Download or read book New Dollar Coin written by Bernard L. Ungar and published by DIANE Publishing. This book was released on 2003-08 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the public uses the dollar coin rather than the dollar note, the gov't. could save up to $500 million annually. This report studies the U.S. Mint's marketing program for the Sacagawea dollar coin. The report: describes the Mint's new dollar coin marketing program costs, the contracts and promotional programs in which the Mint engaged, and the revenues that were generated; assesses the barriers the Mint may face in increasing the public's use of the new dollar coin; describes the Mint's future plans to promote the new dollar coin and the extent that these plans address the barriers; and assesses the extent that the Mint's 2001 and 2002 reports fully and accurately described the marketing programs, the results obtained, and the problems encountered. Ill.

Download or read book New Dollar Coin written by U S Government Accountability Office (G and published by BiblioGov. This book was released on 2013-06 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the public used the dollar coin rather than the dollar note, the government could potentially save up to $500 million annually. The Mint spent $67.1 million to promote the new dollar coin from 1998 to 2001, including expenditures for a marketing and advertising program; public relations and publicity programs; 23 partnerships with banking, entertainment retail, grocery and restaurant chains; and promotional events with transit agencies. Most of the $67.1 million was used for a national advertising campaign to build public awareness, generate acceptance, and encourage use of the new dollar coin. The Mint also worked with contractors to stimulate the new dollar coin's use in state and local government operations and used its own staff for marketing activities in federal government facilities, but it did not track the costs for the use of Mint staff. According to the Mint, between January 2000 and December 2001, the new dollar coin had generated $1.1 billion in revenue and $968 million in seigniorage. The Mint faces several barriers in its efforts to increase the new dollar coin. The most substantial barrier is the current widespread use of the dollar bill in everyday transactions and public resistance to begin using the new dollar coin. Other barriers that hinder wider circulation include (1) negative perceptions the public may have of the coin after two failed introductions, (2) lack of public information about the savings to the government from using the new coin, (3) lack of public awareness about the comparative advantages of the dollar coin over the dollar bill, and (4) the idea that the ease of carrying the bill is more beneficial than the durability of the dollar coin. In general, the Mint's marketing plan describes a program that is much smaller in scope than the marketing campaign used to launch the new dollar coin in 2000. The Mint plans to address some, but not all, of the barriers to increasing use and recognizes that successfully achieving widespread use of the new dollar coin will be difficult if the dollar bill cocirculates with the new dollar coin. The Mint's 2001 report to Congress did not fully and accurately describe the costs of the marketing campaign, the results obtained, and problems encountered. The 2002 report gave more details on marketing costs and a fuller description of the problems encountered.

Download or read book New Dollar Coin written by United States Government Accountability Office and published by Createspace Independent Publishing Platform. This book was released on 2018-02-05 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Dollar Coin: Marketing Campaign Raised Public Awareness but Not Widespread Use

Download or read book New Dollar Coin written by United States. General Accounting Office and published by . This book was released on 2002 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Dollar Coin written by and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New dollar coin marketing campaign raised public awareness but not widespread use written by and published by DIANE Publishing. This book was released on with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Money Matters written by United States. Congress. House. Committee on Financial Services. Subcommittee on Domestic and International Monetary Policy, Trade, and Technology and published by . This book was released on 2004 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Coin and Currency Issues Facing Congress written by United States. Congress. House. Committee on Financial Services. Subcommittee on Domestic and International Monetary Policy, Trade, and Technology and published by . This book was released on 2007 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book U S coins public views on changing coin design written by and published by DIANE Publishing. This book was released on 2002 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Coin Currency Issues Facing Congress Can We Still Afford Money Congressional Hearing written by and published by DIANE Publishing. This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2017-08-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Download or read book U S Coins Replacing the 1 Note with a 1 Coin Would Provide a Financial Benefit to the Government written by and published by DIANE Publishing. This book was released on with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Coins and Currency written by United States. General Accounting Office and published by . This book was released on 2004 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Coins and currency how the costs and earnings associated with producing coins are currency are budgeted and accounted for written by and published by DIANE Publishing. This book was released on with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Addressing Government Waste Fraud and Abuse written by United States. Congress. House. Committee on the Budget and published by . This book was released on 2003 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book George Washington on Coins and Currency written by Heinz Tschachler and published by McFarland. This book was released on 2020-07-27 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Washington is the most popular subject on coins, medals, tokens, paper money and postage stamps in America. Attempts to eliminate one-dollar bills from circulation, replacing them with coins, have been unsuccessful. Americans' reluctance to part with their "Georges" are beyond rational considerations but tap into deep-felt emotions. To discard one-dollar bills means discarding the metaphorical Father of His Country. Alexander Hamilton, the nation's first Secretary of the Treasury, said that monetary tokens were "vehicles of useful impressions." This numismatic history of George Washington traces the persistence of his image on American currency. These images are mostly from the late 18th-century. This book also offers a close look at the pictorial tradition in which these images are rooted.

Download or read book Opportunities for Oversight of Taxpayer Funds written by United States. General Accounting Office and published by . This book was released on 2003 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: