilities and wholesalers. This carefully researched volume details: the Associations representing each industry; the Newsletters that keep members current; the Magazines and Journals that are important to the trade, the Conventions that are "must attends, " Databases, Directories and Industry Web Sites that provide access to must-have marketing resources. Includes contact names, phone & fax numbers, web sites and e-mail addresses. This one-volume resource is a gold mine of information and would be a welcome addition to any reference collection.

Download or read book Business and Administrative Communication with CD PowerWeb and BComm Skill Booster written by Kitty O. Locker and published by McGraw-Hill/Irwin. This book was released on 2002-05 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Sixth Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings - the BComm Skill Booster, PowerWeb, and the Toolbox CD-ROM - round out the learning experience with Business and Administrative Communication.

Download or read book Public Relations written by Raymond Simon and published by . This book was released on 1976 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Making It in Public Relations written by Leonard Mogel and published by Routledge. This book was released on 2002-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mogel describes everything from the basics of vocational guidance, for those wanting to break into the public relations industry, to how different strategies have sparked the growth and enhancement of the industry in various corporate and industrial fields.

Download or read book Small Business Sourcebook written by and published by Gale Cengage. This book was released on 2007-12 with total page 1726 pages. Available in PDF, EPUB and Kindle. Book excerpt: