Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Download or read book Billy Lynn s Long Halftime Walk written by Ben Fountain and published by Harper Collins. This book was released on 2012-05-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This award-winning satire shares a day in the life of a nineteen-year-old U.S. soldier home on leave from the Iraq War to take part in an NFL halftime show. A ferocious firefight with Iraqi insurgents at “the battle of Al-Ansakar Canal”—three minutes and forty-three seconds of intense warfare caught on tape by an embedded Fox News crew—has transformed the eight surviving men of Bravo Squad into America’s most sought-after heroes. For the past two weeks, the Bush administration has sent them on a media-intensive nationwide Victory Tour to reinvigorate public support for the war. Now, on this chilly and rainy Thanksgiving, the Bravos are guests of America’s Team, the Dallas Cowboys, slated to be part of the halftime show alongside the superstar pop group Destiny’s Child. Among the Bravos is the Silver Star–winning hero of Al-Ansakar Canal, Specialist William Lynn, a nineteen-year-old Texas native. Amid clamoring patriots sporting flag pins on their lapels and Support Our Troops bumper stickers on their cars, the Bravos are thrust into the company of the Cowboys’ hard-nosed businessman/owner and his coterie of wealthy colleagues; a luscious born-again Cowboys cheerleader; a veteran Hollywood producer; and supersized pro players eager for a vicarious taste of war. Among these faces Billy sees those of his family—his worried sisters and broken father—and Shroom, the philosophical sergeant who opened Billy’s mind and died in his arms at Al-Ansakar. Over the course of this day, Billy will begin to understand difficult truths about himself, his country, his struggling family, and his brothers-in-arms—soldiers both dead and alive. In the final few hours before returning to Iraq, Billy will drink and brawl, yearn for home and mourn those missing, face a heart-wrenching decision, and discover pure love and a bitter wisdom far beyond his years . . . Poignant, riotously funny, and exquisitely heartbreaking, Billy Lynn's Long Halftime Walk is a devastating portrait of our time, a searing and powerful novel that cements Ben Fountain’s reputation as one of the finest writers of his generation. Now a major motion picture directed by Ang Lee Praise for Billy Lynn’s Long Halftime Walk Finalist for the National Book Award Winner, National Book Critics Circle Award for Fiction Winner, Los Angeles Times Book Award for Fiction “Brilliantly done . . . grand, intimate, and joyous.” —New York Times Book Review “The Catch-22 of the Iraq War.” —Karl Marlantes

Download or read book Instant Replay written by Jerry Kramer and published by Anchor. This book was released on 2008-11-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1967, when Jerry Kramer was a thirty-one-year-old Green Bay Packers offensive lineman, in his tenth year with the team, he decided to keep a diary of the season. “Perhaps, by setting down my daily thoughts and observations,” he wrote, “I’ll be able to understand precisely what it is that draws me back to professional football.” Working with the renowned journalist Dick Schaap, Kramer recorded his day-to-day experiences as a player with perception, honesty, humor, and startling sensitivity. Little did Kramer know that the 1967 season would be one of the most remarkable in the history of pro football, culminating with the legendary championship game against Dallas now known as the “Ice Bowl,” in which Kramer would play a central role. Nor could he have anticipated that his diary would evolve into a book titled Instant Replay, first published in 1968, that would become a multimillion-copy bestseller and be celebrated by reviewers everywhere, including the Washington Post’s Jonathan Yardley, who calls it “to this day, the best inside account of pro football, indeed the best book ever written about that sport and that league.” This groundbreaking look inside the world of professional football is one of the first books ever to take readers into the locker room and reveal the inner workings of a professional sports franchise. From training camp, through the historic Ice Bowl, then into the locker room of Super Bowl II, Kramer provides a captivating player’s perspective on pro football when the game was all blood, grit, and tears. He also offers a rare and insightful view of the team’s storied leader, Coach Vince Lombardi. Bringing the book back into print for the first time in more than a decade, this new edition of Instant Replay retains the classic look of the original and includes a foreword by Jonathan Yardley and additional rarely seen photos from the celebrated “Lombardi era.” As vivid and engaging as it was when it was first published, Instant Replay is an irreplaceable reminder of the glory days of pro football.

