Download or read book Nokia Strategic Analysis Evaluation of the decision to return to the mobile telephone market written by Anonym and published by GRIN Verlag. This book was released on 2017-06-01 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 16,00/20,00, , course: Strategic Management, language: English, abstract: This papers aim is to investigate, if it is a good decision for Nokia to go back to the mobile telephone market by utilising different stratec management tools (SWOT, Five Forces, PESTEL, etc.). The report will start analyzing the evolution of the market of mobile phones and Nokia’s role in it. Then we will move on to the company’s strategy in former times and its success factors. Next point will be the external analysis (SBU, breakthrough resources and capabilities, competitors and the industry). Afterwards we will analyze the current strategic plan of Nokia and a predictable forecast for Nokia’s evolution according to future events such as the launch of the new iPhone. Finally this report will contain an evaluation on Nokia’s decision: to what extent we believe, as a consulting professional group, it is positive or negative for Nokia to return to the market.
Download or read book An Analysis of the UK Mobile Phone Industry and Nokia s Strategic Positioning written by Calvin Monroe and published by GRIN Verlag. This book was released on 2014-02-28 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Operations Research, grade: B, King`s College London, language: English, abstract: The micro environment can be defined as that which consists of the groups that the company deals with on a regular basis. The microenvironment is thus comprised of the suppliers to the firm, the customers, distributors and other companies in the industry with which the firm competes with. In analysing these groups scholars have come up with a model that is specifically targeted at this kind of analysis which is called Porter’s five forces analysis (Lamb, Hair, & McDaniel, 2011). According Porter, the model presents five forces that determine the competitive nature of the microenvironment within which a firm operates in. scholars argue that a highly unattractive industry will be one that all the five forces found in the model are strongly present and this would mean that there is perfect competition. The model consists of the following forces: threat of new entrants, bargaining power of suppliers, threat of substitutes and the rivalry among existing competitors (Kurtz, 2008).
Download or read book Diversification Strategies of Nokia written by and published by GRIN Verlag. This book was released on 2012-03-05 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, course: Strategic Corporate Management, language: English, abstract: Nokia Cooperation is the world leading supplier of mobile phones and a titan of European and world technology. Nokia is now suffering from the economic crisis and from the fast growing smartphone market, where its rival Apple became the leader. Nokia’s history goes back for more than 140 years and it had to undergo different changes and legal environments. The successful development of Nokia has set a great example in the business world in order to learn from its effectiveness in implementing various different strategies which had helped Nokia to secure the position around the world until recently. After a definition of a diversification strategy this paper will than describe a brief history of Nokia. The aim of this investigation is to demonstrate the different diversification strategies Nokia has applied during the past until today.
Download or read book Analysis of Nokia s Corporate Business and Marketing Strategies Examination of Nokia s Strategy Execution in Three Steps written by Arend Grünewälder and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-08 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.
Download or read book An Analysis of the UK Mobile Phone Industry and Nokia s Strategic Positioning written by Calvin Monroe and published by . This book was released on 2014-03-03 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Operations Research, grade: B, Kings College London, language: English, abstract: The micro environment can be defined as that which consists of the groups that the company deals with on a regular basis. The microenvironment is thus comprised of the suppliers to the firm, the customers, distributors and other companies in the industry with which the firm competes with. In analysing these groups scholars have come up with a model that is specifically targeted at this kind of analysis which is called Porter's five forces analysis (Lamb, Hair, & McDaniel, 2011). According Porter, the model presents five forces that determine the competitive nature of the microenvironment within which a firm operates in. scholars argue that a highly unattractive industry will be one that all the five forces found in the model are strongly present and this would mean that there is perfect competition. The model consists of the following forces: threat of new entrants, bargaining power of suppliers, threat of substitutes and the rivalry among existing competitors (Kurtz, 2008).
Download or read book A Strategic Analysis of Nokia Diversifying Into the Provision of Community Phone Services written by Agatha Gikunda and published by . This book was released on 2007 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nokia predicts that by 2008, 80% of mobile phone sales will come from New-Growth Markets. New-Growth Markets consist of high-income consumers capable of purchasing expensive handsets, and low-income consumers that have thus far been unable to afford cellular phones. This paper investigates the feasibility of Nokia creating Community Phone Services. A prospective business model involves rollout of services by Franchisees, following guidelines from the firm. This paper finds that the business potential in this market is massive, but challenging due to the different socio-economic classes in the region. This paper concludes that by focusing on a dual-strategy, where Nokia continues to create products for the high-income consumer while diversifying into the Community Phone Arena, it will be able to reap benefits from consumers who fall on both sides of the economic spectrum. Following this strategy will allow Nokia to defend its position as the world leader in the industry.
Download or read book Nokia s Marketing Strategy Analysis and Recommondations written by Janin Ropot and published by GRIN Verlag. This book was released on 2013-10-31 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, International Business School Nürnberg, language: English, abstract: This report is to provide a theoretical framework analysis of Nokia’s current marketing strategy amid the hypercompetitive smartphone segment on the German market. In order to analyse the external and internal influences, this report commences with the PESTLE and SWOT analyses and evaluates Nokia’s competitive advantages. It is going to provide an in-depth description of a segmentation analysis, targeting and positioning strategies. In the second part of the report the reader will achieve understanding on Nokia’s chances to maintain their brand relevance to their target group. This is followed by recommendations on how to improve the current marketing situation and an overview of Nokia’s alternative strategic approach along with the resources and capabilities they require for increasing their market share, profitability and value creation. The main conclusions made in this report are to highlight the main range of products and the constantly altering product names, which is done to make products appeal more familiar to consumers. The second scenario suggests going a different way by inventing a control panel for household appliances. The research for the analysis comprises of a qualitative approach based on industry experts, internal documentation such as Nokia’s financial statements, market reports and public announcements relevant to the marketing strategy.
