Download or read book Npd in Indigenous Chinese Companies and Its Deployment Within the Chinese Economy written by Xiaohuan Zhang and published by Universal-Publishers. This book was released on 2006-11 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thesis aims to examine and explore NPD activities within China and establish whether a Western interpretation of NPD is appropriate to indigenous Chinese companies, engaged in an economy which is entering an era of globalisation. The research is based on ten case studies undertaken within five industrial sectors: lighting (light fabrication), watches (personal consumer products), white goods, automotive and telecommunications. Cases are representative of the differing types of Chinese organisations, and include examples of privately, collectively and state owned enterprises (POEs, COEs and SOEs), together with international joint ventures (IJVs). Conceptual approaches are developed to examine organisational background, NPD culture, technology transfer, NPD coordination, entrepreneurial behaviour, network development and market dynamics within each case study. The units of analysis in the framework reflect three main themes of intra, extra-organisational and strategic issues which are revisited throughout the thesis. The case studies are analysed using a mapping process in which each of the cases is described in terms of its engagement with NPD roles and performance and their correlation with economic development, compared with Western practice. Contingent on this, the thesis identifies a series of assumptions within Western literature, which are evaluated by assessing the case study findings, to establish the transferability of NPD conceptions. In addition, correlations between differing NPD related issues are identified using repertory grid theory detailed in a separate appendix and complementary to the case study analysis. The thesis concludes by proposing models of strategic NPD specific to Chinese organisations, at both intra-organisational, and micro and macro-economic levels; these provide an overview of distinctive NPD performance in indigenous companies, contextualised within the Chinese economy. The implication is that the future development of the Chinese economy will necessitate greater engagement with NPD, albeit in a differing form.
Download or read book Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards written by and published by . This book was released on 2009 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Download or read book Standalone Photovoltaic PV Systems for Disaster Relief and Remote Areas written by Salahuddin Qazi and published by Elsevier. This book was released on 2016-08-23 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standalone Photovoltaic (PV) Systems for Disaster Relief and Remote Areas explores the increased demand for energy, including clean energy alternatives and the ways that solar energy is fast becoming a vital source for meeting peak demand, a solution for energy demand in disaster and remote areas, and a viable source to meet emerging energy security needs. The book provides a detailed overview of PV systems and applications for disaster and remote areas, and includes a guide on how to provide electricity during outages, along with important discussions on the need for increasing the resilience of the grid. The differences and requirements for standalone, mobile, and portable PV systems are discussed, along with how systems can be deployed, transported, and used in remote areas. In addition, the book discusses the use of solar PV systems to create environmentally friendly power systems for remote communities that can be operated independently, also comparing the costs, emissions, and practical applications of other technologies. Types of natural disasters, their effect on peoples’ lives, on world economy, impact on electric grid and costs of power outages Energy Needs in the aftermath of disasters and remote areas both in developed and developing Countries, including how PV systems can provide electricity affordably, with resilience and reducing grid impact by way of community solar and solar microgrid Detailed description of the types and components of standalone photovoltaic systems, modeling and simulation and performance analysis New initiatives, programs and case studies for providing solar-generated electricity to low-income people both in the United States and the developing world at low cost Examples of assembling one’s own PV module and dye-sensitized solar cells, results, databases and industry standards
Download or read book The Chinese Digital Economy written by Ma Huateng and published by Springer Nature. This book was released on 2021-01-25 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book points out that “Internet” is the means, and the digital economy is the result. Therefore, the development of digital economy will inevitably have a profound impact on traditional enterprises and Internet enterprises and become the main way and new driving force for China's innovation and growth. The book starts with the concept of digital economy and reveals the current development of digital economy, how to improve the foundation of digital construction, and the strategies for accelerating digital transformation of various industries, the problems that need to be solved in the development of digital economy and the huge role it will play in promoting society. The book provides a clear blueprint for the government and enterprises to understand and formulate policies and development strategies in the era of digital economy.
Download or read book China in the Xi Jinping Era written by Steve Tsang and published by Springer. This book was released on 2016-07-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the driving forces behind national-level politics, changes to the judiciary, social control, economic reform, environmental protection, urban development, the management of ethnic relations, as well as foreign and security policy orientation in China under Xi Jinping. It explains Xi's ambition, examines the limitations he has to confront, and maps the direction of reform he pursues. The book starts off by examining how the consultative Leninist nature of the political system continues to shape politics and policy in China under Xi, and what the China dream Xi advocates actually entails domestically and beyond China. It ends by highlighting the megatrends that will prevail in the decade when Xi is expected to stay in power. The book also includes contributions from five Central Party School professors whose views are taken seriously by the Chinese leadership.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Logistics Management and Strategy written by Alan Harrison and published by Pearson UK. This book was released on 2019 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Piracy in Emerging Economies written by Joe Karaganis and published by Lulu.com. This book was released on 2011 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Piracy in Emerging Economies is the first independent, large-scale study of music, film and software piracy in emerging economies, with a focus on Brazil, India, Russia, South Africa, Mexico and Bolivia. Based on three years of work by some thirty five researchers, Media Piracy in Emerging Economies tells two overarching stories: one tracing the explosive growth of piracy as digital technologies became cheap and ubiquitous around the world, and another following the growth of industry lobbies that have reshaped laws and law enforcement around copyright protection. The report argues that these efforts have largely failed, and that the problem of piracy is better conceived as a failure of affordable access to media in legal markets.
Download or read book F S Index United States Annual written by and published by . This book was released on 2006 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Open Innovation written by Henry William Chesbrough and published by Harvard Business Press. This book was released on 2006 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on the author's extensive field research, academic study, and professional experience, Open Innovation calls for revolutionary organizing principles for managing research and innovation. Through descriptions of the innovation processes of Xerox, IBM, Proctor & Gamble, and other firms, Henry Chesbrough shows you the principles of open innovation in practice."--BOOK JACKET.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book The Wall Street Journal written by and published by . This book was released on 1994 with total page 1352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Next Digital Decade written by Berin Szoka and published by TechFreedom. This book was released on 2011-06-10 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Transformation of Huawei written by Xiaobo Wu and published by Cambridge University Press. This book was released on 2020-04-09 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals how Huawei has developed the ability to continually transform as a company by developing dynamic capabilities and change-supporting values.
Download or read book New Public Diplomacy in the 21st Century written by James Pamment and published by Routledge. This book was released on 2012-08-21 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.
Download or read book Using Inventions in the Public Domain written by World Intellectual Property Organization and published by WIPO. This book was released on 2020-06-22 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is designed to help researchers, inventors and entrepreneurs gain access to and use technology and business information and knowledge in the public domain, for the development of new innovative products and services in their own country. The focus of the guide is on information and technology disclosed in patent documents. Designed for self-study, the guide provides easy-to follow training modules that include teaching examples and other useful practical tools and resources.