Download or read book The Elusive Fan Reinventing Sports in a Crowded Marketplace written by Ben Ryan Shields and published by McGraw-Hill Education. This book was released on 2006-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

Download or read book Sport and Its Female Fans written by Kim Toffoletti and published by Routledge. This book was released on 2012 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do women follow sports? What can female fandom tell us about gender relations in sport? This book explores these questions by bringing together the varied strands of research being conducted internationally across the social sciences and humanities on this emerging and topical field.

Download or read book Online Statistics Education written by David M Lane and published by . This book was released on 2014-12-02 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Statistics: An Interactive Multimedia Course of Study is a resource for learning and teaching introductory statistics. It contains material presented in textbook format and as video presentations. This resource features interactive demonstrations and simulations, case studies, and an analysis lab.This print edition of the public domain textbook gives the student an opportunity to own a physical copy to help enhance their educational experience. This part I features the book Front Matter, Chapters 1-10, and the full Glossary. Chapters Include:: I. Introduction, II. Graphing Distributions, III. Summarizing Distributions, IV. Describing Bivariate Data, V. Probability, VI. Research Design, VII. Normal Distributions, VIII. Advanced Graphs, IX. Sampling Distributions, and X. Estimation. Online Statistics Education: A Multimedia Course of Study (http: //onlinestatbook.com/). Project Leader: David M. Lane, Rice University.

Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Download or read book About Chekhov written by Ivan Alekseevich Bunin and published by Northwestern University Press. This book was released on 2007-06-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seven years after the death of Anton Chekhov, his sister, Maria, wrote to a friend, "You asked for someone who could write a biography of my deceased brother. If you recall, I recommended Iv. Al. Bunin . . . . No one writes better than he; he knew and understood my deceased brother very well; he can go about the endeavor objectively. . . . I repeat, I would very much like this biography to correspond to reality and that it be written by I.A. Bunin." In About Chekhov Ivan Bunin sought to free the writer from limiting political, social, and aesthetic assessments of his life and work, and to present both in a more genuine, insightful, and personal way. Editor and translator Thomas Gaiton Marullo subtitles About Chekhov "The Unfinished Symphony," because although Bunin did not complete the work before his death in 1953, he nonetheless fashioned his memoir as a moving orchestral work on the writers' existence and art. . . . "Even in its unfinished state, About Chekhov stands not only as a stirring testament of one writer's respect and affection for another, but also as a living memorial to two highly creative artists." Bunin draws on his intimate knowledge of Chekhov to depict the writer at work, in love, and in relation with such writers as Tolstoy and Gorky. Through anecdotes and observations, spirited exchanges and reflections, this memoir draws a unique portrait that plumbs the depths and complexities of two of Russia's greatest writers.

Download or read book Let the World See You written by Sam Acho and published by Thomas Nelson. This book was released on 2020-10-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: NFL linebacker, speaker, podcaster, and humanitarian Sam Acho gives a blueprint for taking off our masks and living lives of genuine authenticity. Most of us hide. We play small and don't live up to our full potential. Sam Acho was one of those people. As an NFL linebacker, for example, he earned his MBA but told no one because he was afraid of what people might think if they found out that he cared about things that weren't "normal" for his profession. After many years of hiding himself, the person he had become had no connection to the real Sam. Only when he lost a friend and a mentor did he realize he was doing it all wrong--just like many us do, when we try to become someone we're not. All the while, we ignore the unique gifts and talents and personality we truly possess. But there is another way of living: Let the world see you. Your quirks, your passions, and your inner desires were not given to you by accident. And the world needs your gifts. In Let the World See You, Sam Acho shares lessons from his own life as well as stories from others to reveal how you can overcome your fears and discover your true selves. Being the real you pays big. No one else has what you have. No one else can share what you share. Let the World See You helps crack the shell of people who are in hiding and reveals the benefits of a lifestyle lived on purpose.

