Download or read book Navigating Social Media Legal Risks written by Robert McHale and published by Que Publishing. This book was released on 2012-05-01 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You’ll Learn How To • Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns • Write effective social media policies and implement best practices for governance • Ensure the security of sensitive company and customer information • Properly monitor and regulate the way your employees use social media • Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability • Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening • Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting • Manage the legal risks of user-generated content (UGC) • Protect your trademarks online, and overcome brandjacking and cybersquatting • Understand the e-discovery implications of social media in lawsuits

Download or read book Navigating the Legal Issues Surrounding Social Media written by and published by . This book was released on 2012 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the emergence of social media comes both opportunity and legal risk for companies and consumers alike. The widespread use of social media sites for personal and business purposes has given rise to an array of legal issues, including violations of intellectual property law, privacy law, employment law, and criminal law. Wat are the benefits and legal ramifications of social media use? What should be considered before using social media services? How much control do employers have over what their employees post online? "Navigating the legal issues surrounding social media" provides feedback from some of today's leading legal minds on identifying and avoiding the legal risks that arise when using social media platforms. These experts address what should be taken into account by both businesses and individuals before using social media, and discuss strategies that can be used by hosting providers to limit liability. This report offers readers an on-the-spot look at these issues as they continue to unfold.

Download or read book Social Media Risk and the Law written by Susan Grantham and published by Routledge. This book was released on 2021-09-14 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.

Download or read book Social Media and the Law written by Daxton Stewart and published by Taylor & Francis. This book was released on 2017-02-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen—and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their legal ramifications aren’t widely understood. To what extent do communicators put themselves at risk for defamation and privacy lawsuits when they use these tools, and what rights do communicators have when other users talk about them on social networks? How can an entity maintain control of intellectual property issues—such as posting copyrighted videos and photographs—consistent with the developing law in this area? How and when can journalists and publicists use these tools to do their jobs without endangering their employers or clients? Including two new chapters that examine First Amendment issues and ownership of social media accounts and content, Social Media and the Law brings together thirteen media law scholars to address these questions and more, including current issues like copyright, online impersonation, anonymity, cyberbullying, sexting, and live streaming. Students and professional communicators alike need to be aware of laws relating to defamation, privacy, intellectual property, and government regulation—and this guidebook is here to help them navigate the tricky legal terrain of social media.

Download or read book Research Handbook on Electronic Commerce Law written by John A. Rothchild and published by Edward Elgar Publishing. This book was released on 2016-09-30 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.

Download or read book Using Social Media in the Classroom written by Megan Poore and published by SAGE. This book was released on 2015-11-09 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A book for every teacher’s bookshelf. This book gives a comprehensive overview of the tools and apps that can be used to help turn a mediocre teaching session into an outstanding one.’ - Cheryl Hine, Leeds City College ‘Megan Poore’s updated text is needed more than ever, as social media becomes increasingly integrated in many aspects of education. I would recommend it to all practising teachers and trainee teachers, whatever their subject.’ - Sue Howarth, University of Worcester This is an essential guide to using social media to enhance teaching and learning in schools. It combines practical information on using all forms of social media for educational purposes and provides indispensable advice on how to tackle issues arising from social media use in the classroom. Key topics include: using blogs, wikis, social media networks and podcasting, digital literacy and new modes of learning, digital participation, cyberbullying and understanding risk online. This second edition includes: · Reflective tasks in each chapter inviting you to critically consider important aspects of using social media in education. · Expanded coverage of game-based learning and mobile learning. · New examples tailored for use in primary and secondary schools. · A website including additional resources and handouts c. This is essential reading for anyone training to teach in schools, and experienced teachers seeking to improve their understanding of using social media for teaching in informed and appropriate ways.

Download or read book Social Media written by Adam I. Cohen and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now you can establish sound social media policy quickly, because SocialMedia: Legal Risk and Corporate Policy gives you immediate access toconcise, comprehensive coverage. Spanning two distinct sections-- "ManagingLegal Risk" and "Navigating the Social Media Services' Privacy Policies andPractices"

Download or read book Social Computing and Social Media User Experience and Behavior written by Gabriele Meiselwitz and published by Springer. This book was released on 2018-07-10 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two volumes set LNCS 10913-10914 of SCSM 2018 constitutes the proceedings of the 10th International Conference on Social Computing and Social Media, SCSM 2018, held as part of the International Conference on Human-Computer Interaction, HCII 2018, held in Las Vegas, NV, USA, in July 2018. The total of 1171 papers and 160 posters presented at the 14 colocated HCII 2018 conferences. The papers were carefully reviewed and selected from 4346 submissions. These papers which are organized in the following topical sections: social media user experience, individual and social behavior in Social Media, privavcy and ethical issues in Social Media, motivation and gamification in Social Media, social network analysis, and agents, models and algorithms in Social Media.

