Download or read book Mergers and Acquisitions written by Virginia Harper Ho and published by Aspen Publishing. This book was released on 2022-01-29 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a custom ebook curated by Professor Virginia Harper Ho at City University of Hong Kong.
Download or read book Listen First written by Stephen D. Rappaport and published by John Wiley & Sons. This book was released on 2011-03-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services Identify threats to your reputation See how customers position competing brands in their minds, not as advertisers position them Sense market shifts that threaten existing business or present new opportunities Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests Keep sales humming, even when business conditions might be unfavorable or better predict short-term sales based on the volume and specifics of conversational activity Determine competitors' strengths and weaknesses Plan and buy advertising based on where conversations are happening Organize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to start and act on listening.
Download or read book Food Safety Management written by Veslemøy Andersen and published by Academic Press. This book was released on 2023-03-28 with total page 1160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food Safety Management: A Practical Guide for the Food Industry, Second Edition continues to present a comprehensive, integrated and practical approach to the management of food safety throughout the production chain. While many books address specific aspects of food safety, no other book guides you through the various risks associated with each sector of the production process or alerts you to the measures needed to mitigate those risks. This new edition provides practical examples of incidents and their root causes, highlighting pitfalls in food safety management and providing key insights into different means for avoiding them. Each section addresses its subject in terms of relevance and application to food safety and, where applicable, spoilage. The book covers all types of risks (e.g., microbial, chemical, physical) associated with each step of the food chain, making it an ideal resource. Addresses risks and controls at various stages of the food supply chain based on food type, including a generic HACCP study and new information on FSMA Covers the latest emerging technologies for ensuring food safety Includes observations on what works and what doesn't on issues in food safety management Provides practical guidelines for the implementation of elements of the food safety assurance system Explains the role of different stakeholders of the food supply
Download or read book Thinking Functionally with Haskell written by Richard Bird and published by Cambridge University Press. This book was released on 2015 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces fundamental techniques for reasoning mathematically about functional programs. Ideal for a first- or second-year undergraduate course.
Download or read book The New Relationship Marketing written by Mari Smith and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Download or read book Industrial Organization written by Paul Belleflamme and published by Cambridge University Press. This book was released on 2015-07-30 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised according to classroom feedback, Industrial Organization: Markets and Strategies offers an up-to-date and rigorous presentation of modern industrial organization that blends theory with real-world applications and derives implications for firm strategy and competition policy. This comprehensive textbook acquaints readers with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. The second edition includes new and revised formal models and case studies. Formal models are presented in detail, and analyses are summarized in 'lessons' which highlight the main insights. Theories are complemented by numerous real-world cases that engage students and lead them to connect theories to real situations. Chapters include review questions, exercises, and suggestions for further reading to enhance the learning experience, and an accompanying website offers additional student exercises, as well as teaching slides.
Download or read book Mergent International Manual written by and published by . This book was released on 2009 with total page 2574 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Data Management in Grid and Peer to Peer Systems written by Abdelkader Hameurlain and published by Springer Science & Business Media. This book was released on 2009-08-17 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Second International Conference on Data Management in Grid and P2P Systems, Globe 2009, held in Linz, Austria, in September 2009. The 9 revised full papers presented were carefully reviewed and selected from 18 submissions. The papers are organized in topical sections on grid systems, querying in P2P systems, privacy protection for P2P systems, and semantic for P2P systems and applications.
Download or read book World Food Marketing Directory written by and published by . This book was released on 2000 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Greenwashing written by Agostino Vollero and published by Emerald Group Publishing. This book was released on 2022-05-23 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends.
Download or read book Strategic Management From Theory to Implementation written by David E. Hussey and published by Taylor & Francis. This book was released on 2007-06-01 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major textbook on strategic management which not only deals fully with the theoretical aspects of corporate planning, but also provides practical guidance on implementation. Now completely revised and updated this book is particularly suitable for the student or manager who needs to relate strategic thinking to current practice. The format has been enlarged and the interior of the book re-designed. The fourth edition treats both analytical and behavioural aspects of planning in depth. Strategic analysis is covered in particular detail, with examples reporting proven - and often original - applications of these theories. Six major case studies have been added to illustrate the application of strategic management theory in practice and a chapter discusses the impact of new approaches to strategy. With comprehensive reference lists, and a guide to research resources, this volume will prove invaluable to researchers and advanced students as well as to the practising manager. A lecturer's resource is available on the BH website which contains a Powerpoint presentation, additional case studies and notes and exercises for seminar use. Details are available by emailing [email protected] 'a highly commendable piece of work, a true compendium for the practitioner and student of planning.' - Journal of Strategic Change (review of the third edition)
Download or read book Encyclopedia of Major Marketing Campaigns written by Thomas Riggs and published by Gale Cengage. This book was released on 2000 with total page 2096 pages. Available in PDF, EPUB and Kindle. Book excerpt: Other features include photos and illustrations, a chronology that captures key marketing initiatives and a master index.
Download or read book IDeaLs Innovation and Design as Leadership written by Joseph Press and published by Emerald Group Publishing. This book was released on 2021-08-16 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the actual transformation journeys of multinational companies, IDeaLs explores how re-framing our traditional theories reveals a more integrated approach to engaging people for systemic change.
Download or read book The Edinburgh Journal of Science written by and published by . This book was released on 1824 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fieldiana written by and published by . This book was released on 1967 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Flora Scotica Or a Description of Scottish Plants written by Sir William Jackson Hooker and published by . This book was released on 1821 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Muscologia Britannica written by Sir William Jackson Hooker and published by . This book was released on 1818 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
