Download or read book New Market Mavericks written by Geoff Cutmore and published by John Wiley & Sons. This book was released on 2005-04-08 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geoff Cutmore offers a fresh approach to the age-old battle of profitable investing in uncertain times. With most experts now predicting volatile stock market conditions in the years ahead, many old, tried-and-true investment strategies no longer work. Cutmore reveals how some well-known investors continue to make money in these difficult economic times. "Through the biggest equity bubble and bear market in a generation Geoff Cutmore has been a pivotal commentator on these unfolding events in his role as main anchorman for CNBC Europe’s award winning business breakfast programme Squawk Box. In this book Geoff provides a fascinating insight into some of the leading characters in the investment industry and how their alternative investment styles have worked during the biggest bear market in a generation. It is essential reading for all those people who have an interest in investment and can help investors understand some of the different investment approaches which have evolved during this tumultuous period." Nigel Bolton, Head of European Equities, Scottish Widows Investment Partnership "Is the bear market in stocks over or are we in for many more tough years, and what does that mean for our hard-earned pension portfolios? By talking to some of the great original thinkers in investing, Geoff skillfully draws out some fascinating answers. An absolute pleasure to read!" Bob McKee, Chief Economist, Independent Strategy, London-based global investment consult

Download or read book Selling in a New Market Space Getting Customers to Buy Your Innovative and Disruptive Products written by Brian Burns and published by McGraw Hill Professional. This book was released on 2009-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.

Download or read book Content Mavericks written by Andrew and Pete and published by Createspace Independent Publishing Platform. This book was released on 2017-10-13 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you fed up of writing blogs, recording podcasts or creating videos and not getting anything from it? Are you overwhelmed by Social Media, SEO, Email Marketing, Paid Ads? Are you sick of wasting your time with poor performing 'Content Marketing' and now want to actually make some money and grow your business?! Content Marketing offers the biggest opportunity for growth, but the world is overcrowded and overwhelmed with content. If you don't do things a little differently, then you don't stand a chance. If you want to build an audience, create fans, and start making money from your content, then you need to be a Content Maverick. Our revolutionary Content Mavericks process, takes you through 7 logical steps to create a content marketing strategy that not only helps you create insanely shareable content but also GENERATES SALES! So, are you going to continue banging your head against the wall or are you going to stand out and grow your business faster than ever before?

Download or read book Maverick written by Ricardo Semler and published by Random House. This book was released on 2001 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semco is one of Latin America's fastest-growing companies, acknowledged to be the best in Brazil to work for, and with a waiting list of thousands of applicants waiting to join it. Here, the author shares his secrets, and tells how he tore up the rule books.

Download or read book Real Vintage Maverick written by Marie Ferrarella and published by Harlequin. This book was released on 2012-08-21 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thunder Canyon Nugget Found: One genuine cowboy, in need of a cowgirl Folks in Thunder Canyon all remember the broad-shouldered, blond cowpoke with the green eyes and somber expression. We haven't seen Cody Overton smile much in the years since he lost his wife. But there's been a strange discovery inside Catherine Clifton's new secondhand boutique, Real Vintage Cowboy. Rumor has it that the eldest Clifton sister has found Cody Overton's heart Is it true that cutie Catherine has put the spring back in Cody's boot-scootin' step? Stay tuned, smart shoppers, and find out whether Catherine and Cody can seal the deal--and what other surprises the sassy shopkeeper might have in store

Download or read book Comic Shop written by Dan Gearino and published by Swallow Press. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning business journalist Dan Gearino leads a tour through the world of comic shops, telling the story of the direct market from its 1970s origins to today. Includes profiles of forty notable shops in the U.S. and Canada, and a close look at The Laughing Ogre in Columbus.

Download or read book Rocking the Ship written by Uli Grothe and published by Lioncrest Publishing. This book was released on 2017-10-06 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to future-proof your business, you need to challenge the status quo. Rocking the Ship enables you to create and implement groundbreaking innovations. You will... -Understand why your company struggles to create business innovations -Learn how to develop disruptive business models systematically -Attain intellectual leadership by virtually and playfully attacking your own industry -Create momentum by also turning fellow managers into business model mavericks -Find ways for implementing new business models in conjunction with your current business Rocking the Ship empowers all managers, regardless of rank, function, or industry, to be bolder and faster than current or would-be competitors. The system is easy to learn and apply, thereby presenting a compelling alternative to running lengthy and expensive consulting assignments.

Download or read book The Maverick s Ready Made Family written by Brenda Harlen and published by Harlequin. This book was released on 2012-10-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thunder Canyon Nugget Invasion of the Baby Mavericks! What could be more of a handful than a babbling, bouncing baby? How about two? Sexy single dad Clayton Traub already has a full plate with adorable six-month-old Bennett. But now tipsters tell us Clay's got a new main squeeze in Antonia Wright. Yes, that Antonia—feisty, independent and eight months pregnant! Antonia knows better than to fall for a wrangler bunking at her boardinghouse—particularly in her condition. But how can she resist Clay's magnetism when he's living so close? Never underestimate the power of a Traub, big or small. Stay tuned, rough riders, and see if the cowboy daddy can lasso Toni's heart!

Download or read book Holy Mavericks written by Shayne Lee and published by NYU Press. This book was released on 2009-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America’s cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.

Download or read book Rough Diamonds written by Seung Ho Park and published by John Wiley & Sons. This book was released on 2013-05-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the four traits of the best performing, but least known, breakout firms in BRIC countries "Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countries and comparable firms worldwide, exceeding them profit margins and return on assets over an extended time period. This book outlines who these firms are and explains their exemplary performance through the Four Cs for Sustaining High Performance: Capitalizing on late development; Creating Market Inclusive Niches; Crafting Operational Excellence; and Cultivating Profitable Growth. Offers a description of the four major traits that high performance companies in Brazil, Russia, India and China have in common Contains company profiles from BRIC countries that have proved to be successful Written Sam Park the president at Skolkovo-Ernst & Young for Emerging Market Studies and Chair Professor of Strategy at Moscow School of Management Skolkovo This important resource outlines the four traits of the best performing, but least known, breakout firms in BRIC countries.

Download or read book The 2 5 written by Lida Hujić and published by Bubble Publishing . This book was released on 2021-02-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2.5% (small group – big influence) introduces a ground-breaking model for cool’s cyclical reinvention, which explains how idiosyncratic ideas become the norm. A fresh interpretation of Everett Rogers’ widely applied 'innovations diffusion', the novelty is its focus on the Innovator (the first type on the innovations diffusion curve, preceding the Early Adopter). Innovators only constitute 2.5% of the population but this globally scattered minority of rule breakers is influential. They are the creators of new trends and new consumption patterns that will shape the mainstream. Based on insider knowledge of cutting-edge cultures, academic rigour and marketing agility, this robust model is designed to inspire future-proof ideas for market research, innovation and communications professionals but also anyone interested in where trends come from and how and why people adopt them. Very insightful, sure to be a success - Marcelo Amstalden Möller (formerly Global Director, International Brands & Craft Portfolio, HEINEKEN Group B. V; Vice President, Global Brand & Corporate Marketing Communications · Wolters Kluwer) ​Extraordinarily engaging - Peter Nash (Chair of Programme Committee, inaugural ESOMAR FUSION Conference) ​A fantastic new analytical narrative […] fun, thought-provoking [and] well worth a read Dr Nick Baker, Chief Research Officer, SAVANTA; Non-exec Chair of the MARKET RESEARCH SOCIETY (MRS) Very inspiring [and] groundbreaking - Akiko Hoshi (Head of Qualitative Research Advancement, INTAGE QUALIS, Japan) Fully illustrated with original images (not stock photography!), the story features truly inspiring characters and connects the dots between the seemingly unconnected. Readers will be globe trotting: from Detroit, where fascinating communities of makers have taken matters into their own hands (following the city’s bankruptcy), to London’s uber gentrified neighbourhood of Shoreditch where generations of artists and creative types have acted as its advance troops, from underground market gardeners using left over coffee beans to grow mushrooms in Paris to roof top urban farmers in Hong Kong, from raves in St Petersburg to citizenship protests in New York City, from fashion parties to fashionable clubs and many more. What all the protagonists have in common is their vision to generate (economic) value whilst also creating value for society and their ability to influence brands and corporate businesses to follow suit. This generation of Innovators drove the climate and social inclusivity that started to dominate the corporate and societal agenda in the years following the COVID pandemic. The ideas for the model were developed over three decades, which we call 'cool cycles of reinvention'. The first two decades (1987 – 2007) were presented in The First to Know (how hipsters and mavericks shape the zeitgeist - see here: www.thefirsttoknow.info). Ideas were then put to test in real time over a third (2007 – 2017). The cultural framework proved reliable and The 2.5% was born, introducing the-first-to-know innovation diffusion model. Like the visionary characters it celebrates, The 2.5% is breaking new grounds. It doesn’t fit categories. It doesn’t lend itself to ticking boxes. The story goes on...It doesn't stop with the book! #the2point5percent https://www.tftk.info/the-2-5

