Download or read book Npd in Indigenous Chinese Companies and Its Deployment Within the Chinese Economy written by Xiaohuan Zhang and published by Universal-Publishers. This book was released on 2006-11 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thesis aims to examine and explore NPD activities within China and establish whether a Western interpretation of NPD is appropriate to indigenous Chinese companies, engaged in an economy which is entering an era of globalisation. The research is based on ten case studies undertaken within five industrial sectors: lighting (light fabrication), watches (personal consumer products), white goods, automotive and telecommunications. Cases are representative of the differing types of Chinese organisations, and include examples of privately, collectively and state owned enterprises (POEs, COEs and SOEs), together with international joint ventures (IJVs). Conceptual approaches are developed to examine organisational background, NPD culture, technology transfer, NPD coordination, entrepreneurial behaviour, network development and market dynamics within each case study. The units of analysis in the framework reflect three main themes of intra, extra-organisational and strategic issues which are revisited throughout the thesis. The case studies are analysed using a mapping process in which each of the cases is described in terms of its engagement with NPD roles and performance and their correlation with economic development, compared with Western practice. Contingent on this, the thesis identifies a series of assumptions within Western literature, which are evaluated by assessing the case study findings, to establish the transferability of NPD conceptions. In addition, correlations between differing NPD related issues are identified using repertory grid theory detailed in a separate appendix and complementary to the case study analysis. The thesis concludes by proposing models of strategic NPD specific to Chinese organisations, at both intra-organisational, and micro and macro-economic levels; these provide an overview of distinctive NPD performance in indigenous companies, contextualised within the Chinese economy. The implication is that the future development of the Chinese economy will necessitate greater engagement with NPD, albeit in a differing form.
Download or read book Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards written by and published by . This book was released on 2009 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Chinese Digital Economy written by Ma Huateng and published by Springer Nature. This book was released on 2021-01-25 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book points out that “Internet” is the means, and the digital economy is the result. Therefore, the development of digital economy will inevitably have a profound impact on traditional enterprises and Internet enterprises and become the main way and new driving force for China's innovation and growth. The book starts with the concept of digital economy and reveals the current development of digital economy, how to improve the foundation of digital construction, and the strategies for accelerating digital transformation of various industries, the problems that need to be solved in the development of digital economy and the huge role it will play in promoting society. The book provides a clear blueprint for the government and enterprises to understand and formulate policies and development strategies in the era of digital economy.
Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Download or read book Media Piracy in Emerging Economies written by Joe Karaganis and published by Lulu.com. This book was released on 2011 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Piracy in Emerging Economies is the first independent, large-scale study of music, film and software piracy in emerging economies, with a focus on Brazil, India, Russia, South Africa, Mexico and Bolivia. Based on three years of work by some thirty five researchers, Media Piracy in Emerging Economies tells two overarching stories: one tracing the explosive growth of piracy as digital technologies became cheap and ubiquitous around the world, and another following the growth of industry lobbies that have reshaped laws and law enforcement around copyright protection. The report argues that these efforts have largely failed, and that the problem of piracy is better conceived as a failure of affordable access to media in legal markets.
Download or read book Logistics Management and Strategy written by Alan Harrison and published by Pearson UK. This book was released on 2019 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The Transformation of Huawei written by Xiaobo Wu and published by Cambridge University Press. This book was released on 2020-04-09 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals how Huawei has developed the ability to continually transform as a company by developing dynamic capabilities and change-supporting values.
Download or read book Transparent Governance in an Age of Abundance written by Juan Cruz Vieyra and published by Inter-American Development Bank. This book was released on 2014-10-31 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, the Latin American and Caribbean region has experienced unprecedented natural resources abundance. This book highlights how transparency can help realize the benefits and reduce negative externalities associated with the extractive industries in the region. A central message is that high-quality and well-managed information is critical to ensure the transparent and effective governance of the sector. The insights from experiences in the region can help policymakers design and implement effective regulatory reforms and adopt international standards that contribute to this goal. This is particularly important at a time when the recent boom experienced by extractives in the region may be coming to an end.
Download or read book China in the Xi Jinping Era written by Steve Tsang and published by Springer. This book was released on 2016-07-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the driving forces behind national-level politics, changes to the judiciary, social control, economic reform, environmental protection, urban development, the management of ethnic relations, as well as foreign and security policy orientation in China under Xi Jinping. It explains Xi's ambition, examines the limitations he has to confront, and maps the direction of reform he pursues. The book starts off by examining how the consultative Leninist nature of the political system continues to shape politics and policy in China under Xi, and what the China dream Xi advocates actually entails domestically and beyond China. It ends by highlighting the megatrends that will prevail in the decade when Xi is expected to stay in power. The book also includes contributions from five Central Party School professors whose views are taken seriously by the Chinese leadership.
Download or read book Open Innovation written by Henry William Chesbrough and published by Harvard Business Press. This book was released on 2006 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on the author's extensive field research, academic study, and professional experience, Open Innovation calls for revolutionary organizing principles for managing research and innovation. Through descriptions of the innovation processes of Xerox, IBM, Proctor & Gamble, and other firms, Henry Chesbrough shows you the principles of open innovation in practice."--BOOK JACKET.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book The Next Digital Decade written by Berin Szoka and published by TechFreedom. This book was released on 2011-06-10 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ten Steps to a Results based Monitoring and Evaluation System written by Jody Zall Kusek and published by World Bank Publications. This book was released on 2004-06-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: An effective state is essential to achieving socio-economic and sustainable development. With the advent of globalization, there are growing pressures on governments and organizations around the world to be more responsive to the demands of internal and external stakeholders for good governance, accountability and transparency, greater development effectiveness, and delivery of tangible results. Governments, parliaments, citizens, the private sector, NGOs, civil society, international organizations and donors are among the stakeholders interested in better performance. As demands for greater accountability and real results have increased, there is an attendant need for enhanced results-based monitoring and evaluation of policies, programs, and projects. This Handbook provides a comprehensive ten-step model that will help guide development practitioners through the process of designing and building a results-based monitoring and evaluation system. These steps begin with a OC Readiness AssessmentOCO and take the practitioner through the design, management, and importantly, the sustainability of such systems. The Handbook describes each step in detail, the tasks needed to complete each one, and the tools available to help along the way."
Download or read book New Public Diplomacy in the 21st Century written by James Pamment and published by Routledge. This book was released on 2013 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry 'gatekeeper' structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.
Download or read book Tilt written by Niraj and published by Harvard Business Press. This book was released on 2013-10-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory—and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product’s secret sauce and use it against you. “Upstream,” product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found “downstream,” where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream—and achieving enduring competitive advantage.
Download or read book Business Transformation Strategies written by Oswald A J Mascarenhas and published by SAGE Publications. This book was released on 2011-02-14 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. Each chapter in the book is appended with transformation exercises that further explicate the concepts.
