Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Routledge. This book was released on 2013-12-03 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Download or read book New Regionalism in Australia written by Mardelene Grobbelaar and published by Routledge. This book was released on 2018-01-18 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Regionalism, promoted as a new paradigm of development by the OECD, suggests that globalization is bringing together new technologies, management, employees and communities to form new patterns of local governance. However, despite the growing influence of New Regionalism in regional development policy in the West, and increasingly in Australia, there has been little debate about the relevance and application of these ideas in Australia. Bringing together contributions from academics, practitioners and policy makers, this book redresses this imbalance by examining the theoretical and empirical foundations of this powerful and growing school of thought, locating the debate firmly in the Australian context. With an opening chapter by Kevin Morgan (Cardiff University), who has been at the heart of the New Regionalism debate, the book provides important insights into the theory and practice of New Regionalism in this vibrant region.
Download or read book The Practice of Sustainable Tourism written by Michael Hughes and published by Routledge. This book was released on 2015-06-19 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable tourism is a widely used term that has accumulated considerable attention from researchers and policy makers over the past two decades. However, there is still an apparently wide gap between theory and practice in the area. Recent scholarly research has tended to focus on niche areas of alternative tourism rather than address the broader issues and vagaries and paradoxes that appear to plague the broader notion of sustainable tourism. As such, there is a need for a new and pragmatic analysis of sustainable tourism as an overarching idea and how this manifests in practice. The Practice of Sustainable Tourism fulfils this need by offering a fresh perspective on sustainable tourism as an umbrella concept with inherent tensions. It presents a way of thinking about tourism based on the notion of finding common ground using the dialectic tradition of philosophy. Dialectics focusses on resolving opposing viewpoints by recognising they have common elements that can be combined into a rational and practical solution over time. As part of this approach, the book examines the strongly apparent tensions within alternative tourism as well as the paradox of continuing growth and other mass tourism related issues. It is divided into three parts, Part I includes chapters discussing the general concept of sustainable tourism, its history, current status and possible futures; Part II includes a range of destination case studies exploring how sustainable tourism has been applied and Part III includes perspectives from the tourism operator view. Given the international content and challenging themes, the book will be appealing internationally to students, researchers and academics in the fields of tourism, geography, sustainability and social science.
Download or read book Leisure Sport and Tourism Politics Policy and Planning 4th Edition written by A J Veal and published by CABI. This book was released on 2017-05-05 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gap between theory and practice in the leisure, sport and tourism studies areas seems to have widened as scholars have become more specialized. Nevertheless, it is imperative that students be as familiar as possible with a wide range of social and political theory, and also be able to reconcile that knowledge with their own current and future roles as practicing professionals. As well as extensive updating of sources, this new edition examines such topics as libertarianism, theocracy, anti-establishment politics, and the concept of generations. A new chapter presents discussions of a number of 'issues and challenges' facing the leisure, sport and tourism sector. Introducing the subject for undergraduate and postgraduate students of leisure, sport and tourism, this book is also a useful addition to the shelf of any policy maker or practitioner within the industries.
Download or read book Tourist Destination Governance written by Eric Laws and published by CABI. This book was released on 2011 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and co-ordinating tourism in a destination requires the organisation and co-operation of a large number of sectors, businesses, local authorities and individuals. Since tourism is an important driver in many economies, destination governance in tourist destinations needs to be done well, to achieve economic aims and maintain sufficient infrastructure. This book provides a guide to the theoretical and methodological understanding of how to implement best practice governance procedures, with case studies illustrating good performance. It is suitable for researchers and students in touri.
Download or read book Tourism Policy and Planning Implementation written by Konstantinos Andriotis and published by Routledge. This book was released on 2018-09-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policy and planning are particularly important in tourism due to their multi-faceted nature and the complexity of inter-organisational relations and collaboration. This book sheds light onto these interrelations through the critical review of tourism planning policies and their measurable outcomes. Looking at a range of policies in a variety of countries at both micro and macro levels, it considers both the failures and successes of implementing tourism policies and planning initiatives. Policies discussed throughout include: cross-border tourism, planning in post-conflict destinations and sustainable tourism development. This multidisciplinary volume furthers knowledge of the impacts of planning and policy implementation on tourism development both present and future. Written by an international team of highly esteemed academics from some of the world’s leading institutions, this will be a valuable resource for students and researchers in tourism, sociology, geography, development studies, politics, economics, and management.
Download or read book Australian Leisure written by A J Veal and published by Pearson Higher Education AU. This book was released on 2015-05-20 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: For first year students in tertiary leisure studies programs, both Leisure Studies and Social Science. Australian Leisure 4e provides an introduction to and analysis of a broadly defined concept of leisure. It integrates Australian and international knowledge so that the book is an Australian interpretation, based largely on local sources, but which engages with relevant international research and theory. This edition has been extensively reviewed and updated and includes new chapters on social networks, global cultures and events. Leisure is not just sport, or the arts, or outdoor recreation, it is all these things and more, including tourism, gambling, hobbies, television watching, entertainment, play and doing nothing in particular. The purpose of the text is to illuminate leisure and its place in past, present and future Australian society. The text is designed to lead students into the subject and provide pointers to more detailed study, through discussion questions and guides to further reading.
Download or read book Draft Revised Coastal Policy for NSW written by Coastal Committee of New South Wales and published by . This book was released on 1994 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Outdoor Recreation Management written by J. J. J. Pigram and published by Psychology Press. This book was released on 1999 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysing leisure and outdoor recreation in terms of both their management and their wider importance to society, this volume considers the future of outdoor recreation and potential social, economic, political and technological developments.
Download or read book Australian national bibliography written by and published by National Library Australia. This book was released on 1961 with total page 1818 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Urban Agriculture written by Craig Pearson and published by Routledge. This book was released on 2011-05-17 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us live in cities. These are becoming increasingly complex and removed from broad-scale agriculture. Yet within cities there are many examples of greenspaces and local food production that bring multiple benefits that often go unnoticed. This book presents a collection of the latest thinking on the multiple dimensions of sustainable greenspace and food production within cities. It describes the diversity of 'urban agriculture' and seeks a balanced representation between the biophysical and the social. It deals with urban agriculture across scales - from indoor plants to farm-scale filtration of greywater. A range of examples and initiatives from both developed and developing countries is described and evaluated.
Download or read book Best Practice in Accessible Tourism written by Dimitrios Buhalis and published by Channel View Publications. This book was released on 2012-02-09 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents an international selection of invited contributions on policy and best practice in accessible tourism, reflecting current practices across a range of destinations and business settings. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Accessible tourism is not only about providing access to people with disabilities but also addresses the creation of universally designed environments, services and information that can support people who may have temporary disabilities, families with young children, the ever-increasing ageing population, as well as creating safer work places for employees. The book gives ample evidence that accessible tourism organisations and destinations can expand their target markets as well as improve the quality of their service offering, leading to greater customer satisfaction, loyalty and expansion of business.
Download or read book Ecotourism Policy and Planning written by David A. Fennell and published by CABI. This book was released on 2003 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. The global tourism industry continues a trend of sustained growth, moving more people and generating domestic and foreign revenues, often at the expense of the social and ecological integrity of destination regions. As a result, tourism policy makers have been forced to consider a variety of new approaches to ensure that the environment, local people, tourists, and business remain unaffected by the negative impacts of the industry.
Download or read book Events Feasibility and Development written by William O'Toole and published by Routledge. This book was released on 2011 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operational integrity and its feasibility --
Download or read book Reshaping Planning with Culture written by Dr Greg Young and published by Ashgate Publishing, Ltd.. This book was released on 2012-11-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning is described as being increasingly sidelined by the impacts of neo-liberal restructuring. At the same time, 'culture' is nowadays seen as the world's key intellectual resource possessing new creative weight in sociological, economic and environmental terms. This book argues that, in the light of this cultural turn, there is the opportunity to re-position planning and proposes an original, practical and robust system of 'culturisation'. Culturisation is defined as the ethical, critical and reflexive integration of culture into planning and potentially other areas such as public administration, corporate strategy and development thinking. Cultural theory, planning theory, global governance policy and recent, innovative culturised practices are all explored to this end. The new theoretical and practical approach put forward shows how deeper, richer and more relevant ideas about culture can be utilized in planning, and is illustrated with international examples and two major case studies detailing new vistas for a refurbished planning.
Download or read book Australian National Bibliography 1992 written by National Library of Australia and published by National Library Australia. This book was released on 1988 with total page 1976 pages. Available in PDF, EPUB and Kindle. Book excerpt:
