Download or read book Neuroeconomics and the Firm written by Angela A. Stanton and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do people with high testosterone levels make decisions the same way as people with lower testosterone? Do men change their behavior when a pretty woman enters the office? Do women change their behavior when a handsome man enters the office? Do men and women affect each other within the firm to the detriment or the benefit of the firm? In some ways, the questions this edited volume addresses are questions that we are all familiar with and have asked for many years. It suggests looking for answers in places that that we have never thought of before. Some of the chapters will surprise you with their ingenious, simple answers and propositions; some will perhaps make you feel awkward with their straight-forward way of presenting what we all suspected but felt uncomfortable to talk about. From the foreword by David B. Audretsch This volume brings together leading researchers from a variety of fields to investigate the concept of the firm from new perspectives arising from neuroeconomics. The traditional theory of the firm has focused on the strategic, operational and resource management objectives of the firm as an organization. This timely and informative book explores new horizons in the biology of human decision-making and behavior, including uncertainty, entrepreneurship and ethics as it affects the functioning of the organization. The fascinating chapters cover a wide range of research fields, drawing on both the conscious and the unconscious mind, and how common hormonal cycles in the female and testosterone variations in the male affect each other in the workplace and its affect on the firm as an organization. The topics of entrepreneurship and the recent global financial crisis are discussed from the perspective of hormonal forces and the implications of those forces in the future. It is an enlightening selection of articles that scholars, students, business leaders, and managers will find a valuable read. Vernon L. Smith, 2002 Nobel Laureate in Economics The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective. From the viewpoint of economics, the firm's purpose is to maximize shareholders' wealth; resources are commodities, each with its particular supply and demand curve that can be manipulated by the firm to its own benefit. Traditionally, the firm is focused on the strategic, operational and resource management objectives. The editors instead suggest that the objective of the firm is equal to the objectives of its workers. The definition and function of risk in decision-making, ethics, trust and the global financial crisis are all discussed. They are analyzed from the perspective of human bio-physiology, using scanning and hormonal analysis tools, with a focus on the implications for the bottom line of the firm. With experimental as well as theoretical and applied contributions, this book will benefit scholars and students of economics, business management, finance, organizational behavior, entrepreneurship, psychology, neuroscience and law. Practitioners of management, entrepreneurship and law firms will also find this book to be a captivating read.
Download or read book Neuroeconomics and the Decision Making Process written by Christiansen, Bryan and published by IGI Global. This book was released on 2016-03-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.
Download or read book Neuroeconomics written by Paul W. Glimcher and published by Academic Press. This book was released on 2013-08-13 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The second edition, a nearly complete revision of this landmark book, will set a new standard. This new edition features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished in the last two decades in this rapidly expanding academic discipline. The first of these sections provides useful introductions to the disciplines of microeconomics, the psychology of judgment and decision, computational neuroscience, and anthropology for scholars and students seeking interdisciplinary breadth. The second section provides an overview of how human and animal preferences are represented in the mammalian nervous systems. Chapters on risk, time preferences, social preferences, emotion, pharmacology, and common neural currencies—each written by leading experts—lay out the foundations of neuroeconomic thought. The third section contains both overview and in-depth chapters on the fundamentals of reinforcement learning, value learning, and value representation. The fourth section, “The Neural Mechanisms for Choice, integrates what is known about the decision-making architecture into state-of-the-art models of how we make choices. The final section embeds these mechanisms in a larger social context, showing how these mechanisms function during social decision-making in both humans and animals. The book provides a historically rich exposition in each of its chapters and emphasizes both the accomplishments and the controversies in the field. A clear explanatory style and a single expository voice characterize all chapters, making core issues in economics, psychology, and neuroscience accessible to scholars from all disciplines. The volume is essential reading for anyone interested in neuroeconomics in particular or decision making in general. Editors and contributing authors are among the acknowledged experts and founders in the field, making this the authoritative reference for neuroeconomics Suitable as an advanced undergraduate or graduate textbook as well as a thorough reference for active researchers Introductory chapters on economics, psychology, neuroscience, and anthropology provide students and scholars from any discipline with the keys to understanding this interdisciplinary field Detailed chapters on subjects that include reinforcement learning, risk, inter-temporal choice, drift-diffusion models, game theory, and prospect theory make this an invaluable reference Published in association with the Society for Neuroeconomics—www.neuroeconomics.org Full-color presentation throughout with numerous carefully selected illustrations to highlight key concepts
Download or read book Neuroeconomics written by Martin Reuter and published by Springer. This book was released on 2016-10-06 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.
