Download or read book NTC s Dictionary of Advertising written by Jack G. Wiechmann and published by N T C Business Books. This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book NTC s Dictionary of American English Phrases written by Richard A. Spears and published by Passport Books. This book was released on 1995 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to idioms, phrasal verbs, proverbs, and common sayings.
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Download or read book NTC s Dictionary of Advertising written by Jack G. Wiechmann and published by Contemporary Books. This book was released on 1993 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.
Download or read book NTC s Dictionary of Direct Mail and Mailing List Terminology and Techniques written by Nat G. Bodian and published by NTC/Contemporary Publishing Company. This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book NTC s Dictionary of Latin and Greek Origins written by Robert J. Moore and published by McGraw-Hill Education. This book was released on 1997-10-02 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique reference equips students with vocabulary skills that will last a lifetime. Students study Latin and Greek roots and learn the huge number of English words that derive from them. The impressive number of entries and explanations, presented in a light and non-threatening manner, will give students the vocabulary boost they need.
Download or read book NTC s Dictionary of Everyday American English Expressions written by Richard A. Spears and published by McGraw Hill Professional. This book was released on 1995-02-01 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 7,000 up-to-date phrases, this dictionary covers situations from talking to a doctor to ordering a meal, and helps learners communicate personal feelings, and make small talk.
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Download or read book The Dictionary of Advertising written by Laurence Urdang and published by NTC/Contemporary Publishing Company. This book was released on 1986 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger and published by Routledge. This book was released on 2016-07-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
Download or read book NTC s Thematic Dictionary of American Slang written by Richard A. Spears and published by McGraw Hill Professional. This book was released on 1999-08-01 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This "thesaurus of slang" contains more than 9,000 expressions. Entries are illustrated by at least two English sentences each and are organized by topic, which makes finding the right expression quick and easy. Includes an alphabetical index.
Download or read book NTC s New Japanese English Character Dictionary written by Jack Halpern and published by McGraw-Hill Companies. This book was released on 1993 with total page 2248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six different ways to search for characters and three comprehensive indexes let even beginners locate entries effortlessly.
Download or read book NTC s Dictionary of Japan s Business Code Words written by Boye De Mente and published by National Textbook Company. This book was released on 1997 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press. This book was released on 2008 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Download or read book The Brand Glossary written by Interbrand and published by Springer. This book was released on 2006-09-19 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Download or read book Dictionary of Advertising Terms written by Tatham-Laird & Kudner and published by . This book was released on 1977 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dictionary of Marketing Terms written by Peter D. Bennett and published by McGraw-Hill Companies. This book was released on 1995 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