Download or read book Ringtone written by Yves L. Doz and published by Oxford University Press. This book was released on 2018 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for leaders of other corporations, management scholars, and students.
Download or read book The History of the Nokia Company written by Alexandra Barokova and published by GRIN Verlag. This book was released on 2016-09-14 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Economic and Social History, grade: 1, University of Vienna (Institut für Betriebswirtschaftslehre), course: Innovations- und Technologiemanagement, language: English, abstract: The aim of this seminar paper was to describe the history of Nokia company, which is a well- known Finnish manufacturer of mobile devices. Nokia employs around 139.000 people across 120 countries and it is present in more than 150 countries around the world. This is actually an admirable achievement for a company that started its business as a small riverside paper mill in Finland. As well as this Nokia is doing business for more than 135 years. Although Nokia is a leading multinational enterprise, a major part of its business is located in Finland, where the company has its headquarters in Keilaniemi of Espoo. As a result, Nokia ́s success or failure is crucial for Finnish economy. Besides Nokia ́s electronics, the company is also worldwide known for its „Nokia- Connecting People“ slogan, its Nokia Tune ringtone or its spectacular Snake game. This seminar paper handles the business history of Nokia, its impact on Finnish economy and employees, the most important personalities of Nokia and factors that have been responsible for Nokia ́s success and the general contribution of Nokia company to business history.
Download or read book Management by Design written by Daniel W. Rasmus and published by John Wiley & Sons. This book was released on 2010-10-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing look at work environments that lead to greater loyalty and an increase in productivity Exploring the premise that the best way to attract and retain people, and their knowledge, will come from designing environments that turn today's increasingly virtual workplace into an attractive place for people to spend their time, Management by Design: Applying Design Principles to the Work Experience shows how the principles of design can be successfully applies to the work experience, making it a rewarding and productive. Reveals why the application of design to the workplace experience can improve the employee/employer relationship Why increased morale and employee loyalty start with a great work environment Explains why it is more important than ever to manage work experiences, especially with the projected work shortages in the coming decades Other titles by Rasmus: Listening to the Future: Why It's Everybody's Business This innovative book helps managers and executives connect the dots between employee retention, positive brand expression, and lasting stories that reflect well on an organization.
Download or read book Diversification Strategies of Nokia written by Anonym and published by GRIN Verlag. This book was released on 2012-03 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, course: Strategic Corporate Management, language: English, abstract: Nokia Cooperation is the world leading supplier of mobile phones and a titan of European and world technology. Nokia is now suffering from the economic crisis and from the fast growing smartphone market, where its rival Apple became the leader. Nokia's history goes back for more than 140 years and it had to undergo different changes and legal environments. The successful development of Nokia has set a great example in the business world in order to learn from its effectiveness in implementing various different strategies which had helped Nokia to secure the position around the world until recently. After a definition of a diversification strategy this paper will than describe a brief history of Nokia. The aim of this investigation is to demonstrate the different diversification strategies Nokia has applied during the past until today.
Download or read book Risk Management for Nokia written by Rieke Hinrichs and published by GRIN Verlag. This book was released on 2013-05-23 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1 (First) = 82 %, New College Durham, language: English, abstract: Tremendous events like 9/11, the huge property/ banking/ debt/ euro crises, failing projects like Heathrow Terminal 5 or the instable political situation in many countries of the Middle East – just a few examples of events that have made people and organisations more aware of risks and uncertainty. Therefore, risk management has been gaining more and more in importance since the 1970s and is included in most organisations’ policy nowadays. (Merna & Al-Thani, 2008, p.40 [Online]) However, even if the connotation of the word “risk” in our everyday language is quite negative, risks do not just mean threats (also called “downside risks”) but they can also provide opportunities (“upside risks”). (Woods, 2011, p.22) Consequently, “avoiding a risk may mean avoiding a potentially huge opportunity” (Frame, 2003, [Online]), which makes risk management a complex matter that is essential to be considered thoroughly by every organisation that is interested in longterm profitability.
Download or read book Kingdom of Nokia written by and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kingdom of Nokia tells a fascinating story of corporatism in Finland. How did the mobile phone giant Nokia make the Finnish elite willing to serve the interests of the company? Nokia became a global player in mobile communications in the 1990s, and helped establish Anglo-Saxon capitalism in Finland. Through its success and strong lobbying, the company managed to capture the attention of Finnish politicians, civil servants, and journalists nationwide. With concrete detailed examples, Kingdom of Nokia illustrates how Nokia organised lavishing trips to journalists and paid direct campaign funding to politicians to establish its role at the core of Finnish decision-making. As a result, the company influenced important political decisions such as joining the European Union and adopting the euro, and further, Nokia even drafted its own law to serve its special interests. All this in a country considered one of the least corrupt in the world.
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Analysis of Turkish Company Zorlu Energy written by Ilhan Yuece and published by GRIN Verlag. This book was released on 2012-10-22 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This paper deals with the strategic analysis of the Turkish company Zorlu Energy and the derivation of alternative strategies and the selection of the final strategy derived amongst all strategies to compare the current strategy of the company. In the paper, an overview of the Zorlu Energy is given and to understand the current situation, a SWOT Analysis is done followed by an environmental scan, using the PESTEL and Porter’s Five Forces Analyses. After that TOWS Analysis is done for the generation of SO, TO, WO and TW strategies. All the strategies are tested from suitability, acceptability and feasibility point of view. Finally, the selected strategy and the reasons for the selection of it are explained and compared to current strategy of the company and also the organizational structure of Zorlu Energy is examined for the implementation of the proposed strategy.
Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Download or read book Strategic Management color written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