Download or read book Foreign Direct Investments Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-02-07 with total page 2100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, accelerated by information technologies, has increased the speed of business transactions and has reduced the distances between international businesses. This growth has transformed the realm of foreign investment in countries around the world, calling for a methodological approach to planning feasible capital investment proposals in general and foreign direct investment projects. Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the importance of global stocks to economic structures and explores the effects that these holdings have on the financial status of nations. It also provides a systems approach to investment projects in a globalized and open society. Highlighting a range of topics such as foreign direct investors, risk analysis, and sourcing strategies, this multi-volume book is ideally designed for business managers, executives, international companies, entrepreneurs, researchers, academicians, graduate students, policymakers, investors, and project managers.
Download or read book Neuroeconomics Hype or Hope written by Caterina Marchionni and published by Routledge. This book was released on 2014-06-11 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is neuroeconomics a flimsy fad likely to pass without leaving a discernible trace in economics? Or is it a promising new field with the potential to enrich and improve economic theory? Neuroeconomics brings together a unique mix of perspectives ranging from philosophy of science to neuroeconomics practice to reflect on the promises and limitations of neuroeconomics for the future of economics. The analyses collected in the volume suggest that although neuroeconomics raises methodological worries that ought to be dealt with, it might contribute to economics in various ways, some perhaps more promising than others. One thing comes out clearly, though: a complete insulation of economics from neuroscience and psychology is likely to do economics more harm than good. This book was originally published as a special issue of Journal of Economic Methodology.
Download or read book Foundations of Neuroeconomic Analysis written by Paul W. Glimcher and published by Oxford University Press. This book was released on 2010-11-24 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new academic field, neuroeconomics, has emerged at the border of the social and natural sciences. In Foundations of Neuroeconomic Analysis, Paul Glimcher argues that a meaningful interdisciplinary synthesis of the study of human and animal choice is not only desirable, but also well underway, and so it is time to formally develop a foundational approach for the field. He does so by laying the philosophical and empirical groundwork and integrating the theory of choice and valuation with the relevant physical constraints and mechanisms. While there has been an intense debate about the value and prospects of neuroeconomics, Glimcher argues that existing data from neuroeconomics' three parent fields, neuroscience, psychology and economics, already specify the basic features of the primate choice mechanism at all three levels of analysis. His central argument is that combining these three disciplines gives us enough insight to define many of the fundamental features of decision making that have previously eluded scholars working within each individual field. With this in mind, Glimcher provides a comprehensive overview of the neuroscience, psychology, and economics of choice behavior, which will help readers from many disciplines to grasp the rich interconnections between these fields and see how their data and theory can interact to produce new insights, constraints, and questions. The book is divided into four main sections that address key barriers to interdisciplinary cohesion. The first section defines the central philosophical issues that neuroeconomics must engage. The theory of knowledge already tells us much about how different disciplines interact, and in this section, Glimcher reviews those constraints and lays a philosophical foundation for future neuroeconomic discourse. This section concludes with both a defense of neoclassical economics and a spirited attack on Milton Friedman's insistence that economics must not be constrained by the study of mechanism. Glimcher argues instead for the development of "hard-economic theories", which postulate that choosers behave the way they do because of the underlying representations that occur in their brains. The second section describes what is known about the primate choice mechanism-the physical structures in our brains that actively select among the options available to the chooser. By reviewing and integrating economic theory of choice, neurobiological studies of the frontal and parietal cortices, and psychological models of selection, Glimcher creates an interdisciplinary structure for understanding how we choose. This interdisciplinary synthesis leads to several novel insights into the causes of human irrational behavior and recasts many of these so-called irrationalities as neurobiological optimizations in the face of physical constraints. The third section describes the neural circuits for valuation-the physical mechanisms by which we learn, store, and represent the values of the many options from which we choose. In this section, Glimcher combines studies from computer science and neuroscience with representational frameworks from economics to provide novel assessments of both the strengths and weaknesses of modern economic theory. The section ends with a discussion of behavioral neuroeconomics and the ultimate limits of the neoclassical economic program. The book concludes with a description of a new model for human choice behavior that harvests constraints from each of neuroeconomics' parent disciplines and encapsulates the key insights from current research, as well as a review of the major accomplishments and opportunities that await the new field of neuroeconomics.
Download or read book Neuroeconomic and Behavioral Aspects of Decision Making written by Kesra Nermend and published by Springer. This book was released on 2017-10-06 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of novel computational methods in neuroeconomics. Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology and economics to build a comprehensive theory of decision making. At its core, neuroeconomics analyzes the decision-making process not only in terms of external conditions or psychological aspects, but also from the neuronal point of view by examining the cerebral conditions of decision making. The application of IT enhances the possibilities of conducting such analyses. Such studies are now performed by software that provides interaction among all the participants and possibilities to register their reactions more accurately. This book examines some of these applications and methods. Featuring contributions on both theory and application, this book is of interest to researchers, students, academics and professionals interested in experimental economics, neuroeconomics and behavioral economics.
Download or read book Neuroeconomics written by Peter Politser and published by OUP USA. This book was released on 2008-03-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the burgeoning field of neuroeconomics, this book brings together the essential concepts the discipline draws on from psychology, neuroscience and economics.
Download or read book Neuroeconomics Judgment and Decision Making written by Evan A. Wilhelms and published by Psychology Press. This book was released on 2014-07-11 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores how and why people make judgments and decisions that have economic consequences, and what the implications are for human well-being. It provides an integrated review of the latest research from many different disciplines, including social, cognitive, and developmental psychology; neuroscience and neurobiology; and economics and business. The book has six areas of focus: historical foundations; cognitive consistency and inconsistency; heuristics and biases; neuroeconomics and neurobiology; developmental and individual differences; and improving decisions. Throughout, the contributors draw out implications from traditional behavioral research as well as evidence from neuroscience. In recent years, neuroscientific methods have matured, beyond being simply correlational and descriptive, into theoretical prediction and explanation, and this has opened up many new areas of discovery about economic behavior that are reviewed in the book. In the final part, there are applications of the research to cognitive development, individual differences, and the improving of decisions. The book takes a broad perspective and is written in an accessible way so as to reach a wide audience of advanced students and researchers interested in behavioral economics and related areas. This includes neuroscientists, neuropsychologists, clinicians, psychologists (developmental, social, and cognitive), economists and other social scientists; legal scholars and criminologists; professionals in public health and medicine; educators; evidence-based practitioners; and policy-makers.
Download or read book Decisions Uncertainty and the Brain written by Paul W. Glimcher and published by MIT Press. This book was released on 2004-09-17 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book, Paul Glimcher argues that economic theory may provide an alternative to the classical Cartesian model of the brain and behavior. Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the most difficult problems that any environment could present, eliminating the need for dualism by eliminating the need for a reflex theory. Such a mathematically rigorous description of the neural processes that connect sensation and action, he explains, will have its roots in microeconomic theory. Economic theory allows physiologists to define both the optimal course of action that an animal might select and a mathematical route by which that optimal solution can be derived. Glimcher outlines what an economics-based cognitive model might look like and how one would begin to test it empirically. Along the way, he presents a fascinating history of neuroscience. He also discusses related questions about determinism, free will, and the stochastic nature of complex behavior.
Download or read book Neuroeconomics written by Paul W. Glimcher and published by Elsevier Inc. Chapters. This book was released on 2013-08-13 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This chapter presents a broad overview of the existing model of value-based decision making in the brain. It begins with a brief overview of the basic elements of the standard model by compartmentalizing, for didactic purposes, the brain networks involved in learning and storing value (the value system) and the brain networks involved in selection of an option from a limited set (the choice system). This brief overview is followed by a more detailed explication of each of these two systems. The relationship between frontal valuation circuits and fronto-parietal choice circuits is also discussed. The chapter concludes with a discussion of an emerging alternative to the standard model before showing how perceptual decision-making models like those described in can be integrated into the standard model of value-based decision making.
Download or read book Neuroeconomics Fundamentals written by IntroBooks and published by IntroBooks. This book was released on 2018-02-21 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: The massive movement within Economics itself is largely responsible for the bridging that neuroeconomics provided for economics and psychology. Recent models in economics (Benhabib & Bisin 2005, Bernheim & Rangel 2004, Brocas & Carrillo 2006, Fudenberg & Levine 2006, Loewenstein & O’Donoghue 2004) have come to embrace a multiple systems perspective, which has long been popular among psychologists (Chaiken & Trope 1999, Posner & Snyder 1975, Schiffrin & Schneider 1977). Although neu- roeconomics has not yet produced many findings that directly challenge assumptions held within psychology (only one of the neuroeconomics papers discussed above, Shiv et al. 2005, was published in a psychology journal), the field will undoubtedly eventually focus on issues of importance to both fields. For example, psychologists have often questioned how multiple systems interact to influence behavior. They may compete, or one system may provide a default response that can subsequently be overridden by another system, hypotheses that Evans (2008) respectively refers to as “parallel-competitive” and ”default-interventionist”. Economists who studied and tried to come up with an official model or framework that can efficiently highlight the interaction of more than one systems are very much interested in this very question. It is obvious that neuro economists would spare no opportunity in addressing this situation empirically sooner than later.
Download or read book Applied Doughnut Economics and Neuroeconomic Psychology for Business and Politics written by Larsen, Torben and published by IGI Global. This book was released on 2021-05-21 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological and ecological research has eroded the foundation of mainstream economics, and a new approach is needed rather than an adaptation of existing theory. The most promising new approach is doughnut economics (DE), version 2.0 of the discipline of economics for the 21st century that presents economics as an embedded discipline between the social foundation and the ecosystem with a focus on the disciplinary boundaries. The study of neuroeconomics, such as doughnut economics, still holds a gap between “laboratory” findings on homo neuroeconomics and the issues in contemporary behavioral economics. To understand a positivist application of doughnut economics within the new economic frameworks of the 21st century, further research must be discussed. Applied Doughnut Economics and Neuroeconomic Psychology for Business and Politics follows the economic history from the Stone Age to that of the modern creative man and then provides a specific focus on doughnut economics and 21st century neuroeconomics. This new type of behavioral economics will be linked to neuroeconomic psychology and behavioral science with a focus in areas such as cognitive training, economic ecology, the new welfare economy, and globalized markets. This book is ideal for health economists, economists, leaders in politics and business, psychologists, economic theorists, practitioners, researchers, academicians, and students interested in doughnut economics and the psychology behind it.
Download or read book Social Neuroeconomics written by Jens Harbecke and published by Routledge. This book was released on 2020-09-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroeconomics has emerged as a paradigmatic field where neuroscience and the social sciences are integrated in one analytical and empirical approach. However, the different disciplines involved often only relate to each other via the shared object of research, and less through the constructing of precise models of integrative mechanisms. Social Neuroeconomics explores the potential of philosophical and methodological reflections in the neurosciences and the social sciences to inform those efforts at cross-disciplinary integration, with a special focus on recent contributions to mechanistic explanations. The collected essays are drawn from the fields of neuroscience, psychology, economics, sociology and philosophy, and examine the ways and methods of constructing unified conceptual frameworks that can guide empirical work and hypothesis building. This is demonstrated in a range of applications, particularly regarding finance and consumer behavior. The concept of the ‘social brain’ is also explored; a multilevel framework in which complex analytical categories such as emotions or socially mediated cognitive processes connect neuronal and social phenomena in specific mechanisms that generate behavior. This book addresses a wide audience across the various disciplines, reaching from the neurosciences to the social sciences and philosophy.
Download or read book Neuroeconomics written by Eric J. Johnson and published by Elsevier Inc. Chapters. This book was released on 2013-08-13 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This chapter reviews models of choice on two levels: The first concerns the descriptions of choice and their evolution from normative models of how choices should be make to more behaviorally realistic models, more consistent with data showing that choice depends heavily on context. We present brief overviews of risky and riskless choice models and data and for choice over time. We then turn to computational process models, a more recent class of models that make prediction for multiple properties of the decision process beyond simply what is chosen, including predicting the distribution of errors and decision times.These models are typically applied to simpler choices, but have found great use in contemporary neuroscience.
Download or read book Handbook of Research Methodologies and Design in Neuroentrepreneurship written by Mellani Day and published by Edward Elgar Publishing. This book was released on 2017-09-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.