Download or read book Engaging the Digital Generation written by Edmund T. Cabellon and published by John Wiley & Sons. This book was released on 2016-09-26 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take an in depth look at technology trends and the practices, possibilities, and direction needed to integrate a technology-open mindset into the work of a student affairs educator. This volume explores ways practitioners can engage the digital generation of students and colleagues on their campuses and beyond. Topics covered include: Student affairs administrators’ use of digital technology and how to develop and utilize their digital identities Increasing digital fluency and creating a more intentional digital mindset among senior student affairs officers College student development in digitized spaces and the application of digital data in student engagement efforts The development of guiding documents to inform digital and social strategies. This is the 155th volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.

Download or read book Social Media and Local Governments written by Patricia E. Salkin and published by American Bar Association. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Local Governments provides practical information to government attorneys and officials in their use of social media in the government context. Includes examples of how communities across the country implement social media; explore First Amendment issues, Sunshine Laws, and copyright and privacy concerns, among other legal considerations; examine public employee usage of social media, whether at or away from the workplace; and explore ethical issues faced by public officials.

Download or read book Remembering and Forgetting in the Digital Age written by Florent Thouvenin and published by Springer. This book was released on 2018-08-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the fundamental question of how legislators and other rule-makers should handle remembering and forgetting information (especially personally identifiable information) in the digital age. It encompasses such topics as privacy, data protection, individual and collective memory, and the right to be forgotten when considering data storage, processing and deletion. The authors argue in support of maintaining the new digital default, that (personally identifiable) information should be remembered rather than forgotten. The book offers guidelines for legislators as well as private and public organizations on how to make decisions on remembering and forgetting personally identifiable information in the digital age. It draws on three main perspectives: law, based on a comprehensive analysis of Swiss law that serves as an example; technology, specifically search engines, internet archives, social media and the mobile internet; and an interdisciplinary perspective with contributions from various disciplines such as philosophy, anthropology, sociology, psychology, and economics, amongst others.. Thanks to this multifaceted approach, readers will benefit from a holistic view of the informational phenomenon of “remembering and forgetting”. This book will appeal to lawyers, philosophers, sociologists, historians, economists, anthropologists, and psychologists among many others. Such wide appeal is due to its rich and interdisciplinary approach to the challenges for individuals and society at large with regard to remembering and forgetting in the digital age.

Download or read book Legal Guide to Social Media Second Edition written by Kimberly A. Houser and published by Simon and Schuster. This book was released on 2022-04-19 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to navigate the ins and outs of the law and social media. How should you respond to a request to remove copyrighted materials from a Facebook page? If you create a Twitter username at work, who owns the username when you change jobs? Can you be sued for libel if someone thinks your posts are defamatory? If you’ve ever asked yourself these kinds of questions, this pioneering legal handbook is for you. Despite the enormous growth in social media usage by businesses and influencers, very little has been written about the laws affecting their activities. In this new edition of the Legal Guide to Social Media, Kimberly A. Houser, law professor and tech attorney, explains the potential pitfalls and how to avoid them including what social media influencers could have done to protect themselves from the lawsuits resulting from the Fyre Festival debacle. Easy-to-understand, comprehensive, and up-to-date, the Legal Guide to Social Media, Second Edition provides the latest information on case law and statutes. It covers everything from privacy laws to the legal considerations in setting up a page or website as well as new governmental regulations. This plain English legal companion offers examples of and solutions to the kinds of situations you can expect to encounter when posting online content, whether for yourself, your own business, or on behalf of your client’s business. You’ll learn how to avoid liability for defamation and third-party posts, how to protect your own content, the unique legal issues surrounding social media in the workplace, and much, much more. The new edition covers new state regulations on privacy, data security and advertising; how to avoid intellectual property infringement actions; and the newer legal risks for influencers.

