Download or read book NASA Graphics Standards Manual written by Jesse Reed and published by Thames Hudson. This book was released on 2015-09 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.
Download or read book NYCTA Objects written by and published by Thames & Hudson. This book was released on 2017-10-24 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolving design of New York subway ephemera: a collector's story New York City Transit Authority: Objects originated as a photography experiment. In 2011, New York photographer Brian Kelley began documenting collections of used MetroCards in his Brooklyn studio, arranging them in various grids with the goal of perfecting the lighting of an image. His brother suggested he make the grids more interesting by finding other types of cards. Having exhausted his search for discarded MetroCards in many of the city's 472 subway stations, Kelley turned to eBay for new finds. The online rabbit-hole gave him a crash course in the history of NYC transportation. He discovered tokens dating back to 1860, a ticket stub from 1885 when it cost three cents to take the train across the Brooklyn Bridge, as well as patches, matchbooks, tokens, timetables, pins and signs, posting his photographs of these finds on Tumblr and Instagram. Six years on, many MTA employees follow and advocate his project, sometimes contacting him with information and tips on rare items. As the collection grew, Kelley recognized that there were no comparable digital archives documenting the city's transportation evolution. New York City Transit Authority: Objects is a story told through the evolving design that spans decades of the city's history. Kelley's objects tell a greater story of New York's past. For him, The NYCTA Project remains a photography experiment and self-funded hobby, archiving the culture of his home city. For the reader, it's an intimate view of the city's history that merges design and infrastructure over the past 150 years.
Download or read book Environmental Protection Agency Graphic Standards System written by Jesse Reed and published by . This book was released on 2017-10-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out its goal of "working for a cleaner, healthier environment for the American people." But there was one area in which the EPA--like many government agencies of the time--was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System. Forty years later, Jesse Reed & Hamish Smyth--creators of the NYCTA and NASA Graphics Standards Manual reissues--have partnered with CGH and AIGA, the US's oldest and largest professional organization for design, to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of 14 colors.
Download or read book Now You See It and Other Essays on Design written by Michael Bierut and published by Chronicle Books. This book was released on 2019-03-12 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.
Download or read book Thoughts on Design written by Paul Rand and published by Chronicle Books. This book was released on 2014-08-19 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Download or read book Mismatch written by Kat Holmes and published by MIT Press. This book was released on 2018-10-16 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: How inclusive methods can build elegant design solutions that work for all. Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods—designing objects with rather than for excluded users—can create elegant solutions that work well and benefit all. Holmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his “Wall of Exclusion,” which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit's housing projects; an astronomer who began to lose her eyesight adapts a technique called “sonification” so she can “listen” to the stars. Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.
Download or read book Suffragettes to She Devils written by Liz McQuiston and published by Phaidon Press Limited. This book was released on 1997-12-06 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developing role of graphics in the struggle for women's liberation.
Download or read book Street Design Manual written by New York (N.Y.). Department of Transportation and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York City Street Design Manual provides policies and design guidelines to city agencies, design professionals, private developers, and community groups for the improvement of streets and sidewalks throughout the five boroughs. It is intended to serve as a comprehensive resource for promoting higher quality street designs and more efficient project implementation.
Download or read book The Green Eyed Mouse and the Blue Eyed Mouse written by Bob Gill and published by Phaidon Press. This book was released on 2010-11-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There once was a mouse called Noah with green eyes. He lived in a hole almost all the time. One day as he was thinking about going out, he saw a blue eye staring at him from outside his hole. At the same time all of this was happening, a mouse called Raffaella was passing by, and thinking she would like to explore a little, looked into the hole and saw a green eye. Noah had never seen a blue eye before and he imagined it belonged to a dragon, or something even worse. Raffaella had never seen a green eye before and she imagined it belonged to a murderer, or a traffic warden. Noah then thought that the blue eye belonged to a snake. Then Raffaella thought it was a cat's green eye that she saw. 'Who are you?' 'Who are you?' 'I'll tell you if you'll tell me first'. 'Why should I tell you first?' By using a creative layout with a real hole in each page, the reader enters the imaginative minds of two little mice and thinks of what kind of animal the other could be until the very end when, on the count of three, Noah comes out of his hole. This is a cleverly and beautifully designed book by world renowned and acclaimed graphic designer and teacher, Bob Gill. This book playfully stimulates a child's imagination.
Download or read book Thonik written by Aaron Betsky and published by Lars Muller Publishers. This book was released on 2018-08 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Netherlands at the forefront of design! Everybody is a designer! But why? Why do we colour, organize, and form the world around us - and why do we call that a profession? In this book, Thonik, an Amsterdam-based studio led by lauded designers Nikki Gonnissen and Thomas Widdershoven, researches eleven personal reasons why they design - from the need to create impact to a constant search for independence; from the benefits of systems to the urgency of play. Why We Design looks back on twenty-five years of design practice and speculates on the future of graphic design. SELLING POINTS: * Thonik's collection of works from the past 25 years * The Amsterdam-based studio discusses their past, present, and future need to design.
Download or read book Visual Complexity written by Manuel Lima and published by Princeton Architectural Press. This book was released on 2013-09-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manuel Lima's smash hit Visual Complexity is now available in paperback. This groundbreaking 2011 book—the first to combine a thorough history of information visualization with a detailed look at today's most innovative applications—clearly illustrates why making meaningful connections inside complex data networks has emerged as one of the biggest challenges in twenty-first-century design. From diagramming networks of friends on Facebook to depicting interactions among proteins in a human cell, Visual Complexity presents one hundred of the most interesting examples of informationvisualization by the field's leading practitioners.
Download or read book Notamuse written by Silva Baum and published by Niggli. This book was released on 2019-05 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speaking about women graphic designers and their lack of visibility in the design scene without placing the focus on their gender.
Download or read book The Debate written by Wim Crouwel and published by The Monacelli Press, LLC. This book was released on 2015-02-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A PRINT magazine and Design Observer Best Book of the Year The first English translation of a famous 1972 debate between Dutch graphic designers Wim Crouwel and Jan van Toorn, a public clash of subjectivity versus objectivity at Amsterdam’s Museum Fodor that helped set the stage for bold philosophical showdowns to come in design culture. Held in response to an exhibition of Van Toorn’s work at Stedelijk Museum, including student posters protesting the Vietnam War—in an era of youth culture and increasing resistance to authority, capitalism, and the power of media—the stakes were aesthetic, ethical, and politically charged. Crouwel defended his approach of neutrality and austere rationalism, attention to typography and worksmanship, and professionalism in service of the client’s message. Van Toorn argued for his use of chaos, collage, and photographs of everyday life; that a designer’s ideas, personality, and political commitments are integral to the work. Dialogue on The Debate has reverberated in graphic design circles for the four decades since, and it is often referenced in modern design criticism as a key marker for the philosophical positions that continue to define the profession. The first English transcript of this key event in design history will allow a contemporary audience to discover the ongoing relevance of The Debate in an increasingly complex visual culture. Along with the transcript, this pocket-sized clothbound book contains a foreword by prominent design critic Rick Poynor, and essays from Dutch design historian Frederike Huygen, who discusses the historical context of the debate, and curator Dingenus van de Vrie, who looks more closely at these two giants’ different perspectives on graphic design. A color gallery juxtaposes a representative selection from the oeuvres of Crouwel and Van Toorn, including exhibition designs, calendars, posters, brochures, artist book designs, postal stamps, and fascinating works such as the script of a 1969 stage production based on a story by Jorge Luis Borges, sealed in a tin can, and a many-gatefolded catalog for Ed Ruscha’s “Dutch Details” at Groninger Museum.
Download or read book IBM GRAPHIC DESIGN GUIDE FROM 1969 TO 1987 written by STEVEN. HELLER and published by . This book was released on 2018 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Parks written by Jesse Reed and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A never-before-seen collection of United States National Park Service maps This book brings togethere a collection of over 400 maps produced by the United States National Park Service from 1910 to today. Photographer Brian Kelley has impulsively archived the rarely seen treasures over the past three years, uncovering a design portfolio with little to no credit to their respective designers. The growing collection displays a progressive design approach, from more typographic-driven covers, to the proliferation of duotone print production, culminating in the Unigrid system developed by Italian designer Massimo Vignelli in the 1970s.
Download or read book The Crowdsourceress written by Alex Daly and published by PublicAffairs. This book was released on 2017-03-28 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." -- Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips." -- Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
Download or read book Identity Chermayeff and Geismar and Haviv written by Ivan Chermayeff and published by Thames Hudson. This book was released on 2018-07-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Identity: Chermayeff & Geismar & Haviv' showcases a body of work spanning 60 years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar. The firm's contribution to design has shaped the way corporate identity programs influence culture. The book features over 100 case studies from the firm's previous and current clients, including Chase Bank, NBC, PanAm, PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda, and others.
