Download or read book NEP Principles And Functions Of Marketing B Com Ist Semester Group B Minor written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-09-03 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Fundamentals of Marketing : Meaning Concept, Importance, Functions, Marketing and Selling, 2. Modern Marketing Concept, 3. Market Segmentation : Targeting and Positioning, 4. The Concept of Marketing-Mix, 5. New Product Development Process.

Download or read book NEP Fundamentals Of Human Resource Management B Com Ist Sem Group C Minor written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-10-29 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Human Resource Management, 2. Human Resource Policies, Procedure, 3. Human Resource Planning, 4. Job Analysis, Description and Specification, 5. Recruitment, 6. Selection, 7. Placement and Placement Introduction, 8. Job Changes : Transfers and Promotions, 9. Training, 10. Executive Development Programme, 11. Performance Appraisal, 12. Job Evaluation, 13. Remuneration.

Download or read book NEP Financial Accounting B Com Ist Sem written by Dr. S. K. Singh, and published by SBPD Publications . This book was released on 2023-11-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNIT - I 1. Introduction to Accounting, 2. Accounting Principles : Concept and Conventions, 3. Indian and International Accounting Standards, UNIT - II 1.Preparation of Journal, Ledger and Trial Balance , 2. Preparation of Subsidiary Books (i) Cash Book (ii) Other Subsidiary Books, UNIT - III 1.Accounting for Depreciation , 2. Valuation of Inventory (Stock) , 3. Accounting of Non-Trading or Not-For-Profit Organisations/Institutions, 4. Single Entry System or Accounting from Incomplete Records.

Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Download or read book E Commerce concepts Models Strategies written by C. S. V. Murthy and published by . This book was released on 2002 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Discrete Mathematics for Computer Science written by Gary Haggard and published by Cengage Learning. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fundamentals of discrete mathematics with DISCRETE MATHEMATICS FOR COMPUTER SCIENCE with Student Solutions Manual CD-ROM! An increasing number of computer scientists from diverse areas are using discrete mathematical structures to explain concepts and problems and this mathematics text shows you how to express precise ideas in clear mathematical language. Through a wealth of exercises and examples, you will learn how mastering discrete mathematics will help you develop important reasoning skills that will continue to be useful throughout your career.

Download or read book Text Book of Microbiology written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface INTRODUCTION HISTORY OF MICROBIOLOGY EVOLUTION OF MICROORGANISM CLASSIFICATION OF MICROORGANISM NOMENCLATURE AND BERGEY'S MANUAL BACTERIA VIRUSES BACTERIAL VIRUSES PLANT VIRUSES THE ANIMAL VIRUSES ARCHAEA MYCOPLASMA PHYTOPLASMA GENERAL ACCOUNT OF CYANOBACTERIA GRAM -ve BACTERIA GRAM +ve BACTERIA EUKARYOTA APPENDIX-1 Prokaryotes Notable for their Environmental Significance APPENDIX-2 Medically Important Chemoorganotrophs APPENDIX-3 Terms Used to Describe Microorganisms According to Their Metabolic Capabilities QUESTIONS Short & Essay Type Questions; Multiple Choice Questions INDEX.

Download or read book Molecular Biotechnology written by Bernard R. Glick and published by . This book was released on 1998 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition explains the principles of recombinant DNA technology as well as other important techniques such as DNA sequencing, the polymerase chain reaction, and the production of monclonal antibodies.

Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2014-03-25 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)

Download or read book Macroeconomics written by Olivier Blanchard and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For intermediate courses in economics. A unified view of the latest macroeconomic events In Macroeconomics, Blanchard presents an integrated, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide. Organized into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and two major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis that engulfed the world in the late 2000s, to monetary policy in the US, to the problems of the Euro area, and growth in China, the text helps students make sense not only of current macroeconomic events but also of those that may unfold in the future. Integrated, detailed boxes in the 8th Edition have been updated to convey the life of macroeconomics today, reinforce lessons from the models, and help students employ and develop their analytical and evaluative skills. Also available with MyLab Economics By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Download or read book New General Mathematics written by J.B. Channon and published by . This book was released on 1991-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Environmental Science written by Y. K. Singh and published by New Age International. This book was released on 2006-12 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Science is one of the most important areas of research and study in present time and its application in every aspect of life has also increased . Keeping this in view, almost all Indian Universities have introduced it as a compulsory course. This book is intended to suit the needs of graduate and postgraduate students pursuing environmental studies. To save the natural environment, a good and effective understanding of environmental science is needed. Environmental science is a term that has been widely used in recent years and its manifestations can range from environmental awareness learning through complex and expensive environmental study to operational research studies of environmental educations systems.

Download or read book PEDAGOGY OF SOCIAL SCIENCES written by MANGAL, S. K. and published by PHI Learning Pvt. Ltd.. This book was released on 2018-01-01 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an easy-to-understand style, the text has been thoroughly revised in tune with the spirit and need of the new nomenclature Pedagogy of Social Sciences in place of the old designation Teaching of Social Studies. It reflects on the theoretical knowledge and practical skills required to teach Social Sciences in an effective manner. Introducing new chapters, the second edition of the book mainly focuses on improving the methodological concepts of the Social Sciences teachers. In doing so, it covers various strategies and devices of teaching Social Sciences, e-learning in Social Sciences, e-learning resources in Social Sciences, and professional growth of the Social Sciences teacher. Besides, the chapters of the previous edition have been updated, with the required information given in various new sections. This book is suitable for a course on ‘Pedagogy of Social Sciences’ for the students of B.Ed. and M.A. (Education). It can also be used for the in-service teacher education programmes organized by the Central and State education boards. NEW TO THE SECOND EDITION  In addition to the four new chapters, the book now incorporates several new sections: • Concept and meaning of the term Social Sciences; distinguishing the subject Social Sciences from Natural Sciences and the subject Social Studies; justification for using the term teaching/pedagogy of Social Sciences in place of teaching/pedagogy of Social Studies (Chapter 1) • Bloom’s revised taxonomy, 2001 (Chapter 4) • Views of NCF and Focus Group (NCERT) about curriculum at the various stages of school education (Chapter 5) • Survey method and cooperative learning method for the teaching of Social Sciences (Chapter 7) • Reference books in Social Sciences (Chapter 9) • Atlases, newspapers, digital audio recorders and players and documentaries as instructional material or teaching aids (Chapter 11) • Question banks, grading system, open book examinations and use of rubrics as the means and ways for improving the evaluation programmes in Social Sciences (Chapter 23)  Also, the chapter on ‘Relationship of Social Studies with other Subjects’ has been replaced with a more comprehensive and detailed chapter on ‘Correlation in Social Sciences’ (Chapter 6). KEY FEATURES  Chapter-end summary and study questions to help readers review the important topics and drill the concept discussed, respectively.  Numerous figures and tables to facilitate easy understanding of the concepts.  References and Suggested Readings to provide scope for further reading.