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EBookClubs

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Book NEP Fundamentals of Marketing B Com  IVth Sem

Download or read book NEP Fundamentals of Marketing B Com IVth Sem written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-10-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope, Importance and Evolution of Marketing 2. Marketing-Mix 3. Marketing Environment 4. Consumer Behaviour 5. Market Segmentation 6. Product and Product Mix 7. Product Life-Cycle 8. Branding, Packaging and Labelling, After Sales Services 9. New Product Development 10. Price (Importance of Proce in Marketing and Factors Affecting Price of a Product, Kind and Methods of Pricing, Polices and Strategies) 11. Promotion-Nature and Importance, Methods of Promotion and Optimum Promotion Mix 12. Advertising 13. Personal Selling 14. Sales Promotion 15. Publicity and Public Relations 16. Distribution : Types and Selection of Channels 17. Wholesaler and Retailer 18. Recent Developments in Marketing (Social Marketing, Online Marketing, Direct Marketing, Service Marketing, Green marketing, Relationship Marketing and Rural Marketing)

Book Fundamentals of Marketing For B Com  Sem  4  According to NEP 2020

Download or read book Fundamentals of Marketing For B Com Sem 4 According to NEP 2020 written by R.C. Agarwal and published by SBPD Publishing House. This book was released on 2023-04-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.

Book NEP Fundamentals of Entrepreneurship  B  Com  IV Sem

Download or read book NEP Fundamentals of Entrepreneurship B Com IV Sem written by Dr. J. K. Sharma and published by SBPD Publications. This book was released on 2023-11-30 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Entrepreneurship : Meaning, Characteristics, Need, Function and Theories of Entrepreneurship, 2. Entrepreneur : Meaning, Concept and Forms, 3. Entrepreneurship and Environment, 4. Entrepreneur Development Programmes (EDP), 5. Women Entrepreneurship, 6. Promotion of a Venture, 7. Concept of a Project (With Project Identification, Project Formulation and Project Feasibility) 8. Project Apprisal and Product Selection, 9. Sources of Raising Funds, 10. Small Business, 11. Legal Requirement for Establishing a New Unit, 12. Entrepreneurial Consultancy : Process and Methods

Book Fundamentals of Marketing  English Edition

Download or read book Fundamentals of Marketing English Edition written by Dr. Vidhu Grace Noel and published by Thakur Publicatoin Private Limited. This book was released on 2023-03-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Fundamentals of Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities

Book Digital Marketing For B Com  Sem  4  According to NEP 2020

Download or read book Digital Marketing For B Com Sem 4 According to NEP 2020 written by and published by SBPD Publishing House. This book was released on 2023-05-11 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Content:- 1. Basics of Marketing 2. An Introduction to Digital Marketing 3. An Introduction to Websites 4. Search Engine Optimisation 5. Google Ads 6. Customer Relationship Management 7. Introduction To Web Analytics 8. Social Media Marketing 9. Introduction to Youtube 10. E-Mail Marketing 11. Budgeting in Digital Marketing. Frequently Asked Questions ● Digital Marketing Glossary More Information:- The authors of this book is Riya Bansal.

Book Fundamentals of Entrepreneurship For B Com  Sem  4  According to NEP 2020

Download or read book Fundamentals of Entrepreneurship For B Com Sem 4 According to NEP 2020 written by Prof. R.C. Agarwal and published by SBPD Publishing House. This book was released on 2023-04-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Content:- 1. Entrepreneurship : Meaning, Concept, Characteristics, Need, Functions 2. Theories of Entrepreneurship 3. Entrepreneur : Meaning, Characteristics, Qualities, Functions and Types 4. Entrepreneurship Development Programmes 5. Women Entrepreneur 6. Promotion of a Venture (Business) 7. Project : Concept, Classification And Identification 8. Project Formulation and Report 9. Project Appraisal/Resource Assessment (Financial and Non-Financial) 10. Raising of Funds 11. Venture Capital and Documentation Requirements 12. Plant Layout 13. Selection of Product 14. Location of an Enterprise 15. Choice of Organisation 16. Facilities and Technologies For Starting Enterprise 17. Small Scale Industries in India 18. Institutional Finance to Entrepreneurs 19. Legal Requirements For Establishment of a New Unit 20. Institutions For Entrepreneurial Development. More Information:- The author of this book is Dr. O.P. Gupta. Dr. O.P. Gupta is the ex-reader of Deptt. of Commerce in PGDAV College, University of Delhi, Delhi.

Book NEP Principles And Functions Of Marketing B  Com  Ist Semester Group B  Minor

Download or read book NEP Principles And Functions Of Marketing B Com Ist Semester Group B Minor written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-09-03 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Fundamentals of Marketing : Meaning Concept, Importance, Functions, Marketing and Selling, 2. Modern Marketing Concept, 3. Market Segmentation : Targeting and Positioning, 4. The Concept of Marketing-Mix, 5. New Product Development Process.

Book Chemistry for B Sc  Students Semester II  Theory   Practical  Fundamentals of Chemistry II  NEP 2020 Universities of Uttarakhand

Download or read book Chemistry for B Sc Students Semester II Theory Practical Fundamentals of Chemistry II NEP 2020 Universities of Uttarakhand written by Dr. R L Madan and published by S. Chand Publishing. This book was released on with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook has been conceptualized for B.Sc. Second Semester students of Chemistry as per common minimum syllabus prescribed for all Uttarakhand State Universities and Colleges under the recommended National Education Policy (NEP) 2020. Maintaining the traditional approach to the subject, this textbook comprehensively covers two papers, namely Fundamentals of Chemistry II and Chemical Analysis II. Important topics such as Chemical Bonding II, Salient Features of s- and p-Block Elements, Alkanes and Cycloalkanes, Alkenes, Alkynes, Aromatic Compounds, Chemical Kinetics and Catalysis, Thermodynamics-I, Laboratory Hazards and Safety Precautions, Volumetric Analysis— Acid-Base Titrations, Differentiation between Alkanes, Alkenes and Alkynes are aptly discussed. Practical Part covering Chemical analysis II has been presented systematically to help students in achieving solid conceptional understanding and learn experimental procedures.

Book Principles of Marketing European Edition

Download or read book Principles of Marketing European Edition written by Lloyd Harris and published by . This book was released on 2016-09-21 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.

Book Principles of Marketing

    Book Details:
  • Author : John F. Tanner, Jr.
  • Publisher : Ingram
  • Release :
  • ISBN : 9781936126293
  • Pages : pages

Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Principles of Management

    Book Details:
  • Author : David S. Bright
  • Publisher :
  • Release : 2023-05-16
  • ISBN : 9781998109166
  • Pages : 0 pages

Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Book The Marketing Book

Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Book E commerce

Download or read book E commerce written by Kenneth C. Laudon and published by . This book was released on 2016 with total page 909 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

Book Research Methodology

Download or read book Research Methodology written by C. R. Kothari and published by New Age International. This book was released on 2004 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book: This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter The Computer: Its Role in Research have been added keeping in view of the fact tha

Book E Commerce  concepts   Models   Strategies

Download or read book E Commerce concepts Models Strategies written by C. S. V. Murthy and published by . This book was released on 2002 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book CORPORATE ACCOUNTING   FOURTH EDITION

Download or read book CORPORATE ACCOUNTING FOURTH EDITION written by S N Maheshwari and published by . This book was released on 2004-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Handbook of Consumer Psychology

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.