Download or read book The Best Democracy Money Can Buy written by Greg Palast and published by Penguin. This book was released on 2003-02-25 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Palast is astonishing, he gets the real evidence no one else has the guts to dig up." Vincent Bugliosi, author of None Dare Call it Treason and Helter Skelter Award-winning investigative journalist Greg Palast digs deep to unearth the ugly facts that few reporters working anywhere in the world today have the courage or ability to cover. From East Timor to Waco, he has exposed some of the most egregious cases of political corruption, corporate fraud, and financial manipulation in the US and abroad. His uncanny investigative skills as well as his no-holds-barred style have made him an anathema among magnates on four continents and a living legend among his colleagues and his devoted readership. This exciting collection, now revised and updated, brings together some of Palast's most powerful writing of the past decade. Included here are his celebrated Washington Post exposé on Jeb Bush and Katherine Harris's stealing of the presidential election in Florida, and recent stories on George W. Bush's payoffs to corporate cronies, the payola behind Hillary Clinton, and the faux energy crisis. Also included in this volume are new and previously unpublished material, television transcripts, photographs, and letters.

Download or read book The Cultural Cold War written by Frances Stonor Saunders and published by New Press, The. This book was released on 2013-11-05 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Cold War, freedom of expression was vaunted as liberal democracy’s most cherished possession—but such freedom was put in service of a hidden agenda. In The Cultural Cold War, Frances Stonor Saunders reveals the extraordinary efforts of a secret campaign in which some of the most vocal exponents of intellectual freedom in the West were working for or subsidized by the CIA—whether they knew it or not. Called "the most comprehensive account yet of the [CIA’s] activities between 1947 and 1967" by the New York Times, the book presents shocking evidence of the CIA’s undercover program of cultural interventions in Western Europe and at home, drawing together declassified documents and exclusive interviews to expose the CIA’s astonishing campaign to deploy the likes of Hannah Arendt, Isaiah Berlin, Leonard Bernstein, Robert Lowell, George Orwell, and Jackson Pollock as weapons in the Cold War. Translated into ten languages, this classic work—now with a new preface by the author—is "a real contribution to popular understanding of the postwar period" (The Wall Street Journal), and its story of covert cultural efforts to win hearts and minds continues to be relevant today.

Download or read book The Last Great Days of Radio written by Lynn Woolley and published by Taylor Trade Publishing. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long-time radio personality Lynn Woolley introduces you to the laughs and times of Texas radio in its heyday. A mixture of humor, wit, and nostalgia, this book follows the career of Woolley from the smallest station in a small market to the largest radio newsroom in Texas, and back again.

Download or read book Essentials of Amateur Sports Law written by Glenn M. Wong and published by Praeger. This book was released on 1994-07-30 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thoroughly revised Second Edition, Glenn Wong updates and adds to his already highly successful First Editon. He addresses the significant changes that have come about in amateur sports law and administrative practice over the last several years. These changes impact amateur athletic associations; athletes' rights; administrative procedures; and the liability of sponsoring organizations. Issues of special topicality and importance, including women's sports, drug testing, and the issues involved in the change of status to professional, are closely examined. Amateur sports have expanded rapidly, as have legal issues and ramifications concerning them. Wong's careful, detailed, and clear exposition and analysis both organizes and clarifies fundamental principles affecting athletes, associations, and management in the category of amateur sports. This is an indispensable text, resource and guide.