Download or read book Rebel Rebel written by Chris Sullivan and published by Unbound Publishing. This book was released on 2019-04-08 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirty-four essays and interviews with some of the greatest individuals, malcontents and free thinkers of the last 150 years - including Louise Brooks, Richard Pryor, David Bowie, Liam Gallagher and Daniel Day-Lewis - this is a collection that exonerates the maverick and celebrates the individual. It is an essential read for the left of field.

Download or read book Let s Go Mavs written by Mark Cuban and published by Mascot Books Incorporated. This book was released on 2007-03-01 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two young fans, the Dallas Mavericks mascot, Champ, and Cort the Sport enjoy the sights, sounds, and excitement of a basketball game.

Download or read book American Mavericks written by Susan Key and published by Univ of California Press. This book was released on 2001 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the San Francisco Symphony's highly successful American music festival last June, this book and its accompanying CD provide an entertaining survey of some of America's best-known composers--all of them controversial in their day.

Download or read book Mavericks at Work written by William C. Taylor and published by Harper Collins. This book was released on 2009-03-17 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success. Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win? That’s the mission of Mavericks at Work, a book that profiles a network of rebels who are creating a new business model that makes use of fresh principles and captures what it means to be a state-of-the-art organization. Including such pioneering companies as ING Direct, Southwest Airlines, Pixar, HBO, Anthropologie, Craigslist, Netflix, and Commerce Bank, this book is nothing short of a lively new intellectual agenda for business.

Download or read book The Maverick Selling Method written by Brian Burns and published by Brian Burns. This book was released on 2009 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a twenty-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods the Maverick Method has been proven by salespeople on the front lines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments and marginalize their competitors. What you will learn from the Maverick Selling Method: How a complex sale really works How to control the buying process How to customize your selling process for your unique product How to set and change the rules that will justify the buying decision How to marginalize any competitor How to close the deal in a predictable manner before your competitor even knows they have lost What Mavericks do differently How you can become a Maverick

Download or read book Maverick Gardeners written by Felder Rushing and published by Univ. Press of Mississippi. This book was released on 2021-03-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Be forewarned that this book honors people like the woman in my hometown who paints the numbers of her favorite NASCAR drivers on her elephant ears, and a Tokyo gardener with over a hundred bonsai plants.” So says renowned garden journalist Felder Rushing in his new book Maverick Gardeners: Dr. Dirt and Other Determined Independent Gardeners. In this book, Felder delves deeply into the psychology of what motivates and sustains the Keepers of the Garden Flame. For thousands of years, a loosely connected web of unique, nontraditional gardeners has bonded people across race, culture, language, and other social conventions through sharing unique plants and stories. Found in nearly every neighborhood worldwide, these “determined independent gardeners” (DIGrs) are typically nonjoiners who garden simply and exuberantly, eschewing customary horticultural standards in their amateur pursuits of personal bliss. Included in Maverick Gardeners are classic “passalong plant” lists, a dollop of how-to, numerous color photographs, and thought-provoking essays on quintessential tools, sharing with others, getting away with wildflowers in suburbia, and organizing a plant swap. The centerpiece of this unique gardening journey is the no-holds-barred story of a ten-year cross-cultural collaboration between the horticulturist author and a flamboyant rebellious gardener who called himself Dirt. Through swapping plants and garden lore—and rubbing shoulders with fellow DIGrs—they unraveled their shared humanity. From the practical to the inspiring, Maverick Gardeners is the perfect book for those nonconformist souls who see no sense in trying to fit in and follow the footpaths of others.