Download or read book Never Lose a Customer Again written by Joey Coleman and published by Penguin. This book was released on 2018-04-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.

Download or read book Never Lose Again written by Steven Babitsky and published by Macmillan. This book was released on 2011-01-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Most Practical Book on Negotiating Ever Written Negotiating is an art. It's complicated. To become an exceptional negotiator traditionally requires years of experience in negotiations. But that doesn't mean that most people can't quickly and easily learn proven negotiating skill and techniques if someone shows them what to do. This book does exactly that. Never Lose Again reveals a simple but remarkably effective set of fifty questions that anyone can immediately use to become far better negotiators. The fifty questions apply to all types of negotiation situations, from conflicts like buying a home or car to business transactions of all kinds. Each question has been designed to put you in the best position possible, helping you to avoid tricks, break deadlocks, discover conflict and dispute resolutions, and find hidden deals in all types of negotiations. No other book on the market distills the key negotiation principles into such a simply, effective, and instantly usable form. By learning to use these questions, you can start thinking like expert negotiators and make better deals for yourself, your family, and your business.

Download or read book Harvard Business Review on Increasing Customer Loyalty written by Harvard Business Review and published by Harvard Business Press. This book was released on 2011 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not.

Download or read book The Customer Service Revolution written by John R. DiJulius and published by Greenleaf Book Group. This book was released on 2015-01-06 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert’s Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.

Download or read book Never Lose Your Nerve written by Alan J Heeger and published by World Scientific. This book was released on 2015-10-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never Lose Your Nerve! chronicles the ups and downs of a Nobel Laureate's life. Professor Alan J Heeger was awarded the Nobel Prize in Chemistry in 2000 together with Professor Alan G MacDiarmid and Professor Hideki Shirakawa. Filled with humor, this book tells Professor Heeger's story — his love for his family, especially how his wife's love has always been his guiding light, his progress from a young student to an eminent scientist, his passion for the theatre and its impact on his science, his adventures as a successful entrepreneur, and his personal losses. Many think of scientists as risk-adverse individuals but Professor Heeger shows the absolute necessity of risk in research and that scientists are, in fact, risk-addicted, as taking the first, risky step into unfamiliar territory is a step in the right direction towards creativity and great discoveries. Never lose your nerve and you will be rewarded. Life is an exciting adventure and this book clearly demonstrates it, and is for those who are looking to impact others.'Perhaps the greatest pleasure of being a scientist is to have an abstract idea, then to do an experiment (more often a series of experiments is required) that demonstrates the idea was correct; that is, Nature actually behaves as conceived in the mind of the scientist. This process is the essence of creativity in science. I have been fortunate to have experienced this intense pleasure many times in my life.'Alan J Heeger

Download or read book You ll Never Eat Lunch in This Town Again written by Julia Phillips and published by Random House Trade Paperbacks. This book was released on 2017-02-14 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The Hollywood memoir that tells all . . . Sex. Drugs. Greed. Why, it sounds just like a movie.”—The New York Times Every memoir claims to bare it all, but Julia Phillips’s actually does. This is an addictive, gloves-off exposé from the producer of the classic films The Sting, Taxi Driver, and Close Encounters of the Third Kind—and the first woman ever to win an Academy Award for Best Picture—who made her name in Hollywood during the halcyon seventies and the yuppie-infested eighties and lived to tell the tale. Wickedly funny and surprisingly moving, You’ll Never Eat Lunch in This Town Again takes you on a trip through the dream-manufacturing capital of the world and into the vortex of drug addiction and rehab on the arm of one who saw it all, did it all, and took her leave. Praise for You'll Never Eat Lunch in This Town Again “One of the most honest books ever written about one of the most dishonest towns ever created.”—The Boston Globe “Gossip too hot for even the National Enquirer . . . Julia Phillips is not so much Hollywood’s Boswell as its Dante.”—Los Angeles Magazine “A blistering look at La La Land.”—USA Today “One of the nastiest, tastiest tell-alls in showbiz history.”—People

Download or read book Never Lost Again written by Bill Kilday and published by HarperCollins. This book was released on 2018-05-29 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.

Download or read book The Customer Loyalty Loop written by Noah Fleming and published by Red Wheel/Weiser. This book was released on 2016-11-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you. You will learn a wide variety of simple but powerfully effective strategies, such as: How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more. How to use the “Butler Secret” to achieve results superior to any marketing campaign or promotion you’ll ever dream up. Why providing the best customer service isn’t enough anymore, and what you must do instead if you want your business to keep growing in the 21st century. The “Bentley Strategy” that will immediately and dramatically increase customer loyalty to your business. And many more proven tactics and strategies.

Download or read book She Will Never Lose Herself Again written by Jasmine Macias and published by . This book was released on 2020-01-22 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is divided into five chapters, and each chapter takes you through the different stages of heartbreak. Reading "she will never lose herself again" will feel as if you are diving deep inside the diary of a broken-hearted girl as she starts to find herself after being lost in the cycle of a broken relationship. The goal with this book is to empower anyone who needs the strength to pursue self-love. It is for the ones who lost themselves while loving someone else. It is for you who is hurting. It is for you who is healing.

Download or read book The Effortless Experience written by Matthew Dixon and published by Penguin. This book was released on 2013-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

Download or read book How To Make One Hell Of A Profit and Still Get In To Heaven written by Dr. John F. Demartini and published by Hay House, Inc. This book was released on 2004-03-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people worldwide dream of making a "good" living, of attaining great wealth, and having an extraordinary and fortunate life. However, they haven’t yet found a way of attaining it, and they fear that they can only do so at the expense of others—perhaps by compromising their higher spiritual values and virtuous nature. Some people who outwardly acknowledge their desire for great wealth feel inwardly guilty about acquiring it, and their illusive conflict blocks or dissipates their potential fortunes. Other people say they just want to be comfortable and secure rather than vastly fortunate. These individuals also hold themselves back from breaking through to new levels of financial freedom, and actually living their most cherished and inspiring dreams. In addition to their conflicting spiritual and material natures, some people have an additional internal struggle between their desires to give and receive. How to Make One Hell of a Profit and Still Get to Heaven was written to help you (if you happen to be like most people) dissolve these apparent conflicts. It can assist you in making your financial dreams come true while shedding light on an entirely new way of looking at, understanding, and appreciating the true nature of Earthly profits and heavenly wealth. If you read and apply the principles and methodologies that are laid out in these pages, your relationship with, and ability to master, your spiritual wealth and material finances as well as other vital areas of your life will undergo an amazing transformation.

Download or read book The Customer Rules written by Lee Cockerell and published by Crown Currency. This book was released on 2013-03-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example: Rule #1: Customer Service Is Not a Department Rule #3: Great Service Follows the Laws of Gravity Rule #5: Ask Yourself "What Would Mom Do?" Rule #19: Be a Copycat Rule #25. Treat Every Customer like a Regular Rule #39: Don’t Try Too Hard As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.

Download or read book The Customer Signs Your Paycheck written by Frank Cooper and published by McGraw Hill Professional. This book was released on 2009-08-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive Service Gets Positive Results—Every Time! Customer loyalty is becoming harder to establish and just as difficult to maintain. This is truer than ever in today’s hyperdigital world, where a single customer venting his or her dissatisfaction on a blog or social network can amass an army of anti-you activists—and send your business spiraling. The Customer Signs Your Paycheck reveals the secret to ensuring customer contentment during every interaction. Inside, Frank Cooper examines the elements at the heart of quality customer service, which begin with selfawareness and confidence. You’ll learn: The 10 commandments for customer relations Eight habits to help you get ahead The easiest way to handle customer complaints A simple method for remembering names You’ll immediately take note of dramatic changes in the way you deal with difficult personalities, customer complaints, and other challenges that come with the territory. Why drive customers to the competition? It really is easy to provide superb service, even when dealing with today’s highly empowered and demanding customer.

Download or read book Keep Your Customers written by Ali Cudby and published by Morgan James Publishing. This book was released on 2020-01-07 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fresh take on retention and revenue is “a useful guide to long-term customer loyalty that’s engaging, insightful and actionable . . . a fast, easy read” (Jonathan Tower, Managing Partner, Catapult VC). It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep its customers is tied directly to its revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders, beginning with legendary executive Kay Koplovitz. The book goes on to offer real-world consumer behavior stories, business best practices, and CEO-led case studies in industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox), and retail (Esprit de la Femme, Urban Stems). Interviews with renowned venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie musician Craig Wedren, former Shudder to Think frontman and Yellowjackets composer, are also featured. Keep Your Customers is based on a proven process that has helped companies around the world improve the lifetime value of their clients. Keep Your Customers shares a fresh perspective on the old problem of customer relations. It jumps straight into practical strategies and actionable tactics to bring loyalty marketing to life for large and small businesses alike. Ali Cudby shares how to set up customer engagement for loyalty with a company culture to support it; grow without being stuck in the endless grind of new customer acquisition; and build the most powerful asset for any enterprise—a loyal, long-term, and lucrative customer base.