Download or read book Methland written by Nick Reding and published by Bloomsbury Publishing USA. This book was released on 2009-07-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller Winner of the Chicago Tribune Heartland Prize Winner of the Hillman Prize for Book Journalism Named a best book of the year by: the Los Angeles Times the San Francisco Chronicle the Saint Louis Post-Dispatch the Chicago Tribune the Seattle Times "A stunning look at a problem that has dire consequences for our country.”-New York Post The dramatic story of Methamphetamine as it comes to the American Heartland-a timely, moving, account of one community's attempt to confront the epidemic and see their way to a brighter future. Crystal methamphetamine is widely considered to be the most dangerous drug in the world, and nowhere is that more true than in the small towns of the American heartland. Methland is the story of the drug as it infiltrates the community of Oelwein, Iowa (pop. 6,159), a once-thriving farming and railroad community. Tracing the connections between the lives touched by meth and the global forces that have set the stage for the epidemic, Methland offers a vital and unique perspective on a pressing contemporary tragedy. Oelwein, Iowa is like thousand of other small towns across the county. It has been left in the dust by the consolidation of the agricultural industry, a depressed local economy and an out-migration of people. If this wasn't enough to deal with, an incredibly cheap, long-lasting, and highly addictive drug has come to town, touching virtually everyone's lives. Journalist Nick Reding reported this story over a period of four years, and he brings us into the heart of the town through an ensemble cast of intimately drawn characters, including: Clay Hallburg, the town doctor, who fights meth even as he struggles with his own alcoholism; Nathan Lein, the town prosecutor, whose case load is filled almost exclusively with meth-related crime, and Jeff Rohrick, who is still trying to kick a meth habit after four years. Methland is a portrait of a community under siege, of the lives the drug has devastated, and of the heroes who continue to fight the war. It will appeal to readers of David Sheff's bestselling Beautiful Boy, and serve as inspiration for those who believe in the power of everyday people to change their world for the better.

Download or read book Voices of Readers written by G. Robert Carlsen and published by Urbana, Ill. : National Council of Teachers of English. This book was released on 1988 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on thousands of "reading autobiographies," in which generations of students wrote about their experiences with reading, this book investigates what makes young people want to read. Chapters include: (1) Growing with Books; (2) Learning To Read; (3) Literature and the Human Voice; (4) Reading Habits and Attitudes: When, Where, and How; (5) Sources for Books; (6) Reading and Human Relations; (7) What Books Do for Readers; (8) Subliterature; (9) Teachers and Teaching: The Secondary School Years; (10) Libraries and Librarians; (11) The Reading of Poetry; (12) The Classics; (13) Barriers: Why People Don't Read; and (14) Final Discussion. (ARH)

Download or read book Basic English Grammar written by Betty Schrampfer Azar and published by Allyn & Bacon. This book was released on 2007-11 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pack consists of the Basic English Grammar B Student Book and the Workbook B. Blending communicative and interactive approaches with tried-and-true grammar teaching, Basic English Grammar, Third Edition, by Betty Schrampfer Azar and Stacy A. Hagen, offers concise, accurate, level-appropriate grammar information with an abundance of exercises, contexts, and classroom activities. Features of Basic English Grammar, Third Edition: Increased speaking practice through interactive pair and group work. New structure-focused listening exercises. More activities that provide real communication opportunities. Added illustrations to help students learn vocabulary, understand contexts, and engage in communicative language tasks. New Workbook solely devoted to self-study exercises. New Audio CDs and listening script in the back of the Student Book.

Download or read book Special Air Warfare and the Secret War in Laos written by Air University Press and published by . This book was released on 2019-07-02 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of special air warfare and the Air Commandos who served for the ambassadors in Laos from 1964 to 1975 is captured through extensive research and veteran interviews. The author has meticulously put together a comprehensive overview of the involvement of USAF Air Commandos who served in Laos as trainers, advisors, and clandestine combat forces to prevent the communist takeover of the Royal Lao Government. This book includes pictures of those operations, unveils what had been a US government secret war, and adds a substantial contribution to understanding the wider war in Southeast Asia.