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Download or read book India s Rise to Power in the Twentieth Century and Beyond written by S. Gordon and published by Springer. This book was released on 1994-11-13 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: `...sober and extremely well-researched book.' - Inder Malhotra, Business World `...very detailed and up-to-date account.' - Richard Newman, Times Higher Education Supplement This book examines the economic and technological basis for India's rise to power and the political factors that shape the nature of the power it will develop into. It shows that while India has concentrated on many of the scientific and technical capabilities that serve the needs of a rising power, it has not been able to achieve a balanced process of development. This imbalance feeds sub-national political discontent and undercuts the very power that India has sought to acquire, thus delaying her rise to power.
Download or read book Between the Lines of Drift written by Eric Rudolf and published by . This book was released on 2018-02-14 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A memoir
Download or read book The World s Greatest Brands written by Nick Kochan and published by Springer. This book was released on 1996-11-11 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
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Download or read book The Marketing Pathfinder written by David W. Stewart and published by John Wiley & Sons. This book was released on 2014-10-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make
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Download or read book Swirled Light and Other Stories and Poems written by Dallas Gorbett and published by . This book was released on 2020-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Collection of short fiction, life stories, and poetry. Stories range from humorous to serious. Poetry is simple free verse.
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