Download or read book Papers in the History of Linguistics written by Hans Aarsleff and published by John Benjamins Publishing. This book was released on 1987 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a selection of slightly revised versions of papers from the third International Conference on the History of the Language Sciences (ICHoLS III), Princeton, 1984. The papers are organized under the following headings: I Generalia; II Classical Period; III Medieval Period; IV Renaissance; V 17th Century; VI 18th Century; VII 19th Century, and VIII 20th Century.Contributors include W. Keith Percival, Aron Dotan, Michael G. Carter, Kees Versteegh, Brian O Cuiv, Francis P. Dinneen, Manuel Breva-Claramonte, Douglas A. Kibbee, Joseph L. Subbiondo, Rudiger Schreyer, Marc Wilmet, Robert H. Robins, Jean Rousseau, Ramon Sarmiento, Edward Stankiewicz, Irmengard Rauch, Talbot J. Taylor, Julie Andresen, and many others.
Download or read book History and Historiography of Linguistics written by Hans-Josef Niederehe and published by John Benjamins Publishing. This book was released on 1990 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: These two volume present papers from the Fourth International Conference on the History of the Language Sciences (ICHoLS IV), held at the University of Trier, Germany, in August 1987. Volume 1 contains the following sections: I. Generalia; II. Antiquity; III. Arabic Linguistics; IV. Middle Ages; V. Renaissance; VI. 17th Century. Volume 2 continues with: VII. 18th Century; VIII. 19th Century; IX. 20th Century; and provides Author and Subject Indexes.
Download or read book The Man of the Crowd written by Edgar Allan Poe and published by SAMPI Books. This book was released on 2024-02-05 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Man of the Crowd" by Edgar Allan Poe, the narrator becomes obsessed with following a mysterious old man through the bustling streets of London, intrigued by his enigmatic presence. This pursuit reveals the complexity of human nature and the impenetrability of urban anonymity.
Download or read book Shopping for Identity written by Marilyn Halter and published by Random House Digital, Inc.. This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive analysis of the interaction between culture and commerce in the multiethnic marketplace describes the business and marketing implications of the move away from assimiliation to an interest in ethnic identity and explains how businesses develop strategies to sell products and values to all. Reprint. 10,000 first printing.
Download or read book Marketing in a Multicultural World written by Janeen Arnold Costa and published by SAGE Publications, Incorporated. This book was released on 1995-04-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volume for scholars, students, and professionals in marketing and race and ethnic studies.
Download or read book Breaking Up America written by Joseph Turow and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Download or read book Spiegel Historiael written by Jacob (Van Maerlant) and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extensive chronicle of Dutch and Flemish history, written by Jacob van Maerlant in the thirteenth century, is a masterpiece of medieval literature. Full of vivid descriptions and colorful characters, this book provides an unparalleled glimpse into the world of the Middle Ages. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Ethnic Identity written by Richard D. Alba and published by New Haven : Yale University Press. This book was released on 1990 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the changing role of ethnicity in the lives of Americans from a broad range of European backgrounds and the formation of a new European-American ethnicity which has its own myths about its place in American history and its relation to the American identity.
Download or read book American Skin written by Leon E. Wynter and published by Crown. This book was released on 2002 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race has always been America’s first standard and central paradox. From the start, America based its politics on the principle of white supremacy, but it has always lived and dreamed of itself in color. The truth beneath the contradiction has finally emerged and led us to the threshold of a transformation of American identity as profound as slavery was defining. We live in a country where the “King of Pop” was born black and a leading rap M.C. is white, where salsa outsells ketchup and cosmetics firms advertise blond hair dye with black models. Whiteness is in steep decline as the primary measure of Americanness. The new, true American identity rising in its place is transracial, defined by shared cultural and consumer habits, not skin color or ethnicity. And this unprecedented redefinition of what “American” sounds, looks, and feels like is not being driven by the politics of protest or liberal multiculturalism but by a more basic American instinct: the profit motive. Smart marketers discovered that the inherent, subversive appeal of transracial American culture was the perfect boombox for breaking through the noise of a crowded marketplace: Nike and the NBA used unambiguous black style to create modern sports marketing; Pepsi validated Michael Jackson as a superstar while adding millions to its own bottom li≠ Hollywood turned a taboo into a lucrative cliché with black-white buddy films; Oprah Winfrey created the model for the ultimate individual corporate br∧ and Budweiser created a signature series of commercials built around four ordinary black men signaling something ineffably American with one word—“Wassup?” In the end, this is a hopeful but clear-eyed argument that while we fall short of true equality, we are opting to carry on that struggle together within a common American cultural skin. "There’s been a radical shift in the place of race and ethnicity in America. Near revolutionary developments in advertising, media, marketing, technology, and global trade have in the last two decades of the twentieth century nearly obliterated walls that have stood for generations between nonwhites and the image of the American dream. The mainstream, heretofore synonymous with what is considered average for whites, is now equally defined by the preferences, presence, and perspectives of people of color. The much-maligned melting pot, into which generations of European-American identities are said to have dissolved, is bubbling again, but on a higher flame; this time whiteness itself is finally being dissolved into a larger American identity. On its surface, this book tells the story of how and why big business turned up that flame, and a brief history of race and pop culture leading up to this watershed. But at its core American Skin is about the revolution that higher heat on American identity is bringing about: the end of ‘white’ America. This book begins, and my arguments and insights ultimately rest on, one premise and guiding belief about this country: We have always been, and will ever be, of one race—human—and of one culture—American." —From the Introduction
Download or read book The Unmanageable Consumer written by Yiannis Gabriel and published by SAGE. This book was released on 2006-04-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges. This book examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable. Updated with new material, this Second Edition looks at the impact of new technologies on consumerism and the consolidation of consumerism and 'consumer' language in spheres like education and health. The authors discuss the spread of consumerism to developing countries like India and the effect of demographic change and migration. The fallout from 9/11 and United States military hegemony is examined, as is the influence on consumerism of Islamic fundamentalism, the anti-globalization movement, environmental concerns and depleting natural resources. This book is of interest to advanced undergraduate, postgraduate and MBA students taking courses on behaviour, buyer behaviour, customer behaviour, consumers and society and retailing. Any one interested in better understanding consumerism will also find this book a fascinating read.
Download or read book Demons by Definition written by David K. O'Rourke and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 1998 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Albigensian Crusades to the wartime incarceration of the Japanese Americans, O'Rourke describes how idealists use language and metaphor to justify the demonization of groups they have defined into dissent. Among the episodes described are the development of the inquisitorial method in medieval Languedoc, the prosecution of women healers in Puritan Massachusetts, the persecution of the early Mormons, and Himmler's blueprint for an SS-owned feudal state in Eastern Europe.
