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Book North of 26   South and the Security of Australia  Views from The Strategist  Volume 6

Download or read book North of 26 South and the Security of Australia Views from The Strategist Volume 6 written by David Beaumont and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book North of 26   South and the Security of Australia  Views from The Strategist  Volume 4

Download or read book North of 26 South and the Security of Australia Views from The Strategist Volume 4 written by Russell Barnett and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book North of 26   South and the Security of Australia  Views from The Strategist Volume 3

Download or read book North of 26 South and the Security of Australia Views from The Strategist Volume 3 written by Anthony Bergin and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book North of 26   South and the Security of Australia  Views from The Strategist  Volume 5

Download or read book North of 26 South and the Security of Australia Views from The Strategist Volume 5 written by John Coyne and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Global Trends 2040

    Book Details:
  • Author : National Intelligence Council
  • Publisher : Cosimo Reports
  • Release : 2021-03
  • ISBN : 9781646794973
  • Pages : 158 pages

Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Book 60 Minute Brand Strategist

Download or read book 60 Minute Brand Strategist written by Idris Mootee and published by John Wiley & Sons. This book was released on 2013-05-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

Book Airpower for Strategic Effect

Download or read book Airpower for Strategic Effect written by Colin S. Gray and published by CreateSpace. This book was released on 2012-08-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this magisterial tour d'horizon of the air weapon's steady rise in effectiveness since its fledgling days, Colin Gray, a prolific strate gist of long-standing scholarly achievement and international repute, has rightly taken a long view of today's pattern of regional conflict by appraising airpower in the broader context in which its operational payoff will ultimately be registered. His careful development of airpower's “strategic narrative,” as he calls it, shows convincingly how the relative criticality of the air weapon in joint warfare is neither universal nor unchanging but rather is crucially dependent on the particular circumstances of a confrontation. More to the point, viewed situationally, airpower can be everything from single-handedly decisive to largely irrelevant to a combatant commander's needs, depending on his most pressing challenges of the moment. Because its relative import, like that of all other force elements, hinges directly on how its comparative advantages relate to a commander's most immediate here-and-now concerns, airpower does not disappoint when it is not the main producer of desired outcomes. Indeed, the idea that airpower should be able to perform effectively in all forms of combat unaided by other force elements is both an absurd measure of its operational merit and a baseless arguing point that its most outspoken advocates, from Giulio Douhet and Billy Mitchell onward, have done their cause a major disservice by misguidedly espousing over many decades. Although the air weapon today may have been temporarily overshadowed by more land-centric forms of force employment, given the kinds of lower-intensity conflicts that the United States and its allies have been obliged to contend with in recent years, there will most assuredly be future times when new challenges yet to arise will again test America's air posture to the fullest extent of its deterrent and combat potential. Professor Gray's central theme is that airpower generates strategic effect. More specifically, he maintains, airpower is a tactical equity that operates—ideally—with strategic consequences. To him, “strategic” does not inhere in the equity's physical characteristics, such as an aircraft's range or payload, but rather in what it can do by way of producing desired results. From his perspective, a strategic effect is, first and foremost, that which enables outcome-determining results. And producing such results is quintessentially the stock in trade of American airpower as it has progressively evolved since Vietnam. Airpower for Strategic Effect offers an uncommonly thoughtful application of informed intellect to an explanation of how modern air warfare capabilities should be understood. Along the way, it puts forward a roster of observations about the air weapon that warrant careful reflection by all who would presume to find it wanting. Among the most notable of those observations are that context rules in every case and that whether airpower should be regarded as supported by or supporting of other force elements is not a question that can ever have a single answer for all time. Rather, as noted above, the answer will hinge invariably on the unique conditions of any given conflict.

Book Bulletin of the Atomic Scientists

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1969-02 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Book The Competitive Advantage

    Book Details:
  • Author : Michael E Krivdo
  • Publisher : Independently Published
  • Release : 2019-05-23
  • ISBN : 9781099805257
  • Pages : 276 pages

Download or read book The Competitive Advantage written by Michael E Krivdo and published by Independently Published. This book was released on 2019-05-23 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 8 of the Army University Large Scale Combat Operations series. The Competitive Advantage: Special Operations Forces in Large Scale Combat Operations presents twelve historical case studies of special operations forces from World War I through Operation Iraqi Freedom. This volume sheds light upon the emerging roles, missions, and unique capabilities that have forged a path for Army Special Operations Forces today. These case studies set Large Scale Combat Operations in the center and place ARSOF's role in the forefront. If a reader were to take one piece from this volume, it would be the clear understanding of the close synergy that occurs between the Conventional Force and SOF in Large Scale Combat Operations for major wars in the 20th and early 21st century. That synergy should provide a broad azimuth for military planners and practitioners to follow as the Army, SOF, and the Joint Force combine to preserve the peace, defend the Nation, and defeat any adversary.

Book Confronting Security Challenges on the Korean Peninsula

Download or read book Confronting Security Challenges on the Korean Peninsula written by Marine Corps Press and published by Createspace Independent Publishing Platform. This book was released on 2018-01-21 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Korean Peninsula was and is in a state of flux.More than 60 years after the war that left the country divided, the policies and unpredictability of the North Korean regime, in conjunction with the U.S. alliance with South Korea and the involvement of China in the area, leave the situation there one of the most capricious on the globe. Confronting Security Challenges on the Korean Peninsula presents the opinions from experts on the subject matter from the policy, military, and academic communities. Drawn from talks at a conference in September 2010 at Marine Corps University, the papers explore the enduring security challenges, the state of existing political and military relationships, the economic implications of unification, and the human rights concerns within North and South Korea. They also reiterate the importance for the broader East Asia region of peaceful resolution of the Korean issues.

Book Bulletin of the Atomic Scientists

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1996-03 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.