Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Download or read book I Iago written by Nicole Galland and published by Harper Collins. This book was released on 2012-04-24 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Nicole Galland is exceptionally well versed in the fine nuances of storytelling.” —St. Petersburg Times “Galland has an exceptional gift.” —Neal Stephenson The critically acclaimed author of The Fool's Tale, Nicole Galland now approaches William Shakespeare's classic drama of jealousy, betrayal, and murder from the opposite side. I, Iago is an ingenious, brilliantly crafted novel that allows one of literature's greatest villains--the deceitful schemer Iago, from the Bard's immortal tragedy, Othello--to take center stage in order to reveal his "true" motivations. This is Iago as you've never known him, his past and influences breathtakingly illuminated, in a fictional reexamination that explores the eternal question: is true evil the result of nature versus nurture...or something even more complicated?

Download or read book About Face written by Alan Cooper and published by John Wiley & Sons. This book was released on 2014-09-02 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.

Download or read book e Learning by Design written by William Horton and published by John Wiley & Sons. This book was released on 2011-01-20 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: From William Horton -- a world renowned expert with more than thirty-five years of hands-on experience creating networked-based educational systems -- comes the next-step resource for e-learning training professionals. Like his best-selling book Designing Web-Based Training, this book is a comprehensive resource that provides practical guidance for making the thousand and one decisions needed to design effective e-learning. e-Learning by Design includes a systematic, flexible, and rapid design process covering every phase of designing e-learning. Free of academic jargon and confusing theory, this down-to-earth, hands-on book is filled with hundreds of real-world examples and case studies from dozens of fields. "Like the book's predecessor (Designing Web-based Training), it deserves four stars and is a must read for anyone not selling an expensive solution. -- From Training Media Review, by Jon Aleckson, www.tmreview.com, 2007

Download or read book Direct Action written by David Graeber and published by AK Press. This book was released on 2009-09-01 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical anthropologist studies the global justice movement.

Download or read book Looking For Normal written by Steve Slavin and published by . This book was released on 2023-04-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "AN AUTISTIC BOY WHO BEAT THE ODDS." Looking For Normal is the memoir of author, musician and filmmaker, Steve Slavin. His obsession with music, at an early age, led to a long career in the creative arts, albeit one plagued by clinical depression and the symptoms of a condition he was unaware of until 2008. In recounting the 48 years that led to his autism diagnosis, this darkly humorous memoir will inform and inspire anyone with an interest in mental health and autism. But more than this, it is the story of an "emotionally disturbed child, without a future" who, against the backdrop of low expectation, became an ambitious, independent adult, with a wife, daughters, and a career stifled by the long shadow of his childhood dysfunction. "A wonderful insight into an extraordinary life." - Peter Holmes Ph.D. "Insightful, inspiring, informative and entertaining. Looking For Normal is not just about overcoming the adversities that life throws at you on a regular basis. It is also about someone's journey of accepting, embracing and celebrating everything that comes with having autism." - Dr RF (Senior practitioner Educational Psychologist).

Download or read book Mortal Doubt written by Anthony W. Fontes and published by Univ of California Press. This book was released on 2018-11-06 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fear of violent crime dominates Guatemala City. In the midst of unprecedented levels of postwar violence, Guatemalans struggle to fathom the myriad forces that have made life in this city so deeply insecure. Born out of histories of state terror, migration, and US deportation, maras (transnational gangs) have become the face of this new era of violence. They are brutal organizations engaged in extortion, contract killings, and the drug trade, and yet they have also become essential to the emergence of a certain kind of social order. Drawing on years of fieldwork inside prisons, police precincts, and gang-dominated neighborhoods, Anthony W. Fontes demonstrates how gang violence has become indissoluble from contemporary social imaginaries and how these gangs provide cover for a host of other criminal actors. Ethnographically rich and unflinchingly critical, Mortal Doubt illuminates the maras’ role in making and mooring collective terror in Guatemala City while tracing the ties that bind this violence to those residing in far safer environs.

Download or read book The Art of Science Writing written by Dale Worsley and published by . This book was released on 1989 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at secondary school science and English teachers, this book presents practical advice for developing good student writing in science and mathematics. Five main sections cover: (1) an essay development workshop; (2) 47 specific writing assignments; (3) over 30 questions teachers ask about science writing, and the answers; (4) an anthology of 43 selections of science writing from Shakespeare, Darwin, Freud, Carl Sagan, Rachel Carson, and others; and (5) an annotated bibliography of over 150 books useful for the teaching of science writing. An appendix by Russel W. Kenyon discusses teaching math writing. (RS)

Download or read book The Painted Bird written by Jerzy Kosinski and published by Grove/Atlantic, Inc.. This book was released on 2007-12-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic novel of a boy’s struggle for survival in WWII Poland, from the National Book Award–winning author of Steps and Being There. “In 1939, a six-year-old boy is sent by his anti-Nazi parents to a remote village in Poland where they believe he will be safe. Things happen, however, and the boy is left to roam the Polish countryside. . . . To the blond, blue-eyed peasants in this part of the country, the swarthy, dark-eyed boy who speaks the dialect of the educated class is either Jew, gypsy, vampire, or devil. They fear him and they fear what the Germans will do to them if he is found among them. So he must keep moving. In doing so, over a period of years, he observes every conceivable variation on the theme of horror” (Kirkus Reviews). Originally published in 1965, The Painted Bird established Jerzy Kosinski as a major literary figure. With sparse prose and vivid imagery, it is a story of mythic proportion and timeless human relevance. “One of the best . . . Written with deep sincerity and sensitivity.” —Elie Wiesel, The New York Times Book Review “Of all the remarkable fiction that emerged from World Wat II, nothing stands higher than Jerzy Kosinski’s The Painted Bird. A magnificent work of art, and a celebration of the individual will. No one who reads it will forget it; no one who reads it will be unmoved by it. The Painted Bird enriches our literature and our lives.” —Jonathan Yardley, The Miami Herald “Extraordinary . . . Literally staggering . . . One of the most powerful books I have ever read.” —Richard Kluger, Harper’s Magazine “One of our most significant writers.” —Newsweek

Download or read book CLIL Skills written by Liz Dale and published by . This book was released on 2011 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Common Errors in English Usage written by Paul Brians and published by Franklin, Beedle & Associates, Inc.. This book was released on 2003 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online version of Common Errors in English Usage written by Paul Brians.

Download or read book The Bedford Handbook written by Diana Hacker and published by Macmillan Higher Education. This book was released on 2013-10-18 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: What habits are common among good college writers? Good college writers are curious, engaged, reflective, and responsible. They read critically. They write with purpose. They tune into their audience. They collaborate and seek feedback. They know credible evidence makes them credible researchers. They revise. The Bedford Handbook, based on surveys with more than 1,000 first-year college students, fosters these habits and offers more support than ever before for college reading and writing. New writing guides support students as they compose in an ever-wider variety of genres, including multimodal genres. New reading support encourages students to become active readers. Retooled research advice emphasizes inquiry and helps writers cite even the trickiest digital sources confidently and responsibly. Best of all, the Handbook remains a trusted companion for students because it is accessible, comprehensive, and authoritative. Instructors benefit, too: A substantially revised Instructor’s Edition includes Nancy Sommers’s personal mentoring—more than 100 new concrete tips for teaching with the handbook. Finally, integrated digital content is easily assignable and helps students practice and apply the handbook’s lessons.

Download or read book Digital Passages Migrant Youth 2 0 written by Koen Leurs and published by Amsterdam University Press. This book was released on 2016-12-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, young people live online, with the vast majority of their social and cultural interactions conducted through means other than face-to-face conversation. How does this transition impact the ways in which young migrants understand, negotiate, and perform identity? That's the question taken up by Digital Passages: Migrant Youth 2.0, a ground-breaking analysis of the ways that youth culture online interacts with issues of diaspora, gender, and belonging. Drawing on surveys, in-depth interviews, and ethnography, Koen Leurs builds an interdisciplinary portrait of online youth culture and the spaces it opens up for migrant youth to negotiate power relations and to promote intercultural understanding.

Download or read book Imagine Design Create written by Tom Wujec and published by Melcher Media Incorporated. This book was released on 2011-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine, Design, Create offers a wide-ranging look at how the creative process and the tools of design are dramatically changing--and where design is headed in the coming years. Bringing together stories of good design happening around the world, the book shows how people are using fresh design approaches and new capabilities to solve problems, create opportunities, and improve the way we live and work. From the impact of SOM's Cathedral of Christ the Light in Oakland to the spark that inspired Thomas Heatherwick's U.K. Pavilion in Shanghai; from the new processes fueling Zaha Hadid's extraordinary architecture to the digital tools Ford is using to transform car design, each of these stories explores questions that swirl around the idea of design. How does design change our lives for the better? How is our capacity to produce good design evolving? How will the next generation of designers work? What will they make? What new areas of human experience is design opening for us? Now that designers can do almost anything--what should they do? The Publisher has two cover versions for this title. The books will ship with either a black or white cover. The interior contents are the same.

Download or read book The Simple Truth written by J. Turley and published by Brier Patch, Llcshing, LLC. This book was released on 2012 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel based on the factual events surrounding British Petroleum's 2010 oil spill in the Gulf of Mexico.

Download or read book A Place for Everything written by Anna Wilson and published by HarperCollins UK. This book was released on 2020-07-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Painful, raw and with an honesty that rings clear as a bell’ Catherine Simpson, author of When I Had a Little Sister A searing account of a mother’s late-diagnosis of autism – and its reaching effects on a whole family.

Download or read book At the Dawn of Belt and Road written by Andrew Scobell and published by RAND Corporation. This book was released on 2018-09-24 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has always viewed itself as a vulnerable underdeveloped country. In the 1990s, it began negotiating economic agreements and creating China-centric institutions, culminating in the 2000s in numerous institutions and ultimately the Belt and Road Initiative. The authors analyze China’s political and diplomatic, economic, and military engagement with the Developing World and discuss specific countries that are most important to China.