Download or read book Pinterest for Business written by Jess Loren and published by Que Publishing. This book was released on 2012-08-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to profiting from Pinterest! Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”...driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business! LEARN HOW TO: • Make the right first moves after you’ve signed up for Pinterest • Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more • Quickly set up your branded Pinterest business page • Weave a visual statement that attracts users and convinces them to insert their own stories • Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience • Use Pinterest to “show and tell,” and leverage the powerful psychology of images • Create a word-of-mouth Pinterest network that goes viral • Win by “pinning” within Pinterest’s most important categories • Reach “the power behind the pins” • Stand out on a crowded “pinboard” • Use infographics to communicate more information and encourage more repinning • Replace costly conventional advertising with inexpensive Pinterest campaigns • Supercharge your Twitter and Facebook marketing by integrating Pinterest • Understand Pinterest’s etiquette and avoid its pitfalls

Download or read book Google Hangouts for Business written by David Amerland and published by Que Publishing. This book was released on 2014-04-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Business will show you how. David Amerland completely demystifies Hangouts: the hands-on tools, best-practice techniques, opportunities, even the etiquette. Amerland reveals exactly how to profit from Hangouts, even if you have absolutely no video or business social networking experience. You’ll discover why Hangouts isn't “just another” video or conferencing technology—and why the difference makes it so valuable to your business. Then, Amerland shows you how to: Master the unique dynamics of real-time marketing (and avoid the pitfalls) Confidently run a smooth, professional Hangout, stay in control, and handle the unexpected Rebroadcast your Hangouts to everyone (or just the people you choose) Use Hangouts even if you don't use the Google+ social network Plan Hangouts that build trust, consumer engagement, and brand equity Connect at a deeper personal level, and establish an online identity that reflects who you really are Do it all at low cost—or maybe no cost at all Whatever your business, this quick and easy guide will help you build powerful new connections within your company, with your best customers and prospects—with everyone you need to reach.

Download or read book A History of Management Thought written by Morgen Witzel and published by Routledge. This book was released on 2016-12-16 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of all the sciences and social sciences, management is the one that most deliberately turns its back on the past. Yet management as we know it today did not spring into life fully formed. Management has more than just a present; it also has a past, and a future, and all three are inextricably linked. This book charts the evolution of management as an intellectual discipline, from ancient times to the present day. Contemporary management challenges, including sustainability, technology and data, and legitimacy are analysed through an historical lens and with the benefit of new case studies. The author helps readers understand how the evolution of management ideas has interacted with changes in society. By framing management's history as one of challenge and response, this new edition is the perfect accompaniment for students and scholars seeking meaningful study in the business school and beyond. Essential reading as a core textbook in management history, the book is also valuable supplementary reading across the humanities and social sciences.

Download or read book Legal and Ethical Issues for Health Professionals written by George D. Pozgar and published by Jones & Bartlett Learning. This book was released on 2023-03-31 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legal and Ethical Issues for Health Professionals, 6th Edition, has been designed to assist the reader in a more comfortable transition from the didactics of the classroom to the practical application in the workplace. The 6th Edition provides the reader with a clearer understanding of how the law and ethics are intertwined as they relate to health care dilemmas. The 6th Edition, as with previous editions, has been designed to introduce the reader to various ethical–legal issues and should not be considered an in-depth or comprehensive review of a particular ethical–legal issue. The book is a call to arms to do good things, to stand out from the crowd, because acts of caring, compassion, and kindness often go unnoticed.

Download or read book Google for Business written by Chris Brogan and published by Que Publishing. This book was released on 2012-10-23 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 100% Updated, Start-to-Finish Guide to Profiting from Google+! Google+ is quickly maturing into an incredibly valuable channel for profitable business--and, because many of your competitors haven’t discovered it yet, it offers you huge new opportunities. Google+ for Business, Second Edition, will help you grab those opportunities right now. Top social media speaker and business advisor Chris Brogan will help you get great results fast, without wasting time or money. This fully updated second edition distills the experiences of leading-edge Google+ business adopters into powerful tactical recipes for everything from lead generation and nurturing to direct sales. Packed with new examples and case studies, it guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and much more. From start to finish, the focus is on results: generating more customers and more cash at the lowest possible cost! Make the right first moves after you’ve signed up for Google+ Leverage the newest Google+ features to drive even more business value Take advantage of deepening links between Google+ and Google Search Implement today’s most effective Google+ strategies and tactics Use Google+ to drive more traffic to your main site and improve its searchability and discovery Shorten the buying cycle through better prospecting, lead generation, and nurturing Build a vital Google+ community around your products, services, and people Integrate Google+ into your current online/digital strategies Use Google+ video and videoconferencing to deepen relationships, solve problems, and make sales Organize contacts and interactions more effectively with Google+ Circles Create Google+ posts that draw attention and spark conversations