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EBookClubs

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Book New Consumer Behavior Theories from Japan

Download or read book New Consumer Behavior Theories from Japan written by Akira Shimizu and published by Springer Nature. This book was released on 2021-04-20 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to search for information even for low-involvement products. The consumers’ decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called “circulation marketing”. Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.

Book Japanese Consumer Behaviour

Download or read book Japanese Consumer Behaviour written by John Linwood McCreery and published by University of Hawaii Press. This book was released on 2000-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: What role does consumption play in Japanese lives? In this study of consumer behaviour, an anthropologist explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Book Japanese Consumer Dynamics

Download or read book Japanese Consumer Dynamics written by P. Haghirian and published by Springer. This book was released on 2010-11-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Book The Characteristics of Consumer Behavior and Marketing in Japan

Download or read book The Characteristics of Consumer Behavior and Marketing in Japan written by Yoshio Kajihara and published by . This book was released on 1986 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Influence Mechanism of Internet Word of Mouth on Consumer Behavior  A Contrastive Study between Japan and China on Tablet Marketing  Second Version

Download or read book The Influence Mechanism of Internet Word of Mouth on Consumer Behavior A Contrastive Study between Japan and China on Tablet Marketing Second Version written by Haibin ZHANG and published by Scientific Research Publishing, Inc. USA. This book was released on 2022-12-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: 该研究揭示了几个发现:首先,多媒体表达在中国和日本都是网络口碑的重要因素,尤其是在日本消费者中。其次,日本消费者在打算购买时更喜欢传播口碑信息。第三,有用性会影响中国的传播意图,尽管日本似乎并非如此。第四,有用性和信任可以相互增强。最后,提高购买意愿的最佳解决方案可能不是同时增加能力信任和正直信任。

Book The Influence Mechanism of Internet Word of Mouth on Consumer Behavior  A Contrastive Study between Japan and China on Tablet Marketing

Download or read book The Influence Mechanism of Internet Word of Mouth on Consumer Behavior A Contrastive Study between Japan and China on Tablet Marketing written by ZHANG Haibin and published by Scientific Research Publishing, Inc. USA. This book was released on 2018-11-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will address the gaps of current studies: (1) Existing study conclusions around eWOM and consumer behaviors are not perfect. At present, many studies emphasize the positive effect of eWOM on consumer behaviors, but there are still many different views around the influencing mechanism; there is, in particular, a lack of study on the influencing mechanisms in different cultures; partly the result of different product types and customer groups. This study uses personal consumer electronics as its subject: specifically, the tablet computer. In this way, the study will enable comparability in the assessment of eWOM in different countries and the potential differences in the customers in the two countries. In addition, this study also discusses the overall trend of WOM communication among customers and compares its impact on both countries. (2) Insufficient research on the impact of Internet multi-media WOM marketing. This study believes that the content of online reviews is not the only standard that influences customers' choices. The manner and methods of information delivery and presentation also shape customers’ opinions. This study explores the means of giving an opinion about a personal electronic product and their diversity and influence on different customers in a diversified information context. (3) Insufficient research on consumer trust. Albeit key to successful marketing, consumer trust has not been sufficiently studied for its role in online marketing. Consumer trust consists of different dimensions. Some recognition at various sub-levels of a product helps establish a consumer’s trust in the product’s online reputation. This study analyzes the relationship between eWOM marketing and consumer trust at each sub-level. It further explores the two dimensions of trust, namely, competence-based trust and integrity-based trust, and their effects on purchase intention and WOM communication.

Book The Characteristics of Consumer Behavior and Marketing in Japan

Download or read book The Characteristics of Consumer Behavior and Marketing in Japan written by Yoshio Kajihara and published by . This book was released on 1986 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Changing Pattern of Consumer Behavior and Marketing in Japan

Download or read book Changing Pattern of Consumer Behavior and Marketing in Japan written by Yoshio Kajihara and published by . This book was released on 1990 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Gucci on the Ginza

Download or read book Gucci on the Ginza written by George Fields and published by Kodansha. This book was released on 1989 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Consumer Behavior in Japan and Its Structural Change

Download or read book Consumer Behavior in Japan and Its Structural Change written by Masafumi Kozuka and published by . This book was released on 2006 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Consumer Behavior Theories

Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Book Changing Pattern of Consumer Behaviour and Marketing in Japan

Download or read book Changing Pattern of Consumer Behaviour and Marketing in Japan written by Yoshio Kajihara and published by . This book was released on 1990 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Inter Organizational Information Systems and Business Management  Theories for Researchers

Download or read book Inter Organizational Information Systems and Business Management Theories for Researchers written by Vaidya, Kishor and published by IGI Global. This book was released on 2011-10-31 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book highlights the most influential organizational theories and their applications in inter-organizational information systems, providing theories that have been consistently tested and proven to be valid over time"--

Book Attribution Theory in the Organizational Sciences

Download or read book Attribution Theory in the Organizational Sciences written by Mark J. Martinko and published by IAP. This book was released on 2006-08-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that conventional interpretations of Freudian psychology have not accounted for the existence and complexity of death anxiety and its intrinsic relation to the creation of illusions and delusions. This book contends that there is sufficient evidence to support the view that death anxiety is not only a symptom of certain modes of psychopathology, but is a very normal and central emotional threat human beings deal with only by impeding awareness of the threat from entering consciousness. The immanence of the fear of death requires vigilant defensive and coping techniques, especially the distortion of reality through these defenses and fantasies, so that over-whelming terror does not psychologically cripple the organism. The fear of death is so horrific that human beings must insulate themselves in religious, social, and private illusions, rituals, obsessive pursuits, self-glorification, and myriad desperate attempts to lie about the quintessential nature of reality. Death is that terror that induces psychopathology. This book demonstrates that a careful reading of Freud reveals a copious amount of material supporting these propositions.

Book Consumer Casualties

Download or read book Consumer Casualties written by J. Wan and published by Springer. This book was released on 2014-11-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices.

Book The MIT Encyclopedia of the Japanese Economy

Download or read book The MIT Encyclopedia of the Japanese Economy written by Robert C. Hsu and published by MIT Press. This book was released on 1999 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: The MIT Encyclopedia of the Japanese Economy was the first English-language encyclopedia to cover all major aspects of Japan's postwar economy. The second edition has been fully revised and expanded, and includes previously unpublished data as well as coverage of recent developments in the economy. The definitional entries concisely explain major economic concepts and include translations of Japanese economic terms and cross references to the longer topical essays. The 180 topical essays cover banks, financial systems, major industries, corporate groups, management practices, labor unions, international trade and investments, government economic policies, and more. They also include comprehensive statistics, American and Japanese views on economic relations between the two countries, and suggestions for further reading. A new index contains names of major companies.