Download or read book Notes on Mathematical Models in Marketing written by George H. Haines and published by . This book was released on 1965* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mathematical Models in Marketing written by Ursula H. Funke and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
Download or read book Mathematical Models in Marketing written by Ursula H. Funke and published by . This book was released on 1976 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mathematical Models and Methods in Marketing written by Frank Myron Bass and published by . This book was released on 1961 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Mathematical Models in Market and Opinion Research written by T. Harder and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated.
Download or read book Mathematical Models in Marketing written by Robert G. Murdick and published by . This book was released on 1970 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quantitative Modelling In Marketing And Management Second Edition written by Luiz Moutinho and published by World Scientific. This book was released on 2015-11-06 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.
Download or read book Mathematical Models and Methods in Marketing written by Frank Myron Bass and published by . This book was released on 2012-03-01 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributing Authors Include Robert S. Weinberg, Paul Stillson, E. Leonard Arnoff, And Many Others.
Download or read book Mathematical Models in Marketing written by Ursula H Funke and published by Springer. This book was released on 2014-01-15 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mathematical Models and Marketing Management written by Robert Dow Buzzell and published by . This book was released on 1964 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study on the value of simulation in operational research in respect of marketing management - covers the use and limitations of mathematical models in publicity, price-setting, market demand, etc., and includes administrative aspects and decision making. References and diagrams.
Download or read book Mathematical Modelling written by Murray S. Klamkin and published by SIAM. This book was released on 1987-01-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for classroom use, this book contains short, self-contained mathematical models of problems in the physical, mathematical, and biological sciences first published in the Classroom Notes section of the SIAM Review from 1975-1985. The problems provide an ideal way to make complex subject matter more accessible to the student through the use of concrete applications. Each section has extensive supplementary references provided by the editor from his years of experience with mathematical modelling.
Download or read book Quantitative Modelling In Marketing And Management written by Luiz Moutinho and published by World Scientific. This book was released on 2012-10-05 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.
Download or read book An Introduction to Mathematical Modeling written by Edward A. Bender and published by Courier Corporation. This book was released on 2012-05-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employing a practical, "learn by doing" approach, this first-rate text fosters the development of the skills beyond the pure mathematics needed to set up and manipulate mathematical models. The author draws on a diversity of fields — including science, engineering, and operations research — to provide over 100 reality-based examples. Students learn from the examples by applying mathematical methods to formulate, analyze, and criticize models. Extensive documentation, consisting of over 150 references, supplements the models, encouraging further research on models of particular interest. The lively and accessible text requires only minimal scientific background. Designed for senior college or beginning graduate-level students, it assumes only elementary calculus and basic probability theory for the first part, and ordinary differential equations and continuous probability for the second section. All problems require students to study and create models, encouraging their active participation rather than a mechanical approach. Beyond the classroom, this volume will prove interesting and rewarding to anyone concerned with the development of mathematical models or the application of modeling to problem solving in a wide array of applications.
Download or read book Mathematical Models in Marketing written by Frank Myron Bass and published by . This book was released on 1961 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quantitative Models in Marketing Research written by Philip Hans Franses and published by Cambridge University Press. This book was released on 2001-08-09 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.
Download or read book Advances in Mathematical Models in Marketing written by Ashwin Aravindakshan and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Introduction to Mathematical Models in Marketing written by Charles S. Mayer and published by . This book was released on 1966* with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
