Download or read book NEP Advertising Management B Com 2nd Sem MIC 2 written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2024-02-14 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).
Download or read book NEP Yoga Philosophy And Practice 2nd Sem VAC 2 written by Meera Goyal and published by SBPD Publications . This book was released on 2024-01-20 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. History of Yoga 2. Asana and Pranayama : An Introduction 3. Dhyana : Meaning, Definition, Forms, Types, Tools and Importance 4. Patanjali Yogasutra : A Brief Introduction 5. Chakras (Psychic Centres) 6. Asana Practice 7. Surya Namaskara 8. Pranayama 9. Types of Pranayama.
Download or read book ADVERTISING MANAGEMENT Minor written by Dr. Shailesh Tandon and published by Thakur Publication Private Limited. This book was released on 2024-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Latest ADVERTISING MANAGEMENT (Minor) e-Book in English Edition for B.Com 2nd Semester Bihar State By Thakur publication.
Download or read book NEP Advertising Management B Com 2nd Sem MIC 2 written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2024-02-14 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Communication Process 2. Advertisement 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy 6. Advertising Process 7. Evaluation of Effectiveness of Advertisement 8. Advertising Agency : Structure and Functions 9. Ethical and Legal Aspects of Advertising 10. Advertising Standards Council of India (ASCI).
Download or read book Index Medicus written by and published by . This book was released on 2003 with total page 1568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
Download or read book The Book of R written by Tilman M. Davies and published by No Starch Press. This book was released on 2016-07-16 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book of R is a comprehensive, beginner-friendly guide to R, the world’s most popular programming language for statistical analysis. Even if you have no programming experience and little more than a grounding in the basics of mathematics, you’ll find everything you need to begin using R effectively for statistical analysis. You’ll start with the basics, like how to handle data and write simple programs, before moving on to more advanced topics, like producing statistical summaries of your data and performing statistical tests and modeling. You’ll even learn how to create impressive data visualizations with R’s basic graphics tools and contributed packages, like ggplot2 and ggvis, as well as interactive 3D visualizations using the rgl package. Dozens of hands-on exercises (with downloadable solutions) take you from theory to practice, as you learn: –The fundamentals of programming in R, including how to write data frames, create functions, and use variables, statements, and loops –Statistical concepts like exploratory data analysis, probabilities, hypothesis tests, and regression modeling, and how to execute them in R –How to access R’s thousands of functions, libraries, and data sets –How to draw valid and useful conclusions from your data –How to create publication-quality graphics of your results Combining detailed explanations with real-world examples and exercises, this book will provide you with a solid understanding of both statistics and the depth of R’s functionality. Make The Book of R your doorway into the growing world of data analysis.
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Download or read book Statistics by Dr B N Gupta SBPD Publications written by Dr. B. N. Gupta and published by SBPD Publications. This book was released on 2021-07-07 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Statistics : Meaning, Nature and Limitations, 2. Statistics : Scope and Importance, 3. Statistical Investigation, 4. Types and Collection of Data, 5. Questionnaire and Schedule, 6. Sample Survey, 7. Editing of Collected Data, 8. Classification and Tabulation of Data, 9. Diagrammatic Presentation of Data, 10. Graphic Presentation of Data, 11. Construction of Frequency Distribution, 12. Measures of Central Tendency, 13. Geometric Mean and Harmonic Mean, 14. Partition Values, 15. Measures of Dispersion, 16. Measures of Skewness, 17. Moments, 18. Measures of Kurtosis, 19. Correlation, 20. Index Number, 21. Analysis of Time Series, 22. Interpolations and Extrapolation, 23 . Regression Analysis, 24. Probability Theory, 25. Probability Distributions or Theoretical Frequency Distributions, 26. Association of Attributes, 27 . Sampling Theory and Tests of Significance, 28. Chi-Square Test and Goodness of Fit, 29. Analysis of Variance, 30 . Statistical Quality-Control (SQC).
Download or read book Text Book of Microbiology written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface INTRODUCTION HISTORY OF MICROBIOLOGY EVOLUTION OF MICROORGANISM CLASSIFICATION OF MICROORGANISM NOMENCLATURE AND BERGEY'S MANUAL BACTERIA VIRUSES BACTERIAL VIRUSES PLANT VIRUSES THE ANIMAL VIRUSES ARCHAEA MYCOPLASMA PHYTOPLASMA GENERAL ACCOUNT OF CYANOBACTERIA GRAM -ve BACTERIA GRAM +ve BACTERIA EUKARYOTA APPENDIX-1 Prokaryotes Notable for their Environmental Significance APPENDIX-2 Medically Important Chemoorganotrophs APPENDIX-3 Terms Used to Describe Microorganisms According to Their Metabolic Capabilities QUESTIONS Short & Essay Type Questions; Multiple Choice Questions INDEX.
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Download or read book Global Strategic Management written by Philippe Lasserre and published by Bloomsbury Publishing. This book was released on 2022-11-03 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Download or read book Sell with a Story written by Paul Smith and published by AMACOM. This book was released on 2016-09-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.
Download or read book Molecular Biotechnology written by Bernard R. Glick and published by . This book was released on 1998 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition explains the principles of recombinant DNA technology as well as other important techniques such as DNA sequencing, the polymerase chain reaction, and the production of monclonal antibodies.
Download or read book Acronyms Abbreviations Terms A Capability Assurance Job Aid written by and published by FEMA. This book was released on 2005 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The FAAT List is not designed to be an authoritative source, merely a handy reference. Inclusion recognizes terminology existence, not legitimacy. Entries known to be obsolete are included bacause they may still appear in extant publications and correspondence.
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
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Download or read book Advertising Sales and Promotion Management written by S. A. Chunawalla and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the covers, the book discusses the entire marketing communication package consisting of advertising, publicity, public relations, direct marketing and sales promotion. Apart from mass communication, person-to-person communication in the form of personal selling is also covered in sufficient details. The role of media and media planning has been elaborated. The working of advertising agencies too has been covered. Advertising copywriting both for print media and electronic media has been discussed. In short, this book is a very useful companion for those interested in advertising, commu.