Download or read book Never Get Ghosted Again written by Bruce Bryans and published by . This book was released on 2020-04-20 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover Why Men Come on Strong Then Suddenly Lose Interest If you are currently dating, at some point you''ve probably been blindsided and left utterly frustrated after a great guy suddenly lost interest in you even though he seemed so passionate in the beginning. Maybe you''ve been completely heartbroken after a long-term boyfriend suddenly started pulling away from you. Sadly, as unfortunate as these dating situations are, when they do occur, most women tend to act in counterproductive ways that only end up pushing their guy even further away, maybe even for good. What to Do When Men Pull Away, Become Distant, or Try to Ignore You No woman can change the reality that any man, no matter how interested or invested he may first appear, can potentially pull away and lose interest in her at some point. Although this is the reality, a woman can, in fact, change the way she deals with such situations. While you might not be able to control a man''s behavior, you can control your own. Being in control of your emotions, especially when a man''s behavior threatens your future with him, will make it easier for you to influence his heart and make him see you as an irreplaceable, high-value woman. But in order to effectively influence a man''s heart, a woman must possess a deep understanding of how men think - why they lose interest and what scares them away from a blossoming relationship. How to Finally Understand Men and Never Be Confused by Their Behavior Again The thing is, a woman can astronomically increase her chances of dating success by doing one simple thing: understanding men. Rather than responding in desperation and frantic fretting, when a woman truly understands male dating behavior, she becomes far more confident and capable in dealing with men whenever they pull away or attempt to ghost her. Fortunately, in, Never Get Ghosted Again, you''re going to get an inside look into how men think when it comes to women and dating. In this fun and insightful dating book for women, you will discover the secret reasons why men suddenly lose interest, what causes men to fall in (and out of) love with a woman, and how to prevent that special guy from disappearing on you. Here''s what you''re going to learn inside: The BIGGEST reason why men pull away whenever you start giving them MORE of your love and attention. The seven things that make a man feel as if he''s "just not ready" for a SERIOUS relationship with a GREAT woman. What to do (and what NOT to do) when the man you desire suddenly starts losing interest in you. The six man-repelling behaviors that SCARE men away on a first date. (Hint: You''ll finally understand why many guys QUICKLY lose interest in highly educated, smart, and successful women.) Exactly what goes on in the mind of a man who suddenly "BREAKS THINGS OFF" with a woman he deeply cares about. The nine ways good-hearted women unknowingly CHASE men away by "Coming on Too Strong". (Hint: Avoid these "red flag" dating behaviors if you want to keep HIM chasing YOU instead.) What to say and do to STOP an on-coming break-up in its tracks to potentially SAVE the relationship. The twelve TIME-WASTING signs that reveals when a man sees you as his "PLAN B" and nothing more. (Hint: Knowing these signs will keep you from being seduced into a DEAD-END relationship with an emotionally unavailable man.) The PRIMAL process by which men "fall in love", and how to use this knowledge to get the guy you want and NOT get played. And much, much more... Would You Like to Learn More? Get started right away and discover the secret reasons why men lose interest and how to prevent great guys from disappearing on you. Scroll to the top of the page and select the ''buy'' button now.

Download or read book Giftology written by John Ruhlin and published by . This book was released on 2016-06-20 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does it feel like you work in a "red ocean filled with sharks?" Eat or be eaten. Fierce competition. Continual battling over scarce resources. What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology. In this unusual un-marketing resource you'll discover... *Why Giftology isn't an expense...it's an investment that can pay off with huge dividends. *How to practice Giftology on a tight budget... it's easy and very effective. *How Giftology turns existing clients into your best salespeople. *Why (and how) gifts with a relatively low value can trump something expensive. *When is the best time to send gifts? (The answer may surprise you.) *How to unleash a "Referral Factory," a small army of influencers vouching for you--no gimmicks, no catches. *Find out how Giftology can transform your supply chain. *The ten worst gifts... definitely avoid these. (This info's available in the expanded bonus resource. Just click the link inside! It's my gift to you.) The average person is hit with at least thirty thousand messages a day, courtesy of that "red ocean filled with sharks." Giftology neutralizes that deadly philosophy and equips you with every tool you need to make your message a priority. Every time. Get your copy today!

Download or read book Never Lose Heart written by Joyce Meyer and published by FaithWords. This book was released on 2002-10-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective October 1, 2002, Joyce Meyer's bestselling backlist is available exclusively from Warner Faith. And look for the first of several new major books from Joyce beginning in April 2003.