Download or read book New product Decisions written by Edgar A. Pessemier and published by . This book was released on 1974 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analytical Approaches to Strategic Decision Making Interdisciplinary Considerations written by Tavana, Madjid and published by IGI Global. This book was released on 2014-04-30 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using interdisciplinary approaches to strategic management can strengthen the decision making process. Incorporating various methods will also encourage productivity, expand knowledge of participants, and increase technical proficiency. Analytical Approaches to Strategic Decision-Making: Interdisciplinary Considerations aims to integrate different techniques into the worlds fast-changing and dynamic society to better equip all readers and practitioners with the most effective knowledge. Managers, CEOs, researchers, and academics in the fields of business and leadership will all benefit from this valuable resource through an enhanced understanding of best practices in decision-making and management.
Download or read book New product decisions an analytical approach written by Edgar A. Pessemier and published by . This book was released on 1966 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing the New Product Development Process written by Robert J. Dolan and published by Prentice Hall. This book was released on 1993 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
Download or read book Marketing Research Procedures written by Lloyd Martin DeBoer and published by . This book was released on 1982 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovation and New Product Marketing RLE Marketing written by David F. Midgley and published by Routledge. This book was released on 2014-09-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
Download or read book Small Business Bibliography written by and published by . This book was released on 1962 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and the Public Interest written by John A. Howard and published by . This book was released on 1973 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Intelligent Support Systems for Marketing Decisions written by Nikolaos F. Matsatsinis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.
Download or read book Strategy and Structure of Japanese Enterprises written by Toyohiro Kono and published by Springer. This book was released on 2016-01-07 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Product Planning written by Merlin Stone and published by Springer. This book was released on 1976-06-18 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book History and Philosophy of Computing written by Fabio Gadducci and published by Springer. This book was released on 2016-10-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed post-conference proceedings of the Third International Conference on the History and Philosophy of Computing, held in Pisa, Italy in October 2015. The 18 full papers included in this volume were carefully reviewed and selected from the 30 papers presented at the conference. They cover topics ranging from the world history of computing to the role of computing in the humanities and the arts.
Download or read book Multi criteria Decision Analysis for Supporting the Selection of Engineering Materials in Product Design written by Ali Jahan and published by Butterworth-Heinemann. This book was released on 2016-02-17 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multi-criteria Decision Analysis for Supporting the Selection of Engineering Materials in Product Design, Second Edition, provides readers with tactics they can use to optimally select materials to satisfy complex design problems when they are faced with the vast range of materials available. Current approaches to materials selection range from the use of intuition and experience, to more formalized computer-based methods, such as electronic databases with search engines to facilitate the materials selection process. Recently, multi-criteria decision-making (MCDM) methods have been applied to materials selection, demonstrating significant capability for tackling complex design problems. This book describes the rapidly growing field of MCDM and its application to materials selection. It aids readers in producing successful designs by improving the decision-making process. This new edition updates and expands previous key topics, including new chapters on materials selection in the context of design problem-solving and multiple objective decision-making, also presenting a significant amount of additional case studies that will aid in the learning process. Describes the advantages of Quality Function Deployment (QFD) in the materials selection process through different case studies Presents a methodology for multi-objective material design optimization that employs Design of Experiments coupled with Finite Element Analysis Supplements existing quantitative methods of materials selection by allowing simultaneous consideration of design attributes, component configurations, and types of material Provides a case study for simultaneous materials selection and geometrical optimization processes
Download or read book Proceedings of the 1982 Academy of Marketing Science AMS Annual Conference written by Vinay Kothari and published by Springer. This book was released on 2015-05-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Managing Marketing Information RLE Marketing written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
