Download or read book Google and Niantic Labs written by Jerome S. Engel and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley and a professional entrepreneur. While the cases central storyline centers on whether Hanke should spin-out his most recent venture an entity called Niantic Labs that develops augmented reality (AR) games for use on smart phones from Google in early 2015, there are multiple subplots that make this a potentially discussion-rich case for classroom use: (1) How the different components of the Culture of Innovation ecosystem in the San Francisco Bay Area impacted Hankes career, starting from the time when he first enrolled at Berkeley-Haas in Fall 1994 up to his current situation now; (2) How he successfully created several start-ups before Google acquired his third one, Keyhole, an 3-D online mapping company, in 2004 and then rebranded it as Google Earth; (3) How he was able to scale-up Googles Geo-products division over an eight-year period and within a large corporate setting by applying the concepts of lean start-up, open sourcing, and open innovation that led to the eventual creation of Google Maps and Google Street View; and (4) The importance of time and place, which demonstrates how Hanke, as a successful and experienced entrepreneur, foresaw the intersection of multiple converging technology trends, including the increased power of handheld computing, digital graphics, space-based imagery and geo-location with the ubiquitous use of mobile devices and the possibilities of new and related online products, services, and other forms of social interaction.

Download or read book Niantic Labs and the Professional Entrepreneur in the Silicon Valley written by Jerome S. Engel and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley. While the case's central storyline centers on Hanke's most recent venture--an entity called Niantic Labs that develops augmented reality (AR) games, such as Ingress, Pokémon Go, and Harry Potter: Wizards Unite! for use on smart phones--and how he might then best scale this business afterwards during 2019 and beyond with its Real World Platform and the advent of 5G technology, it also examines Hanke's career as a "professional entrepreneur" that eventually led him to Google in 2004 and the subsequent development of the Google Geo-products division, which created products such as Google Earth, Google Maps, and Google StreetView, under his leadership. Hanke's story teaches an important lesson in entrepreneurship and innovation: that technical innovations and market opportunities that arise from their application, may evolve through multiple entities, and create multiple opportunities. It is the mark of a true "professional entrepreneur" that Hanke was able to channel his passion for the opportunities created by the convergence of geo-location, gaming, networking and mobility to create a sequence of successful ventures, both free-standing and as corporate divisions, (Keyhole, Google Geo, and Niantic Labs) to create and capture value for customers, employees, investors, and himself.

Download or read book Google and Niantic Labs written by Jerome S. Engel and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley and a professional entrepreneur. While the cases central storyline centers on whether Hanke should spin-out his most recent venture an entity called Niantic Labs that develops augmented reality (AR) games for use on smart phones from Google in early 2015, there are multiple subplots that make this a potentially discussion-rich case for classroom use: (1) How the different components of the Culture of Innovation ecosystem in the San Francisco Bay Area impacted Hankes career, starting from the time when he first enrolled at Berkeley-Haas in Fall 1994 up to his current situation now; (2) How he successfully created several start-ups before Google acquired his third one, Keyhole, an 3-D online mapping company, in 2004 and then rebranded it as Google Earth; (3) How he was able to scale-up Googles Geo-products division over an eight-year period and within a large corporate setting by applying the concepts of lean start-up, open sourcing, and open innovation that led to the eventual creation of Google Maps and Google Street View; and (4) The importance of time and place, which demonstrates how Hanke, as a successful and experienced entrepreneur, foresaw the intersection of multiple converging technology trends, including the increased power of handheld computing, digital graphics, space-based imagery and geo-location with the ubiquitous use of mobile devices and the possibilities of new and related online products, services, and other forms of social interaction.

Download or read book Niantic Labs and the Professional Entrepreneur in the Silicon Valley written by Jerome S. Engel and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The final case in a three part series describes Niantic' launch of its Harry Potter game in May 2019. John Hanke, the CEO of Niantic and his executive team debate which path Niantic should follow to scale up its business wisely - perhaps even going beyond AR games as a strategic consideration - with the emergence of key players in the AR gaming sector, ranging from the major platforms (Google, Facebook, Microsoft, and Snapchat) to the mobile and social gaming upstarts (Zynga, Tencent, etc.), and the advent of 5G technology and the emergence of 'smart wearables' (e.g. smart watches, Google Glass, etc.) in the coming years. Looking back, Hanke wonders which battle-tested lessons, if any, he can apply from his past experiences - especially those that he had used to scale up Google's geo-products division. Looking forward, he wonders what new practices Niantic will need to adopt in the future - especially those that it might be able to learn or leverage from Nintendo, the Pokémon Company, and other strategic partners.

Download or read book Clusters of Innovation in the Age of Disruption written by Engel, Jerome S. and published by Edward Elgar Publishing. This book was released on 2022-07-21 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about innovation ecosystems, Clusters of Innovation (COI) and the Global Networks of Clusters of Innovation (GNCOI) they naturally form. What is innovation and why is it important to us? Innovation is nothing less than the ability for constructive response and adaptation to change. The cause and catalyst for that change is frequently identified as technology and its unceasing pressure to improve on existing solutions and address unmet needs. The last decade has painfully demonstrated that exogenous environmental shocks are also sources of change that call for innovative responses, ranging from the obvious challenges such as global warming and Covid-19 to the more subtle social and political perturbations of our time.

Download or read book Global Clusters of Innovation written by Jerome S. Engel and published by Edward Elgar Publishing. This book was released on 2014-09-26 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: øIn the geography of the global economy, there are known Šhot spots� where new technologies germinate at an astounding rate and pools of capital, expertise and talent foster the development of new industries and new ways of doing business. These cluste

Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

Download or read book Smartphones as Locative Media written by Jordan Frith and published by John Wiley & Sons. This book was released on 2018-06-06 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smartphone adoption has surpassed 50% of the population in more than 15 countries, and there are now more than one million mobile applications people can download to their phones. Many of these applications take advantage of smartphones as locative media, which is what allows smartphones to be located in physical space. Applications that take advantage of people’s location are called location-based services, and they are the focus of this book. Smartphones as locative media raise important questions about how we understand the complicated relationship between the Internet and physical space. This book addresses these questions through an interdisciplinary theoretical framework and a detailed analysis of how various popular mobile applications including Google Maps, Facebook, Instagram, Yelp, and Foursquare use people’s location to provide information about their surrounding space. The topics explored in this book are essential reading for anyone interested in how smartphones and location-based services have begun to impact the ways we navigate and engage with the physical world.

Download or read book Social Casual and Mobile Games written by Michele Willson and published by Bloomsbury Publishing USA. This book was released on 2017-08-24 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first collection dedicated to analysing the casual, social, and mobile gaming movements that are changing games the world over.

Download or read book Elastic written by Leonard Mlodinow and published by Vintage. This book was released on 2018-03-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Subliminal and The Drunkard’s Walk teaches you how to tap into the hidden power of your brain. “Elastic is a book that will help you survive the whirlwind.” —Daniel H. Pink, author of When and A Whole New Mind Named to the 800-CEO-READ Business Book Awards Longlist In this startling and provocative look at how the human mind deals with change, Leonard Mlodinow shows us to unleash the natural abilities we all possess so we can thrive in dynamic and troubled times. Truly original minds capitalize when everyone else struggles. And most of us assume that these abilities are innate, reserved for a select few. But Mlodinow reveals that we all possess them, that we all have encoded in our brains a skill he terms elastic thinking—and he guides us in how to harness it. Drawing on groundbreaking research, Mlodinow outlines how we can learn to let go of comfortable ideas and become accustomed to ambiguity and contradiction; how we can rise above conventional mindsets and reframe the questions we ask; and how we can improve our ability to solve problems and generate new ideas—critical skills for achieving professional and personal success in our quickly morphing world.

Download or read book A History of Silicon Valley written by Piero Scaruffi and published by Createspace Independent Publishing Platform. This book was released on 2015-12-11 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first history of Silicon Valley from 1900 to the 2010s. It is a comprehensive study of the greatest creation of wealth in the history of the world, from the establishment of Stanford University to the age of social media. The underlying objective is to find the reason why it was Silicon Valley, and not some place on the East Coast or in Europe, that became the creative technological hub of the 21st century. Silicon Valley did not happen in a vacuum: the book also explores the surrounding social and cultural environment of the Bay Area. This "green" book follows the "red book" od 2012, which was the (sold out) first edition coauthored with Arun Rao, and the "blue book", which was Arun's proof-edited and expanded second edition of all chapters. The 600-page blue book is still available and contains both my old chapters and Arun's chapters. This 500-page green edition contains only my chapters (basically, the chronology) updated to 2015 and with many additions to early chapters and a new chapter on Asia.

Download or read book Ambient Play written by Larissa Hjorth and published by MIT Press. This book was released on 2020-09-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging look at how mobile games are increasingly part of our day-to-day lives and the ways that we interact across real as well as digital landscapes. We often play games on our mobile devices when we have some time to kill--waiting in line, pausing between tasks, stuck on a bus. We play in solitude or in company, alone in a bedroom or with others in the family room. In Ambient Play, Larissa Hjorth and Ingrid Richardson examine how mobile gameplay fits into our day-to-day lives. They show that as mobile games spread across different genres, platforms, practices, and contexts, they become an important way of experiencing and navigating a digitally saturated world. We are digital wayfarers, moving constantly among digital, social, and social worlds.

Download or read book Long Island Sound written by James S. Latimer and published by Springer Science & Business Media. This book was released on 2013-11-22 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Ocean Commission Report identified the need for regional ecosystem assessments to support coastal and ocean management. These assessments must provide greater understanding of physical and biological dynamics than assessments at global and national scales can provide but transcend state and local interests. This need and timeliness is apparent for Long Island Sound, where a multi-state regional restoration program is underway for America’s most urbanized estuary. Synthesis of the Long Island Sound ecosystem is needed to integrate knowledge across disciplines and provide insight into understanding and managing pressing issues, such as non-point sources of pollution, coastal development, global climatic change, and invasive species. Currently, there is a need for a comprehensive volume that summarizes the ecological and environmental dynamics and status of Long Island Sound and its myriad ecosystems. It has been 30 years since a comprehensive summary of Long Island Sound was prepared and 50 years since the pioneering work of Gordon Riley. Major advances in estuarine science are providing new insights into these systems, and yet, the condition of many estuaries is in decline in the face of continuing coastal development. There is an opportunity to lay a foundation for integrative coastal observing systems that truly provide the foundation for improved decision-making. This book will provide a key reference of our scientific understanding for work performed over the past three decades and guide future research and monitoring in a dynamic urbanized estuary.

Download or read book Radical Technologies written by Adam Greenfield and published by Verso Books. This book was released on 2017-06-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: A field manual to the technologies that are transforming our lives Everywhere we turn, a startling new device promises to transfigure our lives. But at what cost? In this urgent and revelatory excavation of our Information Age, leading technology thinker Adam Greenfield forces us to reconsider our relationship with the networked objects, services and spaces that define us. It is time to re-evaluate the Silicon Valley consensus determining the future. We already depend on the smartphone to navigate every aspect of our existence. We’re told that innovations—from augmented-reality interfaces and virtual assistants to autonomous delivery drones and self-driving cars—will make life easier, more convenient and more productive. 3D printing promises unprecedented control over the form and distribution of matter, while the blockchain stands to revolutionize everything from the recording and exchange of value to the way we organize the mundane realities of the day to day. And, all the while, fiendishly complex algorithms are operating quietly in the background, reshaping the economy, transforming the fundamental terms of our politics and even redefining what it means to be human. Having successfully colonized everyday life, these radical technologies are now conditioning the choices available to us in the years to come. How do they work? What challenges do they present to us, as individuals and societies? Who benefits from their adoption? In answering these questions, Greenfield’s timely guide clarifies the scale and nature of the crisis we now confront —and offers ways to reclaim our stake in the future.

Download or read book Mobile Interfaces in Public Spaces written by Adriana de Souza e Silva and published by Routledge. This book was released on 2012-04-23 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile phones are no longer what they used to be. Not only can users connect to the Internet anywhere and anytime, they can also use their devices to map their precise geographic coordinates – and access location-specific information like restaurant reviews, historical information, and locations of other people nearby. The proliferation of location-aware mobile technologies calls for a new understanding of how we define public spaces, how we deal with locational privacy, and how networks of power are developed today. In Mobile Interfaces in Public Spaces, Adriana de Souza E. Silva and Jordan Frith examine these social and spatial changes by framing the development of location-aware technology within the context of other mobile and portable technologies such as the book, the Walkman, the iPod, and the mobile phone. These technologies work as interfaces to public spaces – that is, as symbolic systems that not only filter information but also reshape communication relationships and the environment in which social interaction takes place. Yet rather than detaching people from their surroundings, the authors suggest that location-aware technologies may ultimately strengthen our connections to locations.

Download or read book Swipe to Unlock written by Neel Mehta and published by Createspace Independent Publishing Platform. This book was released on 2017 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: WANT A NON-CODING JOB AT A TECH COMPANY? Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017). You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here's the secret: you don't need to learn how to code to break into the tech industry. Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. We'll explain how Google's ad targeting algorithm works, but Google probably won't ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google's ad platform works, you'll be in a far stronger position to come up with good growth strategies. We'll show you how Robinhood, an app that lets you trade stocks without commission, makes money by earning interest on the unspent money that users keep in their accounts. No one will ask you to explain this. But if someone asks you to come up with a new monetization strategy for Venmo (which lets you send and receive money without fees), you could pull out the Robinhood anecdote to propose that Venmo earn interest off the money sitting in users' accounts. We'll talk about some business cases like why Microsoft acquired LinkedIn. Microsoft interviewers probably won't ask you about the motive of the purchase, but they might ask you for ideas to improve Microsoft Outlook. From our case study, you'll learn how the Microsoft and LinkedIn ecosystems could work together, which can help you craft creative, impactful answers. You could propose that Outlook use LinkedIn's social graph to give salespeople insights about clients before meeting them. Or you could suggest linking Outlook's organizational tree to LinkedIn to let HR managers analyze their company's hierarchy and figure out what kind of talent they need to add. (We'll further explore both ideas in the book.) Either way, you're sure to impress. Learn the must know concepts of tech from authors who have received job offers for Facebook's Rotational Product Manager, Google's Associate Product Marketing Manager, and Microsoft's Program Manager to get a competitive edge at your interviews!

Download or read book The Right to the Smart City written by Paolo Cardullo and published by Emerald Group Publishing. This book was released on 2019-06-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globally, Smart Cities initiatives are pursued which reproduce the interests of capital and neoliberal government, rather than wider public good. This book explores smart urbanism and 'the right to the city', examining citizenship, social justice, commoning, civic participation, and co-creation to imagine a different kind of Smart City.