Download or read book Newspaper Promotion written by National Newspaper Promotion Association and published by . This book was released on 1958 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. Senate. Committee on Banking and Currency and published by . This book was released on 1943 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Purchase of Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Promoting the Total Newspaper written by William R. Shover and published by . This book was released on 1973 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1943 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Newspaper Promotion Primer Published by National Newspaper Promotion Association written by National Newspaper Promotion Association and published by . This book was released on 1955 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Building Newspaper Advertising written by Jason Rogers and published by . This book was released on 1919 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Newspaper Advertising written by George Henry Edward Hawkins and published by . This book was released on 1914 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Journalist 2 written by Richard D. Williamson and published by . This book was released on 1988 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1889 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Ohio Newspaper written by and published by . This book was released on 1927 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the International Newspaper Advertising Executives Incorporated Summer Sales Conference written by International Newspaper Advertising Executives and published by . This book was released on 1948 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

Download or read book Fourth Estate written by and published by . This book was released on 1927 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Building Supply News written by and published by . This book was released on 1925 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1979- include annual buyers guide.

Download or read book Newspaper Advertising and Promotion written by Leslie Willard McClure and published by . This book was released on 1950 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: