Download or read book Newspaper Advertising Typography written by New York Times Company and published by . This book was released on 1925 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Technique for the Teaching of Newspaper and Advertising Typography written by Kenneth Eugene Olson and published by . This book was released on 1928 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Typography of Newspaper Advertisements written by Francis Meynell and published by . This book was released on 1929 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Art Practice of Typography written by Edmund Geiger Gress and published by . This book was released on 1917 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Download or read book The New York Times Advertising Department Type Book written by and published by . This book was released on 1926 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The American Manual of Typography written by Oswald Publishing Company and published by . This book was released on 1905 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Art Practice of Typography written by Edmund G. Gress and published by Good Press. This book was released on 2023-10-31 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 'The Art & Practice of Typography' by Edmund G. Gress, readers are taken on a comprehensive journey through the world of typography, exploring its history, techniques, and significance in the realm of visual communication. Gress's meticulous attention to detail and informative writing style make this book a valuable resource for both seasoned designers and beginners seeking to enhance their understanding of typography. Drawing on examples from classic and contemporary sources, Gress delves into the nuances of type design, layout, and utilization, providing readers with a deep appreciation for the artistry involved in creating effective typographic compositions. This book is a must-read for anyone interested in graphic design, marketing, or the visual arts. Edmund G. Gress's expertise in typography and passion for sharing his knowledge shine through in every page of this enlightening and engaging book. His extensive experience in the field and dedication to his craft make him a trusted authority on the subject, making 'The Art & Practice of Typography' a true gem for design enthusiasts and professionals alike. I highly recommend this book to anyone looking to expand their design skills and deepen their understanding of the power of typography in visual communication.

Download or read book Typographic Design in Advertising written by Laurance Benjamin Siegfried and published by . This book was released on 1930 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Download or read book Printing and Typography for Beginners Using the Self study Method written by Arnold Levitas and published by . This book was released on 1924 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Life with Letters as They Turned Photogenic written by Edward Rondthaler and published by Hastings House Book Publishers. This book was released on 1981 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Geometry of Type written by Stephen Coles and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Geometry of Type explores 100 traditional and modern typefaces in detail, with a full spread devoted to each entry. Characters from each typeface are enlarged and annotated to reveal key features, anatomical details, and the finer, often-overlooked elements of type design, which shows how these attributes affect mood and readability. Sidebar information lists the designer and foundry, the year of release and the different weights and styles available, while feature boxes explain the origins and best uses for each typeface, such as whether it is suitable for running text or as a display font for headlines. To help the reader spot each typeface in the wider world, the full character set is shown, and the best letters for identification are highlighted. This beautiful and highly practical work of reference for font spotters, designers and users is a close-up celebration of typefaces and great type design.

Download or read book Creating Fixed Layout EBooks written by Pariah Burke and published by Pariah Burke. This book was released on 2013-02-26 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often referred to as "children's ebooks," "picture ebooks," "photo books," and similar monikers, fixed-layout ebooks are visually-rich layouts that offer much more than standard EPUB and KF8 format ebooks for iPad, iPhone, Kindle, Kindle Fire, Nook, Sony Reader, Kobo, and more. Fixed-layout ebooks behave very much like PDFs or even digital magazines, displaying the design, typography, and page geometry exactly as designed on all devices. This specialty type of ebook tends to be very reliant on imagery, either or both as inline graphics or page background images, and sometimes even as spread-spanning images. They support advanced typographic control and pixel-precise layout, and they can contain read-a-long, on-demand, or ambient audio. Limited interactivity may also be achieved through JavaScript integration. Objects can be placed anywhere on the page, aligned relative to one another, with absolute precision, and type control goes far beyond standard, flowable EPUB in the forms of support for any font (with embedding), accurate line wrapping, hyphenation, leading control, tracking (letter spacing), and even multiple columns. Fixed-layout EPUBs may have real sidebars, note or tip boxes, and live text image captions. And, like flowable EPUBs, all the text—even in such special features—is searchable, live text. All of these features make fixed-layout ebooks ideal for such projects as children’s books, cookbooks, travel journals, photography and design books, game guides, and any other project where page presentation is important to reader experience and sales. ePublishing with InDesign: Creating Fixed-Layout eBooks will teach you: Understanding Fixed-Layout eBooks Planning a Fixed-Layout eBook Creating Fixed-Layout in InDesign Adapting the HTML Editing the CSS Adding Advanced Features Creating Read Aloud Narration Creating Fixed-Layout for Kindle Converting Fixed-Layout for Nook Creating Fixed-Layout for Sony Reader Creating Fixed-Layout for Kobo Other Fixed-Layout Creation Tools Creating Fixed-Layout eBooks by Pariah S. Burke is a companion to ePublishing with InDesign CS6 by Pariah S. Burke (ISBN: 9781118305591, Dec. 2012, Sybex), which is a prerequisite title, and is part of the ePublishing with InDesign series of books, videos, and instructor materials.

Download or read book General Definitions Copy for Advertisements Correct and Faulty Diction Punctuating and Editing Type and Type Measurements Layouts Proof reading written by International Correspondence Schools and published by . This book was released on 1909 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Layout in Advertising written by William Addison Dwiggins and published by . This book was released on 1928 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Copy Layout and Typography written by Hugh G. Wales, Dwight L. Gentry, Max Wales and published by . This book was released on 1958 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: