Download or read book Newspaper Advertising Typography written by New York Times Company and published by . This book was released on 1925 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Newspaper Advertising Typography written by New York Times Company and published by . This book was released on 1925 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The New York Times Typographical Standards written by New York Times Company and published by . This book was released on 1927 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Typography of a Small Newspaper written by Douglas Crawford McMurtrie and published by . This book was released on 1928 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Technique for the Teaching of Newspaper and Advertising Typography written by Kenneth Eugene Olson and published by . This book was released on 1928 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Good Taste in Newspaper Advertising Typography written by Ben Dalgin and published by . This book was released on 1927 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Typography of Press Advertisement written by Kenneth Day and published by . This book was released on 1956 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Newspaper advertising typography written by Douglas Crawford McMurtrie and published by . This book was released on 1938 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Just the Type written by Mitchell Jay Anthony and published by . This book was released on 1949 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Download or read book The Typography of Newspaper Advertisements written by Francis Meynell and published by . This book was released on 1929 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Newspaper Advertising Typography written by Douglas C. McMurtrie and published by . This book was released on 1950 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Weekly Newspaper Makeup and Typography written by Thomas Frederick Barnhart and published by . This book was released on 1949 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Weekly Newspaper Makeup and Typography has been planned especially for publishers and editors of weeklies, as a helpful reference book and for journalism students and others headed into the small-town newspaper field, as a guide in meeting makeup and typography problems." -back cover.

Download or read book Typographical Standards written by and published by . This book was released on 1924 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Newspaper Advertising Typography written by Douglas Crawford McMurtrie and published by . This book was released on with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Art Practice of Typography written by Edmund Geiger Gress and published by . This book was released on 1917 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Layout in Advertising written by William Addison Dwiggins and published by . This book was released on 1928 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: